ImmoFacile

What ImmoFacile does

ImmoFacile (legal entity Immo-Liberté Inc.) is a Quebec-based, founder-led financial education company founded in 2008 by Ghislain Larochelle. It teaches French-speaking Canadian consumers how to build passive wealth through real estate, anchored by the Cercle Immobilier flagship program launched in 2024 at $10,000 CAD. The program codifies Larochelle's methodology into a three-pillar system — Produire (increase income), Sécuriser (protect capital and become one's own bank), and Multiplier (acquire and scale real estate) — with the stated goal of financial freedom within 10 years. Member access is delivered through the Skool community platform, complemented by a free newsletter and an extensive French-language blog active since 2008. Supporting offerings include live events (monthly bootcamps, VIP evenings, an annual trip) and a Réseau Immo-Liberté accredited partner network.

The company runs a high-ticket, sales-led go-to-market motion: VSL (Video Sales Letter) funnels built on ClickFunnels qualify leads, dedicated closers and setters close deals, and commission-only sales partners extend reach. Pricing combines a one-time $10,000 CAD flagship program, a recurring Espace Membre subscription with a 30-day trial and satisfaction guarantee, and event ticket revenue. Payments run through Stripe and PayPal. The operating geography is limited to Québec/Canada with no public claim of international reach; operations are remote-first across departments spanning Sales, Marketing, Success, Content, Events, and Direction, with active hiring across all functions. A stated 2025 revenue target of $10M CAD indicates an aggressive scaling phase.

There is no proprietary platform or disclosed AI/ML capability. The technology layer is an assembly of best-of-breed SaaS tools — ClickFunnels, Skool, Stripe, PayPal, Calendly, Zapier, Airtable, Google Analytics, Meta Ads, and Google Ads — over a standard content and webinar-driven content marketing operation. Larochelle's personal portfolio of 325 rental units is used as primary credibility evidence, and the company reports having helped thousands of students over 15+ years; current Cercle Immobilier membership is in the low hundreds (80+ disclosed at the time of sourcing).

Name

ImmoFacile

Legal name

Immo-Liberté Inc.

Website

https://immofacile.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ImmoFacile is a Quebec-based financial education company founded in 2008 that coaches French-speaking consumers on building passive wealth through real estate investing via its $10,000 CAD Cercle Immobilier program, member subscription, and live events.

Ownership category

akta.pro rank

Product category

Real Estate Investing Education & Coaching

NAICS

Educational Support Services (61171)

SIC

Investment Advice (6282)

akta.pro primary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

Keywords

• Real estate investing education
• High-ticket coaching programs
• Financial freedom training
• Passive income coaching
• Quebec real estate mentoring

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Cercle Immobilier Program: Flagship high-ticket coaching program at $10,000 CAD teaching a 3-pillar system (Produce, Secure, Multiply) for achieving financial freedom through real estate in 10 years or less. Includes ongoing coaching, group sessions, and community access.
2. Member Access Subscription: Paid membership access with 30-day free trial followed by paid subscription. Covered by 30-day satisfaction guarantee. Credit card payment processing.
3. Event Tickets: High-end event ticket sales for bootcamps, VIP evenings, and annual trips. Dedicated ticket sales role for closing event revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ImmoFacile sells a high-ticket real estate investing coaching program called Cercle Immobilier ($10,000 CAD), built on a three-pillar methodology (Produce income, Secure wealth by becoming your own bank, Multiply via property acquisitions) designed to help individuals reach financial freedom through passive real estate in 10 years or less. The program is complemented by a paid online member community (Espace Membre on Skool) with coaching, a French-language educational blog and free newsletter, and live events (bootcamps, annual trips).

Product overview

ImmoFacile is a Quebec-based financial education company focused on real estate investing and passive income. The core offering is the Cercle Immobilier program ($10,000 CAD), which is structured around a three-pillar methodology: Produire (increase income), Sécuriser (protect wealth and become one's own bank), and Multiplier (multiply property acquisitions). This is complemented by a long-standing educational blog (active since 2008) offering free articles on real estate investing, and a member community platform (Espace Membre via Skool) providing ongoing program access, coaching, and peer support. The company also hosts in-person events including bootcamps and an annual trip. A free newsletter serves as a lead-generation tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Cercle Immobilier Flagship coaching program teaching a three-pillar methodology (Produce income, Secure wealth by becoming your own bank, Multiply property acquisitions) to help individuals achieve financial freedom through passive real estate investing within 10 years; priced at $10,000 CAD and including ongoing coaching, group sessions, and community access.
• Espace Membre (Member Access) Online member community providing access to Cercle Immobilier program materials, coaching resources, and peer networking; sold as a subscription with a 30-day free trial and a 30-day satisfaction guarantee.
• Évènements (Bootcamps, Voyages Annuels) Live events program including monthly bootcamps and an annual trip offering in-person training, networking, and intensive coaching to Cercle Immobilier members and prospects, monetized via ticket sales.

Quantifiable outcome

• Financial freedom achievable in 10 years or less following the 3-pillar system
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Two partnerships are on record, tiered core.

• Réseau Immo-LibertécoreChannel Partner/ Reseller/ DistributorAccredited partner network under the Immo-Liberté brand. Partners can offer services aligned with Immofacile's mission of financial freedom through real estate. Allows qualified partners to deliver educational services and expand reach.
• StripecoreTechnology or IntegrationPayment processing platform for handling credit card transactions and subscriptions for educational programs and memberships.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/immo_facile
• YouTubeyoutube.com/@ImmoFacileca
• Facebookfacebook.com/Immofacile
• LinkedInlinkedin.com/company/immofacile-ca/?originalSubdomain=ca
• Instagraminstagram.com/immofacile
• TikToktiktok.com/@immofacile

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImmoFacile