Entropia
- Company typePrivate
- Founded2016
- HeadquartersKuala Lumpur, Malaysia
- Headcount251–500
- GTM typeB2B
- OfferingServices
Entropia firmographics
Firmographics- Name
- Entropia
- Website
- https://entropia.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Entropia industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Advertising, Public Relations, and Related Services (5418), Computer Systems Design and Related Services (5415)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Strategy & Transformation (BPAHAEAA)
- akta.pro secondary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where Entropia is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Entropia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Entropia product offering
Product offeringCore offering
Entropia is a digital transformation consultancy that helps businesses adapt to a rapidly changing market landscape. Headquartered in Kuala Lumpur, Malaysia, the firm operates with 251–500 employees to deliver digital transformation services to enterprise and mid-market clients across industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Transformation Services
Companies that use Entropia
Customer profileIdeal customer profiles1 record
Entropia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Entropia partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Entropia competitors and assessment
Company assessmentDirect peers
- Thoughtworks: A global technology consultancy specializing in digital strategy, software engineering, and data/AI platforms. Comparable to Entropia in combining digital strategy with hands-on technical delivery for mid-market and enterprise clients.
- Globant: A global digital and cognitive transformation services firm combining engineering, design, and AI. Comparable to Entropia in digital strategy and product/engineering delivery, with stronger global brand recognition.
Broad incumbents
- Dentsu: Global advertising and digital services network with strong APAC presence through Dentsu Creative and Merkle. Competes with Entropia across digital marketing, transformation, and customer experience engagements in Southeast Asia.
- IPG Mediabrands: Interpublic Group's media and digital marketing network operating across APAC. Comparable to Entropia in delivering digital media, marketing, and transformation services to multinational clients, though with a broader portfolio and global scale.
- WPP (Ogilvy, VMLY&R): WPP's network of creative, media, and digital transformation agencies (including Ogilvy and VML) directly competes with Entropia for digital strategy, brand, and customer experience work across Malaysian and regional accounts.
- Accenture Song: The digital creative and transformation arm of Accenture, offering strategy, design, marketing, and technology services globally. It competes with Entropia for enterprise digital transformation and customer-experience mandates, but at vastly greater scale and with a global delivery footprint.
- Publicis Sapient: Publicis Groupe's digital transformation business, focused on strategy, consulting, and engineering for enterprise clients. Directly comparable to Entropia in digital strategy and transformation services, though serving much larger global accounts.
- GroupM (WPP): WPP's media investment and digital services group, operating across Malaysia and APAC. Directly comparable to Entropia in digital media, marketing transformation, and data-driven campaign services, with significantly greater scale.
- Deloitte Digital: The digital creative and transformation arm of Deloitte, integrating consulting, design, and technology. A broad incumbent comparable to Entropia in selling end-to-end digital transformation to enterprise clients, though typically larger and more consulting-led.
Regional players
- Naga DDB: A long-established Malaysian advertising and digital agency within the DDB network. Closely comparable to Entropia in terms of geography (Kuala Lumpur), category (advertising and digital), and client mix of Malaysian and regional brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Entropia social profiles
Digital presenceEntropia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entropia leadership team
Management profileNumber of profiles
Profiles1 record
Entropia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entropia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entropia
What does Entropia do?
Entropia is a digital transformation consultancy that helps businesses adapt to a rapidly changing market landscape. Headquartered in Kuala Lumpur, Malaysia, the firm operates with 251–500 employees to deliver digital transformation services to enterprise and mid-market clients across industries.
When was Entropia founded?
Entropia was founded in 2016. It employs 251 to 500 people.
Where is Entropia based?
Entropia is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
Who are Entropia's main competitors?
Direct peers on record are Thoughtworks and Globant. Broad incumbents are Dentsu, IPG Mediabrands, WPP (Ogilvy, VMLY&R), Accenture Song, Publicis Sapient, GroupM (WPP) and Deloitte Digital. Naga DDB is listed as a regional player.
Does Entropia have an API?
No public API is recorded for Entropia.
What industry is Entropia in?
Entropia's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation, with a secondary code of BPAEAGAA, ERP Implementation & Systems Integration Services. Its NAICS code is 541611 and its SIC code is 8742.