Novelus

What Novelus does

Novelus Group is a privately held global talent solutions and consulting firm headquartered in London, founded in 2011 and operating across the Americas, Europe, and the Middle East with a claimed network of 1000+ experts spanning 22+ countries and 26+ industry sectors. The firm delivers two core service lines. Tech Outsourcing places engineers and technology specialists with enterprise clients under three engagement models — Time & Material for flexible resource scaling, Managed Services for dedicated continuous teams, and Scope-Based Delivery for end-to-end project ownership with measurable outcomes. HR Partnership provides end-to-end human capital support covering Talent Acquisition & Retention, Training & Development, Organizational Culture and Leadership, and HR Infrastructure alignment. The company organizes delivery around five expertise areas — Engineering (telecom, civil, electrical, industrial, mechanical), Software (application development, system integration, process digitalization), Data Science (machine learning, predictive modeling, advanced analytics), Renewable Energy (solar, greenhouse, energy optimization), and Real Estate (property management, redevelopment, process optimization).

Underlying technology is delivery-led rather than product-led. Novelus builds custom in-house artifacts such as client-specific performance review systems, applies AI models and correlation logic for operational root-cause analysis and early-warning analytics in mission-critical telecom environments, and develops reusable agentic workflows for software automation. Pricing is quote-based and not publicly disclosed; revenue mechanics span usage-based (Time & Material), subscription (Managed Services), outcome-based (Scope-Based Delivery), and professional services (HR Partnership). Go-to-market is direct enterprise sales via the firm's "Become a Partner" program and website inquiry forms, supplemented by a LinkedIn-led content and recruitment presence. Named reference customers include Vodafone, MasTec, and Tether AI. The firm is GDPR- and UAE PDPL-compliant, founder-led under CEO James Warren, and has not disclosed funding rounds, ownership changes, or institutional investors.

Name

Novelus

Legal name

Novelus Group

Website

https://novelus.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Novelus Group is a privately held London-headquartered talent solutions firm that places 1000+ technology and engineering experts across the Americas, Europe, and the Middle East, offering Tech Outsourcing and HR Partnership services to enterprise clients in telecom, infrastructure, software, data science, renewable energy, and real estate.

Ownership category

akta.pro rank

Product category

IT Staffing and Technology Consulting Services

NAICS

Management Consulting Services (54161), Computer Systems Design Services (541512), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Help Supply Services (7363), Services-Computer Programming Services (7371)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

IT & Software Engineering Staffing (BPACADAA), Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), Institutional Capacity Building & Training (Workforce/Systems Strengthening) (BPADAEAC)

Keywords

• Technology outsourcing services
• HR partnership consulting
• Global talent solutions
• Engineering consulting services
• Data science advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Managed Services: Dedicated teams managing client operations continuously, optimizing performance, enhancing reliability. This is a recurring revenue model with ongoing client engagement.
2. Time & Material: Billing model ideal for projects with evolving requirements, giving clients full flexibility to scale resources up or down as priorities shift. Revenue based on time spent and materials used.
3. Scope-Based Delivery: Project-based delivery where Novelus takes ownership of specific deliverables or projects end-to-end, ensuring accountability, transparency, and measurable outcomes. One-time or milestone-based revenue.
4. HR Services: End-to-end HR support including talent acquisition and retention, training and development, organizational culture, and HR infrastructure services. Can be delivered as consulting/professional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Novelus provides technology outsourcing and HR partnership services to enterprise clients, connecting global talent with business ambition across Engineering, Software, Data Science, Renewable Energy, and Real Estate disciplines. The firm deploys engineers and technology specialists through three engagement models—Time & Material, Managed Services, and Scope-Based Delivery—while separately delivering end-to-end HR support including talent acquisition, training, culture development, and HR infrastructure. The company employs 1000+ experts across 22+ countries to scale client teams and deliver measurable workforce outcomes.

Product overview

Novelus offers two core service lines: Tech Outsourcing and HR Partnership. Tech Outsourcing provides flexible engagement models (Time & Material, Managed Services, Scope-Based Delivery) for technology solutions delivery. HR Partnership offers talent acquisition, training, culture development, and HR infrastructure services. The company also operates across five expertise areas: Engineering (telecom, civil, electrical, industrial, mechanical), Software (application development, integration, digitalization), Data Science (ML/AI, analytics, predictive modeling), Renewable Energy (solar, greenhouse, energy optimization), and Real Estate (property management, redevelopment). The offerings are designed to work together, allowing clients to scale teams and receive comprehensive HR and technology support.

Differentiator

Problem solved

Functional benefit

Products and services

• Tech Outsourcing

Quantifiable outcome

• 200% workforce growth achieved for Tether AI through structured hiring frameworks and robust onboarding
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• FDM Group: FDM Group is a global IT services and talent solutions firm that trains and deploys technology consultants across multiple regions — closely mirroring Novelus' Tech Outsourcing and HR Partnership model, including a focus on structured career pathways and global delivery.
• Insight Global: Insight Global is a large IT and engineering staffing firm placing technology talent into enterprise clients across multiple industries, directly comparable to Novelus' Tech Outsourcing service line and global delivery model.
• Globant: Globant is a global digital and IT services company delivering software engineering, data, and AI talent to enterprise clients across the Americas, Europe, and the Middle East — directly comparable to Novelus' Software, Data Science, and multi-region delivery capabilities.

Emerging players

• Andela: Andela is a global talent marketplace that connects enterprises with vetted software engineers, particularly in emerging markets — overlapping with Novelus' Tech Outsourcing model but with a more platform-driven, marketplace approach to talent delivery.
• Toptal: Toptal operates a curated freelance network of top technology talent, addressing the same enterprise need for on-demand engineering capacity that Novelus' Tech Outsourcing service line targets, but with a self-serve platform model rather than managed delivery.

Broad incumbents

• Slalom: Slalom is a global management and technology consulting firm delivering digital transformation, engineering, and data services to enterprise clients — broadly comparable to Novelus' end-to-end tech and HR advisory positioning, though with a stronger brand and larger scale.
• Infosys: Infosys is a global IT services and consulting giant delivering software engineering, data, and digital transformation to enterprise clients worldwide — operating in the same broad category as Novelus, but at materially larger scale and with more brand recognition.
• Capgemini: Capgemini is a global IT consulting and services firm offering strategy, technology, and engineering services to enterprise clients across multiple industries — a broad incumbent comparable to Novelus' full-stack Tech Outsourcing and HR partnership offerings.
• Robert Half (Protiviti): Robert Half is a global staffing and consulting firm placing technology, finance, and HR talent, with Protiviti as its consulting arm — closely aligned with Novelus' combined IT staffing and HR advisory positioning for enterprise clients.

Others

• Randstad: Randstad is one of the world's largest staffing and HR services firms, operating across multiple geographies and verticals — a more generalist talent and HR services peer relevant to Novelus' HR Partnership line, particularly in Europe and the Middle East.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novelusgroup
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novelus