Villani Landshapers

What Villani Landshapers does

Villani Landshapers is a family-owned outdoor living and landscape services contractor headquartered in Menomonee Falls, Wisconsin, serving residential and commercial customers across Southeastern Wisconsin. Founded in 2000 and led by founder Gino Villani, the company employs over 200 people — many with tenures exceeding two decades — and operates four primary service lines: residential design-build (patios, outdoor kitchens, fire and water features, plantings, shade structures, hardscapes, lighting, sound systems, and activity spaces); commercial landscape maintenance (lawn care, fertilization, tree and shrub care, seasonal color); commercial snow and ice removal; and a union commercial bid-build arm, United Landshapers, which supplies OSHA-10/OSHA-30 certified workforce for high-profile construction projects in partnership with regional general contractors. The company also offers 3D design renderings to visualize projects prior to construction.

The business model blends project-based design-build revenue (one-time fees) with recurring maintenance, fertilization, and snow/ice contracts (subscription-like). Commercial work is sourced via a dedicated field sales team and direct relationships with property managers and general contractors; residential work runs through a consultative, contact-form-to-on-site-visit sales process supported by a website, education-center content marketing, and a project portfolio. Pricing is bespoke and not publicly disclosed; the 3-man crew minimum and one-workday project minimum signal a focus on mid- to high-ticket projects rather than commodity work. The company has earned multiple regional industry and workplace awards (Future 50 2016, Top Workplace 2018, SIMA Best Places to Work 2022, WLCA Hall of Fame 2022, MEM Best Places to Work 2023) and serves communities including Mequon, Brookfield, Wauwatosa, Whitefish Bay, Oconomowoc, Waukesha, New Berlin, Kenosha, Lake Geneva, and Elm Grove. No public revenue, funding, or M&A data is disclosed, and the company remains privately held by the Villani family.

Name

Villani Landshapers

Legal name

Villani Landshapers

Website

https://villani-landshapers.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Villani Landshapers is a family-owned landscape design, build, and maintenance contractor serving residential and commercial customers across Southeastern Wisconsin with 200+ employees, four service lines (residential design-build, commercial maintenance, snow/ice, and a union bid-build division called United Landshapers), and a 20+ year operating history.

Ownership category

akta.pro rank

Product category

Landscape Design and Construction Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE), Landscape Architecture & Site Design (BPAHAKAC), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

Keywords

• Landscape design services
• Landscape construction services
• Commercial snow removal
• Outdoor living spaces
• Landscape maintenance services

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Design-Build Services: Custom landscape design and build projects for residential and commercial properties including outdoor living spaces, patios, driveways, water features, fire features, outdoor kitchens, and more. Revenue generated through project-based fees.
2. Landscape Maintenance Contracts: Season-long maintenance programs including lawn mowing, fertilization, weed control, tree and shrub care, planting bed maintenance, and seasonal cleanups. Ongoing service contracts for commercial and residential properties.
3. Commercial Snow & Ice Services: Commercial snow removal services for business properties, retail centers, and multi-family properties. Emergency snow services available via dedicated phone line.
4. Fertilization & Weed Control Programs: Premium customized lawn care programs with 3-step, 4-step, and 5-step application options for commercial and residential properties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Villani Landshapers is a family-owned landscape design, build, and maintenance company serving Southeastern Wisconsin. The company transforms residential and commercial outdoor spaces through custom design-build projects (patios, outdoor kitchens, fire and water features, plantings, hardscapes) and provides year-round commercial services including landscape maintenance, fertilization and weed control, and snow and ice removal. It also operates United Landshapers, a union division for commercial bid-build projects.

Product overview

Villani Landshapers is a family-owned landscape design and build company serving Southeastern Wisconsin for over two decades. The company operates as a single unified service provider offering comprehensive residential and commercial landscaping services. The residential portfolio centers on the Outdoor Design & Build core product, complemented by specialized product features including Outdoor Kitchens, Fire Features, Water Features, Plantings, Shade Features (pergolas, pavilions, arbors, gazebos), Retaining & Seating Walls, Patios/Driveways/Walkways, Outdoor Lighting & Sound Systems, and Outdoor Activities (poolscapes, sports courts). Commercial services include Commercial Landscapes, Commercial Maintenance, Commercial Snow & Ice Services, and Fertilization & Weed Control programs. The company also operates United Landshapers as its union division for commercial bid-build projects. Design visualization is supported through 3D Renderings. The overall offering emphasizes custom-designed outdoor living spaces that blend indoor comfort with outdoor beauty.

Differentiator

Problem solved

Functional benefit

Brands

• United Landshapers: Union division of Villani Landshapers specializing in bid-build commercial landscaping projects with OSHA-10 and OSHA-30 certified foremen.

Products and services

• Outdoor Design & Build Custom landscape design and construction services for residential homeowners that transform outdoor spaces into functional living areas, including consultation, 3D rendering, and full installation of patios, outdoor kitchens, fire and water features, plantings, and hardscapes.
• Commercial Landscapes Custom outdoor environments designed and built for commercial properties in collaboration with developers and general contractors, featuring entrances, outdoor breakrooms, dining areas, and activity features.
• Commercial Maintenance Year-round landscape maintenance services for commercial properties including lawn mowing, fertilization, tree and shrub care, seasonal color, and ecological restoration.
• Commercial Snow & Ice Services Reliable snow and ice removal services to keep commercial properties accessible and safe during winter months, with an emergency services line for urgent response.
• Fertilization & Weed Control Customized lawn care programs with fertilization and weed control treatments, offered as 3-step, 4-step, and 5-step premium programs for commercial and residential properties.
• United Landshapers Union division of Villani Landshapers specializing in bid-build commercial landscaping projects for high-profile clients, staffed by union workers with OSHA-10 and OSHA-30 trained foremen.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Top General Contractors in Southeastern WisconsincoreImplementation/ SI/ Consulting PartnerVillani Landshapers partners with top general contractors in Southeastern Wisconsin for commercial bid-build landscape construction projects, providing landscape design and installation services as part of larger construction projects.
• Union Workforce (United Landshapers Division)coreOthersUnited Landshapers is Villani's union division providing certified workforce for union commercial landscaping projects. Foremen on staff have completed OSHA-10 and OSHA-30 training. Nearly a decade in the union build-bid field.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BrightView Landscapes: BrightView is the largest U.S. commercial landscape services company, offering design-build, maintenance, and snow/ice management to commercial and multi-family customers nationwide, mirroring Villani's core commercial offering at much larger scale.
• Davey Tree Expert Company: Davey provides residential and commercial tree care, landscape design, and grounds management across the U.S., with a similar end-to-end design/maintenance/customer mix to Villani including snow services.
• Ruppert Landscape: Ruppert is a private, mid-Atlantic commercial landscape management and installation firm with design-build, maintenance, and snow services for commercial customers, directly comparable in service mix and customer profile.
• Yellowstone Landscape: Yellowstone provides commercial landscape maintenance, irrigation, and snow/ice removal across the South/Southeast, structurally comparable to Villani's commercial maintenance and snow services arm.
• SavATree: SavATree offers residential and commercial tree, lawn, and landscape care across the Northeast and Midwest, closely overlapping with Villani's residential design-and-care plus commercial maintenance portfolio.
• Bartlett Tree Experts: Bartlett provides scientific tree and shrub care and landscape services to residential, commercial, and utility clients, similar to Villani's combination of high-end design/installation with recurring care.
• LandCare: LandCare is a commercial landscape services firm offering maintenance, water management, and snow/ice services to commercial properties, structurally aligned with Villani's commercial maintenance and snow operations.

Broad incumbents

• TruGreen: TruGreen is the largest U.S. residential lawn care company (fertilization, weed control, recurring programs), overlapping with Villani's residential fertilization services but at national scale and without design-build.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vlandshapers
• LinkedInlinkedin.com/company/villani-landshapers-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villani Landshapers