Young Women's Christian Association El Paso del Norte Region

What Young Women's Christian Association El Paso del Norte Region does

YWCA El Paso del Norte Region is a 501(c)(3) nonprofit organization founded in 1909 and headquartered at 1600 Brown Street in El Paso, Texas. It delivers a multi-service community portfolio rather than a single product: early childhood education through six Texas Rising Star-certified Academies for Early Learning (Frog Street bilingual curriculum, ages 0-5), after-school care at 40+ locations across five school districts (ages 4-13), summer camps, youth swim lessons, fitness memberships, transitional housing and rapid rehousing for homeless women and children, and 12 units of affordable senior housing. Service delivery is funded through a hybrid revenue model combining earned program fees (summer camps $128-$140/week, swim lessons $49/4 sessions), government grants (Texas Veterans Commission Fund for Veterans' Assistance, Texas Workforce Solutions Borderplex CCS), foundation gifts (notably a $625,000 gift from the Woody L. Hunt and Gayle Hunt Family Foundation), individual/corporate donations, and facility rentals across the Las Luminarias event venue and branch spaces.

The organization operates across four named branches — Dorothy Woodley Hunt (Lower Valley, serving since 1987), Joyce Whitfield Jaynes (Central), Katharine White Harvey (West Side), and Shirley Leavell (East Side, renovated and reopened summer 2023) — plus the Upper Valley Las Luminarias venue and the Sara McKnight Transitional Living Center (residential shelter, opened 1993). Distribution spans direct-to-consumer branch access, school-district embedded programs, EPCC campus partnerships, and online registration/payment. Marketing is primarily community-led through website, email newsletter, social media, signature fundraising events (Annual Women's Luncheon, Walk-a-Mile in Her Shoes, Juneteenth Cultural Celebration), and institutional referrals via CASFV, El Paso Coalition for the Homeless, and more than 11 corporate employer partners. CEO Sereka Barlow leads the organization, which is governed independently while affiliated with the national YWCA movement.

The underlying technology is a conventional community-services delivery stack — Squarespace-hosted public website, Vermont Systems webtrac for online registration/payment, GiveDirect/Y giving platform, and UKG employee self-service — with no disclosed AI/ML, proprietary platform, or API surface. Service breadth and physical facility footprint are the principal operating assets. Capital strategy is centered on a multi-year branch modernization program, with Shirley Leavell complete, and Joyce Jaynes and Dorothy Woodley Hunt funded and planned for FY2024 capital projects. Strategic posture is community-embedded mission delivery, not technology disruption, with growth driven by service expansion, partnership grants, and renovation-led enrollment gains.

Name

Young Women's Christian Association El Paso del Norte Region

Legal name

YWCA El Paso del Norte Region

Website

https://ywcaelpaso.org

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

YWCA El Paso del Norte Region is a nonprofit founded in 1909 that delivers childcare, after-school, summer camp, swim lessons, housing, and senior services across four El Paso branches and 40+ school district sites, serving families, children, veterans, and homeless individuals through program fees, government grants, and donations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Educational Services (611), Sports and Recreation Instruction (611620), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310), Sports and Recreation Instruction (61162)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Community & Nonprofit Before/After Care Programs (Early Years) (EDACAHAD)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL), Outdoor / Nature-Based Before/After Care Programs (EDACAHAJ)

Keywords

• Childcare services
• Early childhood education
• After school programs
• Transitional housing
• Community social services

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Program Fees and Memberships: Fees collected for fitness memberships, childcare services, after school programs, summer camps, and swim lessons. Revenue is collected through membership fees, tuition, and program registration charges.
2. Foundation and Corporate Grants: Funding received from foundations such as the Woody L. Hunt and Gayle Hunt Family Foundation ($625,000 gift), and corporate partnerships for facility improvements and program delivery.
3. Government Grants: Funding from Texas Veterans Commission Fund for Veterans' Assistance and Texas Workforce Solutions Borderplex for CCS childcare services.
4. Donations: Individual and corporate donations accepted for housing programs, transitional living center, and general operations. Donations include monetary gifts and in-kind items.
5. Facility Rentals: Revenue from renting rooms, pools, and event spaces at branch locations including Las Luminarias venue for corporate events, birthday parties, and retreats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

YWCA El Paso del Norte Region is a nonprofit community services organization operating early childhood education programs (Academies for Early Learning for ages 0-5), school-age childcare (After School Programs at 40+ school sites), summer camps, swim lessons, fitness memberships, and housing services including a Transitional Living Center, Rapid Rehousing, and Senior Housing. The organization also runs facility rentals (Las Luminarias venue), scholarships/subsidy programs, and veteran support services.

Product overview

YWCA El Paso del Norte Region is a multi-service nonprofit organization offering a diverse portfolio of community programs rather than a unified software product. The core service portfolio spans early childhood education (Academies for Early Learning with Frog Street curriculum for ages 0-5), school-age childcare (After School Programs with STEAM and SEL curriculum at 40+ locations), summer programming (Summer Camps and MAD Camp), swim lessons, and housing services (Transitional Living Center, Rapid Rehousing, and Senior Housing). Military and veteran support is provided through the Texas Veterans Program offering 100% scholarships for eligible participants. Financial assistance is available through CCS (Texas Workforce Solutions), WeCare, and Texas Veterans scholarships. Facility rentals at Las Luminarias and branch locations provide event venues. The organization also accepts item donations to support residents transitioning to permanent housing. These programs operate across five branches and multiple school district locations throughout El Paso County.

Differentiator

Problem solved

Functional benefit

Products and services

• Academies for Early Learning (AEL) Early childhood education for children ages 0-5 using a bilingual, play and project-based Frog Street curriculum, Texas Rising Star certified, serving infants through pre-kindergarten.
• After School Programs School-age childcare for children ages 4-13 from school dismissal until 6 PM with STEAM curriculum, social emotional learning, and activities at 40+ school locations.
• Summer Camps Hands-on summer camp programs including Wild About Summer focused on wildlife conservation and ecosystems, serving ages 3-13 at multiple branch locations.
• Mary Ann Dodson (MAD) Camp Adventure summer camp for ages 6-13 featuring outdoor play, STEAM activities, arts and crafts, swimming, and field trips with breakfast, lunch, and snacks included.
• Swim Lessons Group swimming lessons for youth at four branch locations offering levels from Aqua Babies (6 months+) through Advanced (Clown Fish), 4 sessions at 30 minutes each.
• Sara McKnight Transitional Living Center (TLC) Residential shelter for homeless women and their children offering supportive living environment and intensive case management to help residents transition to independent living.
• Rapid Rehousing Program Rental assistance intervention providing short-term rental assistance and supportive services for individuals experiencing homelessness.
• Senior Housing Affordable independent living for low-income seniors in 12 apartments adjacent to the Dorothy Woodley Hunt Branch with access to health, wellness, and volunteer opportunities.
• Texas Veterans Program Free programs for Active Duty, National Guard, Reserve, and Veterans providing 100% scholarship for After School Programs, Summer Camps, and Academies for Early Learning for eligible Texas veterans.
• Child Care Services (CCS) Subsidy Program Childcare cost assistance program funded by Texas Workforce Solutions Borderplex, based on household income eligibility, available at childcare programs accepting CCS participants.
• WeCare Scholarship Program YWCA's own scholarship program providing discounted rates at Academies for Early Learning, After School Programs, and Summer Camps for qualifying households.
• Las Luminarias Event Venue Upper Valley event venue with large outdoor swimming pool, cabana area, soccer and kickball fields, playground, dining hall, and rustic covered Ramada, for family reunions, receptions, and retreats.
• Facility Rentals Event venue rentals including branch rooms and pools at Dorothy Woodley Hunt, Joyce Jaynes, Katharine White Harvey, and Shirley Leavell branches for birthday parties, meetings, family gatherings, and corporate events.
• Fitness Memberships Fitness and aquatics center memberships at multiple branch locations including gym facilities and pools, with special rates available through corporate partnerships.

Quantifiable outcome

• 800 new members enrolled at Shirley Leavell branch within 2 months of reopening (summer 2023)

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• The Center Against Sexual and Family Violence (CASFV)coreStrategic or Co-development PartnerCASFV manages the Crisis Hopeline for domestic violence victims. YWCA refers individuals experiencing domestic violence to the Crisis Hopeline at 915-593-7300.
• El Paso Coalition for the HomelesscoreStrategic or Co-development PartnerManages Coordinated Entry system for persons experiencing homelessness. YWCA works with Coordinated Entry to match homeless individuals with intervention programs including Rapid Rehousing.
• The Great Khalid FoundationminorStrategic or Co-development PartnerCollaboration on Juneteenth Cultural Celebration to celebrate Black art and culture. Partnership introduced in recent years to expand cultural programming.
• Corporate Partners (ADP, City of El Paso, El Paso Electric, etc.)supportingChannel Partner/ Reseller/ DistributorCorporate partners offer special rates for employees' children in YWCA programs. Partners include ADP, Canutillo ISD, City of El Paso, Dynamic Workforce Solutions, El Paso Central Appraisal District, El Paso Electric, Emergence Health Network, One Source Federal Credit Union, Socorro ISD, Villalobos Pest Control, and WISCO Supply.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Primrose Schools: National for-profit early childhood education franchise chain with Texas locations. Direct competitor in the early learning space, representing the private-sector alternative to YWCA's nonprofit childcare model.
• United Way of El Paso: Regional funder and convener of social services in El Paso. Comparable as a multi-program nonprofit addressing community needs, with overlapping funding sources and donor base; YWCA El Paso is itself a United Way partner.
• ChildCareGroup (Dallas): Larger Texas-based nonprofit operating multiple early childhood education and early learning programs including Head Start and Texas Rising Star certified sites. Comparable in regulatory framework and subsidy-revenue model, though larger in scale.

Regional players

• El Paso Center for Children: El Paso nonprofit providing residential treatment, foster care, and youth services. Comparable as a community-based social services nonprofit serving overlapping at-risk populations, including children and families in crisis.
• Opportunity Center for the Homeless (El Paso): El Paso-based nonprofit providing transitional housing, rapid rehousing, and case management for homeless individuals and families. Direct overlap with YWCA's housing programs (Sara McKnight TLC, Rapid Rehousing).
• Project Vida (El Paso): El Paso nonprofit offering early childhood education, family support, and social services. Comparable as a community-based nonprofit in the same region addressing similar needs across childcare and family services.

Direct peers

• YWCA of Greater Los Angeles: Larger YWCA affiliate offering early childhood education, after-school programs, housing, and wellness services. Direct brand-network peer operating the same multi-service nonprofit model with shared national identity and mission.
• Boys & Girls Clubs of El Paso: Direct peer in El Paso offering after-school programs, summer camps, and youth development services for school-age children. Comparable mission-driven nonprofit serving similar low-income and at-risk youth populations.
• YWCA of Metropolitan Dallas: Same national YWCA brand and mission (eliminating racism, empowering women) operating in another Texas metro. Offers comparable childcare, domestic violence services, and housing programs, making it a strong functional and brand-network peer.
• YMCA of El Paso: Direct competitor in El Paso offering the same integrated model of childcare, after-school programs, summer camps, swim lessons, fitness memberships, and youth development. Closest peer given identical geographic footprint and overlapping service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ywca-el-paso-del-norte-region

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Women's Christian Association El Paso del Norte Region