Embloom
- Company typePrivate
- Founded2010
- HeadquartersMaastricht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Embloom firmographics
Firmographics- Name
- Embloom
- Legal name
- Embloom
- Website
- https://embloom.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Embloom industry classification
Industry- Product category
- Mental Health E-Health SaaS Platform
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB)
- akta.pro secondary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Embloom is headquartered
LocationHeadquarters
- HQ city
- Maastricht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Embloom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription (Tiered Plans): Embloom operates a tiered SaaS subscription model with three plans: Basic (€12.25 per hulpverlener per month), Premium (€49.75 per hulpverlener per month), and Enterprise (custom pricing starting at €2,875/month for 100+ hulpverleners). Plans differ by included features (Embloom Meet, Premium content, support level). Additional per-use charges apply for questionnaires, education content, exercises, diaries, modules, and programs.
- Per-Use / Per-Client Charges: Add-on charges apply on top of base subscription for certain content: €2.50 per questionnaire administration (p/a), €2.50 per client for education/exercises/diaries, €2.50 per module/program component, and €6.50 per hulpverlener per month for Embloom Meet Extra (group video + screen sharing).
- Freemium / Free Trial: Embloom offers a free 2-week trial account allowing prospective clients to explore the full platform and all functionality. The Positieve Gezondheid Vragenlijst (PGV) and HoNOS+ are available as free standalone online instruments. One-on-one video calls are included at no extra cost across all plans.
- Professional Services: Additional revenue from implementation support, custom integration work (EPD/KIS connections), custom questionnaire development, white-labeling/branding customization, and training services. These are offered as paid add-on consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan with core platform access at €12.25 per hulpverlener per month. |
| Subscription | Monthly | Mid-tier plan with premium features at €49.75 per hulpverlener per month. |
| Subscription | Monthly | Enterprise plan for 100+ hulpverleners starting at €2,875 per month with per-use pricing for content. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Embloom product offering
Product offeringCore offering
Embloom develops and sells a web-based e-health SaaS platform that enables healthcare providers in the mental healthcare (GGZ) and somatic care (MSZ) sectors to digitally administer clinical questionnaires, deliver e-health interventions (exercises, diaries, psychoeducation, modules, and treatment programs), conduct video consultations via Embloom Meet, and exchange secure messages. The platform includes more than 675 validated questionnaires and more than 650 e-health interventions, integrated with EPD/KIS systems via SSO and SOAP, and supports PROMs/PREMs quality reporting.
Product overview
Embloom is a unified e-health platform for mental health (GGZ) and somatic care, combining a core platform with integrated modules and tools. The platform's main components include: the Embloom Platform itself (offering 675+ questionnaires, 650+ e-health exercises and modules, digital diaries, psycho-education, and integrated video calling via Embloom Meet); specialized programs including ACT-programma (with Tim Batink), ADHD-programma (with Menso Kuik), Ouderschapsprogramma, and others; the TeleScreen consultation service; Emogy client app; Voorleeshulp read-aloud feature; HoNOS+ observation tool; and dedicated PROMs/PREMs offerings for somatic care. The platform supports GGZ and somatiek sectors with SSO and SOAP integrations to EPD/KIS systems, and data submission to Akwa GGZ, KiBG, and municipalities.
Differentiator
Problem solved
Functional benefit
Brands
- Emogy: A platform with a personalized app for clients and a backoffice for therapists. Used for people with cognitive, emotional, or behavioral challenges such as autism, ADHD, or anxiety disorders. Functions as an online personal signaling plan where clients register their mood and energy daily and receive real-time advice.
- Embloom Meet
- Embloom Meet App
Companies that use Embloom
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Embloom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature7 records
Embloom partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Health Cloud Initiative (HCI)coreSince 2024, Embloom has been part of Health Cloud Initiative (HCI), a parent company or group structure. HCI appears to be the overarching organizational entity under which Embloom operates. Source: company about page states 'Sinds 2024 maakt Embloom onderdeel uit van Health Cloud Initiative (HCI).'
- Pearson Clinicalcore15-year partnership for digitalizing clinical measurement instruments. Pearson provides validated psychological assessments (MMPI-3, AASP, etc.) and Embloom provides the platform delivery infrastructure. Embloom was recently named a Premium partner of Pearson. Together they offer a user-friendly solution for Pearson's clinical instrument customers.
- InfinitCarecoreInfinitCare has created fully automated integrations with Embloom, enabling joint service delivery to healthcare providers. The partnership supports outcome indicator visualization across client groups and submission to external stakeholders including KiBG, CBS, and Akwa GGZ.
- Maastricht UniversitycoreEmbloom was co-founded with GGZ professionals and general practitioners in 2010. The company maintains an ongoing partnership with Maastricht University for research, content development, and validation of clinical instruments. Embloom's headquarters are also in Maastricht.
- Boom UitgeversminorPublisher providing questionnaires and clinical content through the Embloom platform. Content licensed per administration (e.g., €4.39 per administration for AVL from Bohn Stafleu van Loghum).
- Bohn Stafleu van LoghumminorPublisher providing questionnaires (e.g., ADHD Vragenlijst AVL) through the Embloom platform with per-administration licensing fees.
- EuroQol Research FoundationminorProvides the EQ-5D PROM questionnaire through the Embloom platform for €0.50 per administration.
- ClaudicatioNetminorProvides the Claudicatio questionnaire for patients with peripheral arterial disease through the Embloom platform at no charge.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Embloom competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Embloom social profiles
Digital presenceEmbloom compliance and trust
Trust signalCompliance4 records
Embloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embloom leadership team
Management profileNumber of profiles
Profiles1 record
Embloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embloom
What does Embloom do?
Embloom develops and sells a web-based e-health SaaS platform that enables healthcare providers in the mental healthcare (GGZ) and somatic care (MSZ) sectors to digitally administer clinical questionnaires, deliver e-health interventions (exercises, diaries, psychoeducation, modules, and treatment programs), conduct video consultations via Embloom Meet, and exchange secure messages. The platform includes more than 675 validated questionnaires and more than 650 e-health interventions, integrated with EPD/KIS systems via SSO and SOAP, and supports PROMs/PREMs quality reporting.
Is Embloom a public or private company?
Embloom is a private company. It is classified as corporate owned and is currently operating.
When was Embloom founded?
Embloom was founded in 2010. It employs 11 to 50 people.
Where is Embloom based?
Embloom is headquartered in Maastricht, Netherlands, in the Europe region.
How does Embloom make money?
Four revenue lines are on record. SaaS Subscription (Tiered Plans) is the primary driver. The others are per-Use / Per-Client Charges, freemium / Free Trial and professional Services.
Does Embloom have an API?
No public API is recorded for Embloom.
What industry is Embloom in?
Embloom's product category is Mental Health E-Health SaaS Platform. Its primary akta.pro industry code is HLACAOAB, eCOA/ePRO/eDiary & Patient-Facing Data Collection, with a secondary code of HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its SIC code is 7372.