RezCor

HVAC and Appliance Distributionrezcor.com

RezCor is a privately held US distributor selling HVAC equipment, appliances, parts, plumbing, electrical, and maintenance supplies through an e-commerce platform to multi-unit residential property managers and landlords across the United States.

Company typePrivate
Founded2015
HeadquartersSalt Lake City, United States
Headcount51–100
GTM typeB2B
OfferingHardware or Manufacturing

What RezCor does

RezCor is a privately held US distributor headquartered in Salt Lake City that supplies HVAC equipment, major home appliances, parts, plumbing, electrical, hardware, and tools to the residential property management market. The company operates an e-commerce storefront (rezcor.com) carrying more than a dozen product categories including HVAC equipment (heat pumps, condensers, ductless mini-splits, PTAC units, air handlers), a full appliance line (cooktops, dishwashers, dryers, washers, ranges, refrigerators, microwaves, wall ovens, hoods, water heaters), refrigeration, indoor air quality, air distribution components, tools, plumbing, and electrical supplies. Featured proprietary or exclusive brands include Zenaire (HVAC equipment), AllTek (motors and components), and a black stainless steel appliance line. The technology stack is a standard transactional e-commerce platform with no disclosed AI, API, SDK, or mobile app capabilities.

RezCor's business model is straightforward hardware distribution with value-added logistics: customers place orders online at visible unit-level pricing, and the company provides free delivery, free uncrate/set-in-place, and free removal of old appliances on appliance purchases. The GTM is sales-led but executed through the e-commerce channel rather than field sales, supplemented by industry-dedicated account representatives who deliver personalized service, flexible billing (electronic or paper), product training, and technical support to facility maintenance customers. The company has built a credit application workflow to support B2B trade accounts and accepts purchase orders alongside Visa, Mastercard, Discover, and American Express. Marketing relies on organic social channels (Facebook, Instagram, LinkedIn, YouTube) and an email newsletter for featured items.

The company serves a single primary vertical: multi-unit residential property managers and landlords needing HVAC upkeep, appliance replacement, and general maintenance supplies under a tagline positioning of "YOUR RESIDENTS, OUR CORE." No external investors, parent company, subsidiaries, M&A activity, or leadership team details are publicly disclosed. Founded circa 2015 per the company's own website copyright (firmographics record lists 1982; the 2015 date is preferred as a first-party primary source), RezCor employs 51-100 people and operates exclusively in the United States with a single-channel direct e-commerce distribution model.

RezCor firmographics

Firmographics

Name: RezCor
Legal name: RezCor
Website: https://rezcor.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Short description: RezCor is a privately held US distributor selling HVAC equipment, appliances, parts, plumbing, electrical, and maintenance supplies through an e-commerce platform to multi-unit residential property managers and landlords across the United States.
Ownership category
akta.pro rank

RezCor industry classification

Industry

Product category: HVAC and Appliance Distribution
NAICS: Home Centers (444110)
SIC: Steam & Air-Conditioning Supply (4961), Cutlery, Handtools & General Hardware (3420)
akta.pro primary industry: Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)

Keywords

HVAC distribution
Appliance supplies
Facility maintenance products
Property maintenance equipment
HVAC parts accessories

Where RezCor is headquartered

Location

Headquarters

HQ city: Salt Lake City
HQ country: United States
HQ region: North America

Markets served

RezCor business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Product Sales: RezCor generates revenue through direct product sales of HVAC equipment, appliances, parts, and maintenance supplies via its e-commerce platform. Products are priced at unit level with visible pricing on the website, indicating a straightforward transactional model.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual product pricing based on product type and options

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

RezCor product offering

Product offering

Core offering

RezCor is a full-service HVAC distributor and appliance supplier that sells HVAC equipment, major home appliances, parts, tools, plumbing, electrical, and hardware products through an e-commerce storefront, with industry-dedicated account representatives, flexible billing programs, free delivery, free uncrate/set-in-place, and free removal of old appliances on appliance purchases. The catalog serves the facility maintenance needs of multi-unit residential property managers and landlords.

Product overview

RezCor is a B2B distributor offering a comprehensive catalog of HVAC equipment, appliances, and facility maintenance products. The company operates a platform-based e-commerce model featuring multiple product categories: Appliances (major home appliances with free delivery and installation services), HVAC Equipment (heat pumps, condensers, air handlers, ductless mini-splits, PTAC units), Appliance Parts, HVAC Accessories, Indoor Air Quality products, Air Distribution components, Refrigeration systems, Tools, Plumbing supplies, Electrical equipment, Hardware, and a Super Saver promotional category. The product portfolio is organized around serving facility maintenance needs for multi-family housing and commercial properties, with featured brands including Zenaire (HVAC equipment), AllTek (motors and components), and a black stainless steel appliance line.

Differentiator

Problem solved

Functional benefit

Products and services

Appliances

Companies that use RezCor

Customer profile

Segments1 record

Ideal customer profiles1 record

RezCor technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

RezCor partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

RezCor competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key highlights2 records

Customer concentration

RezCor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RezCor leadership team

Management profile

Number of profiles

RezCor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RezCor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RezCor

What does RezCor do?

Is RezCor a public or private company?

RezCor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RezCor founded?

RezCor was founded in 2015. It employs 51 to 100 people.

Where is RezCor based?

RezCor is headquartered in Salt Lake City, United States, in the North America region.

How does RezCor make money?

One revenue line is on record: product Sales.

Does RezCor have an API?

No public API is recorded for RezCor.

What industry is RezCor in?

RezCor's product category is HVAC and Appliance Distribution. Its primary akta.pro industry code is CRAOAFAC, Home Improvement & DIY (Tools, Hardware, Paint) Distribution. Its NAICS code is 444110 and its SIC code is 4961.