Northbay Biz

What Northbay Biz does

NorthBay Biz is a monthly business-to-business magazine covering Sonoma, Napa, and Marin counties in Northern California. Founded in 1975 and headquartered in Santa Rosa, the publication serves regional readers and professionals with coverage of local business, politics, food and wine, and lifestyle topics. It has operated continuously for over 45 years, making it one of the most established local business news brands in the North Bay region. The company operates a website powered by OneCMS (a third-party content management system) and is hosted/served by its parent entity, InterTech Media LLC.

The company's product portfolio centers on its core monthly print and digital magazine, supplemented by digital E-Editions (with archives for 2024, 2025, and 2026), an online reprint shop selling customized article reprints ($395-$450) and issue reprints ($4.95-$19.95), a regional job board, special sections such as the annual Best Of awards, and sponsored editorial columns. Distribution occurs through print magazine subscriptions, the website, digital editions, email newsletters, and social media channels including Facebook, Instagram, and Twitter.

NorthBay Biz generates revenue through a diversified set of streams: print and digital subscriptions, advertising (both display and sponsored content/sections), reprint licensing sold as B2B marketing materials, recruitment listings via the job board, and ancillary sales of past-issue reprints. The customer base is geographically concentrated in three Northern California counties, comprising both individual subscribers and regional SMB advertisers. The business is privately held with no disclosed funding, M&A activity, or institutional investment, operating as a small, lean team of 11-50 employees.

Name

Northbay Biz

Legal name

NorthBay Biz

Website

https://northbaybiz.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

NorthBay Biz is a monthly B2B magazine founded in 1975, covering business, politics, food and wine, and lifestyle for readers in Sonoma, Napa, and Marin counties in Northern California. It serves regional professionals and residents through print, digital editions, a job board, and sponsored content.

Ownership category

akta.pro rank

Product category

Regional Business Magazine Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAM

Business, Finance & Industry Trade Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAF

Food, Cooking & Beverage Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAA

Consumer Lifestyle & Fashion Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Regional business magazine
• Local business journalism
• Monthly print magazine
• Magazine advertising
• Regional news publishing

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

NorthBay Biz publishes a monthly business-to-business magazine covering business, politics, food, wine, and lifestyle in Sonoma, Napa, and Marin counties in Northern California. The core product is a printed magazine delivered to subscribers and supported by digital e-editions, sponsored editorial content, an online job board for regional employers and job seekers, and paid reprint products for marketing use.

Product overview

NorthBay Biz is a single unified publication—primarily a monthly magazine covering business, politics, food, wine, and lifestyle in the North Bay region (Sonoma, Napa, and Marin counties). The offering consists of the core print/digital magazine, E-Editions for digital access, and ancillary products including article reprints, issue reprints, and a job board. Additional content offerings include special sections and sponsored columns. The company has no modular platform architecture; it is a content/media company with related physical and digital products.

Differentiator

Problem solved

Functional benefit

Brands

• OneCMS: Content management system powering the NorthBay Biz website

Products and services

• NorthBay Biz Magazine (Print and Digital Subscription) A monthly print and digital magazine covering business, politics, food, wine, and lifestyle in Sonoma, Napa, and Marin counties; delivered by mail to subscribers and supported by an online digital edition.
• E-Editions (Digital Magazine Access) Online digital editions of the NorthBay Biz magazine providing readers with searchable, web-based access to monthly issues.
• Article Reprints Customized high-resolution reprints of NorthBay Biz articles, available in hard copy or PDF format with company logo and contact information, sold to businesses for marketing use.
• Past Issue Reprints Hard copy reprints of past NorthBay Biz magazine issues, priced between $4.95 and $19.95 depending on format, available with mail shipping or local pickup.
• Job Board Online job board connecting North Bay region employers with local job seekers for recruitment advertising.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sonoma Magazine: A regional lifestyle and business magazine covering Sonoma County, with overlapping coverage of wine, food, and regional business in one of NorthBay Biz's three core counties. Comparable as a monthly regional publication monetizing through subscriptions, advertising, and digital editions in the same North Bay geography.
• 5280 Magazine: A regional city/regional magazine serving the Denver metro area with strong lifestyle, food, dining, and local business coverage. Comparable as a monthly regional publication monetizing through subscriptions, advertising, events (e.g., "Best Of" awards), and digital editions in a defined local geography — a useful peer benchmark for NorthBay Biz's business model.
• Napa Valley Magazine: A regional magazine covering the Napa Valley with strong emphasis on wine, food, and lifestyle content. Directly comparable to NorthBay Biz as a monthly regional publication serving one of NorthBay Biz's core counties with overlapping advertisers (wineries, hospitality, real estate).
• Marin Magazine: A monthly regional lifestyle and business publication serving Marin County — one of NorthBay Biz's three core counties. Highly comparable in product (monthly magazine with digital editions), audience (affluent North Bay residents and SMBs), and revenue model (subscriptions, advertising, sponsored content).
• Edible Marin & Wine Country: A quarterly local-foods publication covering Marin, Sonoma, and Napa counties — the exact same geography as NorthBay Biz. Comparable as a regional print/digital publication monetizing food, wine, and lifestyle content with advertising from local food and wine businesses.

Emerging players

• Edible Communities: A network of hyper-local food magazines published across 80+ U.S. cities, including Edible Marin & Wine Country. Relevant as a comparable roll-up model for fragmented local/regional lifestyle publications, demonstrating both consolidation opportunity and competition for advertising dollars.

Broad incumbents

• Sunset Magazine: A long-established Western U.S. lifestyle magazine covering travel, food, gardening, and home in the 11-state Western region. Comparable as a regional lifestyle publication with deep heritage, multi-channel distribution, and subscription/advertising monetization, though at much broader scale than NorthBay Biz.
• San Francisco Business Journal: A regional B2B business publication covering the San Francisco Bay Area with subscription-based business intelligence. Comparable as a regional business magazine monetizing executive subscribers and B2B advertisers, though it operates at a much larger scale across a broader Bay Area geography.
• Press Democrat: The dominant regional newspaper covering Sonoma County and parts of the broader North Bay. A broader incumbent that overlaps with NorthBay Biz on local business news, wine industry coverage, and SMB advertising in the same geography, but operates a much larger newsroom across multiple formats.

Regional players

• Bohemian (North Bay Bohemian): An alternative weekly newspaper covering Sonoma County with lifestyle, arts, food, and wine coverage. Operates in NorthBay Biz's geography with overlapping SMB advertisers, though differentiated as a free weekly alternative rather than a paid monthly B2B magazine.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/northbay_biz
• Facebookfacebook.com/northbaybiz
• Instagraminstagram.com/northbaybiz/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northbay Biz