Turkcell Superonline

What Turkcell Superonline does

Turkcell Superonline is a Turkish alternative telecommunications operator and fixed broadband ISP, founded in 2004 as a 100% subsidiary of Turkcell Group and headquartered in Istanbul. The company has built its own independent fiber optic infrastructure, supplemented by 5G-based Superbox service for areas without fiber, and operates 73 Corporate Solution Centers across 51 provinces, serving residential, corporate, and wholesale customers nationwide. Its core products include fiber internet with speeds up to 10 Gbps, the TV+ streaming platform with premium content partnerships (HBO Max, Apple TV, UEFA Champions League, NBA), the GAME+ cloud gaming service powered by NVIDIA GeForce NOW, and a wide range of enterprise services spanning Metro Ethernet, MPLS VPN, managed security (SOC, firewall, DDoS protection), VOIP, data center hosting, and the Turkcell Bulut cloud platform.

The company generates revenue almost entirely through recurring monthly subscriptions: residential internet (fiber, ADSL/VDSL, Superbox) priced from 790 to 7,500 TL/month, bundled TV+ and device packages, corporate ICT contracts, and wholesale capacity/Ethernet/IP/voice services carrying over 2.8 billion minutes annually across 100+ operator connections. Go-to-market is hybrid — digital-first direct-to-consumer acquisition via superonline.net and the Turkcell mobile app, supported by physical Turkcell retail stores and 73 dedicated corporate solution centers for enterprise field sales. Wholesale distribution is handled through a dedicated carrier sales team serving domestic and international telecom operators. The business is structured to leverage Turkcell Group's brand equity, mobile subscriber base, and group-wide resources for cross-selling into a mass-market residential audience and a diversified enterprise/wholesale book.

Name

Turkcell Superonline

Legal name

Turkcell Superonline

Website

https://superonline.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Turkcell Superonline is a 100% Turkcell Group–owned Turkish alternative telecom operator and ISP providing fiber internet (up to 10 Gbps), 5G Superbox, TV+ streaming, and enterprise ICT services to residential, corporate, and wholesale customers across 51 provinces.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Service Provider Core Routing (P/Backbone/MPLS) (HDAFABAD), DSL Broadband Providers (xDSL) (HDAIABAD), Residential Broadband CPE (DSL/Cable/Fiber Gateways) (HDAFAIAA), Fiber Optic Cabling (Singlemode/Multimode) (HDAFALAB)

Keywords

• Fiber internet services
• Telecommunications operator
• Enterprise cloud solutions
• Wholesale connectivity services
• Digital TV streaming

Headquarters

HQ city

Türkelli

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Internet Services: Monthly subscription fees from fiber, ADSL/VDSL, and Superbox internet services for residential customers. Pricing ranges from entry-level packages to premium ultra-high-speed options.
2. TV+ Subscription Services: Revenue from TV+ streaming service bundled with internet packages or sold separately, including premium add-ons like HBO Max.
3. Corporate/Business Services: Enterprise-grade internet, security, voice, data center, and cloud services for small, medium, and large businesses.
4. Wholesale Services: Capacity, Ethernet, IP services, fiber data flow access, managed network services, local network access, hosting, data center, and voice services sold to other operators and service providers.
5. Home Phone Services: Fixed-line voice services for residential customers with competitive pricing.
6. Hardware and Device Sales: Modems, Wi-Fi extenders, security cameras, and tablets sold with internet packages under device campaign promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Turkcell Superonline is an alternative telecommunications operator and ISP in Turkey, providing fiber optic internet (up to 10 Gbps), Superbox 5G home internet, ADSL/VDSL, and TV+ digital television to residential customers. For corporate customers it offers Metro Ethernet, MPLS VPN, managed security (SOC, firewall, DDoS protection), VOIP, data center, and Turkcell Cloud services. It also supplies wholesale capacity, Ethernet, IP transit, managed network, and international voice services to other operators.

Product overview

Turkcell Superonline is a telecommunications operator and ISP offering a comprehensive portfolio of products across consumer, corporate, and wholesale segments. The core consumer offering centers on multiple internet access technologies (Fiber up to 10 Gbps, Superbox 5G/4.5G, ADSL/VDSL), complemented by the TV+ digital TV streaming platform with premium content partnerships (HBO Max, Apple TV, UEFA Champions League), and the GAME+ cloud gaming service powered by GeForce NOW. The corporate division provides Metro Ethernet, MPLS VPN, security services (SOC, Firewall, DDoS protection), voice/VOIP solutions, data center services, and Turkcell Cloud (virtual servers, virtual data centers). The wholesale division offers capacity/Ethernet services, IP services with Tier-1 connectivity, fiber data access, managed network services, and voice services carrying over 2.8 billion minutes annually. Add-on services include home phone, additional data packages, IP lookup tools, and technical support. All offerings are integrated through the Turkcell Application for customer self-service management.

Differentiator

Problem solved

Functional benefit

Brands

• TV+: Turkcell Superonline's television streaming service offering films, series, sports content including UEFA Champions League, NBA, La Liga, Serie A, and HBO Max content.

Products and services

• Fiber Internet High-speed fiber optic internet service providing download speeds up to 10 Gbps using fiber optic cables and light signal technology with low latency for residential customers.
• Superbox 5G Next-generation home internet service using Turkcell's 5G technology for areas without fiber infrastructure, with Wi-Fi 7 modem and data packages from 250GB to 2TB for residential customers.
• ADSL & VDSL Internet Traditional internet solutions using copper cables, offering speeds up to 100 Mbps with asymmetric (ADSL) and high-speed (VDSL) variants for residential customers.
• TV+ Digital TV platform offering movies, series, live sports (UEFA Champions League, NBA, La Liga, Serie A), HBO Max content, and Apple TV, with pause-live TV and offline viewing features for residential customers.
• GAME+ Cloud-based gaming streaming service powered by GeForce NOW, providing real-time gaming experience without requiring high-end gaming hardware for residential customers.
• Pasaj Gaming Gaming marketplace offering the latest gaming accessories, performance equipment, game pins, and exclusive gamer deals for gamers.
• Ev Telefonu (Home Phone) Fixed-line telephone service with competitive pricing, number portability, and pay-only-for-what-you-use model with no fixed fees for residential customers.
• Metro Ethernet Internet High-capacity Ethernet internet service for corporate customers requiring dedicated bandwidth.
• MPLS VPN Multiprotocol Label Switching Virtual Private Network service for secure corporate networking.
• Noktadan Noktaya Erişim Hizmeti (Point-to-Point Access) Dedicated point-to-point connectivity service for enterprise customers.
• Turkcell Güvenlik Operasyon Merkezi (SOC) Managed security operations center service for enterprise threat monitoring and response.
• Güvenlik Duvarı Servisleri (Firewall Services) Central firewall security services for enterprise network protection.
• DDoS+ Atak Önleme Servisi Distributed Denial of Service attack prevention and mitigation service for enterprise customers.
• Kurumsal VOIP Voice over IP telephony services for corporate customers.
• Tek Ofis (Single Office) Single office communication solution for small businesses.
• Toptan Hat Kiralama (Wholesale Line Leasing) Wholesale voice line leasing service for operators and large enterprises.
• Turkcell Bulut (Turkcell Cloud) Comprehensive cloud computing services including virtual servers, virtual data centers, and e-business solutions for enterprise customers.
• Sanal Sunucu (Virtual Server) Cloud-based virtual server hosting on Turkcell Cloud platform for enterprise customers.
• Sanal Veri Merkezi (Virtual Data Center) Virtual data center infrastructure on Turkcell Cloud for enterprise customers.
• Veri Depolama (Data Storage) Data center storage services for enterprise data management.
• Sunucu Barındırma (Server Hosting) Data center server hosting services for enterprise infrastructure needs.
• Yük Dengeleme (Load Balancing) Server load balancing services for enterprise application performance.
• E-Şirket (E-Company)

Quantifiable outcome

• Fiber internet speeds reaching 10 Gbps for residential customers - the highest commercially available in Turkey
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Turkcell GroupcoreOthersTurkcell Superonline is a 100% subsidiary of Turkcell Group (Turkcell Superonline %100 Turkcell Grup kuruluşu). The company leverages group synergies to maintain its position as the most preferred operator in the region. As part of Turkcell Group, Superonline benefits from group-wide resources, brand recognition, and mobile customer base for cross-selling opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Turkcell (Group): Parent company and Türkiye's largest mobile operator; operates mobile, fixed, and TV services nationally. The parent context for Superonline — it sets mobile-customer cross-sell dynamics, brand strategy, and provides 5G infrastructure underpinning Superbox.
• Deutsche Telekom: European incumbent with MagentaTV, fiber, and enterprise ICT offerings. Useful strategic comparator for convergence bundling (fiber + TV + cloud gaming) and enterprise ICT vertical strategy that Superonline is replicating at smaller scale.
• STC (Saudi Telecom Company): Saudi Arabia's incumbent telecom with integrated fiber, mobile, cloud, and enterprise services. Comparable in operating a vertically integrated fiber + content + cloud portfolio with wholesale carrier business, though at much larger regional scale.
• Etisalat (e&): UAE-based integrated telecom operator with fiber broadband, mobile, enterprise ICT, cloud, and content services across MENA. Comparable in combining FTTH, enterprise ICT, and wholesale carrier services within a single national footprint.

Regional players

• D-Smart / D-Smart Net: Turkish satellite TV and bundled internet provider. Overlaps with Superonline on TV/internet bundling for residential customers but primarily uses satellite (rather than fiber) distribution; relevant competitor in non-fiber geographies where Superbox 5G also competes.

Direct peers

• Türk Telekom: Türkiye's incumbent fixed-line operator offering fiber broadband (Türk Telekom Fiber), ADSL, corporate data, and wholesale services nationwide. Directly competes with Superonline across residential fiber, enterprise connectivity, and wholesale carrier services, with the advantage of legacy infrastructure footprint.
• Vodafone Net (Türkiye): Vodafone Turkey's fixed broadband arm offering fiber and DSL internet, TV, and enterprise services. Closely comparable in product portfolio (fiber + TV bundling, corporate ICT) and target segments, competing head-to-head with Superonline for residential and SME customers.

Emerging players

• TurkNet: Independent Turkish fiber and DSL ISP positioned as a value challenger brand. Comparable product scope (fiber, VDSL, corporate services) but smaller scale; competes with Superonline primarily on price in residential segments and is gradually expanding fiber footprint.
• Millenicom: Turkish alternative ISP focused on residential fiber and DSL internet with unbundled, no-commitment pricing models. Comparable in fiber/DSL consumer broadband offering; competes with Superonline on flexibility and price rather than bundled content.

Others

• NVIDIA (GeForce NOW): Cloud gaming technology partner powering Superonline's GAME+ service via GeForce NOW. Relevant adjacency as upstream technology enabler rather than competitor; understanding GeForce NOW ecosystem helps frame the GAME+ differentiation and partnership dependencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/superonlinetr
• YouTubeyoutube.com/Turkcell
• Facebookfacebook.com/Superonline
• Instagraminstagram.com/Turkcell
• LinkedInlinkedin.com/company/turkcell-superonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turkcell Superonline