What SunDoctors does

SunDoctors, legally Southern Sun Practices Pty Limited, is an Australian private healthcare operator running a network of more than 50 specialist skin cancer clinics across New South Wales, Queensland, Victoria and South Australia. The company is a pure-play skin cancer provider offering a vertically integrated service line that spans annual skin checks, focused mole examinations, surgical excisions, non-surgical treatments (including cryotherapy and topical therapies), photodynamic therapy for solar keratoses, Bowen's disease and superficial basal cell carcinoma, in-house dermatopathology, and Total Body Photography for longitudinal mole monitoring. Patients access the network without a GP referral via a dedicated 13 SKIN phone line and an online booking system; the company reports throughput of more than 350,000 patient visits per year.

The clinical technology stack is built around three anchors: co-located pathology laboratories with in-house pathologists enabling immediate tissue analysis and a one-visit detection-to-treatment pathway; dermatoscope-based examinations for detailed surface and sub-surface lesion assessment; and Total Body Photography to establish baseline imaging for tracking changes over time. Treatment capabilities extend to surgical skin cancer removal, cryotherapy and topical therapies, and both conventional and daylight photodynamic therapy. Equipment and consumables follow established dermatology practice standards; there is no disclosed AI-based image triage or diagnostic model in the stack.

Commercially, SunDoctors runs a direct-to-consumer, fee-for-service model with private billing per consultation, procedure and pathology service; specific fee schedules are not publicly disclosed. Go-to-market is anchored on a no-referral access proposition, content-led patient education via an extensive blog and social channels, and community partnerships including a long-standing relationship with Melanoma Institute Australia. The company is privately held following a 2015 investment from Crescent Capital Partners, with leadership comprising CEO Paul Richard and Chairman Michael Alscher.

Name

SunDoctors

Legal name

Southern Sun Practices Pty Limited

Website

https://sundoctors.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

SunDoctors is an Australian private healthcare operator running more than 50 skin cancer detection and treatment clinics across NSW, QLD, VIC and SA, serving 350,000+ individual patients annually via integrated in-clinic pathology and no-referral direct booking.

Ownership category

akta.pro rank

Headquarters

HQ city

Ballina

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Consultation Fees: Private billing model where patients pay for consultations, procedures and treatments. Fees vary by service type and complexity.
2. Surgical Procedures: Revenue generated from surgical procedures including mole removal, skin biopsy, and skin cancer surgery treatments performed at clinics.
3. Photodynamic Therapy Treatments: Revenue from PDT treatments for solar keratoses, Bowen's disease, and superficial basal cell carcinoma.
4. Diagnostic Services: Revenue from skin checks, mole checks, and pathology laboratory services including dermatopathology examinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SunDoctors operates a network of specialized skin cancer clinics across Australia that provide integrated detection, diagnosis, and treatment services for melanoma, basal cell carcinoma, squamous cell carcinoma, and related skin cancers. The clinics offer professional skin checks, mole examinations, surgical and nonsurgical treatments, photodynamic therapy, dermatopathology, and total body photography, supported by in-house pathology laboratories co-located with clinical sites.

Product overview

SunDoctors operates a network of skin cancer clinics across Australia offering a unified suite of diagnostic and treatment services. The core offering centers on professional skin checks and mole examinations using dermatoscopy technology, supported by integrated pathology laboratory services for rapid tissue analysis. Treatment services include surgical procedures (mole removal, skin biopsy, skin cancer surgery), nonsurgical treatments (cryotherapy, topical therapies), and specialized photodynamic therapy (PDT) for actinic keratosis and superficial skin cancers. Dermatopathology services provide microscopic diagnostic capabilities, while total body photography enables baseline monitoring. The company serves patients across NSW, QLD, VIC, and SA through approximately 50 clinic locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Check Comprehensive professional skin examination conducted by trained medical practitioners to detect signs of skin cancer including melanoma, basal cell carcinoma, squamous cell carcinoma, and suspicious moles. Recommended annually for early detection in individual patients.
• Mole Check Focused examination of individual moles and spots to assess for signs of skin cancer or abnormal changes, conducted using dermatoscopy technology by skin cancer specialists.
• Surgical Procedures Surgical removal of skin cancers including mole removal, skin biopsy, and skin cancer surgery treatment performed by specialized doctors at the clinics.
• Skin Cancer Laboratory Services Integrated in-house pathology laboratory services providing immediate access to pathologists for rapid identification of suspicious tissue samples.
• Nonsurgical Treatments Non-invasive treatment options for skin cancer including topical therapies and cryotherapy.
• Dermatopathology Microscopic imaging and analysis services for accurate diagnosis of skin conditions and skin cancers by specialized pathologists.
• Photodynamic Therapy (PDT) Non-surgical light-based treatment for solar keratoses (actinic keratosis), Bowen's disease, and superficial basal cell carcinoma. Uses a photosensitizing agent activated by light to destroy abnormal cells while sparing surrounding healthy tissue. Available as conventional red/blue light PDT or daylight PDT.
• Total Body Photography Comprehensive imaging service that captures photographs of the entire body surface to establish a baseline for tracking changes over time and aiding in early detection of skin cancers.

Quantifiable outcome

• 350,000+ patients served annually
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Melanoma Institute AustraliacoreStrategic or Co-development PartnerSunDoctors proudly supports Melanoma March and the Melanoma Institute Australia's goal of zero deaths from melanoma. Celebrating 15 years of partnership in 2026. The partnership involves raising vital funds for life-saving research and community awareness campaigns.
• Cancer CouncilminorOthersReferenced as a resource partner - patients directed to Cancer Council website for additional information on skin cancer prevention and support.
• Australasian College of DermatologistsminorOthersReferenced as a professional resource and information partner for dermatology-related guidance.
• Skin Cancer College of Australia and New ZealandminorOthersReferenced as a professional association partner for skin cancer practitioners.
• Melanoma Patients AustraliaminorOthersReferenced as a patient support and information resource for melanoma patients.
• Medicare (Services Australia)minorOthersReferenced as a health payment partner - patients directed to Medicare for health fund and Medicare information.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australian Skin Cancer Clinics: A multi-site chain of dedicated skin cancer clinics in Australia offering consultations, biopsies, surgery and PDT. Directly competes with SunDoctors on clinic count, services and pricing model.
• National Skin Cancer Centres: An Australian network of dedicated skin cancer clinics offering screening, diagnosis and minor surgery. Operates with a similar specialist-clinic model and a comparable no-referral patient funnel.
• Molescan (Totally Skin & Beauty / Skin Partners): An Australian skin-cancer/mole-mapping service operating across multiple states with comparable dermatoscopy-led screening workflows. Direct competitor for skin check consultations.
• Sun Spot Skin Cancer Clinic: Independent Australian skin cancer clinic chain operating in QLD and northern NSW. Closely comparable to SunDoctors on services (skin checks, surgery, PDT), patient demographic and pricing model.
• MoleMap: MoleMap is the most directly comparable Australian/NZ skin cancer detection and mole-mapping specialist. It uses comparable dermatoscopy and total body photography workflows and competes head-to-head with SunDoctors across NSW, QLD, VIC and SA for self-paid skin checks.

Others

• Melanoma Institute Australia: Not-for-profit clinical and research partner rather than a competitor, but is the dominant tertiary referral body for complex melanoma in Australia. SunDoctors' 15-year partnership gives it privileged downstream referral flow that smaller chains lack.
• Skin Cancer College of Australia and New Zealand: Professional college accrediting skin-cancer practitioners and clinics. Defines clinical standards that SunDoctors and its direct peers must meet, and effectively gates the supply of credentialed doctors available to all players in the category.

Broad incumbents

• The Skin Hospital: Sydney-based dermatology hospital providing outpatient skin cancer and dermatology services. Overlaps with SunDoctors on medical dermatology and surgical treatment, but is a broader dermatology provider and operates at a smaller clinic footprint.

Emerging players

• iScreen (by Verada): An emerging Australian skin-cancer screening and teledermatology player offering in-clinic and remote screening. Competes at the lower-acuity end of SunDoctors' funnel and represents a potential technology-driven disruptor.

Regional players

• Doctor Derm / Specialist Dermatology Clinics: Specialist dermatology group practices in Australia providing medical and cosmetic dermatology including skin cancer. Overlaps with SunDoctors on dermatopathology and surgical work but typically serves higher-fee private patients and operates at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sundoctors
• YouTubeyoutube.com/channel/UCbO47zVa4L4RvE6JkVJ5zVA
• Facebookfacebook.com/sundoctors-skin-cancer-clinic-395558070633861
• LinkedInlinkedin.com/company/sundoctors
• Instagraminstagram.com/visitsundoctors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunDoctors