Name

Equestic

Legal name

Smart Horse Technologies BV

Website

https://equestic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Equestrian Training Technology

NAICS

Support Activities for Animal Production (11521)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Horse motion sensors
• Equestrian training software
• AI training analytics
• Equine rehabilitation monitoring
• Smart equestrian technology

Headquarters

HQ city

Sint Anthonis

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Hardware Sales - Saddle-Clip: Equestic generates revenue through direct sales of the EQ Saddle-Clip motion sensor device. The Saddle-Clip Classic is priced at approximately $325/€244.88, while the Saddle-Clip Vivid Line (colored variants) is priced at approximately $355/€276.08. These are one-time hardware purchases that serve as the primary data collection device.
2. Application Subscriptions: The EQ Coach-Copilot app operates on a freemium model with tiered subscription plans. The Essential tier is free for one horse profile with basic features. The Professional tier starts at €7 per horse per month (approximately €14-30/month depending on number of horses), providing detailed symmetry analysis, trend tracking, benchmarking, and EQ Insights. Professional subscription includes a 14-day free trial.
3. Accessories - Equiband System: Equestic resells the Equiband Pro System from Equicore Concepts, priced at approximately $240/€279.65. Bundle offers combining SaddleClip and Equiband are available at discounted pricing (~$480/€445.84). SaddleClip upgrade service (new color cover + battery replacement) is priced at approximately €54.45.
4. SaddleClip Upgrade Service: Provides upgrade service for existing SaddleClip devices, including new Vivid Line colored cover and new battery replacement. This creates an additional revenue stream from existing customers seeking refresh or color customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Equestic develops and sells the EQ Saddle-Clip, a Bluetooth-enabled motion sensor attached to the saddle that captures rhythm, impulsion, and symmetry data during rides, and the EQ Coach-Copilot, an AI-powered equestrian training app that turns this motion data into real-time lesson summaries, symmetry insights, and coaching guidance for solo rides. The integrated system also includes the Equiband Pro resistance training system and a SaddleClip Upgrade refresh service, all aimed at improving training effectiveness, enabling early injury detection, and supporting rehabilitation for horses.

Product overview

Equestic offers an integrated equestrian training ecosystem combining hardware sensors with AI-powered software. The core portfolio includes the EQ Saddle-Clip (a motion sensor device measuring rhythm, impulsion, and symmetry) and the EQ Coach-Copilot (an AI-powered training platform that captures lessons and delivers personalized guidance). These are complemented by the SaddleClip Vivid Line (colored variants), SaddleClip Upgrade service (cover and battery refresh), and the Equiband Pro System (resistance training bands). Software access is structured through free Essential and paid Professional subscription tiers, with the Professional tier required for advanced features like detailed symmetry analysis and EQ Insights.

Differentiator

Problem solved

Functional benefit

Brands

• EQ Saddle-Clip: A horse motion sensor which measures rhythm, impulsion and symmetry giving rider deep insights on the quality of training, and potential injuries.
• EQ Coach-Copilot

Products and services

• EQ Saddle-Clip A horse motion sensor that attaches to the left side of the saddle and connects via Bluetooth to the Equestic app, measuring rhythm, impulsion, and symmetry to give riders deep insights on training quality and potential injuries. Available in Classic ($325/€244.88) and Vivid Line ($355/€276.08) colored variants.
• EQ Coach-Copilot An AI-powered equestrian training platform that captures training lessons in real time, structures them into clear actionable insights, and delivers guidance to riders during solo rides to make coaching more productive and learning more effective.
• Equiband Pro System Resistance band system from Equicore Concepts, resold by Equestic as an authorized commercial outlet, for core strength and dynamic stability training. Includes saddle pad, two pre-threaded sets of bands (abdominal and hindquarter), tape measure, and user guide. Available in Mini, Pony, Small, Regular, Large, and Western sizes.
• SaddleClip Upgrade Service Refresh service for existing working SaddleClips, providing a new Vivid Line colored cover and a new battery replacement. Available in Green, Orange, Blue, Pink, Red, and White colors with a 1-year warranty on cover and battery.

Quantifiable outcome

• Riders can forget up to 70% of what they learned within 24 hours after a coaching session
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Kippenvel CompetitieminorGTM or Marketing Partner · 23 June 2026Equestic sponsors the Kippenvel Competitie 2026, a competition that highlights the harmony and interplay between horse and rider.
• The Dutch MasterscoreStrategic or Co-development Partner · 6 March 2026Equestic partnered with The Dutch Masters 2026 to host a forum titled 'The Future of Coaching' on March 12, 2026, at Brabanthallen in 's-Hertogenbosch. The free event featured world-renowned equestrian coaches including Richard Davison, Di Lampard MBE, Laurens van Lieren, and Wout Jan van der Schans discussing human-technology synergy in coaching. The forum was accredited for KNHS and British Dressage licence points.
• Equicore ConceptscoreChannel Partner/ Reseller/ DistributorEquestic is an authorized commercial outlet for Equicore Concepts' Equiband Pro System. The partnership allows Equestic to resell the resistance band training system which complements the SaddleClip motion sensor. Equicore Concepts is the manufacturer of the Equiband Pro, which is backed by multiple independent peer-reviewed clinical research projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Equisense: France-based developer of horse motion sensors and connected equestrian hardware/software; acquired by Ceva Santé Animale. The closest direct competitor to Equestic's Saddle-Clip and coaching analytics platform in dressage, show jumping, and eventing.
• Arioneo: Pioneering company behind the Equisense motion sensor line for horses; overlaps tightly with Equestic on equine wearables and AI-driven performance analytics.

Broad incumbents

• Polar: Established sports wearable incumbent (heart rate, sports metrics) that already has a planned technical integration with Equestic. Broad fitness portfolio but no equestrian-specialized offering.
• Garmin: Multi-sport wearable leader with GPS activity trackers and equestrian-friendly devices; relevant as a broad incumbent that could move deeper into horse-specific analytics.
• Ceva Santé Animale: Global animal-health company that acquired Equisense/Arioneo; competes with Equestic via portfolio of equine health and connected devices.

Emerging players

• Equilab: Riding-tracker app focused on GPS-based ride logging, jumps, and training analytics. Overlaps with Equestic on equestrian training software but lacks dedicated motion-sensor hardware.
• Ridden: Equestrian social and ride-tracking app; overlaps at the consumer riding-software layer where Equestic's EQ Coach-Copilot competes for rider attention and engagement.

Others

• Strava: General-purpose fitness tracking platform used by some equestrians; relevant as an adjacent consumer habit Equestic competes against for tracking rider activity.
• Pivo: Equine-focused video and AI capture hardware/apps for analyzing rides. Adjacent rather than directly competitive, but overlapping use case of digitizing equestrian training.
• Equicore Concepts: Manufacturer of the Equiband Pro System, which Equestic resells as an authorized outlet; they overlap in equine core-stability conditioning and share customer base, but Equicore is a partner rather than a direct sensor-software competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/equestic
• Instagraminstagram.com/equestic
• LinkedInlinkedin.com/company/equestic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equestic