Fidlock
Fidlock is a German magnetic-mechanical fastening technology company founded in 2007, engineering innovative closure and coupling systems for OEM manufacturers and selling direct-to-consumer products across cycling, outdoor, workwear, automotive, marine, and medical sectors worldwide.
- Company typePrivate
- Founded2007
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fidlock does
Fidlock GmbH is a German magnetic-mechanical fastening technology company founded in 2007 and headquartered in Hannover. The company engineers closures and coupling systems that combine neodymium magnets with mechanical locking elements, encased in engineering plastics such as PA6, PA66, ABS, and TPU. Its product portfolio spans more than a dozen named families — HOOK, V-BUCKLE, SNAP (with pull, push, buckle, and helmet variants), TWIST, VACUUM, HERMETIC, PINCLIP, WINCH, SLIDER, COINTRAP, JUNIOR, MINI TURN, STRIPE, MAGKNOT, FIDGUARD and SNAPSNAP — together with special-edition finishes (transparent, luxury metal, glow-in-the-dark, recycled plastic) and modular FIDLOCK-ready kits for bike OEM and micromobility. The company holds more than 700 patents and patent applications across major jurisdictions (US, EP, CN, JP, KR, BR, IN, AU, CA, RU, VN) and sells into approximately 40 countries.
Fidlock operates two distinct business units. The B2B FIDLOCK Components unit sells fasteners, buckles, dry-bag seals, bottle mounts, and phone mounts to helmet, apparel, footwear, bag, workwear, automotive, motorcycle, marine, and bicycle manufacturers under FCA Hong Kong / FCA Hannover terms, with MOQs starting at 100 pieces and a 50% advance-payment model on custom development. The B2C FIDLOCK Consumer unit sells finished products — TWIST water bottles, VACUUM phone mounts, HERMETIC dry bags, hydration bladders and bags — directly through fidlock.com/consumer, shipping across 17 EU countries plus the UK via DHL GoGreen. Named OEM partners are concentrated in premium European cycling (Propain, Rose Bikes, Simplon, M1 Sporttechnik, Mondraker, Qeridoo, Merida, TQ-Systems); Fidlock also serves long-tail industrial buyers through an international distributor network.
The company is privately held under Managing Director Joachim Fiedler, with no disclosed funding rounds, parent company, or subsidiaries. Manufacturing is performed in China at ISO 9001 and ISO 14001 certified partner facilities, with engineering and R&D retained in Germany. Fidlock markets through trade fairs, HubSpot-driven B2B email, Sendinblue consumer email, LinkedIn, Instagram (Fidlock Bike and Fidlock Essentials), Facebook, YouTube, and a consumer affiliate programme, and validates its brand through third-party recognition such as the 2026 iF Design Award for the MAGKNOT quick-lacing system.
Fidlock firmographics
Firmographics- Name
- Fidlock
- Legal name
- FIDLOCK GmbH
- Website
- https://fidlock.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fidlock is a German magnetic-mechanical fastening technology company founded in 2007, engineering innovative closure and coupling systems for OEM manufacturers and selling direct-to-consumer products across cycling, outdoor, workwear, automotive, marine, and medical sectors worldwide.
- Ownership category
- akta.pro rank
Fidlock industry classification
Industry- Product category
- Magnetic-Mechanical Fasteners and Coupling Systems
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)
Keywords
Where Fidlock is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Fidlock business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Components Sales: Sale of magnetic-mechanical fasteners and coupling components directly to manufacturers (helmet brands, apparel companies, bag manufacturers, automotive companies, workwear companies) for integration into their products. Sold in bulk with FCA delivery terms from Hong Kong or Hannover warehouse.
- Consumer Products Direct Sales: Sale of finished consumer products (bottles, phone holders, dry bags, hydration bladders, bags, sports tools) through consumer e-commerce store. Products ship to EU countries with DHL GoGreen.
- Custom/OEM Solutions: Customized solutions including custom logos, coloured fasteners, custom housing, and individual development projects for OEM partners. 50% advance payment at production start, 50% upon readiness for collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B Standard Articles |
| Unit Pricing | Pay-as-you-go | B2B Printed/Coloured Articles |
| Unit Pricing | Pay-as-you-go | Metal Articles |
| Unit Pricing | Pay-as-you-go | Consumer Products - EU |
| Unit Pricing | Pay-as-you-go | Consumer TWIST Bottles |
| Unit Pricing | Multi-year contract | Custom Design Solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Fidlock product offering
Product offeringCore offering
FIDLOCK develops and manufactures proprietary magnetic-mechanical fastening and coupling systems — closures, buckles, hooks, bottle mounts, phone holders, and hermetic dry-bag seals — built around neodymium magnets. The company operates two commercial arms: a B2B components business (FIDLOCK Components) that sells fasteners and coupling mechanisms in bulk to OEM manufacturers for integration into helmets, bags, apparel, workwear, footwear, automotive interiors, and bicycles; and a B2C consumer business (FIDLOCK Consumer) that sells finished products such as TWIST water bottles, VACUUM phone mounts, HERMETIC dry bags, hydration bladders, and bags through its own online shop.
Product overview
FIDLOCK is a German magnetic-mechanical technology company that develops and manufactures innovative closure and coupling systems. The product portfolio centers on proprietary magnetic-mechanical fastening technologies including HOOK, V-BUCKLE, SNAP (with pull, push, buckle, and helmet buckle variants), TWIST, VACUUM, HERMETIC, PINCLIP, WINCH, SLIDER, COINTRAP, JUNIOR, MINI TURN, STRIPE, MAGKNOT, FIDGUARD, and SNAPSNAP. The company operates two distinct business models: B2B component sales (FIDLOCK Components) where manufacturers integrate FIDLOCK closures into their products such as helmets, bags, workwear, footwear, and outdoor gear; and consumer products (FIDLOCK Consumer) featuring end-user products like TWIST water bottles, VACUUM phone mounts, HERMETIC dry bags, hydration bladders, and bags. Consumer products are sold directly through the online shop while B2B components are distributed globally through international distributors. FIDLOCK holds over 700 patents worldwide and operates from headquarters in Hanover, Germany, with products engineered in Germany and manufactured in China. The company also offers customization services including custom logos, coloured fasteners, custom housing, and individual development projects for B2B partners.
Differentiator
Problem solved
Functional benefit
Products and services
- HOOK Fastening System
Quantifiable outcome
- Products certified and used by major helmet and bicycle manufacturers worldwide
- +2 more outcomes
Companies that use Fidlock
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Fidlock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature11 records
Fidlock partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- PropaincoreGerman premium bicycle manufacturer integrating FIDLOCK bottle mounting and component systems into their bikes. Partnership showcased on FIDLOCK consumer website as branded partner.
- Rose BikescoreGerman bicycle manufacturer and online retailer using FIDLOCK technology in their products. Partnership featured on FIDLOCK consumer website.
- SimploncoreAustrian premium bicycle manufacturer integrating FIDLOCK components into their high-end bikes.
- M1 SporttechnikcoreGerman bicycle manufacturer using FIDLOCK systems in their products.
- MondrakercoreSpanish premium e-bike and mountain bike manufacturer integrating FIDLOCK technology.
- QeridoocoreGerman bike trailer and child carrier manufacturer using FIDLOCK fastening systems.
- MeridacoreTaiwanese bicycle manufacturer one of the world's largest integrating FIDLOCK technology.
- TQ-SystemscoreTechnology company partnering with FIDLOCK for e-bike and micromobility solutions featuring FIDLOCK systems.
Scale indicators3 records
Recent moves4 records
Expansion highlights6 records
Fidlock competitors and assessment
Company assessmentBroad incumbents
- YKK: Global leader in fastening products including zippers, snaps, buckles, and hook-and-loop. YKK is the most relevant incumbent in the fastening hardware space and a direct competitive threat as it expands into magnetic and specialty closures across apparel, bags, and footwear.
- ITW (Illinois Tool Works): Diversified industrial manufacturer with multiple fastening-related segments including consumer and specialty fastening components. ITW's scale, distribution, and R&D resources position it as a broad incumbent competitor across many of the same end-markets Fidlock serves.
Direct peers
- Peak Design: Direct-to-consumer brand selling bags, phone mounts, and camera straps with proprietary quick-release/anchor-link fastening systems. Comparable in combining patented fastening IP with both consumer products and B2B-style ecosystem design, especially in the cycling/photography overlap.
- Quad Lock: Specialist in smartphone mounting systems for cycling, running, and motorcycling with proprietary twist-and-lock interface. Most directly comparable consumer brand to Fidlock's VACUUM and TWIST bottle/phone mounting systems in the cycling/e-bike channel.
- RAM Mounts: Manufacturer of rugged mounting systems for phones, tablets, and equipment across automotive, marine, motorcycle, and bicycle markets. Comparable as a designer and seller of robust modular mounting hardware for the same mobility/cycling OEM channels.
- Scosche: Consumer electronics accessories maker specializing in magnetic mounts, chargers, and audio solutions. Overlaps with Fidlock's VACUUM phone mount line and adjacent in automotive and lifestyle distribution.
- Duraflex (YKK sub-brand): Specialty buckle and hardware brand within YKK serving outdoor, bag, and apparel OEMs with magnetic and mechanical closures. The closest direct peer in Fidlock's B2B component business model and bag/apparel OEM customer overlap.
- KlickFix: Manufacturer of quick-release mounting systems for bicycle accessories (bags, lights, bottles). Direct competitor in the bicycle-OEM channel with analogous 'designed-in' OEM relationships and replacement-base consumer business.
Emerging players
- Magpul: Designer of polymer-and-magnetic accessory mounting hardware originally for firearms but expanding into consumer and outdoor applications. Comparable in product-design DNA (polymer housing with mechanical-magnetic function) and adjacent in outdoor/sporting goods distribution.
- Nite Ize: Specialty accessories and hardware maker for outdoor, mobile, and everyday carry markets with a range of mounting and fastening products. Comparable in multi-channel consumer/B2B distribution and breadth of fastening-adjacent product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fidlock social profiles
Digital presenceFidlock compliance and trust
Trust signalCompliance2 records
Fidlock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidlock leadership team
Management profileNumber of profiles
Profiles1 record
Fidlock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidlock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidlock
What does Fidlock do?
FIDLOCK develops and manufactures proprietary magnetic-mechanical fastening and coupling systems — closures, buckles, hooks, bottle mounts, phone holders, and hermetic dry-bag seals — built around neodymium magnets. The company operates two commercial arms: a B2B components business (FIDLOCK Components) that sells fasteners and coupling mechanisms in bulk to OEM manufacturers for integration into helmets, bags, apparel, workwear, footwear, automotive interiors, and bicycles; and a B2C consumer business (FIDLOCK Consumer) that sells finished products such as TWIST water bottles, VACUUM phone mounts, HERMETIC dry bags, hydration bladders, and bags through its own online shop.
Is Fidlock a public or private company?
Fidlock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fidlock founded?
Fidlock was founded in 2007. It employs 51 to 100 people.
Where is Fidlock based?
Fidlock is headquartered in Berlin, Germany, in the Europe region.
How does Fidlock make money?
Three revenue lines are on record. B2B Components Sales are the primary driver. The others are consumer Products Direct Sales and custom/OEM Solutions.
Who are Fidlock's main competitors?
Broad incumbents on record are YKK and ITW (Illinois Tool Works). Direct peers are Peak Design, Quad Lock, RAM Mounts, Scosche, Duraflex (YKK sub-brand) and KlickFix. Emerging players are Magpul and Nite Ize.
Does Fidlock have an API?
No public API is recorded for Fidlock.
What industry is Fidlock in?
Fidlock's product category is Magnetic-Mechanical Fasteners and Coupling Systems. Its primary akta.pro industry code is CRAAAJAJ, Bag & Accessory Components/Hardware (Straps, Buckles, Zippers). Its NAICS code is 3159 and its SIC code is 3420.