WH Selfinvest
WH SelfInvest is a Luxembourg-based online broker founded in 1998 offering futures, CFDs, forex, stocks, and options trading to European retail traders and investors via its proprietary NanoTrader platform and an Interactive Brokers-powered multi-market account.
- Company typePrivate
- Founded1998
- HeadquartersLuxembourg, Luxembourg
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WH Selfinvest does
WH SelfInvest (legal entity WH SELFINVEST S.A.) is a Luxembourg-based online brokerage founded in 1998 that provides multi-asset trading and investing services to retail and semi-professional clients across Europe and select global markets. The firm operates two principal platforms: the proprietary NanoTrader platform for futures, CFDs, and forex trading, distinguished by features such as TacticOrders (indicator-to-order automation), SignalRadar (strategy trade visibility), Recording & Playback for training, 94+ pre-built trading strategies, and true tick-by-tick real-time quotes; and a Multi-Market Account executed through Interactive Brokers' infrastructure, granting access to 150+ stock exchanges across 33 countries and 1.2 million financial instruments including stocks, ETFs, options, futures, CFDs, and forex.
The business generates revenue primarily through transaction-based commissions (e.g., 0.09% on European stocks/ETFs, $0.01/share on US stocks, EUR 0.80-1.90 per futures contract), supplemented by recurring subscription income from Stock-Box model portfolios (Nasdaq Stock-Box and AI Stock-Box at EUR 179/year), real-time market data subscriptions, and interest spreads on client cash balances. The go-to-market is direct-to-consumer with self-service digital account opening (completing in roughly 10 minutes), supported by an extensive content marketing engine of free webinars, seminars, e-books, and a fortnightly newsletter, plus physical offices in six European countries (Luxembourg, France, Germany, Switzerland, Belgium, Netherlands) providing localized regulatory coverage and face-to-face service.
Customer segments include active retail traders (day traders, scalpers, swing traders), retail investors seeking global multi-market access, momentum investors subscribing to Stock-Box portfolios, CFD/forex traders, futures traders, professional-classified clients, and novice traders. The firm holds broker, commissionaire, and portfolio manager licenses from the Luxembourg Ministry of Finance and is regulated across multiple European jurisdictions (CSSF, ACPR, BaFin, FINMA), with 30%+ of clients retained for over five years and 99%+ platform uptime sustained over 21 years.
WH Selfinvest firmographics
Firmographics- Name
- WH Selfinvest
- Legal name
- WH SELFINVEST S.A.
- Website
- https://whselfinvest.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WH SelfInvest is a Luxembourg-based online broker founded in 1998 offering futures, CFDs, forex, stocks, and options trading to European retail traders and investors via its proprietary NanoTrader platform and an Interactive Brokers-powered multi-market account.
- Ownership category
- akta.pro rank
WH Selfinvest industry classification
Industry- Product category
- Retail Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)
- akta.pro secondary industry
- Private Client/High-Net-Worth Advisory (FSAEAAAN)
Keywords
Where WH Selfinvest is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices6 records
Markets served
WH Selfinvest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commission-based trading fees: WH SelfInvest generates revenue primarily through commissions on trading orders across futures, stocks, options, CFDs, and forex. The brokerage is compensated by bid-ask spreads and/or order commissions. Commissions are low-cost with percentage-based fees (e.g., 0.09% for stocks/ETFs in Europe, $0.01/share for US stocks) plus minimum fees. Futures trading commissions range from EUR 0.80-1.90 per contract depending on the contract.
- Stock-Box subscription service: Premium subscription service offering monthly stock selections based on momentum investing principles. Subscribers pay EUR 179 per year for the Nasdaq Stock-Box service which provides 8 selected Nasdaq stocks with ready-to-use orders.
- Real-time market data subscriptions: Revenue from real-time quote subscriptions (e.g., EUR 16.25/month for Frankfurt/Xetra L1, USD 1.50/month for NASDAQ L1) and exchange/clearing fees passed through to clients.
- Interest income on client balances: Interest earned on client cash balances, calculated as benchmark rate minus 1% spread. Debit balances charged at benchmark plus 3%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Stocks & ETFs (Europe) |
| Transaction based/ take rate | Pay-as-you-go | Stocks & ETFs (USA) |
| Transaction based/ take rate | Pay-as-you-go | Stocks & ETFs (UK) |
| Unit Pricing | Pay-as-you-go | Futures (Germany - Micro-DAX) |
| Unit Pricing | Pay-as-you-go | Futures (Germany - Mini-DAX) |
| Unit Pricing | Pay-as-you-go | Futures (Germany) |
| Unit Pricing | Pay-as-you-go | Futures (USA) |
| Transaction based/ take rate | Pay-as-you-go | Forex CFDs (EUR) |
| Transaction based/ take rate | Pay-as-you-go | Index CFDs (Germany 40) |
| Subscription | Annual | Nasdaq Stock-Box subscription |
| Subscription | Annual | AI Stock-Box subscription |
| Subscription | Monthly | Real-time quotes subscription |
| Subscription | Pay-as-you-go | Account services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WH Selfinvest product offering
Product offeringCore offering
WH SelfInvest is a Luxembourg-based online brokerage founded in 1998 offering trading in futures, CFDs, forex, stocks, ETFs, options, and warrants through its proprietary NanoTrader platform and Interactive Brokers-powered Multi-Market accounts. The firm targets European retail traders and active investors with low commissions, access to over 150 exchanges across 33 countries, and approximately 1.2 million tradable instruments. Complementary services include the Stock-Box momentum-based stock recommendation subscription and the Investui discretionary managed account offering.
Product overview
WH SelfInvest is a Luxembourg-based brokerage founded in 1998 offering three core account types: (1) a proprietary NanoTrader platform for futures, CFDs, and forex trading with advanced order automation; (2) a Multi-Market Account powered by Interactive Brokers for stocks, ETFs, options, and warrants across 150+ global exchanges; and (3) subscription-based Stock-Box services (Nasdaq and AI variants) providing momentum-based stock recommendations. The platform integrates with Interactive Brokers for execution and offers complementary tools including SignalRadar for strategy tracking, TacticOrders for automated order generation, OneClick Recording/Playback for training, 94+ trading strategies, and a Trading Store with 77+ third-party tools. Educational services include webinars, seminars, e-books, and a free newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- NanoTrader Trading Platform
- Multi-Market Account
- Nasdaq Stock-Box
- AI Stock-Box
- Investui Managed Account
- Trading Store
Quantifiable outcome
- Nasdaq Stock-Box returned +848% since November 2016 (as of June 2026)
- +5 more outcomes
Companies that use WH Selfinvest
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles7 records
WH Selfinvest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature10 records
WH Selfinvest partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Interactive Brokers (IB)coreMulti-market accounts for stocks, ETFs, options, and other securities are executed through Interactive Brokers' infrastructure. WH SelfInvest acts as a service wrapper, providing client support, education, and the overall service experience while IB handles order execution, custody, and clearing.
- Marex FinancialcoreMarex Financial provides clearing and execution services for futures trading. Client assets are forwarded to Marex for clearing and deposited with HSBC Bank for security.
- InvestuiminorInvestui offers managed accounts that use WH SelfInvest's brokerage services. Clients can implement the Stock-Box portfolio themselves or delegate to Investui for automated management.
- HSBC BankminorClient assets for futures trading are deposited with HSBC Bank (A- rated global bank) for safekeeping through the Marex clearing relationship.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
WH Selfinvest competitors and assessment
Company assessmentDirect peers
- Interactive Brokers: Global multi-asset broker serving active retail and professional traders across 150+ exchanges with low commissions. Both a direct competitor for the same European retail-active-trader segment and the infrastructure partner behind WH SelfInvest's Multi-Market account.
- Saxo Bank: Danish-headquartered multi-asset broker serving European retail and professional clients with stocks, FX, CFDs, futures, and ETFs across global markets. Closely comparable to WH SelfInvest on multi-market reach, active-trader tools, and European wealth positioning.
- IG Group: London-listed global CFD, forex, and spread-betting broker with deep European retail presence. Competes head-on with WH SelfInvest in CFD/Forex trading, platform quality, and educational content.
- CapTrader: German active-trader broker explicitly referenced in WH SelfInvest's own broker comparison content. Targets the same German-speaking active futures/CFD/forex trader with low-cost execution and professional tools.
- Lynx Broker: European active-trader broker built on Interactive Brokers infrastructure, similar to WH SelfInvest's Multi-Market account. Targets professional and active retail traders seeking low-commission multi-market access.
- DEGIRO: Low-cost European retail broker offering stocks, ETFs, options, and futures across global exchanges. Competes with WH SelfInvest on price-sensitive European investors building diversified portfolios.
- eToro: Social/multi-asset retail platform popular across Europe with stocks, ETFs, crypto, and CFDs. Competes for the same European retail audience with a mobile-first, community-driven model.
- Flatex: German online broker serving retail investors and active traders with stocks, ETFs, derivatives, and CFDs. Direct competitor for the German retail base WH SelfInvest targets from Frankfurt.
Emerging players
- Trade Republic: Berlin-based mobile-first broker that has rapidly scaled across Europe with commission-free trading and savings products. Represents the next-generation competitor that WH SelfInvest must defend against as its core active-trader demographic ages.
Broad incumbents
- Charles Schwab: US-based full-service broker-dealer with global market access for retail and professional clients. A broader incumbent that competes in adjacent segments and could plausibly acquire a regulated European niche broker like WH SelfInvest.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WH Selfinvest social profiles
Digital presenceWH Selfinvest compliance and trust
Trust signalCompliance6 records
WH Selfinvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
WH Selfinvest leadership team
Management profileNumber of profiles
WH Selfinvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WH Selfinvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WH Selfinvest
What does WH Selfinvest do?
WH SelfInvest is a Luxembourg-based online brokerage founded in 1998 offering trading in futures, CFDs, forex, stocks, ETFs, options, and warrants through its proprietary NanoTrader platform and Interactive Brokers-powered Multi-Market accounts. The firm targets European retail traders and active investors with low commissions, access to over 150 exchanges across 33 countries, and approximately 1.2 million tradable instruments. Complementary services include the Stock-Box momentum-based stock recommendation subscription and the Investui discretionary managed account offering.
Is WH Selfinvest a public or private company?
WH Selfinvest is a private company. It is classified as unknown and is currently operating.
When was WH Selfinvest founded?
WH Selfinvest was founded in 1998. It employs 11 to 50 people.
Where is WH Selfinvest based?
WH Selfinvest is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does WH Selfinvest make money?
Four revenue lines are on record. Commission-based trading fees are the primary driver. The others are stock-Box subscription service, real-time market data subscriptions and interest income on client balances.
Who are WH Selfinvest's main competitors?
Direct peers on record are Interactive Brokers, Saxo Bank, IG Group, CapTrader, Lynx Broker, DEGIRO, eToro and Flatex. Trade Republic is listed as an emerging player. Charles Schwab is listed as a broad incumbent.
Does WH Selfinvest have an API?
No public API is recorded for WH Selfinvest.
What industry is WH Selfinvest in?
WH Selfinvest's product category is Retail Brokerage. Its primary akta.pro industry code is FSAAABAO, Digital/Hybrid Private Wealth (Robo-Enabled HNW Service), with a secondary code of FSAEAAAN, Private Client/High-Net-Worth Advisory. Its NAICS code is 5231 and its SIC code is 6200.