Apokus

What Apokus does

Apokus AS is a privately held Norwegian e-learning and competence company founded in 2011, headquartered in Oslo, and owned by Apotekforeningen (the Norwegian Pharmacy Association) and Stiftelsen til fremme av norsk apotekfarmasi. The company develops and delivers training programs for pharmacy employees across Norway and conducts commissioned research and development projects on behalf of the pharmacy sector, including studies on the Medisinstart (new medicine) service and Inhalasjonsveiledning (inhalation guidance) service. Its core product, Apokus:365, is an industry-shared e-learning course catalog covering clinical pharmacy, patient communication, self-care, and conditions such as asthma, COPD, dementia, and pain management. The company operates with a nine-person team of seven pharmacists and two graphic designers.

Apokus's product portfolio combines digital and in-person training. The digital layer includes the Apokus:365 subscription learning portal, with xAPI integration enabling enterprise customers to load courseware into their own LMS. The practical layer includes live digital training delivered through Microsoft Teams (digital practical training in small groups of up to four for Medisinstart and Inhalasjonsveiledning) and physical practical vaccination courses delivered in partnership with Prometheus Medical across Norwegian cities. Pricing is publicly disclosed: 3,700 NOK per participant for the practical vaccination course and 600 NOK per session for digital practical training, with payment made by employers via EHF invoice, email invoice, or card/Vipps.

The go-to-market is B2B sales-led, with pharmacy managers (apoteker/bestyrer/avdelingsleder) registering employees for courses through apokus.no. Marketing runs through the company website, two newsletter streams, social media (Instagram, Facebook, Vimeo, LinkedIn), and earned media via Apotekforeningen and pharmacy industry publications. In 2024, more than 530 pharmacy employees from all major Norwegian pharmacy chains and independent pharmacies completed the practical vaccination course across 18 sessions in seven cities, illustrating the volume profile of a single flagship product line.

Name

Apokus

Legal name

Apokus AS

Website

https://apokus.no

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Apokus is the Norwegian pharmacy industry's shared e-learning and training provider, delivering Apokus:365 courses, digital practical training, and certified vaccinator training to pharmacy employees across Norway. Founded 2011, owned by Apotekforeningen.

Ownership category

akta.pro rank

Product category

Pharmacy Professional Training and Education

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Schools of Pharmacy (EDAHAGAE)

akta.pro secondary industry

Medicine & Allied Health (Clinical) (EDAGABAG)

Keywords

• Pharmacy e-learning
• Pharmacist training
• Continuing education
• Pharmacy services training
• Healthcare professional development

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course and Training Fees: Apokus charges participation fees for practical training courses and e-learning course subscriptions through Apokus:365. Training is paid by pharmacy employers via EHF invoice or email invoice. Subscription model for e-learning course catalog.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Apokus develops and delivers e-learning courses and practical training programs for Norwegian pharmacy employees (pharmacists, pharmacy technicians, and health personnel). Its core offering is the Apokus:365 learning portal — a branche-felles (industry-shared) e-learning course catalog covering pharmaceutical services, clinical pharmacy, patient communication, and self-care — supplemented by physical vaccination courses and digital practical training via Microsoft Teams. Apokus also conducts research and development projects on behalf of the Norwegian pharmacy industry.

Product overview

Apokus offers a comprehensive e-learning and training platform for Norwegian pharmacy staff. The core product is Apokus:365, a course catalog of e-learning courses covering medications, pharmacy services, patient communication, and health conditions. The company provides structured training programs (Opplæringsprogram) for pharmacy services including Inhalasjonsveiledning (Inhalation Guidance), Medisinstart (Medicine Start), and Vaksinasjon i apotek (Vaccination in Pharmacy). Practical training supplements include digital practical training via Microsoft Teams and physical practical vaccination courses in collaboration with Prometheus Medical. The company also conducts research and development projects for the pharmacy sector. E-learning courses cover diverse topics such as vaccination, asthma/COPD, dementia, Parkinson's disease, drug interactions, pain management, pediatrics, geriatrics, communication skills, and nutrition.

Differentiator

Problem solved

Functional benefit

Products and services

• Apokus:365 E-learning Platform The industry's joint e-learning course catalog of online courses specifically developed for Norwegian pharmacy staff. Covers medications, pharmacy services, patient communication, and health conditions such as asthma, COPD, dementia, Parkinson's disease, drug interactions, pain management, and nutrition. Sold as a subscription to pharmacies.
• Praktisk vaksinasjonskurs (Practical Vaccination Course) Physical in-person training course that certifies pharmacy staff to become vaccinators. Provides theoretical introduction and practical training on injection techniques, aseptic working methods, vaccine preparation, and first aid. Held in cities across Norway, priced at 3,700 NOK per participant (2026).
• Digital praktisk trening i Medisinstart Digital practical training via Microsoft Teams for pharmacists becoming service pharmacists for Medisinstart (a consultation service for patients starting new medications). Training includes role-play with realistic patient cases conducted in digital breakout rooms, priced at 600 NOK per session (2026).
• Digital praktisk trening i Inhalasjonsveiledning Digital practical training via Microsoft Teams for pharmacists becoming service pharmacists for Inhalasjonsveiledning (a pharmacy service for patients using inhalation medications). Training includes role-play with realistic patient cases using demo inhalators, with up to 4 pharmacists per session.
• Opplæringsprogram (Structured Training Programs)
• Apokus:Live Webinar Training Webinar-based training concept for pharmacy staff, providing live virtual sessions on pharmacy topics as an additional format alongside e-learning and practical courses.
• Forskning og utvikling (Research and Development Services) Research and development projects for the pharmacy sector, including studies on Medisinstart, Inhalasjonsveiledning, and expansion of services to new patient groups such as type 2 diabetes patients. Commissioned by and conducted on behalf of Apotekforeningen and the broader pharmacy industry.

Quantifiable outcome

• More than 530 pharmacy employees trained as vaccinators in 2024 alone
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Prometheus Medical (formerly Akuttkompetanse)coreStrategic or Co-development Partner · 1 January 2024Apokus partners with Prometheus Medical (formerly Akuttkompetanse) to deliver practical vaccination courses across Norway. Prometheus Medical provides course instructors who are healthcare professionals with authorization as doctors, nurses, specialist nurses, and/or paramedics. The majority of instructors also work clinically in emergency medicine areas. This partnership began in April 2024 when Apokus started offering branch-wide practical vaccination courses for all Norwegian pharmacies.
• Apotekforeningen (Norwegian Pharmacy Association)coreStrategic or Co-development PartnerApotekforeningen is a co-founder and owner of Apokus, established in 2011. Apokus develops training programs and conducts R&D on behalf of Apotekforeningen. The two collaborate on new course development, pharmacy services evaluation, and industry-wide training initiatives such as Medisinstart and Inhalasjonsveiledning.
• Stiftelsen til fremme av norsk apotekfarmasicoreStrategic or Co-development PartnerCo-founder and owner of Apokus alongside Apotekforeningen since 2011. The foundation supports the development of Norwegian pharmacy practice through Apokus.
• Vaksinegruppa (Vaccine Group)minorStrategic or Co-development PartnerCollaborative group including representatives from Apotekforeningen's professional department, Apotek 1, Boots apotek, NMD, and Sykehusapotekene that co-developed the vaccination course (AP129) for pharmacy vaccinators.
• Veterinærmedisinsk legemiddelinformasjonssenter (VETLIS)minorStrategic or Co-development PartnerVETLIS, represented by Marit Bangen, collaborated with Apokus to develop the veterinary medicine course (VE202) for pharmacy staff.
• Various Norwegian pharmacy chainsminorChannel Partner/ Reseller/ DistributorPharmacy chains including Apotek 1, Boots apotek, Sykehusapotekene, NMD, Vitusapotek, and independent pharmacies participate in Apokus training programs. In 2024, more than 530 pharmacy employees from all major pharmacy chains and independent pharmacies completed the vaccination course.
• Prometheus Medical InstructorsminorImplementation/ SI/ Consulting PartnerPrometheus Medical provides certified instructors (healthcare professionals including doctors, nurses, specialist nurses, paramedics) for practical vaccination training. Instructors have cross-disciplinary backgrounds and work clinically in areas such as ambulance services, emergency rooms, anesthesia/intensive care, and medical offices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pharmacy Complete: UK-based specialty pharmacy training provider offering e-learning and practical training for community pharmacy teams on services like NMS, flu vaccination, and inhaler technique. Directly comparable to Apokus in its vertical focus on pharmacy workforce continuing education with role-play and practical components.
• CEimpact: US pharmacy-specific continuing education provider delivering ACPE-accredited CE for pharmacists and technicians on clinical and patient-care topics. Comparable to Apokus in delivering specialty pharmacy CE through an e-learning portal with practical assessment components, though operating in the US regulatory environment.
• Pharmacist's Letter: TRC Healthcare's flagship pharmacy CE and clinical decision-support product for practicing pharmacists in North America. Comparable to Apokus in offering specialty continuing education and clinical content targeted at working pharmacists, though with a broader North American subscriber base.
• Power-Pak CE: US pharmacy and nursing CE provider offering ACPE-accredited continuing education courses via online subscription. Directly comparable to Apokus:365 as an e-learning subscription catalog for pharmacy professionals covering clinical and practice-based topics.

Broad incumbents

• Relias: Large-scale healthcare workforce training and compliance platform serving hospitals, health systems, and post-acute providers across the US and UK. Comparable to Apokus as a healthcare-focused learning platform with role-play/scenario content, but serving a broader healthcare workforce (nursing, allied health) rather than specializing in pharmacy.
• HealthStream: Public US healthcare workforce development platform with a learning management system used by hospitals and health systems for compliance, clinical, and continuing education. Comparable to Apokus in serving regulated healthcare workforces with mandatory training, though broader in scope across all healthcare roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/apokusas
• Facebookfacebook.com/apokus.no
• Instagraminstagram.com/apokus_no
• Xx.com/apokus_no
• LinkedInlinkedin.com/company/apokus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apokus