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Entropia

Full company profile

uuid000krec

Namestring
Entropia
Websiteurl
entropia.com
Company typeenum
Private
Founded yearint
2016
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersKuala Lumpur, Malaysia
HQ citystring
Kuala Lumpur
HQ countrystring
Malaysia
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
digital transformation services, business transformation consulting, technology advisory services, digital strategy consulting, enterprise digital solutions
Industry2 codes
1Digital Strategy & Transformation
CodeBPAHAEAAPrimaryYes
2ERP Implementation & Systems Integration Services
CodeBPAEAGAAPrimaryNo
NAICS code3 codes
  • Administrative Management and General Management Consulting Services541611
  • Advertising, Public Relations, and Related Services5418
  • Computer Systems Design and Related Services5415
SIC code3 codes
  • Services-Management Consulting Services8742
  • Services-Advertising Agencies7311
  • Services-Computer Integrated Systems Design7373
Product category
Digital Transformation Consulting
Social media profiles2 records
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Entropia is a digital transformation consultancy that helps businesses adapt to a rapidly changing market landscape. Headquartered in Kuala Lumpur, Malaysia, the firm operates with 251–500 employees to deliver digital transformation services to enterprise and mid-market clients across industries.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Digital Transformation Services
CategoryDigital Transformation Consulting
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Thoughtworks
TypeDirect peer
Description

A global technology consultancy specializing in digital strategy, software engineering, and data/AI platforms. Comparable to Entropia in combining digital strategy with hands-on technical delivery for mid-market and enterprise clients.

2Globant
TypeDirect peer
Description

A global digital and cognitive transformation services firm combining engineering, design, and AI. Comparable to Entropia in digital strategy and product/engineering delivery, with stronger global brand recognition.

3Dentsu
TypeBroad incumbent
Description

Global advertising and digital services network with strong APAC presence through Dentsu Creative and Merkle. Competes with Entropia across digital marketing, transformation, and customer experience engagements in Southeast Asia.

4IPG Mediabrands
TypeBroad incumbent
Description

Interpublic Group's media and digital marketing network operating across APAC. Comparable to Entropia in delivering digital media, marketing, and transformation services to multinational clients, though with a broader portfolio and global scale.

5Naga DDB
TypeRegional player
Description

A long-established Malaysian advertising and digital agency within the DDB network. Closely comparable to Entropia in terms of geography (Kuala Lumpur), category (advertising and digital), and client mix of Malaysian and regional brands.

6WPP (Ogilvy, VMLY&R)
TypeBroad incumbent
Description

WPP's network of creative, media, and digital transformation agencies (including Ogilvy and VML) directly competes with Entropia for digital strategy, brand, and customer experience work across Malaysian and regional accounts.

7Accenture Song
TypeBroad incumbent
Description

The digital creative and transformation arm of Accenture, offering strategy, design, marketing, and technology services globally. It competes with Entropia for enterprise digital transformation and customer-experience mandates, but at vastly greater scale and with a global delivery footprint.

8Publicis Sapient
TypeBroad incumbent
Description

Publicis Groupe's digital transformation business, focused on strategy, consulting, and engineering for enterprise clients. Directly comparable to Entropia in digital strategy and transformation services, though serving much larger global accounts.

9GroupM (WPP)
TypeBroad incumbent
Description

WPP's media investment and digital services group, operating across Malaysia and APAC. Directly comparable to Entropia in digital media, marketing transformation, and data-driven campaign services, with significantly greater scale.

10Deloitte Digital
TypeBroad incumbent
Description

The digital creative and transformation arm of Deloitte, integrating consulting, design, and technology. A broad incumbent comparable to Entropia in selling end-to-end digital transformation to enterprise clients, though typically larger and more consulting-led.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Entropia

Digital Transformation Consultingentropia.com

Entropia firmographics

Firmographics
Name
Entropia
Website
https://entropia.com
Company type
Private
Founded year
2016
Headcount range
251–500 employees
Ownership category
akta.pro rank

Entropia industry classification

Industry
Product category
Digital Transformation Consulting
NAICS
Administrative Management and General Management Consulting Services (541611), Advertising, Public Relations, and Related Services (5418), Computer Systems Design and Related Services (5415)
SIC
Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
akta.pro primary industry
Digital Strategy & Transformation (BPAHAEAA)
akta.pro secondary industry
ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

  • Digital transformation services
  • Business transformation consulting
  • Technology advisory services
  • Digital strategy consulting
  • Enterprise digital solutions

Where Entropia is headquartered

Location

Headquarters

HQ city
Kuala Lumpur
HQ country
Malaysia
HQ region
Asia

Markets served

Entropia business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Entropia product offering

Product offering

Core offering

Entropia is a digital transformation consultancy that helps businesses adapt to a rapidly changing market landscape. Headquartered in Kuala Lumpur, Malaysia, the firm operates with 251–500 employees to deliver digital transformation services to enterprise and mid-market clients across industries.

Differentiator

Problem solved

Functional benefit

Products and services

  • Digital Transformation Services

Companies that use Entropia

Customer profile

Ideal customer profiles1 record

Entropia technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Entropia partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Entropia competitors and assessment

Company assessment

Direct peers

  • Thoughtworks: A global technology consultancy specializing in digital strategy, software engineering, and data/AI platforms. Comparable to Entropia in combining digital strategy with hands-on technical delivery for mid-market and enterprise clients.
  • Globant: A global digital and cognitive transformation services firm combining engineering, design, and AI. Comparable to Entropia in digital strategy and product/engineering delivery, with stronger global brand recognition.

Broad incumbents

  • Dentsu: Global advertising and digital services network with strong APAC presence through Dentsu Creative and Merkle. Competes with Entropia across digital marketing, transformation, and customer experience engagements in Southeast Asia.
  • IPG Mediabrands: Interpublic Group's media and digital marketing network operating across APAC. Comparable to Entropia in delivering digital media, marketing, and transformation services to multinational clients, though with a broader portfolio and global scale.
  • WPP (Ogilvy, VMLY&R): WPP's network of creative, media, and digital transformation agencies (including Ogilvy and VML) directly competes with Entropia for digital strategy, brand, and customer experience work across Malaysian and regional accounts.
  • Accenture Song: The digital creative and transformation arm of Accenture, offering strategy, design, marketing, and technology services globally. It competes with Entropia for enterprise digital transformation and customer-experience mandates, but at vastly greater scale and with a global delivery footprint.
  • Publicis Sapient: Publicis Groupe's digital transformation business, focused on strategy, consulting, and engineering for enterprise clients. Directly comparable to Entropia in digital strategy and transformation services, though serving much larger global accounts.
  • GroupM (WPP): WPP's media investment and digital services group, operating across Malaysia and APAC. Directly comparable to Entropia in digital media, marketing transformation, and data-driven campaign services, with significantly greater scale.
  • Deloitte Digital: The digital creative and transformation arm of Deloitte, integrating consulting, design, and technology. A broad incumbent comparable to Entropia in selling end-to-end digital transformation to enterprise clients, though typically larger and more consulting-led.

Regional players

  • Naga DDB: A long-established Malaysian advertising and digital agency within the DDB network. Closely comparable to Entropia in terms of geography (Kuala Lumpur), category (advertising and digital), and client mix of Malaysian and regional brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Entropia social profiles

Digital presence

Entropia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Entropia leadership team

Management profile

Number of profiles

Profiles1 record

Entropia funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Entropia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entropia

What does Entropia do?

Entropia is a digital transformation consultancy that helps businesses adapt to a rapidly changing market landscape. Headquartered in Kuala Lumpur, Malaysia, the firm operates with 251–500 employees to deliver digital transformation services to enterprise and mid-market clients across industries.

When was Entropia founded?

Entropia was founded in 2016. It employs 251 to 500 people.

Where is Entropia based?

Entropia is headquartered in Kuala Lumpur, Malaysia, in the Asia region.

Who are Entropia's main competitors?

Direct peers on record are Thoughtworks and Globant. Broad incumbents are Dentsu, IPG Mediabrands, WPP (Ogilvy, VMLY&R), Accenture Song, Publicis Sapient, GroupM (WPP) and Deloitte Digital. Naga DDB is listed as a regional player.

Does Entropia have an API?

No public API is recorded for Entropia.

What industry is Entropia in?

Entropia's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation, with a secondary code of BPAEAGAA, ERP Implementation & Systems Integration Services. Its NAICS code is 541611 and its SIC code is 8742.

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Live signals
AiThorityAccenture Interactive Expands Experience-Led Transformation Services in Southeast Asia with Acquisition of Award-Winning Agency EntropiaAccenture Interactive has acquired Entropia, a Kuala Lumpur-based digital agency, marking its first acquisition in Southeast Asia. This move is intended to expand Accenture's experience-led transformation services and creative talent pool in the region to meet growing digital demands. The acquisition brings over 210 employees to Accenture Interactive, enhancing its capabilities for clients such as BMW and Lazada.FinSMEsAccenture Interactive Acquires EntropiaAccenture announced the acquisition of Entropia, a Kuala Lumpur-based digital experience agency, to expand its capabilities in customer experience and creative communications within Southeast Asia. The deal aims to integrate Entropia's 210+ employees and blue-chip client portfolio into Accenture Interactive to drive commerce growth for regional clients. Financial terms of the transaction were not disclosed.AccentureAccenture Interactive Expands Experience-Led Transformation Services in Southeast Asia with Acquisition of Award-Winning Agency EntropiaAccenture Interactive has acquired Entropia, an award-winning digital agency based in Kuala Lumpur, marking its first acquisition in Southeast Asia. The deal expands Accenture's capabilities in customer experience and design while adding over 210 employees to its creative talent pool. This strategic move aims to strengthen Accenture's presence in the region and meet growing client demands for digital transformation services.PR NewswireBambuser and Entropia Join Forces to Launch Live Video Shopping in MalaysiaBambuser and Entropia announced a strategic partnership to launch MEDICI Live, a new e-commerce service in Malaysia powered by Bambuser's live streaming technology. This collaboration aims to integrate live video shopping with influencer marketing to help brands stand out in the competitive Southeast Asian digital marketplace.PR NewswireEntropia Launches Aladdin For B2C IoT Services In Joint Venture With Rudra LabsEntropia, a marketing consultancy based in Kuala Lumpur and Manila, launched a new joint venture offering called 'Aladdin' with Rudra Labs to provide IoT services to consumer businesses. The venture will be led by Rajeev Bala, CEO of Rudra Labs, with a team of 22 people operating across Hyderabad, Kuala Lumpur, Manila, and Singapore, delivering end-to-end IoT solutions from value mapping to final production. The partnership aims to help brands move beyond traditional campaigns to offer IoT-based utility that creates customer value and higher margins.