Premiere Classe

What Premiere Classe does

Premiere Classe is an international fashion accessories trade show organized twice yearly during Paris Fashion Week Femme at the Jardin des Tuileries in Paris, founded in 1989 and operated by WSN Développement (a French SAS under the COMEXPOSIUM Group umbrella). Each edition curates approximately 250 accessory creators spanning jewelry, bags, leather goods, and footwear, and attracts roughly 13,000 professional visitors, 69% of whom are international. The audience comprises tier-1 retailers and concept stores (Galeries Lafayette, Selfridges, Harvey Nichols, Le Bon Marché, Printemps, SKP, Hankyu, El Corte Inglés, La Rinascente, Dover Street Market, 24S, Bernardelli, Antonioli, Doors NYC, Merci, La Samaritaine, Tomorrowland), stylists, fashion press, and emerging designers.

The underlying technology is minimal: registration, badge sales, invitation code validation, and press accreditation run on Eventmaker's platform hosted on AWS eu-west-1 (Ireland), with OGONE SSL-encrypted payment processing. Marketing relies on the wsn-events.com content site, Instagram (@premiereclasse.paris), LinkedIn (WSN Paris), email newsletters, a press accreditation portal, and cross-promotion within the WSN portfolio (Who's Next, Bijorhca, Interfilière, MATTER and SHAPE, JILL, DRP, RUN, Shoppe Object Paris). In 2025, WSN acquired Fashop and PagesMode (B2B/digital retail tools) and added partnerships with Ankorstore and Ulule, signaling a strategic shift toward integrated digital B2B tooling layered on the physical event base.

Revenue mechanics are event-driven: professional badge sales (paid online by credit card, with bank transfer or cheque for group clients with codes, 7 days before each edition), exhibitor booth rentals, and ancillary revenues from partner events such as Le Rendez-vous at the Louvre. Pricing is not publicly disclosed. The company is privately held, headquartered at La Caserne, 12 rue Philippe de Girard, 75010 Paris, with 51-100 employees, and reports no patents, AI capabilities, regulatory actions, or standalone funding rounds, operating instead within the resources and strategic direction of the COMEXPOSIUM Group.

Name

Premiere Classe

Legal name

WSN DEVELOPPEMENT

Website

https://premiere-classe.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Premiere Classe is a twice-yearly Paris Fashion Week trade show (since 1989) at the Jardin des Tuileries, curating ~250 fashion accessory creators for ~13,000 international buyers, retailers, and press, operated by WSN Développement under the COMEXPOSIUM Group.

Ownership category

akta.pro rank

Product category

Fashion Trade Show

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry, Luggage, and Leather Goods Retailers (4583), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Fashion accessories trade show
• Paris Fashion Week events
• B2B fashion exhibition
• Accessories sourcing event
• Designer marketplace event

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Badge Sales: Premiere Classe generates revenue through the sale of professional entrance passes to trade show attendees. Badges are reserved for professional clients only. Pricing is expressed in euros before VAT and must be paid online by credit card. Group clients with codes may pay by bank transfer or cheque 7 days before each edition. The company also offers exhibitor booth space to fashion accessory creators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Premiere Classe is a B2B international fashion accessories trade show held twice yearly during Paris Fashion Week at the Jardin des Tuileries in Paris. The event showcases approximately 250 curated emerging and iconic fashion accessory creators across jewelry, bags, leather goods, and footwear, attracting around 13,000 professional visitors per edition (69% international). Revenue is generated through professional visitor badge sales and exhibitor booth rentals, with access restricted to trade buyers, stylists, press, and exhibiting brands.

Product overview

Premiere Classe is an international trade show dedicated to fashion accessories creators, organized twice yearly during Paris Fashion Week Femme at Jardin des Tuileries in Paris. The core offering is the Premiere Classe Trade Show itself, featuring 250 emerging and iconic accessory designers with a curated immersive experience including talks, exhibitions, and artistic installations. The event is complemented by RUN, a hybrid showroom and runway platform that follows Paris Fashion Week across all seasons. Additional associated events include MATTER and SHAPE (design trade show) and Le Rendez-vous Louvre. Visitor services include professional pre-registration via Eventmaker platform for badge acquisition, press accreditation, and invitation validation. The entire portfolio is managed by WSN Développement under the WSN Group.

Differentiator

Problem solved

Functional benefit

Brands

• RUN: Hybrid showroom and fashion show platform following Paris Fashion Week

Products and services

• Premiere Classe Trade Show International fashion accessories trade show held twice yearly during Paris Fashion Week Femme at Jardin des Tuileries, Paris. Features 250 emerging and iconic accessory creators across jewelry, bags, leather goods, and accessories, with a curated program of talks, exhibitions, and artistic installations. Attracts approximately 13,000 professional visitors per edition (69% international), including major department stores, concept stores, and multi-brand retailers.
• RUN Hybrid showroom and runway platform accompanying Paris Fashion Week for both Femme and Homme seasons, designed to showcase emerging creators and brands. Functions as a complement to Premiere Classe by providing additional visibility and runway opportunities during Fashion Week.
• MATTER and SHAPE Design trade show held at Jardin des Tuileries during Paris Fashion Week, positioned alongside Premiere Classe in March edition. Creates a combined offering for design and lifestyle categories alongside fashion accessories.
• Le Rendez-vous Louvre Exclusive event tent at the Louvre accessible with a Premiere Classe visitor badge. Partnered with Emergence for organization and management of this ancillary event and associated communications.
• Visitor Pre-registration and Badge Service Professional visitor registration service for badge acquisition, press accreditation, and invitation code validation. Operated by Eventmaker platform hosted on AWS eu-west-1 (Ireland) infrastructure with SSL-encrypted payment processing via OGONE. Badges are strictly personal and non-transferable; online payment by credit card required, with group clients able to pay by cheque or bank transfer 7 days before each edition.

Quantifiable outcome

• ~13,000 professional visitors per edition
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• RUNcoreStrategic or Co-development PartnerRUN is a hybrid showroom and runway platform that follows the Paris Fashion Week for both Femme and Homme seasons. It serves as a complement to Premiere Classe, providing additional visibility and runway opportunities for emerging creators who also exhibit at the trade show.
• MATTER and SHAPEcoreStrategic or Co-development PartnerMATTER and SHAPE is a design show held at Jardin des Tuileries during Paris Fashion Week. It runs alongside Premiere Classe in March, creating a combined offering for design and lifestyle categories alongside fashion accessories.
• EmergenceminorGTM or Marketing PartnerEmergence is a partner associated with 'Le Rendez-vous' event tent at the Louvre. Personal data collected during Premiere Classe registration may be shared with Emergence exclusively for the organization and management of this ancillary event and associated communications.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Who's Next (WSN Développement): Sister brand under the same WSN Développement parent and run on the same Paris Fashion Week calendar; the leading European women's fashion trade show. Same operating team, same buyer network, same press footprint — directly comparable event organiser within the same family.
• MIPEL (Fiera Milano / Assopellettieri): Milan-based international leather goods, handbags and fashion accessories trade show — the closest direct international competitor to Premiere Classe in the same accessories category, targeting the same department store and concept store buyer base.
• MICAM Milano: Milan international footwear trade show. Closely comparable as a fashion accessories B2B trade show held in Milan with similar biannual cadence and international department-store buyer audience.
• Bijorhca (WSN Développement): Sister brand under WSN Développement, dedicated Paris-based trade show for jewellery, watches and industry technicals. Direct comparable in format, audience and Paris timing.
• Coterie (Informa Markets): New York-based contemporary women's and accessories fashion trade show owned by Informa Markets. Direct international counterpart in B2B fashion accessories trade shows serving similar department store and boutique buyers.
• Salon International de la Lingerie (WSN Développement): Sister brand under WSN Développement and a leading global trade show in its category. Direct comparable in operating model, international buyer base, and Paris trade-show infrastructure.

Broad incumbents

• Première Vision: Paris-headquartered upstream fashion industry trade show operator (textiles, leathers, accessories components). Broader incumbent in the same Paris Fashion Week ecosystem, with partially overlapping buyer audiences and venue footprint.
• Pitti Immagine (Pitti Uomo / Pitti Bimbo): Florence-based operator of leading international fashion trade shows (Pitti Uomo, etc.). Comparable as an established European B2B fashion trade show organiser with strong department-store buyer pull and a curated creator approach.
• Informa Markets (Fashion vertical): Global trade show operator running Coterie, MAGIC, Project and other fashion events. Equivalent in business model (large B2B trade show portfolio) but operating on a much broader, multi-vertical scale versus Premiere Classe's focused accessories niche.

Regional players

• Pure London (Hyve Group): UK-based fashion trade show operated by Hyve Group. Comparable format and category but serving the UK and Northern European fashion retail market rather than the global Paris-centric audience of Premiere Classe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wsn-events
• Facebookfacebook.com/premiereclasseparis
• LinkedInfr.linkedin.com/company/whos-next
• Instagraminstagram.com/premiereclasse.paris
• Xx.com/premiereclasse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premiere Classe