Capital C Amsterdam

What Capital C Amsterdam does

Capital C Amsterdam operates a creative hub and multidisciplinary venue housed in the historic 1911 Amsterdam Diamond Exchange (Diamantbeurs) building at Weesperplein 4B, Amsterdam. The company was founded in 2015 by Willem Sijthoff after Zadelhoff and Sijthoff acquired and renovated the building with architecture firms ZJA and Heyligers design + projects. Capital C is a private, asset-heavy hospitality and real estate operator (not a technology company) with 11-50 employees delivering four primary revenue streams: event venue hire (conferences, dinners, receptions, product launches, award shows in spaces including The High Light glass dome capacity up to 400 guests), 13 artist-designed meeting rooms (range 6-120 persons, including The Surprise Room at €75/hour), private offices for creative professionals (housing approximately 400 community tenants), and the Capital Kitchen restaurant (lunch, dinner, drinks, private dining for up to 120 seated / 300 walking) with on-site art exhibitions curated by Amsterdam Art.

The business serves four primary customer segments: corporate event buyers seeking distinctive venues for international and domestic events; creative professionals, freelancers, and agencies seeking office space and community; meeting room bookers seeking unique, artist-designed rooms with catering; and restaurant guests including locals, tourists, and theater-goers near Carré theater. The go-to-market is primarily direct sales-led with a dedicated sales team (Sales Manager Offices, Senior Sales Executives, Business Development Manager) supplemented by self-serve channels including website booking, The Fork restaurant reservations, and the Onemeeting platform integration. Pricing is asset-based: per-event and per-hour for venues and rooms, recurring subscriptions for offices, and à la carte / set-menu for F&B.

The company is led by Founder Willem Sijthoff and General Manager Koen Leenders, with Lisa Vergeer as Commercial Director. Strategic partnerships anchor the operating model: Faber and Creative Technology supply premium AV infrastructure for The High Light, Amsterdam Art curates gallery programming, Rabobank serves as house banker, and a network of preferred event partners (Delight, Brand Your Event, Onemeeting) extends service delivery. Capital C is privately held with no disclosed funding rounds, no institutional investment, and operates exclusively from Amsterdam with a secondary Flower Market location at Singel 542.

Name

Capital C Amsterdam

Legal name

Capital C Amsterdam

Website

https://capitalc.amsterdam

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Capital C Amsterdam operates a creative hub in Amsterdam's 1911 Diamond Exchange building, offering event venues, 13 artist-designed meeting rooms, private offices for ~400 tenants, and the Capital Kitchen restaurant, serving corporate clients, creative professionals, meeting room bookers, and dining guests.

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

akta.pro secondary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Event venue hire
• Meeting room rental
• Private office space
• Creative workspace
• Restaurant dining

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Venue Rental: Revenue from renting event spaces for conferences, dinners, receptions, award shows, product launches, and celebrations. Spaces include The High Light (up to 400 guests), various meeting rooms, and private dining spaces.
2. Office Space Rental: Private office spaces rented to creative companies, freelancers, and agencies. Offering flexible workspace solutions with community access.
3. Capital Kitchen Restaurant: Restaurant revenue from dine-in service, group bookings, private dining, and catering services. Offers lunch, dinner, and drinks with art-themed dining experience.
4. Meeting Room Rental: Hourly and daily rental of uniquely designed meeting rooms with catering options. Includes various sized rooms from 6 to 120 persons.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Capital C Amsterdam operates a creative hub inside the historic 1911 Diamond Exchange building at Weesperplein in Amsterdam, offering event venue hire for conferences, dinners, receptions, award shows and product launches, 13 Dutch artist-designed meeting rooms, private office space for creative professionals, and the on-site Capital Kitchen restaurant. The venue accommodates groups from 6 to 400 guests and combines heritage architecture with integrated art exhibitions and full-service hospitality.

Product overview

Capital C Amsterdam operates as a creative hub and event venue platform housed in the historic Diamond Exchange building. The platform offers three core product categories: (1) Event Venue Hire including The High Light glass dome for conferences up to 400 guests; (2) 13 Meeting Rooms designed by Dutch artists, ranging from 6-person spaces to 120-person venues, plus The Surprise Room for hourly short-term bookings; and (3) Private Offices for creative professionals. Supporting these are Capital Kitchen restaurant offering group dining up to 300 guests, and a free Art Gallery with rotating exhibitions curated by Amsterdam Art. The venue integrates services including AV technology through partner Faber and comprehensive conference support to create a unified creative and hospitality experience.

Differentiator

Problem solved

Functional benefit

Brands

• Capital Kitchen: The restaurant located within Capital C, featuring art-inspired design themed 'The Inner Human Being' by Maarten Spruyt, serving lunch, dinner, and drinks.
• The High Light
• The Gallery

Products and services

• Event Venue Hire Rental of the historic Diamond Exchange building for hosting corporate events including conferences, dinners, receptions, award shows, product launches, and New Year celebrations. Features The High Light glass dome with 360-degree panoramic views of Amsterdam and can accommodate up to 400 guests. Targets corporate clients, event planners, and organizations seeking distinctive venues in central Amsterdam.
• Meeting Rooms Hourly and daily rental of 13 uniquely designed meeting rooms, each decorated by a Dutch artist. Room capacities range from 6 to 120 persons and include options such as The Clock Tower, The Modern Fossil, The Essential, The Pink Salon, The Round Room, The Skyscape, The Surprise Room, The Sky Summit, The Beyond, The Above, The Upperclub, The Upper House, and The Backbone. Catering, coffee, and drinks packages are available. Targeted at corporate teams, agencies, and professionals seeking inspiring meeting environments.
• Private Offices Fully equipped private office spaces rented on a recurring basis to creative companies, freelancers, and agencies. Offices come with high-speed internet, ergonomic furniture, and access to the Capital C creative community including coffee, tea, and fruit. Targeted at creative professionals and small agencies seeking flexible office space within a creative hub environment.
• Capital Kitchen Restaurant On-site restaurant offering lunch, dinner, and drinks in an art-inspired interior themed 'The Inner Human Being', designed by Dutch style icon Maarten Spruyt. Serves 3-course and 4-course menus with optional wine pairings, group business lunches, personal group dining, and coffee-to-go service. Accommodates up to 300 guests for walking dinners and 120 guests for seated dinners. Targets individual diners, business groups, tourists, and theater-goers near Carré theater.

Quantifiable outcome

• State-of-the-art audiovisual capabilities through Faber partnership
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Creative Technology (CT Netherlands)coreTechnology or Integration · 3 March 2025Creative Technology partnered with Capital C for a technological upgrade to the iconic High Light space. The partnership includes dynamic projections, state-of-the-art sound experiences, LED walls, and interactive AV solutions for events.
• FabercoreTechnology or Integration · 1 October 2024Faber is the official audiovisual partner of Capital C, providing state-of-the-art AV equipment and technical support for events. The partnership includes theater lighting, cinema-quality audio systems, and cutting-edge design for the High Light event space. Faber offers equipment rental, technical design, on-site support, and creative services including stage design and content creation.
• DelightminorStrategic or Co-development PartnerDelight is the preferred event decoration partner for Capital C, handling stunning event decorations for client events.
• Brand Your EventminorStrategic or Co-development PartnerBrand Your Event ensures client branding is on point for events held at Capital C, providing custom branding solutions.
• Amsterdam ArtcoreStrategic or Co-development PartnerAmsterdam Art collaborates with Capital C to curate and present cutting-edge artist exhibitions in the Capital C Gallery. Five times annually, an affiliated gallery is invited to present exhibitions in the space, making it a dynamic venue for contemporary art.
• Galerie Martin van ZomerenminorStrategic or Co-development PartnerCollaborated with Capital C for the Konfetti Parade exhibition featuring Rob Birza's works, bringing dynamic art to the venue.
• Willem Baars ProjectsminorStrategic or Co-development PartnerPartnered with Capital C for the Konfetti Parade exhibition showcasing bold and playful works by Rob Birza.
• JumpstArtminorStrategic or Co-development PartnerJumpstArt presents pop-up exhibitions at Capital C showcasing emerging artists' works. In collaboration with Amsterdam Art, the platform highlights talented artists whose works fill the pop-up gallery. Artists receive 80% of sale prices with remaining 20% reinvested in the platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• B.Amsterdam: Amsterdam-based creative workspace and event hub offering flexible offices, meeting rooms, and event spaces for creative professionals and corporates. Directly comparable to Capital C on the creative hub model, office rentals, and event venue offering in the same city.
• DeLaMar Theater: Major Amsterdam theater and event venue hosting corporate events, dinners, receptions, and performances. Comparable to Capital C as a competing Amsterdam event venue targeting corporate clients for similar event types (conferences, dinners, receptions, award shows).

Broad incumbents

• Andaz Amsterdam Prinsengracht: Luxury lifestyle hotel in central Amsterdam with significant meeting and event space, including conference facilities and dining. Comparable as a broader incumbent competing for the same corporate conference and event bookings in Amsterdam.
• Amstel Hotel: Iconic historic luxury hotel on the Amstel river with established conference and event facilities. Comparable as a broader heritage incumbent near Capital C (walking distance), competing for high-end corporate events and conferences.
• NH Collection Amsterdam Barbizon Palace: Large historic hotel near Amsterdam Central Station with extensive conference, meeting, and event facilities. Comparable as a broad incumbent competing in the Amsterdam conference and event venue market with similar heritage positioning.
• The Hoxton, Amsterdam: Design-led lifestyle hotel in central Amsterdam offering meeting rooms, event spaces, and dining. Comparable as a broader incumbent competing for the same design-conscious corporate and creative clients in the Amsterdam venue market.

Emerging players

• CIRCA Amsterdam: Amsterdam flexible office and workspace provider offering private offices and meeting rooms to creative and professional tenants. Comparable as an emerging player overlapping on the office rental and meeting room offering within Capital C's creative hub model.
• Het Scheepvaartmuseum (National Maritime Museum): Amsterdam cultural institution that hosts corporate events, dinners, and receptions in a historic waterfront setting. Comparable as a heritage/cultural venue competing for the same corporate event bookings with a similar landmark differentiation angle.
• Felix Meritis: Historic Amsterdam cultural venue on the Keizersgracht hosting conferences, corporate events, dinners, and cultural programming. Comparable as a heritage Amsterdam venue targeting similar corporate and cultural event use cases.

Regional players

• Eye Filmmuseum: Amsterdam film museum and cultural venue offering private event hire and corporate hospitality in a distinctive architectural setting. Comparable as a cultural/heritage Amsterdam venue competing for the same distinctive-event niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/capitalkitchen.amsterdam
• Xx.com/capitalcasd
• Facebookfacebook.com/capitalcamsterdam
• LinkedInlinkedin.com/company/capitalcamsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital C Amsterdam