YellowPages-UAE.com by Lunad Digital Portal

What YellowPages-UAE.com by Lunad Digital Portal does

YellowPages-UAE.com, operated by Lunad Digital Portal LLC, is an online B2B directory and marketplace serving the United Arab Emirates. Founded in 2004 and headquartered in Dubai with a secondary office in Sharjah, the platform connects buyers with verified suppliers, manufacturers, distributors, and service providers across all seven UAE emirates — Abu Dhabi, Dubai, Sharjah, Ajman, Ras Al Khaimah, Fujairah, and Umm Al Quwain. Listings are organized by industry category and emirate, supporting search and filtering for industrial machinery, raw materials, construction materials, electricals, automobile spare parts, furniture, chemicals, and medical equipment. Featured suppliers include industrial operators such as Dana Steel Industry LLC and Deep Sea Pipes & Fittings Trading LLC, alongside SMB service providers such as Art Smiley Art Gallery LLC.

The underlying technology is an online B2B directory platform with search functionality, company profile pages, product catalogs, mobile accessibility, and a verified-supplier network. It runs an integrated B2B Marketplace component that extends directory listings into direct buyer-supplier transactions across multiple categories. The platform operates a freemium revenue model: Regular Listings (free) and Power Listings (premium, annual subscription) form the core monetization layer, supplemented by advertising services that include keyword selection, business showcase options, and premium placements. Self-serve listing creation is the primary go-to-market motion, supported by SEO positioning as the "number one local search engine" in the UAE and a multi-platform social media presence across Facebook, LinkedIn, Twitter/X, YouTube, Instagram, Threads, Pinterest, and TikTok.

The company is privately held, bootstrapped, and concentrated under Lunad Digital Portal with no disclosed external investors, funding rounds, acquisitions, or subsidiary structure. The platform serves over 100,000 listed businesses and 1,000+ trusted partners, targeting two primary B2B segments: buyers seeking industrial and commercial suppliers, and suppliers/manufacturers/distributors seeking qualified lead flow and market reach. Customer concentration is broad and diversified across verticals, and the business model relies on free-listings-as-funnel converting a subset of suppliers into paid Power Listings.

Name

YellowPages-UAE.com by Lunad Digital Portal

Legal name

Lunad Digital Portal

Website

https://yellowpages-uae.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

YellowPages-UAE.com is an online B2B directory and marketplace operated by Lunad Digital Portal LLC, connecting verified UAE suppliers, manufacturers, and distributors with buyers across all seven emirates via a freemium listing model.

Ownership category

akta.pro rank

Product category

Online Business Directory & B2B Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Online business directory
• B2B marketplace platform
• Business listing service
• Supplier directory UAE
• Premium business advertising

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Business Listings: Power Listing and Regular Listing options for businesses seeking enhanced visibility. Premium placement on homepage, search page, or landing page.
2. Advertising Services: Range of advertising services including keyword selection, business showcase options, and premium placements for online consumers.
3. Free Basic Listings: Free business listings generating lead flow and closing deals, with no subscription fees or hidden charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

YellowPages-UAE.com is an online B2B directory and marketplace platform that connects buyers with verified suppliers, manufacturers, distributors, and service providers across the United Arab Emirates. The platform organizes listings into hundreds of industry categories and enables discovery by emirate, certification, and keyword. It operates on a freemium model, providing free basic business listings alongside paid premium Power Listing upgrades and advertising services for enhanced visibility.

Product overview

YellowPages-UAE.com is an online B2B directory and marketplace platform operated by Lunad Digital Portal. It serves as the number one local search engine and B2B marketplace in the United Arab Emirates, connecting buyers with verified suppliers, manufacturers, distributors, and service providers. The platform operates on a freemium model offering Regular Listings (free) and Power Listings (premium paid option). The core YellowPages-UAE.com directory features hundreds of industry categories, company profiles, product catalogs, and search functionality. The integrated B2B Marketplace component enables direct business transactions across sectors including construction materials, electricals, automobile parts, furniture, and medical equipment. The platform has over 100,000 registered businesses and verifies all listed suppliers for credibility.

Differentiator

Problem solved

Functional benefit

Brands

• B2B Marketplace: Digital marketplace connecting B2B buyers with suppliers, manufacturers, and distributors across the UAE.

Products and services

• YellowPages-UAE.com Online B2B Directory Platform Core online B2B directory and marketplace platform connecting suppliers, manufacturers, distributors, and service providers with buyers across all seven UAE emirates. Features hundreds of industry categories, verified supplier profiles, product catalogs, real-time availability data, and search functionality accessible via web and mobile 24/7. Operates on a freemium model with free basic listings and paid Power Listing premium upgrades for enhanced visibility.
• B2B Marketplace Digital marketplace component enabling business-to-business transactions, connecting buyers with verified suppliers across categories including electricals, construction materials, automobile spare parts, furniture, chemicals, and medical equipment. Designed for UAE-based businesses, particularly small and medium-sized enterprises seeking to expand their global reach.

Quantifiable outcome

• 100,000+ businesses trust the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kompass: Global B2B directory and company database with country-level sites and verified supplier categories — directly comparable to YellowPages-UAE's UAE business listings and category browsing.
• Gulf Yellow Pages: Regional GCC-wide business directory with paid listings across the Gulf — comparable in geography (broader than UAE) and directory/listing business model.
• TradeKey: Leading Middle East-headquartered B2B marketplace connecting buyers with manufacturers and suppliers — comparable in geography, product taxonomy (industrial machinery, raw materials), and freemium listing model.
• Yellow Pages Canada / YP: Yellow Pages directory franchise serving Canadian SMBs with online listings, ads, and premium placement — the closest conceptual peer to YellowPages-UAE in terms of directory-to-B2B-marketplace business model.
• Yellowpages.com (YP Holdings): US legacy online directory transitioning into a B2B marketplace with paid listings, ads, and verified business profiles; comparable in freemium model and category-driven discovery.

Broad incumbents

• Yelp: Major online local business directory with advertising-driven monetization; relevant comparable for freemium listings, paid placement, and category-driven local discovery.
• Alibaba.com: Global B2B marketplace operating across virtually every product category and country; overlaps with YellowPages-UAE in connecting UAE industrial buyers to verified suppliers, albeit at massive scale.
• ThomasNet: North American B2B sourcing platform focused on industrial buyers and verified manufacturers — comparable audience (industrial procurement) and verified-supplier value proposition.

Emerging players

• IndiaMart / TradeIndia: South Asian B2B marketplace focused on verified manufacturers and supplier discovery; overlaps with YellowPages-UAE in lead-generation listings for industrial buyers and SMB suppliers.

Regional players

• Dubai Business Directory (Dubai Chamber): UAE/Gulf B2B member directory supporting trade facilitation; addresses an overlapping UAE B2B audience but typically with member-led rather than freemium/open listing monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YellowPages_LMC
• YouTubeyoutube.com/channel/UC4aCIGLyj6ga2_A3dZ5o8ZQ
• Facebookfacebook.com/YPUAE/?fref=ts
• LinkedInlinkedin.com/company/yellowpages-uae
• Instagraminstagram.com/yellowpagesuae
• TikToktiktok.com/@yellowpages_uae?_t=ZS-8vnL5uxbmSu&_r=1
• Pinterestin.pinterest.com/lunadyellowpages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YellowPages-UAE.com by Lunad Digital Portal