Music Changing Lives
Music Changing Lives is a 501(c)(3) nonprofit founded in 1998 in Moreno Valley, California that delivers music, art, and afterschool enrichment programs paired with academic support to underprivileged youth ages 5 and older across the Inland Empire region.
- Company typePrivate
- Founded1998
- HeadquartersMoreno Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Music Changing Lives does
Music Changing Lives is a 501(c)(3) nonprofit organization founded in 1998 and headquartered in Moreno Valley, California, that delivers music, art, and afterschool enrichment programs paired with academic support to underprivileged and at-risk youth ages five and older in the Inland Empire region. The organization operates through three primary locations — a mailing-only headquarters in Moreno Valley, a hunger relief distribution site at the Community Settlement Association in Riverside, and after-school programs at the Redlands Community Center (operating 2PM–7:30PM) — and runs five core programs: Community Center Programs (art, vocal, and studio instruction), the Changing Lives Showcase (a 21-week performing arts competition), the Empowerment 2 Policy (E2P) youth leadership conference, the Hunger Relief Program (distributing approximately 30,000 lbs of fresh produce monthly), and the RC Cars for Books literacy incentive. The organization also publishes merchandise, notably a 2019 Anthology sold at $10, and offers free downloadable coloring pages.
The business model is donation-dependent rather than transactional: the organization holds 501(c)(3) tax-exempt status and receives monetary contributions through PayPal and Donorbox, supplemented by corporate sponsorships (Lowe's, Denny's, Jack in the Box) and a strategic partnership with The California Endowment supporting youth civic engagement. There are no disclosed funding rounds, no parent company, no institutional investors, and no public financial filings. The organization does not offer any technology product — no app, no API, no proprietary platform — and all program delivery is conducted in-person. Revenue figures are not publicly disclosed. The organization is led by founder and CEO Josiah Bruny and has between 11 and 50 employees.
Music Changing Lives firmographics
Firmographics- Name
- Music Changing Lives
- Legal name
- Music Changing Lives
- Website
- https://musicchanginglives.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Music Changing Lives is a 501(c)(3) nonprofit founded in 1998 in Moreno Valley, California that delivers music, art, and afterschool enrichment programs paired with academic support to underprivileged youth ages 5 and older across the Inland Empire region.
- Ownership category
- akta.pro rank
Music Changing Lives industry classification
Industry- Product category
- Youth Enrichment and Community Arts Services
- NAICS
- Other Performing Arts Companies (711190), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)
- akta.pro secondary industry
- Early Childhood Music Education (Ages 0–7) (EDAMANAD)
Keywords
Where Music Changing Lives is headquartered
LocationHeadquarters
- HQ city
- Moreno Valley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Music Changing Lives business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Monetary donations received through PayPal and Donorbox, with 501(c)(3) nonprofit status enabling tax-deductible contributions.
- Merchandise Sales: Sale of merchandise such as the 2019 Anthology at $10.00 per unit through the organization's online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2019 Anthology - $10.00 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Music Changing Lives product offering
Product offeringCore offering
Music Changing Lives is a 501(c)(3) nonprofit that provides music, arts, and afterschool enrichment programs to underprivileged youth through its community center in Moreno Valley, CA. The organization also operates adjacent community services including the Hunger Relief Program, the RC Cars for Books literacy initiative, the annual Changing Lives Showcase, the Empowerment 2 Policy (E2P) advocacy conference, and merchandise such as the 2019 Anthology.
Product overview
Music Changing Lives is a nonprofit organization offering a portfolio of community enrichment programs. The core offerings include Community Center Programs (art, vocal, and studio instruction at the Redlands Community Center), the Changing Lives Showcase (a performing arts competition for program participants), the Empowerment 2 Policy (E2P) Conference (a youth leadership conference), the Hunger Relief Program (distributing approximately 30,000 lbs of fresh produce monthly), and the RC Cars for Books literacy incentive program. Additional offerings include a 2019 Anthology for sale and free downloadable coloring pages. The organization does not offer a technology product; all programs are delivered in-person at community locations.
Differentiator
Problem solved
Functional benefit
Brands
- Empowerment 2 Policy (E2P): Annual youth leadership conference addressing racial, economic, and social issues
- Changing Lives Showcase
- RC Cars for Books
- Hunger Relief Program
Products and services
- Community Center Music, Arts & Afterschool Programs Free, in-person music instruction, arts programming, and afterschool enrichment classes for underprivileged youth served through the organization's community center in Moreno Valley, CA.
- Changing Lives Showcase Annual showcase event featuring performances and presentations by youth program participants, highlighting skills gained through the music and arts programs.
- Empowerment 2 Policy (E2P) Conference Annual policy advocacy conference organized under the Empowerment 2 Policy (E2P) sub-brand, focused on youth and community policy engagement.
- Hunger Relief Program Food distribution and hunger-relief initiative providing meals and groceries to families facing food insecurity in the local community.
- RC Cars for Books Literacy initiative distributing books to youth participants to support reading engagement and learning at home.
- 2019 Anthology Published anthology associated with Music Changing Lives, sold as merchandise to generate revenue supporting program operations.
Quantifiable outcome
- Distributes approximately 30,000 lbs of fresh produce monthly through Hunger Relief Program
Companies that use Music Changing Lives
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Music Changing Lives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Music Changing Lives partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major and minor.
- Heal Dena CampaignmajorCoalition of organizations responding to Los Angeles County wildfires (Eaton Fire). Music Changing Lives is part of the recovery effort working with families and individuals impacted in Altadena and across Los Angeles County.
- Prosperity MarketminorPartner in the Heal Dena fire relief coalition, contributing to immediate demand created by Los Angeles County fires devastation.
- Changing Lives AssociationminorPartner in fire relief efforts and community support activities.
- Impact ThirteenminorPartner in Heal Dena coalition addressing fire relief and recovery needs.
- Metropolitan Baptist ChurchminorChurch partner in fire relief efforts and community support programs.
- Lowe'smajorMajor corporate sponsor supporting Music Changing Lives fire relief efforts.
- Denny'smajorMajor corporate sponsor for fire relief and community support initiatives.
- Jack in the BoxmajorCorporate sponsor supporting MCL's fire relief and community programs.
- The California EndowmentmajorStrategic partner referenced in Empowerment 2 Policy program, supporting youth civic engagement expansion throughout California.
- PegasusminorPartner in the RC Cars for Books program, rewarding young readers with opportunities to win RC Cars for reading books.
- Community Settlement AssociationminorHost site for monthly Hunger Relief Program distribution of approximately 30,000 lbs of fresh produce to the community.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Music Changing Lives competitors and assessment
Company assessmentDirect peers
- Little Kids Rock: National nonprofit that provides free music instruction and instruments to underprivileged public school students, closely aligned with Music Changing Lives' mission of music access for underserved youth.
- VH1 Save The Music Foundation: Foundation that partners with school districts to create sustainable music programs, comparable as a high-profile nonprofit using music education as a vehicle for youth development.
- Mr. Holland's Opus Foundation: Nonprofit that donates musical instruments to underfunded school music programs, comparable as a music-focused nonprofit serving youth with limited access to music education.
- Berklee City Music: Berklee's outreach program offering music education to underserved youth at no cost, comparable as an established nonprofit music education program targeting similar demographics.
- Midori & Friends: Nonprofit bringing music education and performances to New York City public school students, comparable as a community-based music education nonprofit serving youth.
- After-School All-Stars: National nonprofit providing comprehensive after-school programs including arts enrichment to underprivileged youth, overlapping with Music Changing Lives' community center programming and youth development approach.
- Harmony Project: Los Angeles-based nonprofit providing free music education to at-risk youth, directly comparable to Music Changing Lives' community-based music enrichment model targeting underserved populations.
Broad incumbents
- Boys & Girls Clubs of America: Large national youth services nonprofit offering after-school programming including arts and academic support, comparable as a broader incumbent operating youth enrichment services at much larger scale.
Regional players
- Inner City Youth Orchestra of Los Angeles: LA-based youth orchestra serving underserved communities with classical music training, comparable in Southern California music education for at-risk youth, though focused on orchestral performance.
- Food Forward: Southern California nonprofit focused on food recovery and hunger relief distribution, comparable to Music Changing Lives' Hunger Relief Program operating in the same Southern California geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Music Changing Lives social profiles
Digital presenceMusic Changing Lives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Music Changing Lives leadership team
Management profileNumber of profiles
Profiles1 record
Music Changing Lives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Music Changing Lives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Music Changing Lives
What does Music Changing Lives do?
Music Changing Lives is a 501(c)(3) nonprofit that provides music, arts, and afterschool enrichment programs to underprivileged youth through its community center in Moreno Valley, CA. The organization also operates adjacent community services including the Hunger Relief Program, the RC Cars for Books literacy initiative, the annual Changing Lives Showcase, the Empowerment 2 Policy (E2P) advocacy conference, and merchandise such as the 2019 Anthology.
Is Music Changing Lives a public or private company?
Music Changing Lives is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Music Changing Lives founded?
Music Changing Lives was founded in 1998. It employs 11 to 50 people.
Where is Music Changing Lives based?
Music Changing Lives is headquartered in Moreno Valley, United States, in the North America region.
How does Music Changing Lives make money?
Two revenue lines are on record. Donations are the primary driver. The others are merchandise Sales.
Who are Music Changing Lives's main competitors?
Direct peers on record are Little Kids Rock, VH1 Save The Music Foundation, Mr. Holland's Opus Foundation, Berklee City Music, Midori & Friends, After-School All-Stars and Harmony Project. Boys & Girls Clubs of America is listed as a broad incumbent. Regional players are Inner City Youth Orchestra of Los Angeles and Food Forward.
Does Music Changing Lives have an API?
No public API is recorded for Music Changing Lives.
What industry is Music Changing Lives in?
Music Changing Lives's product category is Youth Enrichment and Community Arts Services. Its primary akta.pro industry code is EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir), with a secondary code of EDAMANAD, Early Childhood Music Education (Ages 0–7). Its NAICS code is 711190 and its SIC code is 7900.