Realty of America

What Realty of America does

Realty of America (ROA) is a privately held, agent-owned real estate brokerage founded in September 2024 and headquartered in Chula Vista, California. The company operates a 100% agent/staff ownership model with zero corporate debt, differentiating itself from traditional brokerages through equity participation and alignment of incentives between agents and the platform. As of early 2026, ROA has attracted 3,016 affiliated agents across 19 states — a growth rate that has outpaced comparable milestones at eXp Realty and Real Brokerage. Its primary customer segments are individual home buyers and sellers served through its agent network, with the agents themselves forming a secondary internal customer segment via recruitment, training, and revenue share programs.

ROA's core offering is residential brokerage services — facilitating buy- and sell-side transactions and earning commissions on completed deals. The company has closed 13,786 transactions totaling $4.6 billion in volume, generating $90.8 million in gross commissions as of December 2025, while paying out $5.57 million in revenue share to affiliated agents. In December 2025, ROA launched the ROA Success Vault, a proprietary learning platform created by top producers with over $17 billion in combined closed deals; the platform is offered free to agents as a structured curriculum for building their businesses. The company's go-to-market is sales-led, relying on direct agent recruitment and the absorption of existing brokerages — exemplified by the December 2025 onboarding of a 300-agent Oklahoma brokerage led by Grant Wortman — supported by a regional office network and digital marketing through its website, Instagram, and Facebook channels. Management has set a target of 7,000 agents by end of 2026 and announced a first national convention in Dallas, Texas.

ROA makes money primarily through transaction-based commissions on real estate deals, with additional economics from revenue share arrangements and, potentially, ancillary services to its agent base. Its technology stack is comparatively thin: the Success Vault learning platform and a direct-to-consumer listings website are the principal proprietary assets, with no public disclosures of automation, valuation, or AI-driven tooling. Distribution is decentralized through its agent network, which spans 19 states and operates without a traditional branch overhead structure. The business model is operationally capital-light by design, with growth funded by retained economics rather than external capital — a structure that constrains aggressive investment in technology but preserves financial flexibility.

Name

Realty of America

Legal name

Realty of America

Website

https://roacalifornia.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Realty of America is a privately held, agent-owned real estate brokerage founded in September 2024 that serves residential home buyers and sellers through a network of 3,000+ agents across 19 states, operating with zero corporate debt and a 100% agent/staff ownership model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate brokerage
• Residential property sales
• Agent training platform
• Commission-based services
• Home buying and selling

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: The company operates as a real estate brokerage earning commissions on property transactions. They have completed 13,786 transactions and $4.6 billion in closed volume, generating $90.8 million in gross commissions as of December 2025. The company also pays out revenue share to agents.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Realty of America is a real estate brokerage that facilitates residential property transactions between home buyers and sellers through a network of licensed agents across 19 U.S. states. The brokerage operates on a 100% agent/staff ownership model with zero corporate debt, and provides a proprietary training platform (ROA Success Vault) at no cost to affiliated agents.

Product overview

Realty of America (ROA) is a real estate brokerage platform that operates as a single unified offering for agents. The core platform provides real estate transaction services, agent portal access, active listings functionality, and client services (buying and selling). The ROA Success Vault is a complementary proprietary learning platform available at no cost to agents, designed to support agent development through different business stages.

Differentiator

Problem solved

Functional benefit

Products and services

• ROA Success Vault
• Residential Real Estate Brokerage Services

Quantifiable outcome

• Reached 3,016 agents in 17 months, faster than eXp Realty (8 years) and Real Brokerage (7 years)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MVEminorOthersMVE is listed as a trusted partner on the ROA California website, appearing in the 'Our Trusted Partners' section alongside other partner logos including ALL IN and Property ID.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Redfin: Tech-enabled brokerage and consumer portal with salaried-plus-bonus agents. Competes for the same home-buyer and seller demand, particularly online, even though its agent model is structurally different from ROA's.
• Keller Williams Realty: Largest U.S. brokerage by agent count with a profit-sharing / ownership model for agents. Represents the traditional agent-centric incumbent ROA is competing against for talent.
• Compass: Large, well-capitalized tech-forward national brokerage. Competes for top-producing agents and consumer mind-share but with a centralized, equity-funded model rather than ROA's agent-ownership structure.
• Berkshire Hathaway HomeServices: National franchise network affiliated with the Berkshire Hathaway brand. Competes for premium residential listings and established agents in many of the same markets ROA is expanding into.
• RE/MAX: Globally recognized franchise brokerage with strong agent network. Competes for the same residential agents and seller/buyer leads, particularly in ROA's target metros.
• Coldwell Banker: Legacy national brokerage franchise with strong consumer brand recognition. Competes directly with ROA for residential listings and buyer representation in California and other overlapping states.

Direct peers

• HomeSmart: Fast-growing, tech-enabled U.S. brokerage known for high agent splits and aggressive expansion. Closely comparable to ROA on cost-conscious agent value proposition and rapid multi-state growth.
• eXp Realty: Cloud-based, agent-owned real estate brokerage widely cited as the category leader ROA benchmarks against (eXp took 8 years to hit 3,000 agents vs. ROA's 17 months). Operates the same viral-recruiting, revenue-share, ownership-stake playbook.
• United Real Estate: Flat-fee, high-split, agent-friendly brokerage that has scaled across dozens of U.S. states. Direct competitor for cost-sensitive agents that ROA is targeting through its ownership and revenue-share model.
• The Real Brokerage: Public, tech-enabled, agent-centric brokerage (took 7 years to reach 3,000 agents per company data). Closest public proxy for ROA's agent-share, low-overhead growth model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ROACalifornia
• Instagraminstagram.com/california_realestate_team

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty of America