What Soundfirm does

Soundfirm Post Production is an Australian privately-held post-production services company founded in 1983 and headquartered in Port Melbourne, with additional facilities in Sydney (Beaconsfield) and Beijing (Yizhuang Economic and Technological Development District). The company provides integrated sound, picture, VFX, data management, and on-set dailies services to feature film, television, documentary, and streaming productions, marketed as one of Australia's largest post-production houses with 1 Academy Award (Hacksaw Ridge, 2017), 2 BAFTAs, 13 AACTAs, and 3 MPSE Golden Reels across 581 projects. Its technical infrastructure includes two Dolby Atmos-equipped mixing rooms in each Australian city (a first-in-Australia capability), HDR/Dolby Vision color grading suites handling files up to 8K and 3D IMAX, advanced Avid offline editing rooms with theatre connectivity, and a custom ADR cueing software system, all housed under one roof per location to enable an integrated picture-and-sound pipeline.

The company sells through B2B enterprise field sales targeting production companies, studios, directors, and producers, offering either complete end-to-end post-production packages, individual service lines (sound mixing, sound design, ADR, English dubbing, VFX, color grading, online editing, dailies, deliverables), or dry hire of editing suites and mixing rooms. Pricing is quote-based and not publicly disclosed. Customer relationships are episodic and project-driven, anchored by repeat director engagements (Robert Connolly, Phillip Noyce, Fred Schepisi, Baz Luhrmann via Moulin Rouge, George Miller via Mad Max) and marquee credits on Oscar-winning and nominated titles including Hacksaw Ridge, Moulin Rouge, Shine, Babe, Lion, Memoir of a Snail, and The Power of the Dog. Beijing operations extend service delivery into Chinese-language productions such as The Battle at Lake Changjin, Red Cliff, and House of Flying Daggers.

Soundfirm is founder/management-controlled under CEO Roger Savage (recipient of the 2012 ASSG Lifetime Achievement Award) and COO John Fleming, with no disclosed institutional investors, parent company, M&A activity, or funding rounds. Revenue is not publicly disclosed. The company operates 11–50 employees across three cities, relying on a hybrid in-house plus curated freelance talent model that supports resource flexibility across project scales, from independent features and documentaries through to large-scale international co-productions and streaming series.

Name

Soundfirm

Legal name

Soundfirm Post Production

Website

https://soundfirm.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Soundfirm is an Australian privately-held post-production company founded in 1983, providing integrated sound, picture, VFX, and dailies services to film, television, and streaming productions across facilities in Melbourne, Sydney, and Beijing.

Ownership category

akta.pro rank

Product category

Film and Television Post-Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Sound Recording Studios (51224), Sound Recording Studios (512240)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sound Post-Production (Dialogue, ADR, Foley, Mixing) (MPADAGAC)

akta.pro secondary industries

Audio Post Facilities & Stage Operations (Mix Stages, Studio Management, Booking) (MPAHAEAO), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Re-Recording Mixing (Theatrical/TV/Streaming) (MPAHAEAF)

Keywords

• Post-production services
• Sound mixing
• Colour grading
• Visual effects
• Film sound design

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Post-Production Services: Professional post-production services including sound mixing, sound design, ADR, English dubbing, picture editing, colour grading, VFX, dailies processing, and deliverables. Services can be provided as complete end-to-end packages or individual service options. Also offers dry hire of editing suites and mixing rooms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Soundfirm provides integrated sound and picture post-production services for feature films, television series, documentaries, and streaming productions. Offerings include sound mixing (Dolby Atmos), sound design, ADR, English dubbing, visual effects, HDR/Dolby Vision colour grading, online and offline editing, dailies processing, and final deliverables. Services are delivered as end-to-end packages, individual service lines, or dry hire of editing suites and mixing rooms across facilities in Melbourne, Sydney, and Beijing.

Product overview

Soundfirm is a post-production services company offering an integrated suite of sound, picture, VFX, data management, and on-set dailies services across facilities in Melbourne, Sydney, and Beijing. The company provides a complete end-to-end service with individual service options or dry hire. Their picture services encompass Visual Effects (VFX), Colour Grading, Online Editing, Offline Avid Rooms, Dailies processing, and Deliverables. Sound services include Sound Mixing (Dolby Atmos), Sound Design, ADR (Automated Dialogue Replacement), English Dubbing, and Sound Editing Suite Rental. Seven out of ten highest grossing Australian films have had their soundtrack produced by Soundfirm. The facilities are designed to integrate picture and sound pipelines for seamless workflow, offering both full service packages and individual service options.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound Mixing

Quantifiable outcome

• Produced sound for 7 out of 10 highest grossing Australian films
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Risk SoundminorOthersSound post-production partner facility shown as partner logo on Soundfirm facilities page. Contact information suggests collaborative working relationship for sound services.
• Square SoundminorOthersSound post-production partner facility shown as partner logo on Soundfirm facilities page. Appears to be a collaborative partner for sound-related services.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Method Studios: VFX and post-production company (now part of Framestore) providing integrated visual effects and finishing for film, episodic, and advertising. Comparable in integrated post and VFX service scope.
• Moving Picture Company (MPC): Global VFX and post-production studio (Technicolor-adjacent) with major credits in feature film and streaming. Comparable as a premium integrated post-production service provider for blockbuster content.
• VSI Group (Visual Solutions International): Global dubbing, voiceover, and localisation services provider for film and episodic content. Comparable to Soundfirm's English dubbing and ADR offering, with broader language and geographic reach.
• Luma Pictures: Boutique VFX and post-production studio operating in Los Angeles and Melbourne, serving major streaming and theatrical releases. Comparable in integrated VFX/picture offering with Australian footprint.
• Rising Sun Pictures: Adelaide-based VFX and post-production studio with a long track record on Hollywood features (e.g., Marvel, Game of Thrones). Comparable in scale and Australian-anchored post-production offering.
• Skywalker Sound: Lucasfilm's premium sound post-production facility in California. The benchmark high-end sound post house globally, comparable in service scope, facility quality, and award pedigree to Soundfirm's sound business.
• Cutting Edge: Australian-owned post-production house providing sound, picture, and broadcast services across Sydney and Melbourne. Most direct domestic competitor to Soundfirm in Australian post.
• Animal Logic: Sydney-based (now Netflix-owned) VFX and animation studio providing integrated picture and post-production services for film, including major Hollywood titles. Closest geographic and capability peer to Soundfirm in Australia.

Broad incumbents

• Framestore: Global VFX, immersive, and post-production studio with award-winning work across film, episodic, and advertising. Broad incumbent in integrated post-production, larger in scale than Soundfirm.
• Deluxe Media (Sim International): Large global post-production and media services company with Asia-Pacific presence. Provides broader distribution, localisation, and post services at scale beyond Soundfirm's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soundfirmpost

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundfirm