Appraisal
- Company typePrivate
- Founded-
- HeadquartersGreenville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Appraisal firmographics
Firmographics- Name
- Appraisal
- Legal name
- Appraisal Inc.
- Website
- https://appraisalincorporated.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Appraisal industry classification
Industry- Product category
- Real Estate Appraisal Services
- NAICS
- Offices of Real Estate Appraisers (531320)
- akta.pro primary industry
- Residential Property Appraisal (BPAJAKAA)
- akta.pro secondary industries
- Real Estate Valuation & Appraisal (BPAHANAC), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)
Keywords
Where Appraisal is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Appraisal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Appraisal Services: Fee-for-service model providing real estate appraisals for mortgage lending, refinancing, PMI removal, estate planning, divorce settlements, employee relocation, and foreclosure/REO properties. Payment is due when the completed report is delivered and is not conditional on loan approval or order cancellation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Appraisal services with competitive pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Appraisal product offering
Product offeringCore offering
Appraisal Inc. provides residential real estate appraisal services to the mortgage lending marketplace in and around Pitt County, North Carolina. Its core work covers primary and secondary mortgages, mortgage refinancing, employee relocation, PMI removal, estate planning, divorce settlement, and foreclosure/REO valuations. Service delivery is supported by a web-based ordering system, automatic status updates, and electronic report delivery powered by a la mode, inc. technology.
Product overview
Appraisal Inc. offers a comprehensive suite of real estate appraisal services through its core Residential Appraisal Services platform. The company provides specialized appraisal offerings including FHA Appraisals (FHA-approved), Relocation Appraisals, Appraisal Reviews, and Foreclosure/REO Appraisals. Technology-enabled Online Appraisal Ordering and Electronic Delivery complement the core human-driven appraisal services. The portfolio is delivered via a la mode, inc.-powered web platform with online ordering, status tracking, and electronic report delivery capabilities, serving the mortgage lending marketplace, lenders, homeowners, and legal professionals in Greenville and Pitt County, North Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Appraisal Services
- FHA Appraisals
- Relocation Appraisals
- Appraisal Reviews
- Foreclosure/REO Appraisals
Quantifiable outcome
- Reduced lenders' time, efforts and costs in managing the appraisal process
Companies that use Appraisal
Customer profileSegments7 records
Ideal customer profiles3 records
Appraisal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Appraisal partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Appraisal competitors and assessment
Company assessmentBroad incumbents
- Valbridge Property Advisors: A national network of independently owned valuation and property consulting firms with strong residential appraisal practices. Comparable to Appraisal Inc. in core residential valuation work, but with a multi-state footprint, formal referral infrastructure, and broader service lines including commercial and litigation support.
- CoreLogic: A large data, analytics, and technology provider in real estate, including collateral risk and valuation solutions for mortgage lenders. Comparable in serving lender demand for residential property valuations, but operates as an enterprise data/analytics platform rather than a local on-site appraisal practice.
- Bowman Consulting Group: A national engineering, surveying, and real estate consulting firm that includes valuation services across residential and commercial. Comparable in performing real estate appraisals for lenders and asset-related parties, but embedded in a much broader professional services portfolio.
- Class Valuation: A national residential Appraisal Management Company serving mortgage lenders, providing appraisal ordering, review, and quality control at scale. Comparable as a residential appraisal provider for the lender segment, but operating under an AMC/intermediary model rather than directly appraising for lenders.
- Cushman & Wakefield Valuation: A global commercial real estate services firm with a dedicated Valuation & Advisory practice serving lenders, investors, and owners. Comparable as a real estate valuation practice, but weighted toward commercial/multi-family assignments and large institutional clients rather than residential lender volume.
- JLL Valuation Advisory: JLL's Capital Markets valuation and advisory practice provides real estate appraisals and consulting for lenders and institutional clients. Comparable in serving lender valuation demand and producing USPAP-compliant reports, but at much larger commercial-asset scale and global footprint.
Emerging players
- HouseCanary: A technology-driven residential real estate valuation platform providing AVMs and analytics to lenders and investors. Comparable as a residential property valuation provider serving the mortgage lending marketplace, but operating via proprietary AVM/AI rather than traditional on-site appraisal reports.
- Zillow Group: Operates the Zillow Zestimate and consumer-facing residential valuation products, plus Zillow Home Loans and an integrated appraisal/closing experience. Comparable as a technology-enabled residential valuation provider, but competing via automated AVMs and direct lender workflows rather than on-site appraisal reports.
Others
- a la mode Technologies: The technology vendor whose appraisal ordering, reporting, and website platform Appraisal Inc. uses. Comparable by providing the workflow infrastructure (Mercury Network / TOTAL) through which residential appraisal orders are captured and reports delivered; not a competing appraisal firm but a key enabling technology peer.
- Mercury Network (a la mode): A lender-facing appraisal ordering and vendor management platform from a la mode that routes appraisal orders to appraiser panels. Comparable as the technology ecosystem connecting lenders and local appraisal shops, directly affecting how Appraisal Inc. receives lender work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Appraisal social profiles
Digital presenceAppraisal compliance and trust
Trust signalCompliance3 records
Appraisal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appraisal leadership team
Management profileNumber of profiles
Profiles4 records
Appraisal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appraisal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appraisal
What does Appraisal do?
Appraisal Inc. provides residential real estate appraisal services to the mortgage lending marketplace in and around Pitt County, North Carolina. Its core work covers primary and secondary mortgages, mortgage refinancing, employee relocation, PMI removal, estate planning, divorce settlement, and foreclosure/REO valuations. Service delivery is supported by a web-based ordering system, automatic status updates, and electronic report delivery powered by a la mode, inc. technology.
Is Appraisal a public or private company?
Appraisal is a private company. It is classified as family owned and is currently operating.
When was Appraisal founded?
Appraisal was founded in -1. It employs 1 to 10 people.
Where is Appraisal based?
Appraisal is headquartered in Greenville, United States, in the North America region.
How does Appraisal make money?
One revenue line is on record: appraisal Services.
Who are Appraisal's main competitors?
Broad incumbents on record are Valbridge Property Advisors, CoreLogic, Bowman Consulting Group, Class Valuation, Cushman & Wakefield Valuation and JLL Valuation Advisory. Emerging players are HouseCanary and Zillow Group. Others are a la mode Technologies and Mercury Network (a la mode).
Does Appraisal have an API?
No public API is recorded for Appraisal.
What industry is Appraisal in?
Appraisal's product category is Real Estate Appraisal Services. Its primary akta.pro industry code is BPAJAKAA, Residential Property Appraisal, with a secondary code of BPAHANAC, Real Estate Valuation & Appraisal. Its NAICS code is 531320.