TrueStory
TrueStory is a private Nordic marketplace platform, founded in 2012, that curates and resells 1,000+ authentic local experiences as gift vouchers across Germany, Denmark, Sweden, and Norway, serving individual consumers through localized direct-to-consumer websites.
- Company typePrivate
- Founded2012
- HeadquartersHøjbjerg, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
TrueStory firmographics
Firmographics- Name
- TrueStory
- Legal name
- Truestory Group
- Website
- https://truestory.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrueStory is a private Nordic marketplace platform, founded in 2012, that curates and resells 1,000+ authentic local experiences as gift vouchers across Germany, Denmark, Sweden, and Norway, serving individual consumers through localized direct-to-consumer websites.
- Ownership category
- akta.pro rank
TrueStory industry classification
Industry- Product category
- Experience Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industry
- Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF)
Keywords
Where TrueStory is headquartered
LocationHeadquarters
- HQ city
- Højbjerg
- HQ country
- Denmark
- HQ region
- Europe
Markets served
TrueStory business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace Commission: TrueStory operates as a marketplace connecting consumers with local experience providers. Revenue is generated through transaction fees or commissions on bookings made through the platform.
Go-to-market motion1 record
Distribution channels1 record
TrueStory product offering
Product offeringCore offering
TrueStory operates a curated online marketplace where consumers can discover, book, and gift 1,000+ handpicked local experiences across Germany, Denmark, Sweden, and Norway. Experiences are sold as digital personal gifts delivered in minutes and remain valid for two years, and the platform has facilitated more than 500,000 bookings to date. The offering is positioned as a destination for meaningful shared experiences rather than material gifts.
Differentiator
Problem solved
Functional benefit
Products and services
- TrueStory Marketplace An online marketplace where consumers can browse and book 1,000+ curated local experiences, or purchase them as digital personal gifts that are delivered in minutes and remain valid for two years. Serves individual consumers in Germany, Denmark, Sweden, and Norway seeking meaningful shared experiences and gifting options.
Companies that use TrueStory
Customer profileSegments1 record
Ideal customer profiles1 record
TrueStory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TrueStory partnerships and signals
Strategic signalScale indicators3 records
TrueStory competitors and assessment
Company assessmentMarket position
Customer concentration
TrueStory financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueStory leadership team
Management profileNumber of profiles
TrueStory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueStory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueStory
What does TrueStory do?
TrueStory operates a curated online marketplace where consumers can discover, book, and gift 1,000+ handpicked local experiences across Germany, Denmark, Sweden, and Norway. Experiences are sold as digital personal gifts delivered in minutes and remain valid for two years, and the platform has facilitated more than 500,000 bookings to date. The offering is positioned as a destination for meaningful shared experiences rather than material gifts.
Is TrueStory a public or private company?
TrueStory is a private company. It is classified as unknown and is currently operating.
When was TrueStory founded?
TrueStory was founded in 2012. It employs 11 to 50 people.
Where is TrueStory based?
TrueStory is headquartered in Højbjerg, Denmark, in the Europe region.
How does TrueStory make money?
One revenue line is on record: marketplace Commission.
Does TrueStory have an API?
No public API is recorded for TrueStory.
What industry is TrueStory in?
TrueStory's product category is Experience Marketplace. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of CRALAJAF, Gift Baskets, Gourmet Gifts & Corporate Gifting Retail. Its NAICS code is 459420 and its SIC code is 5399.