Weekly Alibi
Weekly Alibi is a privately held alternative weekly newspaper and digital publication founded in 1992 that covers local news, arts, music, film, food, and cannabis for Albuquerque, New Mexico readers via print and a WordPress-based website at alibi.com.
- Company typePrivate
- Founded1992
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Weekly Alibi does
Weekly Alibi is a privately held alternative weekly newspaper and digital publication headquartered in Albuquerque, New Mexico. Founded in 1992 by Christopher Johnson and Dan Scott (originally as NuCity, renamed Weekly Alibi in 1995 after a trademark dispute with Chicago's New City newspaper), the company has operated under continuous local ownership for nearly three decades. It produces editorial coverage across news, film, music, art, food, cannabis, and local community events for Albuquerque-area readers, operating in both print and digital formats.
The core product is a weekly print newspaper distributed through a physical network of newsstands, coffee houses, record shops, and entertainment venues across Albuquerque, paired with a WordPress-based digital platform at alibi.com that publishes articles, event listings, and opinion content including a long-running Free Will Astrology column by Rob Brezsny. The website is supported by social media channels and email communications for content distribution and reader engagement. Supplementary digital products include an Event Calendar with an Event Submission tool allowing local organizations to publish listings.
Weekly Alibi's business model is primarily advertising-driven, with revenue dependent on local bars, restaurants, nightclubs, movie theaters, and galleries that constitute the alt-weekly's traditional advertiser base. Digital access is offered for free (freemium), supplemented by a reader donation program called 'Friend of the Alibi.' No paywall, subscription pricing, or subscription revenue stream is disclosed. The company is currently owned by Good Trouble LLLP, an entity controlled by Albuquerque City Councilor Pat Davis and his business partner Abby Lewis, who acquired the publication in 2020 from its founders after a three-month COVID-19-driven print hiatus; the company subsequently secured Small Business Administration Paycheck Protection Program loans to rehire core staff and resume print publication.
Weekly Alibi firmographics
Firmographics- Name
- Weekly Alibi
- Legal name
- Weekly Alibi
- Website
- https://alibi.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Weekly Alibi is a privately held alternative weekly newspaper and digital publication founded in 1992 that covers local news, arts, music, film, food, and cannabis for Albuquerque, New Mexico readers via print and a WordPress-based website at alibi.com.
- Ownership category
- akta.pro rank
Weekly Alibi industry classification
Industry- Product category
- Local Alternative Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Weekly Alibi is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Markets served
Weekly Alibi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to online content |
Distribution channels2 records
Marketing channels4 records
Weekly Alibi product offering
Product offeringCore offering
Weekly Alibi publishes an alternative weekly newspaper and accompanying digital website (alibi.com) covering local Albuquerque news, film, music, art, food, cannabis, business, and community events. Content is delivered free to readers via print editions distributed across local newsstands and venues, plus a continuously updated digital platform supported by advertising and reader donations.
Product overview
Weekly Alibi is a single-product alternative weekly newspaper publication based in Albuquerque, NM, operating both as a print newspaper and a digital web platform (alibi.com). The publication offers local news coverage across multiple categories (News, Film, Music, Art, Food, Cannabis, Business), event calendar listings, movie and book reviews, a Town Square opinion section, and a Free Will Astrology column by Rob Brezsny. The core offering is the unified Weekly Alibi newspaper/product with supplementary content sections and an event submission platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Alibi Newspaper An alternative weekly newspaper serving Albuquerque, NM, providing local news coverage across categories including News, Film, Music, Art, Food, Cannabis, Business, Events, Movie Reviews, and Book Reviews, distributed in print and digitally.
- Alibi.com Digital News Website The free online publication at alibi.com that serves as the digital home of Weekly Alibi, offering articles across news, film, music, art, food, cannabis, business, and event categories, plus community features such as a Town Square opinion section and Letters to the Editor.
Companies that use Weekly Alibi
Customer profileSegments2 records
Ideal customer profiles2 records
Weekly Alibi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Weekly Alibi partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Weekly Alibi competitors and assessment
Company assessmentRegional players
- Santa Fe Reporter: Santa Fe Reporter is an alternative weekly covering local news, arts, culture, food, and events in New Mexico. It is highly comparable because it serves a nearby New Mexico market with a similar alternative-news and local-culture editorial model.
- Tucson Weekly: Tucson Weekly is an alternative weekly focused on local news, events, music, dining, and culture in Tucson. It is comparable as a Southwest alternative newspaper serving local readers and advertisers through arts-and-entertainment coverage.
- Phoenix New Times: Phoenix New Times is an alternative news and culture publication covering Phoenix-area news, food, music, arts, and events. It is comparable because it uses a similar alternative-weekly model with local editorial coverage and advertiser-supported city guides.
- Denver Westword: Denver Westword covers local news, music, food, arts, cannabis, and events in Denver. It is comparable because it targets urban local audiences and advertisers with alternative-news and entertainment coverage similar to Weekly Alibi’s vertical mix.
- Salt Lake City Weekly: Salt Lake City Weekly is an alternative weekly publication covering local politics, arts, food, music, and events in Utah. It is comparable as a city-focused alternative media brand with both editorial content and local advertiser relevance.
- Dallas Observer: Dallas Observer is an alternative news and culture publication covering Dallas-area news, restaurants, music, arts, and events. It is comparable because it operates the same city-focused alternative-media model with strong entertainment and local-business coverage.
- LA Weekly: LA Weekly is a Los Angeles alternative media outlet focused on local culture, entertainment, food, music, and events. It is comparable because it serves an urban audience through alternative editorial coverage and local advertising opportunities, albeit in a much larger market.
- The Stranger: The Stranger is a Seattle alternative newspaper and digital publication covering local politics, arts, music, food, and events. It is comparable because it combines irreverent local journalism with cultural coverage and event discovery for an urban audience.
- Willamette Week: Willamette Week is a Portland alternative weekly covering local news, politics, arts, food, and events. It is comparable because it has a similar city-focused alternative-news model and serves local readers and advertisers through community and culture coverage.
Broad incumbents
- Albuquerque Journal: Albuquerque Journal is the dominant mainstream newspaper serving Albuquerque and New Mexico. It is comparable as a local news and advertising competitor in the same geography, though it is a broader daily-news incumbent rather than an alternative weekly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Weekly Alibi social profiles
Digital presenceWeekly Alibi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weekly Alibi leadership team
Management profileNumber of profiles
Profiles2 records
Weekly Alibi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weekly Alibi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weekly Alibi
What does Weekly Alibi do?
Weekly Alibi publishes an alternative weekly newspaper and accompanying digital website (alibi.com) covering local Albuquerque news, film, music, art, food, cannabis, business, and community events. Content is delivered free to readers via print editions distributed across local newsstands and venues, plus a continuously updated digital platform supported by advertising and reader donations.
Is Weekly Alibi a public or private company?
Weekly Alibi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Weekly Alibi founded?
Weekly Alibi was founded in 1992. It employs 11 to 50 people.
Where is Weekly Alibi based?
Weekly Alibi is headquartered in Albuquerque, United States, in the North America region.
Who are Weekly Alibi's main competitors?
Regional players on record are Santa Fe Reporter, Tucson Weekly, Phoenix New Times, Denver Westword, Salt Lake City Weekly, Dallas Observer, LA Weekly, The Stranger and Willamette Week. Albuquerque Journal is listed as a broad incumbent.
Does Weekly Alibi have an API?
No public API is recorded for Weekly Alibi.
What industry is Weekly Alibi in?
Weekly Alibi's product category is Local Alternative Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.