Creditville

What Creditville does

The company makes money primarily through interest income on its loan book (payday, SME, Lady Flexy, public sector, and cash-backed loans at a stated 5% per month rate), interest spreads on its deposit franchise (C Money standard savings up to 15% p.a., Fixed Placement Plans up to 20% p.a., GoodLock lock-savings paying 16%-23% p.a. with interest credited upfront), leasing rentals across finance lease, micro lease, operating lease, and sale-and-leaseback structures, asset management fees from Redwood, and transaction-based FX revenue from Dawanau BDC (PTA, BTA, international tuition payments, corporate forex). Pricing is transactional/interest-based on the lending and FX side and subscription-style on deposits and asset management. Distribution is hybrid: physical branches for relationship-driven sales and onboarding alongside a digital-first channel (C Money app and internet banking portal) targeting self-service savings, transfers, and small-ticket loans across Nigeria.

Name

Creditville

Legal name

The Creditville Group Limited

Website

https://creditville.ng

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Creditville Group is a Nigerian private financial services group offering consumer loans, SME lending, digital banking via the C Money app, asset leasing, asset management, and bureau de change services through five subsidiaries to salary earners, SMEs, women, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Loan Interest Income: Interest income from payday loans (₦100,000-₦6,000,000), SME loans, Lady Flexy loans for women, public sector loans, and cash-backed loans. Standard rate of 5% per month on loans.
2. Leasing and Asset Finance: Vehicle and equipment leasing through Creditville Finance Limited including finance lease, micro lease, operating lease, and sales & leaseback products.
3. Savings and Investment Products: Interest-bearing savings accounts, fixed placement plans (up to 20% p.a.), and GoodLock locked savings (up to 23% p.a.) generating float income.
4. Microfinance Banking: Digital and technology-driven banking services including loans, savings, and investments through Creditville Microfinance Bank.
5. Asset Management: Fund/portfolio management services through Redwood Asset Management (SEC-licensed) focusing on capital preservation and client investment objectives.
6. Bureau De Change Services: Foreign exchange services through Dawanau Bureau De Change including PTA, BTA, international tuition payments, and corporate forex transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Creditville Group is a Nigerian financial services holding company operating through five subsidiaries that offer consumer and SME loans (payday, SME, Lady Flexy, public sector, cash-backed), digital savings and investment products via the C Money mobile app (including the GoodLock lock-savings feature and Fixed Placement Plans), vehicle and equipment leasing (finance lease, micro lease, operating lease, sales & leaseback), SEC-licensed fund/portfolio management through Redwood Asset Management, and CBN-licensed foreign exchange services through Dawanau Bureau De Change.

Product overview

Creditville Group operates as a diversified Nigerian fintech offering a platform of interconnected financial services through five main subsidiaries: Creditville Nigeria Limited (loans), Creditville Microfinance Bank (digital banking via C Money app), Redwood Asset Management (investment management), Creditville Finance Limited (vehicle and asset leasing), and Dawanau Bureau De Change (foreign exchange). The flagship C Money mobile app serves as the primary digital channel for accessing savings products like GoodLock (with tiered interest rates up to 23% p.a.) and Fixed Placement Plans (up to 20% p.a.). The loan portfolio spans Pay Day Loans (₦100,000-₦6,000,000), SME Loans, Lady Flexy Loans (gender-specific), Public Sector Loans, and Cash-Backed Loans. The leasing arm offers Finance Lease (up to 48 months), Micro Lease (up to 52 weeks), Operating Lease, and Sales & Leaseback products. The BDC subsidiary handles international payments, tuition fee remittances, and travel allowances (BTA/PTA). The ecosystem is tied together through the C Money app which enables fund transfers, bill payments, and access to all savings and investment features.

Differentiator

Problem solved

Functional benefit

Brands

• C Money: Digital banking and payments app for seamless transfers, bill payments, and savings management including the GoodLock feature.
• GoodLock
• Lady Flexy Loan

Products and services

• C Money Mobile App A digital mobile banking application enabling savings, loans, money transfers, bill payments, and locked savings (GoodLock) for individual consumers and salary earners in Nigeria. Available on Google Play Store and Apple App Store.
• GoodLock Savings Locked savings product on the C Money app that allows users to lock funds for 60, 90, 180, or 365 days with tiered interest rates up to 23% p.a. credited upfront immediately. Minimum deposit ₦50,000, maximum ₦20 million per lock.
• Fixed Placement Plans Investment savings product offering returns of up to 20% interest per annum on funds invested for fixed periods, available through Creditville Microfinance Bank.
• Pay Day Loan Collateral-free salary-advance loan for full-time employees aged 18-60 with consistent salary deposits. Loan amounts from ₦100,000 to ₦6,000,000 at 5% monthly interest.
• SME Loan Business loan for registered SMEs and self-employed individuals seeking working capital or growth funding, with 3-9 month repayment at minimal interest.
• Lady Flexy Loan Gender-specific loan product for corporate women and female entrepreneurs, offered at reduced interest rates to address gender-specific barriers to credit.
• Public Sector Loan Salary-backed credit facility tailored for Nigerian public sector employees, addressing the specific employment and income patterns of government workers.
• Cash-Backed Loan Loan product in which a Creditville investment serves as collateral/surety, providing quick cash at interest rates lower than market and mainstream bank alternatives.
• Finance Lease Vehicle and equipment leasing product (new and used) for companies and employees, with up to 48-month tenor at industry-low interest rates.
• Micro Lease Group-based financing lease for transporters and SMEs, allowing gradual acquisition of productive assets over a maximum 52-week period.
• Operating Lease Corporate asset finance product for multinational companies and large corporates; fixed monthly rentals cover servicing and maintenance, providing off-balance sheet financing for vehicles/equipment.
• Sales and Leaseback Asset monetization product allowing companies or individuals to sell vehicles to Creditville Finance Limited and lease them back for up to 24 months, raising capital while retaining asset use.
• Dawanau Bureau De Change CBN-licensed bureau de change service for buying and selling foreign currencies, including PTA (Personal Travel Allowance up to $4,000/quarter), BTA (Business Travel Allowance up to $5,000/quarter), and international tuition fee payments to foreign institutions.
• Redwood Asset Management SEC-licensed fund and portfolio management service offering investment products focused on capital preservation while achieving client investment objectives.

Quantifiable outcome

• Interest rates up to 23% p.a. on GoodLock 365-day savings
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Renmoney: Nigerian consumer and SME lender offering personal loans, business loans, and savings products to salary earners and small businesses. Closest comparable peer in target market, product mix, and physical-plus-digital distribution model.
• Carbon: Nigerian digital lending platform providing consumer credit, SME loans, and savings products via mobile app. Directly competes with Creditville's C Money app for digital consumer lending to underserved Nigerian salary earners.
• FairMoney: Nigerian digital lender offering personal loans, SME loans, and now banking services. Comparable in target customer base and digital-first distribution, with overlap in both lending and deposit products.
• Page Financials: Nigerian consumer finance company offering personal loans, asset financing, and investment products. Comparable in product breadth across lending, savings, and asset finance for Nigerian consumers.
• Aella Credit: Nigerian fintech providing instant consumer credit, salary advances, and SME loans. Comparable in digital-first consumer lending model and target market of underbanked Nigerian salary earners.

Broad incumbents

• Lapo Microfinance Bank: One of Nigeria's largest microfinance banks offering loans, savings, and financial inclusion products across a much larger branch network. Comparable as a regulated MfB peer with broader scale and reach than Creditville's MFB subsidiary.
• Accion Microfinance Bank: Nigerian microfinance bank providing consumer loans, SME loans, and savings products. Comparable as a regulated MfB peer serving similar underbanked segments with broader operational scale.
• ARM Asset Management: One of Nigeria's largest SEC-licensed asset managers offering fund management and investment products. Comparable as a broader incumbent in Nigerian asset management relative to Creditville's Redwood Asset Management subsidiary.
• Cardinalstone Asset Management: Nigerian SEC-licensed fund manager providing wealth management and investment services. Comparable as a broader asset management peer with similar focus on capital preservation and client investment objectives.

Emerging players

• Cowrywise: Nigerian digital savings and investment platform offering high-interest savings and mutual fund access. Partial overlap with Creditville's GoodLock and Fixed Placement Plans in the digital savings category, though focused on savings rather than lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/creditville
• Facebookfacebook.com/creditvilleltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creditville