General Spring
General Spring is a privately held U.S. e-commerce specialist, founded in 1965, that designs, sources, and sells automotive leaf springs and suspension components (U-bolts, shackles, shocks/struts, coil and air springs, Timbrens, SuperSprings) to DIY vehicle owners, professional mechanics, commercial fleets, and classic-car restorers nationwide.
- Company typePrivate
- Founded1965
- HeadquartersNew Century, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What General Spring does
General Spring, legally General Spring of Kansas City, Inc., is a privately held U.S. specialty retailer and light manufacturer of automotive leaf springs and related suspension components, founded in 1965 and headquartered at 100 New Century Parkway, New Century, Kansas. The company operates a direct-to-consumer e-commerce model via a BigCommerce storefront (generalspringkc.com) plus toll-free phone-based inside sales staffed by technically trained representatives, with no physical retail locations. Its catalog spans OEM replacement and heavy-duty leaf springs for 20+ vehicle OEMs (AMC, Autocar, Chevrolet/GMC, Chrysler, Dodge, Ford, Freightliner, Mack, Peterbilt, Toyota, and more), complemented by U-bolts, shackles, hanger kits, shocks/struts, heavy-duty coil springs, air springs, Timbrens, SuperSprings, and Add-a-Leaf upgrade kits, with unit prices typically between $100 and $600+. General Spring sources exclusively from Spring Research Institute (SRI) member manufacturers and performs in-house modification and custom fabrication, including metal-riveted rebound clip upgrades, supported by a one-year warranty and same/next-business-day shipping from multiple U.S. warehouses. The customer base is divided between DIY vehicle owners and professional suspension repair shops, with secondary demand from commercial fleets, classic-car restorers, and heavy-load operators (towing/hauling), all served with low-ticket, transactional unit purchases and no recurring revenue model.
General Spring firmographics
Firmographics- Name
- General Spring
- Legal name
- General Spring of Kansas City, Inc.
- Website
- https://generalspringkc.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- General Spring is a privately held U.S. e-commerce specialist, founded in 1965, that designs, sources, and sells automotive leaf springs and suspension components (U-bolts, shackles, shocks/struts, coil and air springs, Timbrens, SuperSprings) to DIY vehicle owners, professional mechanics, commercial fleets, and classic-car restorers nationwide.
- Ownership category
- akta.pro rank
General Spring industry classification
Industry- Product category
- Automotive Suspension Parts
- NAICS
- Spring Manufacturing (332613)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
Keywords
Where General Spring is headquartered
LocationHeadquarters
- HQ city
- New Century
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
General Spring business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Leaf Spring Sales: Primary revenue stream from the sale of OEM replacement and heavy-duty leaf springs for trucks, vans, SUVs, and classic cars. Products are sold as individual units at fixed prices ranging from approximately $100 to $600+ per unit depending on vehicle application and specifications.
- Suspension Components: Sales of related suspension products including U-bolts, shackles, hanger kits, shocks, struts, coil springs, air springs, and load support products (Timbrens, SuperSprings). These complement the core leaf spring offerings and represent additional unit-based revenue.
- Custom Manufacturing: Custom fabrication and modification services for unique or hard-to-find leaf spring specifications, particularly for older or modified vehicles where standard replacements are unavailable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard OEM Replacement Leaf Springs |
| Unit Pricing | Pay-as-you-go | Heavy Duty Performance Leaf Springs |
| Unit Pricing | Pay-as-you-go | Commercial/Heavy Truck Leaf Springs |
| Unit Pricing | Pay-as-you-go | Custom/Specialty Leaf Springs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
General Spring product offering
Product offeringCore offering
General Spring manufactures and sells OEM replacement and heavy-duty leaf springs, plus complementary suspension components (U-bolts, shackles, hanger kits, shocks, struts, coil springs, air springs, Timbrens, SuperSprings, and leaf spring parts) for trucks, vans, SUVs, and classic cars. The company performs in-house custom fabrication and modification of leaf springs, sources exclusively from Spring Research Institute (SRI) full-member manufacturers, and distributes nationwide through its own e-commerce store and phone sales channel with same/next-business-day shipping and a one-year warranty.
Product overview
General Spring is a specialized e-commerce retailer and manufacturer of automotive leaf springs and suspension components, operating since 1965. Their core product line centers on leaf springs (both OEM replacement and heavy-duty variants) for a wide range of vehicles including trucks, vans, SUVs, and classic cars from manufacturers such as AMC, Autocar, Chevrolet/GMC, Chrysler, Dodge, Ford, Freightliner, Hino, Isuzu, International, Jeep, Kenworth, Mack, Mazda, Mercury, Nissan, Peterbilt, Plymouth, Suzuki, Toyota, and more. The product portfolio is structured around several interconnected categories: the foundational leaf springs category is supported by complementary products including U-bolts, shackles/hanger kits, and leaf spring parts (bushings, bolts, pins, clips); suspension enhancement products include shocks/struts, heavy-duty coil springs, air springs, and load support solutions (Timbrens, SuperSprings); and add-on products like Add a Leaf kits enable capacity upgrades. They serve both DIY enthusiasts and professional suspension repair shops, offering custom manufacturing capabilities alongside their extensive in-stock inventory.
Differentiator
Problem solved
Functional benefit
Products and services
- Leaf Springs OEM replacement and heavy-duty leaf springs for trucks, vans, SUVs, and classic cars, including front and rear applications with various load capacities.
- U Bolts
Quantifiable outcome
- Most items ship within 24 hours or less
- +2 more outcomes
Companies that use General Spring
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
General Spring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
General Spring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Spring Research Institute (SRI)coreGeneral Spring works exclusively with manufacturers that are full members of the Spring Research Institute (SRI), a leading industry body that upholds exceptionally high standards for quality control in spring manufacturing. This membership ensures products meet rigorous quality standards for performance and durability.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
General Spring competitors and assessment
Company assessmentDirect peers
- Hellwig Products: Hellwig Products is a long-established U.S. manufacturer of aftermarket leaf springs, helper springs, and suspension components sold direct and through dealers. Directly competes with General Spring in the truck/SUV leaf spring niche with overlapping SKUs and a similar custom-fabrication capability.
- Timbren Industries: Timbren manufactures the Timbren rubber load-support spring kits carried by General Spring as an add-on product. Sells both directly and through distribution; competes in the same suspension upgrade category with overlapping customer personas (truck owners, fleets, heavy load operators).
- SuperSprings International: SuperSprings manufactures auxiliary leaf-spring suspension upgrades that General Spring resells. Targets identical segments—truck owners, towing/hauling operators—and competes with General Spring on both catalog placement and direct sales of load support products.
- Air Lift Company: Air Lift is a leading manufacturer of air springs and air helper kits—products General Spring carries under its 'Air Springs' category. Targets the same heavy-load and towing customer use cases and competes for suspension upgrade dollars.
- Eaton Detroit Spring: Eaton Detroit Spring is a long-standing independent leaf spring manufacturer and rebuilder serving custom, classic, and commercial applications. Directly comparable to General Spring in offering custom fabrication for hard-to-find and discontinued vehicle leaf springs.
Broad incumbents
- RockAuto: RockAuto is a major online-only auto parts retailer carrying a vast catalog of leaf springs, suspension, and chassis components across virtually all vehicle makes/models. Competes with General Spring on price, selection, and online convenience but lacks the customization and leaf-spring specialization.
- Summit Racing Equipment: Summit Racing is a large direct-to-consumer automotive performance parts retailer. Sells leaf springs, suspension components, and related parts across a broader performance/aftermarket catalog; competes with General Spring for DIY truck and classic-vehicle owners' suspension spend.
- NAPA Auto Parts: NAPA is one of the largest U.S. automotive aftermarket distributors and retailers with broad leaf spring and suspension SKU coverage. Reaches customers through retail stores and online channels, making it a scale competitor in commercial and DIY segments overlapping with General Spring's customer base.
- Firestone Industrial Products: Firestone Industrial Products is a major manufacturer of air springs and heavy-duty suspension products with global reach. Competes in the commercial air spring and heavy-duty suspension categories where General Spring also serves fleet and commercial truck buyers.
Emerging players
- Classic Parts Company: Classic Parts specializes in restoration and replacement parts for vintage American vehicles—a customer use case General Spring explicitly serves. Overlaps with General Spring's classic car restorer segment on leaf spring and suspension SKUs for discontinued models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
General Spring social profiles
Digital presenceGeneral Spring financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Spring leadership team
Management profileNumber of profiles
General Spring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Spring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Spring
What does General Spring do?
General Spring manufactures and sells OEM replacement and heavy-duty leaf springs, plus complementary suspension components (U-bolts, shackles, hanger kits, shocks, struts, coil springs, air springs, Timbrens, SuperSprings, and leaf spring parts) for trucks, vans, SUVs, and classic cars. The company performs in-house custom fabrication and modification of leaf springs, sources exclusively from Spring Research Institute (SRI) full-member manufacturers, and distributes nationwide through its own e-commerce store and phone sales channel with same/next-business-day shipping and a one-year warranty.
Is General Spring a public or private company?
General Spring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was General Spring founded?
General Spring was founded in 1965. It employs 1 to 10 people.
Where is General Spring based?
General Spring is headquartered in New Century, United States, in the North America region.
How does General Spring make money?
Three revenue lines are on record. Leaf Spring Sales are the primary driver. The others are suspension Components and custom Manufacturing.
Who are General Spring's main competitors?
Direct peers on record are Hellwig Products, Timbren Industries, SuperSprings International, Air Lift Company and Eaton Detroit Spring. Broad incumbents are RockAuto, Summit Racing Equipment, NAPA Auto Parts and Firestone Industrial Products. Classic Parts Company is listed as an emerging player.
Does General Spring have an API?
No public API is recorded for General Spring.
What industry is General Spring in?
General Spring's product category is Automotive Suspension Parts. Its primary akta.pro industry code is IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters). Its NAICS code is 332613 and its SIC code is 5013.