Aro Eberle Architects

What Aro Eberle Architects does

Aro Eberle Architects is a privately held architecture and interior design firm headquartered in Madison, Wisconsin, founded by Matt Aro and operating for approximately two decades with a 12-person team. The firm delivers full-service architecture and interior design across Science & Technology, Higher Education, Healthcare, Laboratory, Hospitality, Civic, Commercial Office, and Retail markets, with documented specialty in adaptive reuse of historic structures and laboratory planning. Service offerings span architecture (new construction, remodels, additions, tenant space design, urban planning, conceptual studies, adaptive reuse), interior design (space planning, finishes, furniture/equipment coordination, signage), site analysis, space programming and feasibility studies, laboratory planning and design, IT/AV coordination, and environmental sustainability consulting.

Revenue is generated through project-based professional services fees on custom, scope-based engagements; pricing is not publicly disclosed. The go-to-market is sales-led and relationship-driven, with a regional footprint concentrated in Wisconsin (Madison, Middleton, Waunakee, La Crosse, Milwaukee, Egg Harbor). Client mix spans local SMBs (restaurants, breweries, retail), enterprises (University of Wisconsin, First Choice Dental), and government and nonprofit institutions (State of Wisconsin, Wisconsin Historical Society, City of Monona, religious congregations). The firm has won multiple regional and one national design award (NOMMA Gold), and relies on a website portfolio, LinkedIn/Facebook presence, and repeat-client referrals for demand generation. In 2026, leadership transitioned from founder Matt Aro to Diana Davis as President, with senior architect Shannon Miller becoming a shareholder, formalizing an employee-ownership structure in place of external capital.

Name

Aro Eberle Architects

Legal name

Aro Eberle Architects

Website

https://aroeberle.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Aro Eberle Architects is a privately held Madison, Wisconsin-based architecture and interior design firm with approximately 12 professionals delivering full-service design across hospitality, higher education, healthcare, civic, religious, and industrial sectors, with specialty in adaptive reuse of historic structures and laboratory planning.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Interior Design Services (54141), Architectural Services (541310)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architecture design services
• Interior design consulting
• Adaptive reuse design
• Laboratory planning design
• Commercial building design

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architecture Services: Professional architecture services including new construction, remodels, additions, tenant space design, urban planning, building conceptual studies, and adaptive re-use of existing and historic structures. Revenue is generated through project-based design fees.
2. Interior Design Services: Interior design services including space planning, finish selection, furniture selection and coordination, equipment coordination, and signage concepts.
3. Consulting Services: Site analysis, space programming and feasibility studies, laboratory planning and design, and IT/AV coordination services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aro Eberle Architects is a professional services firm that delivers architecture and interior design services for new construction, remodels, additions, tenant space design, urban planning, building conceptual studies, and adaptive re-use of existing and historic structures. The firm also offers consulting including site analysis, space programming and feasibility studies, laboratory planning and design, IT/AV coordination, and environmental sustainability. Services are delivered as integrated professional engagements to clients across Wisconsin in sectors such as hospitality, higher education, healthcare, corporate office, retail, religious, civic, and manufacturing.

Product overview

Aro Eberle Architects is an architecture and interior design firm that offers a unified suite of professional services rather than a modular software platform. The core offerings span Architecture Services (new construction, remodeling, additions, tenant space design, urban planning, adaptive re-use), Interior Design (space planning, finish and furniture selection, signage), Site Analysis, Space Programming and Feasibility Studies, Laboratory Planning and Design, IT/AV Coordination, Environmental Sustainability consulting, and Adaptive Reuse of Historical Structures. These services are delivered as integrated professional service offerings, not as discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services

Quantifiable outcome

• Award-winning design recognized by AIA Wisconsin, IIDA Wisconsin, InBusiness Madison Magazine, and NOMMA
• +2 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Flad Architects: Madison, Wisconsin-based architecture firm of comparable regional scale serving healthcare, higher education, corporate, and science & technology clients — the closest geographic and segment-overlap peer.
• Eppstein Uhen Architects (EUA): Milwaukee-based architecture and interior design firm serving higher education, healthcare, workplace, and community clients across Wisconsin; a direct regional competitor with similar project types and studio size.
• Kahler Slater: Wisconsin-headquartered architecture and design firm with offices in Madison and Milwaukee serving hospitality, healthcare, corporate, and higher education — directly comparable in geography and service mix.
• HGA Architects and Engineers: Midwest-rooted architecture and engineering firm with offices across the U.S. and a strong healthcare, higher education, and civic practice — comparable multi-sector studio of slightly larger scale.
• Cuningham Group: Minneapolis-based architecture, planning, and interior design firm with hospitality, civic, healthcare, and education practices; closely mirrors Aro Eberle's multi-sector Midwest profile.

Broad incumbents

• SmithGroup: National integrated design firm with strong higher education, healthcare, and science & technology practices and a Madison office — a much larger incumbent competing for the same institutional work in Wisconsin.
• HDR Inc. Global architecture, engineering, and consulting firm with major healthcare, higher education, and civic practices; competes for the same large-scale institutional projects Aro Eberle pursues in Wisconsin.
• Perkins&Will: Large global architecture firm with healthcare, higher education, science, and workplace studios — broader incumbent competing for premium institutional commissions that Aro Eberle targets at regional scale.

Regional players

• JLG Architects: Upper Midwest architecture firm headquartered in North Dakota with offices across the region serving education, healthcare, and community clients — comparable studio ethos and sector focus outside the immediate Wisconsin market.
• LHB (Larson Helle Borsch): Upper Midwest architecture and engineering firm with offices in Minnesota and Wisconsin serving healthcare, education, public, and industrial clients — a regional peer with overlapping market segments and geographic proximity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aroeberle
• LinkedInlinkedin.com/company/aro-eberle-architects

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aro Eberle Architects