Avenue
Avenue is a Belgian commercial and residential real estate brokerage providing retail leasing, investment advisory, and residential block sale services to investors, retailers, and developers across the Benelux, with market-leading positions in out-of-town retail and commercial investment brokerage.
- Company typePrivate
- Founded2020
- HeadquartersMechelen, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Avenue does
Avenue Real Estate BV is a privately held Belgian commercial real estate brokerage founded in 2020 by three co-founders — Stijn Thomas, Hendrik Evens, and Kenneth Verloo — who previously worked together at a publicly traded international real estate company. Headquartered in Mechelen (Muizen) with a registered seat in Merchtem and an additional office in Antwerp ("The Lobby"), the firm operates as a BIV-licensed broker (license 515145) providing 360-degree advisory services across retail leasing, commercial investment sales, and residential block sales to private and institutional investors, national and international retailers, and property developers active in the Benelux. Avenue positions itself as a market leader in Belgian commercial real estate investments (three consecutive years from 2020) and became the #1 out-of-town retail agency in Belgium in 2025 with 20.3% market share, 57,767 m² leased, and 50+ transactions in the segment.
The company's core products comprise retail brokerage (high street and out-of-town), off-market investment advisory for private and institutional investors, and the Avenue Residential division launched in 2024 to facilitate block sales of residential developments to investors. Notable mandates include the commercialization of the 22,000 m² Veld 12 East retail project at The Loop Gent on behalf of developer Banimmo (delivery 2028) and a 19-apartment block sale for Matexi completed in 2025. The firm has no proprietary technology platform and operates a traditional relationship-driven brokerage model reinforced by an event ecosystem (Padelimmo with REDEVCO, MAPIC dinner, BK Vastgoed cycling championship, ladies networking events, and a pop-up contest on Antwerp's Meirbrug).
Avenue generates revenue exclusively through transaction-based brokerage commissions and advisory fees, with no publicly disclosed pricing. Its go-to-market is sales-led, combining direct field advisory, event-driven networking, and an off-market deal network claimed to be the largest in Belgium. As of 2025-2026 the firm had grown to over 15 employees and added dedicated functional leadership in marketing, operations, and HR, while remaining entirely founder-controlled with no external institutional investors, no subsidiaries, and no disclosed funding rounds.
Avenue firmographics
Firmographics- Name
- Avenue
- Legal name
- Avenue Real Estate BV
- Website
- https://avenue.eu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Avenue is a Belgian commercial and residential real estate brokerage providing retail leasing, investment advisory, and residential block sale services to investors, retailers, and developers across the Benelux, with market-leading positions in out-of-town retail and commercial investment brokerage.
- Ownership category
- akta.pro rank
Avenue industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Retail BrokerageBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate BrokerageCommercial Real Estate Brokerage (Leasing & Sales)Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & BrokerageResidential Investment Property Brokerage (SFR/Small Multifamily)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate BrokerageTenant Representation & Corporate Services BrokerageBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage
Keywords
Where Avenue is headquartered
LocationHeadquarters
- HQ city
- Mechelen
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Avenue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Real Estate Brokerage: Avenue earns fees and commissions for brokering retail and residential real estate transactions, including leasing, sales, and block sales. Revenue is generated on a transaction basis from both investors/landlords and retailers/buyers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Avenue product offering
Product offeringCore offering
Avenue is a Belgian commercial and residential real estate brokerage that brokers retail and residential property transactions for investors, retailers, and developers. The firm provides off-market deal sourcing, leasing and investment advisory, retailer expansion planning, and residential block sales through its Avenue Residential division. It commercializes large retail projects (e.g., Veld 12 East at The Loop Gent) and earns fees on a transaction basis across the Benelux.
Product overview
Avenue is a Belgian commercial real estate broker offering a dual-service model: retail real estate services (for retailers expanding in Belgium) and commercial investment services (for investors). The company has recently expanded into residential real estate through its Avenue Residential division, which specializes in block sales for developers and investment opportunities for institutional investors. Key offerings include off-market deal access, out-of-town retail agency services, and the commercialization of major retail projects like Veld 12 East at The Loop in Ghent. The company operates across both commercial (retail) and residential segments, serving clients from individual retailers to institutional investors.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Real Estate Services Comprehensive brokerage and advisory services for retailers seeking to expand in the Belgian market, including location analysis, expansion planning, lease negotiation, and market strategy development.
- Commercial Real Estate Investment Services Off-market investment advisory and transaction services for private and institutional investors in retail and commercial properties across the Benelux, including portfolio strategy and long-term asset management.
- Avenue Residential Residential real estate services focused on block sales for developers seeking liquidity and investment opportunities for institutional investors and family offices in the Belgian residential market (Flanders and Brussels).
- Veld 12 East at The Loop Gent A 22,000 m² retail project at The Loop in Ghent, developed by Banimmo, featuring two levels of retail space with parking. Avenue is commercializing this project, targeting retailers seeking presence in East Flanders.
Quantifiable outcome
- 20.3% market share in Belgian out-of-town retail agency
- +3 more outcomes
Companies that use Avenue
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Avenue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Avenue partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- BanimmocoreBanimmo is the developer of Veld 12 East at The Loop Gent. Avenue was appointed for the commercialization of approximately 22,000 m² of retail space on this strategic site between IKEA and Flanders Expo. Project delivery scheduled for 2028.
- TRIGINTAminorCo-founder of the Belgian Real Estate Cycling Championship (BK Vastgoed), alongside five other organizations. Event held at Circuit Zolder with 54 teams and 162 cyclists.
- Vandenbussche NVminorCo-founder of the Belgian Real Estate Cycling Championship (BK Vastgoed). Event raised €7,500 for KITES charity in 2025.
- TRACTEBELminorCo-founder of the Belgian Real Estate Cycling Championship (BK Vastgoed).
- BDOminorCo-founder of the Belgian Real Estate Cycling Championship (BK Vastgoed).
- B2Ai architectsminorCo-founder of the Belgian Real Estate Cycling Championship (BK Vastgoed).
- Connect CyclingminorCo-founder of the Belgian Real Estate Cycling Championship (BK Vastgoed).
- MatexicoreAvenue Residential facilitated the sale of a residential building comprising 19 apartments developed by Matexi, sold in a single block transaction to a private investment company backed by Flemish entrepreneurs. This transaction exemplifies Avenue's residential block sales capability.
- REDEVCOcoreREDEVCO co-organizes the annual Padelimmo event with Avenue. This partnership exemplifies Avenue's approach of combining sports and networking to build relationships with retail and real estate professionals. The event has been at full capacity (64 teams) for multiple years.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Avenue competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: Global commercial real estate services firm with a Belgian office covering investment, leasing, and capital markets across all major asset classes. Operates as the dominant CRE advisor in Belgium, providing the closest direct overlap to Avenue's full-service retail + investment + residential brokerage — though at vastly greater scale.
- Savills: International real estate advisor active in Belgium across retail, investment, and residential segments. Overlaps with Avenue's retail and capital markets service lines and competes for similar institutional and private investor clients.
- JLL (Jones Lang LaSalle): Global real estate services firm with Belgian operations spanning retail leasing, investment sales, capital markets, and residential. Direct competitor to Avenue in Belgian retail brokerage and investment advisory, with greater geographic reach and a full tech-enabled service stack.
- Colliers International: Global real estate advisory with Belgian operations in retail, office, and investment sales. Direct competitor in retail leasing and capital markets, offering a comparable service mix with broader geographic coverage.
- Cushman & Wakefield: Global CRE services firm with a Belgian retail and investment practice competing head-to-head with Avenue on retail leasing mandates and investment sales. Comparable in retail specialization but with global capital relationships.
- Knight Frank: Global real estate consultancy with Belgian offices covering residential, commercial, and investment brokerage. Direct competitor in Belgian high street retail and prime residential, with comparable boutique-style positioning relative to the global majors.
Direct peers
- Trevi Group: Belgian real estate group offering brokerage, property management, and advisory services across residential, retail, and commercial segments. Direct competitor in Belgian residential and retail brokerage with deeper scale and broader service offering.
- REAS (Real Estate Advisors Solutions): Belgian real estate advisory firm specializing in retail brokerage, investment, and tenant representation in Belgium and Benelux. Closest domestic peer to Avenue in terms of service mix and customer profile, though broader in geographic coverage.
Regional players
- AG Real Estate: Belgian real estate investment manager and developer with a strong retail portfolio and active investment advisory arm. Overlaps with Avenue's investor advisory business on retail investment transactions and is a counterparty on several of Avenue's deals.
Others
- REDEVCO: European retail-focused real estate investment manager. Avenue lists REDEVCO as a partner in the Padelimmo event; REDEVCO's retail investment focus in Benelux creates thematic overlap with Avenue's retail investor advisory business, though REDEVCO is a principal investor rather than a brokerage competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Avenue social profiles
Digital presenceAvenue compliance and trust
Trust signalCompliance1 record
Avenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avenue leadership team
Management profileNumber of profiles
Profiles3 records
Avenue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avenue
What does Avenue do?
Avenue is a Belgian commercial and residential real estate brokerage that brokers retail and residential property transactions for investors, retailers, and developers. The firm provides off-market deal sourcing, leasing and investment advisory, retailer expansion planning, and residential block sales through its Avenue Residential division. It commercializes large retail projects (e.g., Veld 12 East at The Loop Gent) and earns fees on a transaction basis across the Benelux.
Is Avenue a public or private company?
Avenue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avenue founded?
Avenue was founded in 2020. It employs 1 to 10 people.
Where is Avenue based?
Avenue is headquartered in Mechelen, Belgium, in the Europe region.
How does Avenue make money?
One revenue line is on record: commercial Real Estate Brokerage.
Who are Avenue's main competitors?
Broad incumbents on record are CBRE Group, Savills, JLL (Jones Lang LaSalle), Colliers International, Cushman & Wakefield and Knight Frank. Direct peers are Trevi Group and REAS (Real Estate Advisors Solutions). AG Real Estate is listed as a regional player. REDEVCO is listed as an others.
Does Avenue have an API?
No public API is recorded for Avenue.
What industry is Avenue in?
Avenue's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAB, Retail Brokerage, with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.