Re/Max Bayshore

Residential Real Estate Brokerageremax-bayshore.com

Re/Max Bayshore is a privately held RE/MAX franchise residential real estate brokerage headquartered in Traverse City, Michigan, serving individual home buyers, sellers, and renters across Northern Michigan through approximately 101-250 employees and affiliated local agents.

Company typePrivate
Founded1987
HeadquartersTraverse City, United States
Headcount51–100
GTM typeB2C
OfferingServices

What Re/Max Bayshore does

Re/Max Bayshore is a privately held residential real estate brokerage operating as a franchisee of RE/MAX LLC, headquartered in Traverse City, Michigan, and serving home buyers, sellers, and renters across Northern and Midwest Michigan. Founded in 1987 and employing 101-250 staff, the firm provides full-service brokerage including buyer representation, seller representation, rental placement, home valuation, and neighborhood-level market information through a network of affiliated local agents.

The company's core digital asset is its consumer-facing website (remaxbayshore.com), which functions as a unified property search and listing portal with neighborhood explorer, Just Listed and Open Houses sections, a home valuation tool, and an agent-facing portal. The technology stack is consistent with standard franchise real estate website infrastructure rather than proprietary platform development. No mobile app, API, SDK, or third-party technology integrations are disclosed.

Re/Max Bayshore generates revenue through real estate commissions on closed transactions (specific rates not publicly disclosed). Go-to-market is primarily direct via affiliated agents and inbound through the website and organic local search, supplemented by a direct phone line ((231) 941-4500). Customer segments are horizontal and long-tail, comprising individual retail buyers, sellers, and renters in Northern Michigan, with no enterprise or institutional customer relationships disclosed.

Re/Max Bayshore firmographics

Firmographics

Name: Re/Max Bayshore
Legal name: Re/Max Bayshore
Website: https://remax-bayshore.com
Company type: Private
Founded year: 1987
Operating status: Operating
Headcount range: 51–100 employees
Short description: Re/Max Bayshore is a privately held RE/MAX franchise residential real estate brokerage headquartered in Traverse City, Michigan, serving individual home buyers, sellers, and renters across Northern Michigan through approximately 101-250 employees and affiliated local agents.
Ownership category
akta.pro rank

Where Re/Max Bayshore is headquartered

Location

Headquarters

HQ city: Traverse City
HQ country: United States
HQ region: North America

Markets served

Re/Max Bayshore business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels1 record

Marketing channels3 records

Re/Max Bayshore product offering

Product offering

Core offering

Re/Max Bayshore is a residential real estate brokerage that represents buyers, sellers, and renters of homes across Northern Michigan. Its agents help clients list, market, show, negotiate, and close on residential properties, supported by an online property search portal and home valuation tools.

Product overview

REMAX Bayshore is a single-location RE/MAX franchise real estate brokerage operating in Northern Michigan. The company's digital offering consists of a unified consumer website that provides integrated home search functionality, property listings (including Just Listed and Open Houses), home valuation services, and access to their team of real estate agents. The website serves as the primary digital interface for connecting buyers and sellers with the brokerage's real estate services across the Northern Michigan market.

Differentiator

Problem solved

Functional benefit

Products and services

Home Buyer Representation Agent-led service for individual consumers that helps them search, evaluate, tour, negotiate, and close on residential properties in Northern Michigan.

Companies that use Re/Max Bayshore

Customer profile

Segments2 records

Ideal customer profiles1 record

Re/Max Bayshore technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Re/Max Bayshore partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

Re/Max Bayshore competitors and assessment

Company assessment

Broad incumbents

Compass: A national technology-forward brokerage expanding into secondary markets, competing with traditional brokerages like Re/Max Bayshore through a proprietary platform, agent tools, and a tech-enabled full-service model.
Redfin: A national digital-first brokerage offering residential buying and selling services with reduced commission structures, directly challenging traditional commission-based brokerages in markets including Michigan.

Direct peers

RE/MAX of Michigan (Other RE/MAX Region): A peer RE/MAX franchise operating in Michigan with the same brand standards, technology stack, and commission-based brokerage model, serving overlapping residential buyer/seller audiences in Michigan markets.
EXIT Realty of Northern Michigan: A franchise brokerage with presence in Northern Michigan offering residential buyer and seller representation on a commission basis, directly competing for the same local agent and client pool.
Sotheby's International Realty - Northern Michigan: A luxury-leaning franchise brokerage operating in Northern Michigan, directly competing for higher-end residential listings, second-home buyers, and waterfront property transactions in the same region.
Century 21 Northland Realty: A regional Century 21 franchise operating in Northern Michigan, offering comparable residential brokerage services including buyer representation, seller representation, and home valuation.
Coldwell Banker Schmidt Realtors: A regional residential brokerage operating across Northern Michigan with a comparable agent-driven, commission-based model and similar buyer/seller/renter service offerings to Re/Max Bayshore.
Keller Williams Northern Michigan: A franchise brokerage competing directly for residential listings, buyers, and agents in the Northern Michigan market with the same commission-based model and full-service buyer/seller representation.
Berkshire Hathaway HomeServices Michigan Real Estate: A national-branded franchise brokerage with Michigan presence, competing for the same residential seller and buyer pool through an agent-driven, commission-based model similar to Re/Max Bayshore.

Others

Zillow (Zillow Premier Agent): A leading real estate marketplace and advertising platform that competes for agent advertising spend and influences buyer/seller lead flow to brokerages like Re/Max Bayshore via Premier Agent and Zillow Offers programs.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Re/Max Bayshore financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Re/Max Bayshore leadership team

Management profile

Number of profiles

Re/Max Bayshore funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Re/Max Bayshore M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re/Max Bayshore

What does Re/Max Bayshore do?

Is Re/Max Bayshore a public or private company?

Re/Max Bayshore is a private company. It is classified as unknown and is currently operating.

When was Re/Max Bayshore founded?

Re/Max Bayshore was founded in 1987. It employs 51 to 100 people.

Where is Re/Max Bayshore based?

Re/Max Bayshore is headquartered in Traverse City, United States, in the North America region.

Who are Re/Max Bayshore's main competitors?

Broad incumbents on record are Compass and Redfin. Direct peers are RE/MAX of Michigan (Other RE/MAX Region), EXIT Realty of Northern Michigan, Sotheby's International Realty - Northern Michigan, Century 21 Northland Realty, Coldwell Banker Schmidt Realtors, Keller Williams Northern Michigan and Berkshire Hathaway HomeServices Michigan Real Estate. Zillow (Zillow Premier Agent) is listed as an others.

Does Re/Max Bayshore have an API?

No public API is recorded for Re/Max Bayshore.