Atech Training

What Atech Training does

Atech Training, Inc. is a privately held manufacturer founded in 1984 and headquartered in Walton, Kentucky (12290 Chandler Drive), that designs, manufactures, and sells hands-on automotive training equipment ("trainers") and accompanying courseware. The company serves secondary education (high schools), community colleges, technical schools, automotive OEM training centers, military technical programs, and corporate fleet operators. Its portfolio spans seven main product lines (Automotive Systems, Electrical, Manufacturer Specialized, Engine Performance, Electric Vehicle Technology, Diesel Technology, and Computer-Based Instruction) plus cutaway models and STEM activity kits. The company is certified by the U.S. Small Business Administration as a Women-Owned Business and, since January 2005, has been the only training equipment designer/manufacturer in the world to hold Continuing Automotive Service Education (CASE) certification from the Automotive Service Association (ASE).

The core technology consists of physical trainers built primarily from late-model recycled vehicle components, with built-in fault insertion capability (hard and intermittent faults) controllable via a built-in keypad, an attached computer, or networked through the proprietary Classroom Management Program (CMP) and ATech Lab System (ALS). Courseware includes instructor guides, student manuals, and service information aligned to ASE Education Foundation MLR, AST, and MAST task standards. The software layer comprises the CMP for student progress tracking and remote trainer control, computer-based instruction curricula for electricity/electronics and engine control, and a Virtual SET Trainer simulating the GM Specialized Electronic Training system. The company claims global reach across North and South America, Europe, Africa, the Middle East, and Asia, served from a single U.S. facility.

The business model is hardware sales-led with a quote-based pricing structure, direct sales by phone, email, and a request-a-quote web form, and no e-commerce channel. Revenue is generated primarily through one-time equipment sales to educational institutions and OEM training centers, supplemented by computer-based instruction software, training services (in-house workshops at the Walton, KY headquarters and virtual training workshops that yield ASE continuing education credits), and lab design consulting for new and upgrading automotive programs. The company has no disclosed institutional investors, parent company, M&A history, or external funding.

Name

Atech Training

Legal name

ATech Training, Inc.

Website

https://atechtraining.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Atech Training, founded in 1984 in Walton, Kentucky, designs and manufactures hands-on automotive training equipment, simulators, and courseware for high schools, community colleges, OEM training centers, the military, and fleet operators, and is the world's only CASE-certified training equipment manufacturer.

Ownership category

akta.pro rank

Product category

Automotive Training Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Technical and Trade Schools (61151), Technical and Trade Schools (6115)

SIC

General Industrial Machinery & Equipment (3560), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYEDAOAEAB

Automotive Diagnostics & Electrical Systems

Education/Vocational, Technical & Trade Education/Automotive, Diesel & Heavy Equipment Trades

SECONDARYEDABALAB

Automotive

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

SECONDARYEDAOAEAL

Alternative Fuel, Hybrid & EV Service (High-Voltage)

Education/Vocational, Technical & Trade Education/Automotive, Diesel & Heavy Equipment Trades

SECONDARYEDAOAEAK

Tire, Wheel, Alignment & Brake Systems Training

Education/Vocational, Technical & Trade Education/Automotive, Diesel & Heavy Equipment Trades

SECONDARYEDAEAIAB

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

Keywords

• Automotive training equipment
• Automotive technical education
• Vehicle diagnostic simulators
• Hands-on automotive trainers
• Computer-based instruction software

Headquarters

HQ city

Walton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Training Equipment and Simulators: Sale of automotive training equipment including engine performance trainers, electrical system trainers, EV trainers, diesel trainers, and cutaway models to educational institutions and OEM training centers
2. Computer-Based Instruction (CBI) Software: Sale of educational software programs including Classroom Management Program (CMP), 3800 Series Engine Control Software, and Virtual SET Trainers
3. Training Services: In-house training workshops at ATech headquarters and virtual training workshops for automotive instructors, with certificates applicable toward ASE continuing education requirements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ATech Training designs, manufactures, and sells hands-on automotive training equipment ('trainers') and computer-based instruction software used by secondary schools, community colleges, technical schools, automotive OEM training centers, military programs, and corporate fleet training academies. Its product lines span engine performance, electrical/electronics, EV/hybrid, diesel, brakes, HVAC, transmissions, suspension/steering, and OEM-specific systems (GM S.E.T., Caterpillar, Honda, John Deere), complemented by cutaway models, a STEM activity kit, the Classroom Management Program (CBI software), and instructor training services delivered in-person at its Walton, KY headquarters and via virtual workshops.

Product overview

Atech Training offers a comprehensive portfolio of automotive training equipment and educational solutions, primarily consisting of hardware trainers organized into distinct product lines: Automotive Systems Trainers (covering subsystems like brakes, HVAC, electrical, transmissions, and steering/suspension), Electrical Trainers (from basic electricity/electronics through advanced fault trainers), Manufacturer Specialized Trainers (OEM-specific programs for GM, Caterpillar, Honda, and John Deere), Engine Performance Trainers (engine operation, fuel systems, ignition, and OBD-II diagnostics), Electric Vehicle Technology Trainers (EV systems, Nissan Leaf, Toyota Prius, and hybrid cutaways), Diesel Technology Trainers (diesel engine performance and air brake systems), and Cutaway Models (sectioned components for internal visualization). The portfolio is complemented by Computer-Based Instruction software (Classroom Management Program, CBI curricula for electricity/electronics and engine control, virtual trainers), STEM activity kits, and training services (in-house training at headquarters, virtual workshops, and lab design consultation). Products utilize actual recycled vehicle components and support network-based instructor control via the CMP platform, with courseware included for most trainers.

Differentiator

Problem solved

Functional benefit

Brands

• Classroom Management Program (CMP): ATech-developed software that allows instructors to track student progress and control ATech trainers remotely over a networked system.
• ATech Lab System (ALS)
• ATech Network System (ANS)

Products and services

• Supplemental Inflatable Restraint System (SIRS) Trainer Hands-on airbag (SIR) system trainer built on a CAN platform vehicle, enabling instructors to demonstrate and fault the supplemental restraint system as it operates in a real automobile. For automotive training programs.
• Drum/Disk Brake Trainer (Model 400) Recycled drum/disc brake trainer with operating hydraulic system, power assist, parking brake, and electrical circuits for real-world system skills.
• ABS/TCS System Trainer (Model 1432) DELCO DBC7 ABS/TCS system trainer with realistic pedal operation, road condition selections (dry, wet, snow, ice), and fault insertion via keypad or CMP.
• Engine Cooling Fan System (Model 310FJ) Late-model vehicle cooling fan system trainer with new-model components, scan tool connectivity, and fault insertion via keypad or ATech Network System.
• Fan Speed Control Trainer (Model 311) Hands-on trainer for fan speed control systems found on late-model GM vehicles, covering single-speed and two-speed fan configurations.
• Blower Control System (Model 320FJ) HVAC blower control trainer presenting live operation and study of a late-model climate control system.
• Air Conditioning Full System (Model 1351) Functional R134A A/C system trainer with automatic/manual dual zone climate control, variable compressor, and fault insertion via keypad or CMP.
• Air Conditioning R-1234yf Trainer (Model 1352) R-1234YF A/C system trainer with variable sensor inputs, automatic dual zone climate control, built-in diagnostic tools, and user interface display for fault insertion.
• Starting System Trainer (Model 811C) Electrical system trainer presenting live operation and study of starter motor systems, based on CAN platform vehicle with fault insertion capability.
• Charging System Trainer (Model 812C) Electrical system trainer for charging system operation and study, based on CAN platform vehicle with built-in keypad for fault insertion.
• Lighting System Trainer (Model 821C) Computer and network-controlled automotive lighting system trainer for teaching operation and troubleshooting.
• Wiper/Washer System Trainer (Model 830C) Electrical system trainer for wiper/washer system operation, based on CAN platform vehicle.
• Power Window System Trainer (Model 840C) Computer and network-controlled power window system trainer for automotive operation teaching.
• Power Door Lock System Trainer (Model 850C) Network-controlled door lock and theft deterrent system trainer with key fob operation capability.
• Power Seat System Trainer (Model 860C) Power seat system trainer for hands-on study of electrical seat systems.
• Suspension and Steering System Hydraulic Trainer (Model 500) Hydraulic suspension and steering trainer with operational steering wheel, tilt column, rack and pinion assembly, and power steering pump.
• Suspension and Steering System Electronic Trainer (Model 500E) Electronic power steering and suspension trainer teaching basic principles with electronic power steering motor and ECU.
• Driveline Trainer (Model 250) Demonstrates various driveline setups with in-phase/out-of-phase operation and variable angles.
• Manual Transaxle Rebuild Trainer (Model 110) Trainer for rebuilding and service of manual transaxles with rotating rebuild stand.
• Electronic Automatic Transaxle Rebuild Trainer (Model 1210) Trainer for rebuilding and service of electronic transaxles with 360-degree rotation rebuild stand.
• Electronic Automatic Transmission Rebuild Trainer (Model 1220) Trainer for rebuilding and service of electronic transmissions.
• Electricity Trainer (Model 1810) Hands-on study of basic automotive electricity with real fixed components, wire terminals, 15-Volt power supply, and fault insertion capability.
• Electronics Trainer (Model 1820) Hands-on study of basic automotive electronics with real components and fault insertion capability.
• Sensors & Actuators Trainer (Model 1830) Hands-on study of sensors and actuators with real-world troubleshooting, competency testing, and 17 different fault patterns.
• Interactive Keypad (Model 1802C) Student interaction interface for electrical/electronic troubleshooting of hidden faults and testing, interfacing with 1810, 1820, and 1830 trainers.
• Fault Trainer (Model 2210) Compact trainer for electrical fundamentals, pulse width modulation (PWM) actuator control, and fault diagnosis with PWM output for oscilloscope viewing.
• Applied Electrical Trainer (Model 4810) Study of electricity and electrical circuits with flexibility for instructors to create custom circuits and tests.
• Electromechanical Trainer (Model 4820) Study of electrical and mechanical circuits including relay operation, magnetic fields, and generators.
• Electrical Skill Development Trainer (Model 5810) In-depth hands-on study of automotive electricity and electronics with components on submounts for serial/parallel circuit configuration.
• Electrical Skill Development Troubleshooting Trainer (Model 5810TT) In-depth hands-on study with troubleshooting skill development, competency testing, and computer-controlled hard faults.
• GM S.E.T. Troubleshooting Trainer (Model 18002TT) Portable GM Specialized Electronic Training covering Stage 1, 2, and 3 in a locking suitcase; described as the most widely used OEM training system.
• GM S.E.T. Trainer (Model 18002TR) Hands-on GM Specialized Electronic Training system used by GM Training Centers and ASEP Schools.
• Caterpillar Specialized Electronic Trainer (Model 18002CAT) Caterpillar-specific electrical systems trainer for use in Caterpillar training centers.
• Honda Specialized Electronic Trainer (Model 18002H) Honda-specific electrical and electronics trainer for Honda training centers.
• John Deere Specialized Electronic Trainer (Model 18002JD) John Deere-specific electrical and electronics trainer for John Deere training centers.
• Engine Performance Trainer (Model 650) Late-model recycled vehicle trainer with full starting/running capability covering engine, transmission, HVAC, electrical, exhaust, and emissions systems.
• Special Engine Performance Trainer (Model 650S) 6-cylinder platform trainer with fully functional engine and transmission, Fault/Simulator Panel, and working HVAC.
• Bi-Fuel Engine Performance Trainer (Model 650BF) Light/medium duty CNG/LPG trainer with gas and LPG engine, automatic transmission, and HVAC.
• Engine Performance Troubleshooting Trainer (Model 3601) Computer-based engine performance troubleshooting platform with simulated operation controls, diagnosis, multimeter and oscilloscope.
• Engine Repair Trainer (Model 90) Engine rebuilding and service trainer with 360-degree rotation and late-model recycled engine assembly on rebuild stand.
• Engine Start Cart (Model 91) Starting and testing capability for engines on rebuild stand, includes battery, ignition, engine computer, radiator, and fuel tank.
• Evaporative Emission System Trainer (Model 640) Late-model GM enhanced EVAP system trainer with live operation and fault insertion capability.
• Injector/Fuel Pump System Trainer (Model 670) Realistic operation trainer for fuel pump delivery system and fuel injector with adjustable RPM and fuel volume measurement.
• Direct Ignition System GM Trainer (Model 1711F) GM Waste Spark ignition system trainer using actual automotive components.
• Electronic Ignition System Trainer (Model 1772) GM six-cylinder electronic ignition system trainer with DVOM test points and fault code insertion.
• Integrated Electronic Ignition Ford Trainer (Model 1792) Ford eight-cylinder integrated electronic ignition system trainer with coil on plug and crank/cam sensors.
• GM OBD II System Trainer (Model 2652 & 2652 Dry) GM J1850 OBD II system trainer based on GM 3.5L V6 and 4T65E transmission with complete powertrain control and diagnostic features.
• Automotive Technology Trainer (Model 600) Full starting/running trainer using late-model recycled vehicle for study and diagnosis of engine, electrical, suspension, brake, HVAC, and transmission systems.
• Intermittent Fault Box (Model 2112) Provides means of faulting circuits in vehicles with open, incorrect resistance, short to ground, and short to voltage fault types.
• Electric Vehicle System Trainer (Model 5820) EV systems introduction trainer with simulated components found on current electric vehicles, using low voltage (24V MAX) for safety.
• Vehicle Technology Trainer — Nissan Leaf (Model 610N) Late-model recycled Nissan Leaf trainer set up as an electric vehicle option.
• Vehicle Technology Trainer — Toyota Prius (Model 610T) Late-model recycled Toyota Prius trainer set up as a hybrid vehicle option.
• Hybrid Powertrain Cutaway (Model 680S) Toyota I-4 hybrid engine and planetary gear cutaway with sections exposing internal mechanical and electrical operating systems.
• Diesel Engine Performance Trainer (Model 650D) Late-model diesel engine trainer with full starting/running capability covering emissions, fuel, air handling, cooling, and exhaust systems.
• HD Diesel Engine Performance Trainer (Model 650HD) Heavy-duty diesel trainer with Cummins next-generation Single Module emission solution and full functioning systems.
• On Vehicle Diesel Trainer (Model 600D) Late-model diesel pickup truck trainer with functional engine, transmission, brake, steering, suspension, fuel injection, and emissions systems.
• Tractor Air Brake System Trainer (Model 6410) Real-world tractor air brake system trainer for operation, study, and troubleshooting.
• Trailer Air Brake System Trainer (Model 6420) Real-world trailer air brake system trainer for operation, study, and troubleshooting.
• 3 Axle Air Brake System Trainer (Model 6430) 3 axle air brake system trainer for real-world operation and troubleshooting.
• Diesel Engine Repair Trainer (Model 90D) Diesel engine rebuilding and service trainer with 360-degree rotation capability.
• Classroom Management Program (CMP) Software Software for tracking student progress and remotely controlling networked ATech trainers, with fault insertion and student activity records.
• Electricity and Electronics Programs Software (1810SC/1820SC) Computer-based instruction software enhancing learning with animations, hands-on activities, and competency testing for electricity and electronics curricula.
• Starter System Troubleshooting Software (Model 2815SC) Software for troubleshooting starter motor circuits with 57 potential faults, built-in DMM, battery load tester, and scan tool.
• 3800 Series Engine Control Software (Models 3610, 3620, 3630) 3800 Series software covering engine control fundamentals, systems operation, and diagnostic fundamentals with 50 total activities.
• Troubleshooting Skill Development Software (Model 3631) Independent student practice software with over 60 real-world faults and computer-controlled automatic fault insertion.
• S.E.T. Virtual Trainer Software (Model 18002VT) Virtual simulation of GM S.E.T. Trainer for performing Stage 1, 2, and 3 experiments with interactive sub-mount placement.
• Rear Axle Cutaway Trainer (Models 126, 127) Locking/Limited slip rear axle cutaway trainers showing differential operation with GM or Ford configurations.
• Manual Transmission Cutaway RWD (Model 130) Late-model rear wheel drive manual transmission cutaway with operating clutch and gear shift.
• Manual Transaxle Cutaway FWD (Model 140) Late-model front wheel drive manual transaxle cutaway with clutch operation demonstration.
• A/C Compressor Cutaway (Model 382) Variable displacement A/C compressor cutaway exposing internal components with hand crank operation.
• Power Steering Pump Cutaway (Model 506) Late-model power steering pump cutaway showing internal components with pulley operation demonstration.
• Power Rack and Pinion Cutaway (Model 507) Power rack and pinion cutaway exposing internal components with steering gear rotation.
• GM Six-Cylinder Powertrain Cutaway (Model 680) GM 60-degree V-6 front-wheel drive engine and transaxle cutaway exposing mechanical operating systems with color-coded systems.
• Starter Cutaway (Model 813) Late-model GM starter motor cutaway showing internal components with rotation capability.
• Alternator Cutaway (Model 814) Late-model GM alternator cutaway exposing internal components with rotation capability.
• Transfer Case Cutaway (Model 1230) Late-model transfer case cutaway with gear rotation handle and painted case for enhanced viewing.
• Planetary Gear Trainer (ART 1069) Planetary gear system trainer showing operating principles and available ratio possibilities.
• Common Rail Diesel Cutaway (ART 10300) High pressure (1300 bar) common rail fuel system cutaway with radial piston pump, delivery manifold, and electro injector.
• Small Engine (XR950) Briggs & Stratton XR950 utility engine cutaway for valve lash, cam/crank timing, carburetor, and diagnostics training.
• STEM Activity Kit Hands-on STEM activity kit with RC cars, controllers, stopwatches, and gears for student engagement and recruitment.
• In-House Training Service Instructor training at ATech headquarters in Walton, KY with hands-on trainer experience and ASE continuing education credits. Free of charge; attendees cover their own travel and lodging.
• Virtual Training Workshop Online training workshop with customizable topics and flexible scheduling for ATech trainer integration.
• Lab Design Services Assistance for automotive programs developing new labs or upgrading existing facilities with sample lab layouts, product footprints, ASE standards compliance (MLR/AST/MAST), and coordination with other vendors.

Quantifiable outcome

• ASE continuing education credits available through ATech training completion
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ASE (National Institute for Automotive Service Excellence)coreStrategic or Co-development PartnerASE accreditation for training provider. ATech offers ASE-accredited training that can be applied toward ASE continuing education requirements. ATech is the only CASE-certified training equipment manufacturer worldwide.
• SkillsUSAminorGTM or Marketing PartnerOfficial partner of SkillsUSA, a partnership helping students excel in automotive education and careers
• NACAT (North American Council of Automotive Teachers)minorGTM or Marketing PartnerAllied member of NACAT, connecting with automotive teachers across North America
• ASE Education FoundationcoreStrategic or Co-development PartnerATech's courseware includes ASE Education Foundation task coverage information. Lab designs address ASE Education Foundation standards including MLR (Maintenance & Light Repair), AST (Automobile Service Technology), and MAST (Master Automobile Service Technology)
• University of Cincinnati - College of Engineering and Applied ScienceminorStrategic or Co-development PartnerCo-op program partnership. Students from University of Cincinnati work with ATech engineering team for hands-on experience and real-world projects. Co-op opportunities available for Spring 2027 semester.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ConsuLab (by Eveything Attachments): ConsuLab is the most direct competitor to ATech, manufacturing hands-on automotive and diesel training equipment (engine trainers, electrical trainers, EV trainers) for educational institutions in North America. The two companies compete head-to-head on the same product categories and customer segments.
• Autoland Scientech: Spanish-based manufacturer of automotive training equipment and educational simulators, including engine cutaways, electrical trainers, and diagnostic systems. Closely comparable to ATech in product scope, with a stronger presence in Europe, Latin America, and Asia.
• Amatrol: US-based leader in technical education training systems covering manufacturing, industrial maintenance, mechatronics, and automotive. Amatrol is a direct peer in vocational training equipment but with a broader industrial focus, competing with ATech in electrical, mechanical, and automotive curricula.
• Lab-Volt (Festo Didactic): Festo Didactic's Lab-Volt division produces hands-on training equipment for technical and vocational education including electrical, electromechanical, and mechatronics systems. Overlaps with ATech's electrical trainer line and shares the educational institution customer base.

Broad incumbents

• Snap-on Industrial: Snap-on is a global incumbent in automotive tools, diagnostics, and training solutions, with an industrial division serving educational institutions. While not a pure-play training equipment manufacturer, Snap-on competes in adjacent automotive training solutions and benefits from brand strength with schools and OEMs.
• Hunter Engineering: Hunter Engineering is a leading manufacturer of automotive service equipment (wheel alignment, wheel balancing, brake lathes) and a recognized training provider for the automotive service industry. Comparable in serving dealer and school training programs but more focused on undercar service equipment.
• Hennessey Industries (HEICO): Hennessey Industries manufactures automotive aftermarket service equipment including wheel service, tire changers, and brake lathes used in both dealerships and technical schools. Comparable as a B2B supplier to automotive training programs with an installed base in vocational institutions.

Emerging players

• Car-O-Liner (by Snap-on): Car-O-Liner specializes in collision repair training equipment and welding training, partially overlapping with ATech's broader automotive trainer portfolio. A relevant adjacent peer for body shop and structural repair training segments.
• Innova Electronics: Innova manufactures OBD-II diagnostic tools and equipment used by professional technicians and increasingly adopted by training programs for diagnostic instruction. Comparable in automotive diagnostic education but at a different price point and primarily a diagnostic scan tool company rather than full trainer manufacturer.

Others

• Lincoln Electric (Training Solutions): Lincoln Electric provides welding training equipment and curriculum for technical schools and workforce development programs. Adjacent to ATech's mission of providing hands-on training solutions to vocational institutions, though focused on welding rather than automotive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atech Training