Waterfall Resort Alaska

What Waterfall Resort Alaska does

Waterfall Resort Alaska, operated by The Waterfall Group, is a private seasonal sport-fishing resort on a 52-acre site on Prince of Wales Island in Southeast Alaska, accessible only by floatplane from Ketchikan. The business was established in 1912 as a salmon cannery and has been repositioned over more than a century as an all-inclusive Alaska fishing lodge, having hosted 65,000+ guests to date. Its core product bundles lodging (Lodge Rooms, Boardwalk Cabins, and premium Egg House Suites and Tongass Townhouses), buffet dining for up to 92 guests, guided sport fishing on 26-foot heated cabin cruisers captained by U.S. Coast Guard-licensed guides targeting king and silver salmon, halibut, lingcod, and 20+ other species, professional fish processing, and round-trip floatplane transportation. Add-on modules include Bonus Halibut Tags (leased commercial halibut quota), the King of Kings tournament, corporate events, family packages, senior getaways, and a General Store.

The business operates a direct-to-consumer go-to-market model: guests request quotes via the website, book by phone (800-544-5125), or use the online booking link, with no public technology platform, mobile app, or API. Pricing is per-person, double-occupancy, on a unit-pricing basis with a $1,000 non-refundable deposit, 50% due by February 1, and full balance 90 days before arrival; premium quarters, private accommodations, and boat exclusivity are priced upcharges. Revenue is further generated from bar, massage, General Store, and Bonus Halibut Tag sales. Customer segments include individual anglers and vacationing families (primary), corporate groups, nonprofit organizations (via a structured fundraising/auction program), and historically pro athletes and celebrities. The resort sells predominantly through a U.S. regional sales-manager network (covering Midwest, Western/Mountain, and Southern territories), supplemented by a Director of Corporate Group Development, an influencer/creator partnership program, social media, a newsletter, and earned media, while operating partnerships with Alaska Airlines (on-site check-in), Adventure Green Alaska (sustainability certification), Visit Ketchikan, and the Southeast Alaska Guides Organization.

Name

Waterfall Resort Alaska

Legal name

The Waterfall Group

Website

https://waterfallresort.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Waterfall Resort Alaska is a private, seasonal all-inclusive sport-fishing lodge on Prince of Wales Island, serving individual anglers, families, corporate groups, and nonprofits with bundled lodging, guided fishing, dining, and floatplane transport on a per-person pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Ketchikan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. All-Inclusive Fishing Packages: Per-person, all-inclusive land packages including round-trip floatplane transportation from Ketchikan, lodging (Boardwalk Cabin or Lodge Room), all meals, guided sport fishing on 26-foot heated cabin cruisers, fishing equipment, fish processing, and resort services. Premium quarters (Egg House Suites, Tongass Townhouses) and private accommodations available at additional cost. Additional revenue from Bonus Halibut Tags, bar charges, massage services, and General Store purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Waterfall Resort Alaska operates an all-inclusive remote sport-fishing resort on a 52-acre property on Prince of Wales Island in Southeast Alaska. Its core offering combines lodging (Lodge Rooms, Boardwalk Cabins, Egg House Suites, Tongass Townhouses), all meals, round-trip floatplane transportation from Ketchikan, guided sport fishing on heated 26-foot cabin cruisers with U.S. Coast Guard licensed guides, professional fish processing (vacuum-packing and flash-freezing), and on-site amenities such as a dining room, saloon, and general store, sold as per-person vacation packages targeting king/silver salmon, halibut, lingcod, and 20+ other species.

Product overview

Waterfall Resort Alaska is a historic salmon cannery turned legendary sport-fishing resort offering a unified hospitality experience centered around guided wild Alaska fishing adventures. The core offering combines lodging accommodations (Lodge Rooms, Boardwalk Cabins, with premium upgrades to Egg House Suites and Tongass Townhouses), on-site dining (Dining Room with buffet meals, Lagoon Saloon bar), guided fishing tours on heated cabin cruisers, professional fish processing services, and floatplane transportation from Ketchikan. The resort enhances its base packages with add-on modules including Bonus Halibut Tags for expanded catch limits, fishing tournaments (King of Kings), corporate event hosting, nonprofit fundraising programs, family vacation packages with kids' discounts, and specialty events like the Great Alaska Tee Off golf contest. A General Store provides supplies, and the resort publishes an extensive library of 80+ seafood recipes featuring their catch.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Fishing Vacation Packages Per-person all-inclusive land packages including round-trip floatplane transportation from Ketchikan, lodging, all meals, guided sport fishing on 26-foot heated cabin cruisers, fishing equipment, and fish processing. Targeted at vacationing families and individual anglers of all skill levels.
• Lodge Rooms

Quantifiable outcome

• 65,000+ guests from around the world have experienced the resort since 1912
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Steamboat Bay Fishing ClubminorOthersRelated property under The Waterfall Group, operating as a separate fishing lodge property.
• NHRA (National Hot Rod Association)minorGTM or Marketing PartnerMotorsport organization partnership - appears in partner logos section of website.
• FE OutriderminorGTM or Marketing PartnerPartner logo displayed on website - appears to be a marketing/brand partnership.
• Adventure Green AlaskacoreStrategic or Co-development PartnerCertified Alaska sustainable tourism operator. Waterfall Resort is listed as an AGA business demonstrating commitment to sustainable tourism practices in Alaska.
• Visit KetchikancoreGTM or Marketing PartnerOfficial Ketchikan tourism marketing organization. Partnership supports regional tourism promotion and visitor information for resort guests.
• Alaska AirlinescoreStrategic or Co-development PartnerOn-site Alaska Airlines service for departure day check-in. Partnership provides convenient air travel connections for guests traveling to and from the remote resort location.
• Southeast Alaska Guides Organization (SEAGO)coreStrategic or Co-development PartnerIndustry organization for professional fishing guides in Southeast Alaska. Membership supports professional standards and industry advocacy for sport fishing in the region.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Frontiers International Travel: Booking agent and outfitter that sells Alaska fishing trips alongside international angling destinations — a channel partner and indirect competitor for the same end guest.
• Visit Ketchikan (DMO): Regional destination marketing organization for Ketchikan; promotes the same Southeast Alaska visitor pipeline and is a marketing partner to Waterfall Resort.

Direct peers

• Steamboat Bay Fishing Club: Sister property of The Waterfall Group that operates another remote Alaska fishing-lodge offering all-inclusive guided sport fishing packages — directly comparable operating model and customer base.
• Larsen Marine/SE Alaska Lodge Operators (e.g., Keta Coastal Outfitters): Multi-day guided sport fishing lodge operation in Southeast Alaska offering salmon and halibut packages; directly comparable product, target angler, and Alaska Inside Passage setting.
• Alaska Rainbow Adventures Lodge: Alaska-based all-inclusive sport-fishing lodge catering to individual anglers and corporate groups; directly comparable package-style offering and customer segments.

Broad incumbents

• Orvis Endorsed Fishing Lodges: Curated network of premium U.S. and international fishing lodges marketed through a heritage outdoor brand; competes for the same affluent sport-fishing guest across multiple geographies and species.

Regional players

• Kenai River Sportfishing Lodge: Alaska fishing lodge targeting the same U.S. sport-fishing guest but anchored on Kenai Peninsula salmon/halibut; comparable product, different geography.

Emerging players

• Inn at Bay Fortune / Cooper's Cove (Alaska fishing lodge peers): Smaller Alaska sport-fishing lodges with guided packages targeting similar affluent guests; partial product overlap with more boutique positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WaterfallResortAlaska
• Instagraminstagram.com/waterfallresortalaska
• Xx.com/FishingResort

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterfall Resort Alaska