Virtus Wealth Management

What Virtus Wealth Management does

Virtus Wealth Management is a privately held, fee-based registered investment advisory firm headquartered in Southlake, Texas, serving high-net-worth individuals, families, retirees, pre-retirees, business owners, executives, and sudden-wealth recipients primarily in the Dallas-Fort Worth metroplex. Founded in 2001 by Brian and Amy Tillotson and reorganized through a 2016 merger with Charles Elhoff's Texas wealth management firm, the firm offers a full-service wealth management stack including investment management, retirement planning, tax planning, estate planning, risk management, corporate benefits, gifting, cryptocurrency advisory, and specialized services such as Roth conversion analysis, HSA advisory, Medicare planning, life insurance advisory, and the retirement bucket strategy. Securities are offered through LPL Financial (Member FINRA/SIPC) and investment advice through Good Life Advisors, LLC, with tax services delivered through the Virtus Tax Strategies affiliate led by an Enrolled Agent.

The firm's technology layer consists of the proprietary Virtus Portal (consolidated real-time account viewing, goals tracking, net worth overview, and investment performance monitoring with mobile access) and the Virtus Vault (secure document storage with selective advisor sharing), supplemented by third-party integrations with LPL Financial Account View, Eqis portal, Riskalyze for risk tolerance assessment, and Constant Contact for the twice-monthly Virtus View newsletter. No AI/ML capabilities, APIs, or mobile apps beyond LPL's consumer-facing apps are evident in the source materials.

Go-to-market is sales-led and relationship-driven: the firm offers a complimentary one-hour consultation, runs an educational content engine (blog, guides, Life Stages Quiz) targeting top-of-funnel awareness, and relies on referrals and trust-based conversion for HNW clients in Texas. Registered representatives are licensed across 22+ U.S. states, but the physical footprint is a single Southlake office with 1-10 employees. No revenue, AUM, funding rounds, institutional investors, or parent company structure are disclosed in the available data.

Name

Virtus Wealth Management

Legal name

Virtus Wealth Management

Website

https://virtuswealth.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Virtus Wealth Management is a privately held, fee-based RIA in Southlake, Texas, providing wealth management, retirement, tax, estate, and estate-related advisory services to high-net-worth individuals, families, and business owners in the Dallas-Fort Worth metroplex, with securities offered through LPL Financial.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Tax-Focused Wealth Management RIAs (FSAAACAD), Retirement Income Planning & Decumulation Advisory (FSAEABAD)

Keywords

• Wealth management
• Financial planning
• Retirement planning
• Investment advisory
• Estate planning

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based financial advisory and wealth management services where securities are offered through LPL Financial (Member FINRA/SIPC) and investment advice is provided through Good Life Advisors, LLC. The firm operates under both fee-only and fee-based compensation models, with advisors registered with LPL Financial.
2. Tax Consulting Services: Tax consulting and preparation services offered through Virtus Tax Strategies affiliate, managed by Prestyn Tillotson (Enrolled Agent).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Virtus Wealth Management provides comprehensive fee-based wealth management and financial planning services to individuals and families. Core offerings include wealth management, investment management, retirement planning, tax planning, estate planning, risk management, and corporate benefits advisory. Securities are offered through LPL Financial (Member FINRA/SIPC) and investment advice through Good Life Advisors, LLC.

Product overview

Virtus Wealth Management is a full-service wealth management and financial planning firm offering a comprehensive suite of advisory services. The firm provides core services including Wealth Management, Investment Management, Retirement Planning, Goal-Based Planning, Tax Planning, Risk Management, Estate Planning, Gifting, Corporate Benefits, and Cryptocurrency advisory. The firm complements its advisory services with digital platforms including The Virtus Portal (for unified account viewing and financial planning), The Virtus Vault (secure document storage), and integration with LPL Financial's Account View platform for brokerage accounts. Additional specialized services include Roth Conversion analysis, Health Savings Account advisory, Life Insurance advisory, Medicare Planning, and the Retirement Bucket Strategy for income planning. Securities are offered through LPL Financial Member FINRA/SIPC, with investment advice through Good Life Advisors, LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Comprehensive wealth management service providing holistic financial planning, investment strategies, and personalized advisory to address all facets of a client's financial life.
• Investment Management Investment advisory service focusing on portfolio management, asset allocation, and investment strategies tailored to client risk tolerance and financial goals.
• Retirement Planning Planning services helping clients prepare for retirement through strategies including Social Security optimization, 401(k) planning, Roth conversions, and retirement income strategies.
• Goal-Based Planning Financial planning approach focused on helping clients achieve specific life goals through customized investment and savings strategies.
• Tax Planning Strategic tax planning services to help clients minimize tax liability through tax-efficient investment strategies, Roth conversions, and tax-loss harvesting.
• Risk Management Risk assessment and management services including insurance reviews, portfolio risk analysis, and strategies to protect client assets.
• Estate Planning Estate planning services including wills, trusts, beneficiary designations, and wealth transfer strategies to preserve and distribute client assets.
• Gifting Strategic gifting services including gift tax planning, 529 college savings plans, and wealth transfer strategies to beneficiaries.
• Corporate Benefits Employee benefits planning services for corporate clients including 401(k) plan review, executive compensation, and employee benefit optimization.
• Cryptocurrency Advisory Digital asset advisory services helping clients incorporate cryptocurrency investments into their comprehensive financial plans.
• The Virtus Portal Client web portal providing real-time access to view all financial accounts, policies, goals tracking, net worth overview, and total investments in one unified dashboard with mobile access.
• The Virtus Vault Secure document storage feature within The Virtus Portal for safely storing and organizing important files including personal documents, legal documents, tax documents, and media, with optional folder sharing with advisors.
• Roth Conversion Analysis Conversion strategy moving funds from Traditional IRA (pre-tax) to Roth IRA (post-tax), with analysis to determine if conversion is in client's best interest based on their tax situation and long-term goals.
• Health Savings Account (HSA) Advisory Advisory service helping clients maximize Health Savings Accounts as tax-advantaged medical savings vehicles, with guidance on contribution strategies and investment options.
• Life Insurance Advisory Life insurance analysis and advisory services including coverage gap assessment, cost estimation, and policy reviews through licensed insurance advisors.
• Medicare Planning Medicare enrollment and planning services including guidance on Parts A, B, D, and Medigap coverage, penalty avoidance strategies, and healthcare cost planning for retirement.
• Retirement Bucket Strategy Retirement income planning strategy using multiple buckets including after-tax, tax-deferred, and tax-free investing buckets, along with fixed and discretionary spending buckets to create a paycheck-like retirement income.
• Tax Consulting and Preparation Tax consulting and preparation services offered through the Virtus Tax Strategies affiliate, managed by Prestyn Tillotson, an Enrolled Agent since 2024.

Quantifiable outcome

• File and suspend Social Security strategy can increase total benefits by over $680,000 for married couples

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• LPL FinancialcoreTechnology or IntegrationSecurities are offered through LPL Financial, Member FINRA/SIPC. LPL Financial provides the trading platform, custody services, and Account View technology platform for client account access, statements, and mobile apps for iOS and Android.
• Good Life Advisors, LLCcoreTechnology or IntegrationInvestment advice is offered through Good Life Advisors, LLC, a registered investment advisor. Good Life Advisors works alongside Virtus Wealth Management to provide advisory services to clients. Virtus Wealth Management and Good Life Advisors are separate entities from LPL Financial.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Empower (Personal Capital): Hybrid digital RIA combining technology-driven planning tools with human advisors — represents the robo-plus-advisor model pressuring traditional small RIAs like Virtus on price and digital experience.
• Carson Group: RIA support platform and wealth management firm providing advisors with technology, compliance, and investment infrastructure — competes with Virtus for clients while also serving as a potential platform alternative to LPL Financial.
• Edelman Financial Engines: Largest independent RIA in the U.S. serving mass-affluent and HNW clients with goals-based planning, retirement income, and tax strategies — overlaps significantly with Virtus's retirement and HNW segments at much larger scale.
• Mariner Wealth Advisors: National independent RIA offering comprehensive wealth advisory, tax, estate, and retirement planning — directly mirrors Virtus's holistic service stack but with significantly larger AUM, headcount, and geographic footprint.
• Creative Planning: One of the largest independent RIAs in the U.S., providing holistic wealth management, tax, and retirement planning services — closely comparable to Virtus's fee-based fiduciary model, but operating at vastly greater scale with national reach.

Others

• LPL Financial: Largest independent broker-dealer in the U.S. and Virtus's core technology/custody partner — not a direct competitor for end-client wealth management but a critical infrastructure provider and adjacent player in the RIA ecosystem.

Direct peers

• Buckingham Strategic Wealth: Mid-sized national RIA focused on evidence-based financial planning, retirement income, and tax strategies for HNW households — highly comparable to Virtus's fiduciary, fee-based approach serving similar client profiles.
• Savant Wealth Management: Mid-market independent RIA offering wealth management, tax, and retirement planning to individuals and business owners — similar holistic service model and HNW/mass-affluent segmentation to Virtus.
• Exencial Wealth Advisors: Mid-sized RIA providing fee-based wealth management, retirement, and tax planning to individuals and families — comparable size and service mix to Virtus, with a similar fiduciary, holistic approach.

Regional players

• Plancorp: Texas-based independent RIA serving HNW families, business owners, and retirees with comprehensive wealth and tax planning — closest geographic and segment peer to Virtus, operating out of Houston.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php?t=Will Medicare Be There When I Retire (Part 2)?&u=https://www.virtuswealth.com/will-medicare-be-there-when-i-retire-part-2
• LinkedInlinkedin.com/shareArticle?title=Will Medicare Be There When I Retire (Part 2)?&url=https://www.virtuswealth.com/will-medicare-be-there-when-i-retire-part-2
• Xtwitter.com/intent/tweet?text=Will Medicare Be There When I Retire (Part 2)?&url=https://www.virtuswealth.com/will-medicare-be-there-when-i-retire-part-2&via=

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtus Wealth Management