ImmoFacile
ImmoFacile is a Quebec-based financial education company founded in 2008 that coaches French-speaking consumers on building passive wealth through real estate investing via its $10,000 CAD Cercle Immobilier program, member subscription, and live events.
- Company typePrivate
- Founded2008
- HeadquartersLongueuil, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ImmoFacile does
ImmoFacile (legal entity Immo-Liberté Inc.) is a Quebec-based, founder-led financial education company founded in 2008 by Ghislain Larochelle. It teaches French-speaking Canadian consumers how to build passive wealth through real estate, anchored by the Cercle Immobilier flagship program launched in 2024 at $10,000 CAD. The program codifies Larochelle's methodology into a three-pillar system — Produire (increase income), Sécuriser (protect capital and become one's own bank), and Multiplier (acquire and scale real estate) — with the stated goal of financial freedom within 10 years. Member access is delivered through the Skool community platform, complemented by a free newsletter and an extensive French-language blog active since 2008. Supporting offerings include live events (monthly bootcamps, VIP evenings, an annual trip) and a Réseau Immo-Liberté accredited partner network.
The company runs a high-ticket, sales-led go-to-market motion: VSL (Video Sales Letter) funnels built on ClickFunnels qualify leads, dedicated closers and setters close deals, and commission-only sales partners extend reach. Pricing combines a one-time $10,000 CAD flagship program, a recurring Espace Membre subscription with a 30-day trial and satisfaction guarantee, and event ticket revenue. Payments run through Stripe and PayPal. The operating geography is limited to Québec/Canada with no public claim of international reach; operations are remote-first across departments spanning Sales, Marketing, Success, Content, Events, and Direction, with active hiring across all functions. A stated 2025 revenue target of $10M CAD indicates an aggressive scaling phase.
There is no proprietary platform or disclosed AI/ML capability. The technology layer is an assembly of best-of-breed SaaS tools — ClickFunnels, Skool, Stripe, PayPal, Calendly, Zapier, Airtable, Google Analytics, Meta Ads, and Google Ads — over a standard content and webinar-driven content marketing operation. Larochelle's personal portfolio of 325 rental units is used as primary credibility evidence, and the company reports having helped thousands of students over 15+ years; current Cercle Immobilier membership is in the low hundreds (80+ disclosed at the time of sourcing).
ImmoFacile firmographics
Firmographics- Name
- ImmoFacile
- Legal name
- Immo-Liberté Inc.
- Website
- https://immofacile.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ImmoFacile is a Quebec-based financial education company founded in 2008 that coaches French-speaking consumers on building passive wealth through real estate investing via its $10,000 CAD Cercle Immobilier program, member subscription, and live events.
- Ownership category
- akta.pro rank
ImmoFacile industry classification
Industry- Product category
- Real Estate Investing Education & Coaching
- NAICS
- Educational Support Services (61171)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)
Keywords
Where ImmoFacile is headquartered
LocationHeadquarters
- HQ city
- Longueuil
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ImmoFacile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Cercle Immobilier Program: Flagship high-ticket coaching program at $10,000 CAD teaching a 3-pillar system (Produce, Secure, Multiply) for achieving financial freedom through real estate in 10 years or less. Includes ongoing coaching, group sessions, and community access.
- Member Access Subscription: Paid membership access with 30-day free trial followed by paid subscription. Covered by 30-day satisfaction guarantee. Credit card payment processing.
- Event Tickets: High-end event ticket sales for bootcamps, VIP evenings, and annual trips. Dedicated ticket sales role for closing event revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cercle Immobilier - Flagship Program |
| Subscription | Monthly | Member Access Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
ImmoFacile product offering
Product offeringCore offering
ImmoFacile sells a high-ticket real estate investing coaching program called Cercle Immobilier ($10,000 CAD), built on a three-pillar methodology (Produce income, Secure wealth by becoming your own bank, Multiply via property acquisitions) designed to help individuals reach financial freedom through passive real estate in 10 years or less. The program is complemented by a paid online member community (Espace Membre on Skool) with coaching, a French-language educational blog and free newsletter, and live events (bootcamps, annual trips).
Product overview
ImmoFacile is a Quebec-based financial education company focused on real estate investing and passive income. The core offering is the Cercle Immobilier program ($10,000 CAD), which is structured around a three-pillar methodology: Produire (increase income), Sécuriser (protect wealth and become one's own bank), and Multiplier (multiply property acquisitions). This is complemented by a long-standing educational blog (active since 2008) offering free articles on real estate investing, and a member community platform (Espace Membre via Skool) providing ongoing program access, coaching, and peer support. The company also hosts in-person events including bootcamps and an annual trip. A free newsletter serves as a lead-generation tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Cercle Immobilier Flagship coaching program teaching a three-pillar methodology (Produce income, Secure wealth by becoming your own bank, Multiply property acquisitions) to help individuals achieve financial freedom through passive real estate investing within 10 years; priced at $10,000 CAD and including ongoing coaching, group sessions, and community access.
- Espace Membre (Member Access) Online member community providing access to Cercle Immobilier program materials, coaching resources, and peer networking; sold as a subscription with a 30-day free trial and a 30-day satisfaction guarantee.
- Évènements (Bootcamps, Voyages Annuels) Live events program including monthly bootcamps and an annual trip offering in-person training, networking, and intensive coaching to Cercle Immobilier members and prospects, monetized via ticket sales.
Quantifiable outcome
- Financial freedom achievable in 10 years or less following the 3-pillar system
- +2 more outcomes
Companies that use ImmoFacile
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
ImmoFacile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
ImmoFacile partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Réseau Immo-LibertécoreAccredited partner network under the Immo-Liberté brand. Partners can offer services aligned with Immofacile's mission of financial freedom through real estate. Allows qualified partners to deliver educational services and expand reach.
- StripecorePayment processing platform for handling credit card transactions and subscriptions for educational programs and memberships.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ImmoFacile competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
ImmoFacile social profiles
Digital presenceImmoFacile compliance and trust
Trust signalCompliance2 records
ImmoFacile financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImmoFacile leadership team
Management profileNumber of profiles
Profiles1 record
ImmoFacile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImmoFacile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImmoFacile
What does ImmoFacile do?
ImmoFacile sells a high-ticket real estate investing coaching program called Cercle Immobilier ($10,000 CAD), built on a three-pillar methodology (Produce income, Secure wealth by becoming your own bank, Multiply via property acquisitions) designed to help individuals reach financial freedom through passive real estate in 10 years or less. The program is complemented by a paid online member community (Espace Membre on Skool) with coaching, a French-language educational blog and free newsletter, and live events (bootcamps, annual trips).
Is ImmoFacile a public or private company?
ImmoFacile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ImmoFacile founded?
ImmoFacile was founded in 2008. It employs 11 to 50 people.
Where is ImmoFacile based?
ImmoFacile is headquartered in Longueuil, Canada, in the North America region.
How does ImmoFacile make money?
Three revenue lines are on record. Cercle Immobilier Program is the primary driver. The others are member Access Subscription and event Tickets.
Does ImmoFacile have an API?
No public API is recorded for ImmoFacile.
What industry is ImmoFacile in?
ImmoFacile's product category is Real Estate Investing Education & Coaching. Its primary akta.pro industry code is EDAAALAI, Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE). Its NAICS code is 61171 and its SIC code is 6282.