Blanton-Peale

What Blanton-Peale does

Blanton-Peale Institute & Counseling Center is a private nonprofit mental health organization founded in 1937 by Norman Vincent Peale and Dr. Smiley Blanton, headquartered at 7 W 30th Street, 9th Floor in Midtown Manhattan. Licensed by the New York State Office of Mental Health and registered with the New York State Department of Education, the organization operates an outpatient mental health counseling center and a portfolio of professional training programs. Its counseling services include individual, couples, family, and group therapy, along with psychiatric evaluations and medication management, delivered by a diverse team of 70+ licensed therapists trained in psychoanalysis, EMDR, CBT, and spiritually integrated psychotherapy. Services are available in-person in NYC and virtually across the US and internationally since a 2020 full-virtual transition.

The organization generates revenue across five streams: insurance-billed clinical services (in-network with 20+ major plans including NYS Medicaid), sliding-scale fees for uninsured clients, psychiatric services, tuition from post-graduate psychoanalytic training programs (Already-Licensed, LCSW, and LP tracks), and tax-deductible donations. Its training portfolio spans the Psychoanalytic Training Program, the BIPOC Fellowship for MSW interns from Columbia, Fordham, Hunter, and NYU, the PTT-RT program, and the Blanton-Peale Psychoanalytic Society (founded 2024). Blanton-Peale was the first institute registered with NYS to offer licensure-qualifying psychoanalytic training and holds candidate status for ABAP accreditation. The annual Norman Vincent Peale Awards, featuring past honorees such as President Ronald Reagan and General Colin Powell, serves as both a community engagement vehicle and a fundraising channel. Governance is provided by a Board of Trustees led by Chair Elizabeth Peale Allen, with Dr. Shawna Aarons-Cooke appointed President & CEO in October 2025.

Name

Blanton-Peale

Legal name

Blanton-Peale Institute & Counseling Center

Website

https://blantonpeale.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Blanton-Peale is a 1937-founded NYC nonprofit providing outpatient mental health therapy and post-graduate psychoanalytic training to individuals, couples, families, and mental health professionals through in-person and virtual services.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Outpatient mental health
• Psychoanalytic training
• Psychotherapy services
• Trauma-informed care
• Psychiatric evaluations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Clinical Counseling Services: Individual, couples, family, and group therapy services billed through insurance (most major plans including Medicaid) or income-based sliding scale fees for uninsured clients
2. Psychiatric Services: Psychiatric evaluations and medication management services
3. Psychoanalytic Training Programs: Post-graduate certification in psychoanalysis with multiple tracks (Licensed, LCSW, LP), fees for coursework and training programs
4. BIPOC Fellowship Program: Fellowship program for MSW interns from partner universities (Columbia, Fordham, Hunter, NYU)
5. Donations and Charitable Contributions: Tax-deductible donations supporting scholarships, therapy sessions for those who cannot afford care, and organizational mission

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Blanton-Peale provides outpatient mental health counseling services (individual, couples, family, and group therapy, plus psychiatric evaluations and medication management) delivered in-person and via telehealth, alongside post-graduate training programs for mental health professionals (psychoanalytic training certification, BIPOC fellowship, and PTT-RT). The organization also operates the Blanton-Peale Psychoanalytic Society, a professional membership community established in 2024.

Product overview

Blanton-Peale Institute & Counseling Center is a licensed mental-health counseling and training organization based in New York City, established in 1937. The organization operates as a unified service offering that combines a Counseling Center providing outpatient mental health services with multiple training programs. The Counseling Center provides individual, couples, family, and group therapy, plus psychiatric evaluation and medication management. The training portfolio includes a Post Graduate Certification in Psychoanalysis (offering three tracks: Already-Licensed, LCSW, and LP), a BIPOC Fellowship for MSW interns, and the Blanton-Peale Psychoanalytic Society membership community. The organization also hosts the annual Norman Vincent Peale Awards celebration. Services are delivered in-person and virtually, and the organization operates as an Office of Mental Health licensed counseling center.

Differentiator

Problem solved

Functional benefit

Brands

• Blanton-Peale Psychoanalytic Society: Established in 2024 to cultivate a vibrant, inclusive, and intellectually rigorous community of psychoanalysts, clinicians, faculty, and trainees, fostering psychoanalytic dialogue, scholarship, and community.

Products and services

• Counseling Center (Outpatient Therapy & Psychiatry) A New York City outpatient mental health center providing individual, couples, family, and group therapy, plus psychiatric evaluations and medication management. Services are available in-person and via telehealth. The Center is licensed by the New York State Office of Mental Health, accepts most major insurance plans including Medicaid, and offers income-based sliding scale fees for uninsured clients.
• Post Graduate Certification in Psychoanalysis A multi-modal post-graduate psychoanalytic training program modeled on traditional psychoanalytic training, consisting of comprehensive coursework, clinical experience under supervision, and personal psychoanalysis. Offers three tracks: Already-Licensed Track, LCSW Track, and LP Track for New York State Licensed Psychoanalyst. Open to candidates from across the U.S. and internationally.
• BIPOC Fellowship Program
• Blanton-Peale Psychoanalytic Society A membership society established in 2024 to cultivate a community of psychoanalysts, clinicians, faculty, and trainees, offering lectures, peer supervision groups, and member support for continuous learning and professional growth. Membership is free for current Blanton-Peale residents in training, alumni, and faculty in good standing, with a $100 yearly fee for other interested professionals.
• PTT-RT Training Program

Quantifiable outcome

• 91% growth in 5 years prior to 2017, leading to facility expansion
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Peale FoundationcoreStrategic or Co-development PartnerFoundational partner supporting the Blanton-Peale Institute mission. Named after Norman Vincent Peale, one of the original founders.
• Marble Collegiate ChurchcoreStrategic or Co-development PartnerHistorical partner connected to Norman Vincent Peale's ministry; part of the founding legacy
• Sigmund Freud University, Vienna, AustriamajorTechnology or IntegrationInternational academic partner for psychoanalytic training; candidates can receive training from faculty across multiple countries including Austria, Italy, France, Brazil, Portugal, and the UK
• American Board for Accreditation in Psychoanalysis (ABAP)coreOthersCandidate status for accreditation; Blanton-Peale's psychoanalytic training operates in accordance with ABAP core competencies
• British Association for Counselling and Psychotherapy (BACP)minorOthersProfessional membership organization supporting psychodynamic therapy practice
• National Association for the Advancement of Psychoanalysis (NAAP)minorOthersProfessional membership organization for psychoanalysis
• Columbia UniversitycoreStrategic or Co-development PartnerPartner university for BIPOC Fellowship MSW field placements; one of four NYC MSW programs in the fellowship
• Fordham UniversitycoreStrategic or Co-development PartnerPartner university for BIPOC Fellowship MSW field placements
• Hunter CollegecoreStrategic or Co-development PartnerPartner university for BIPOC Fellowship MSW field placements
• New York UniversitycoreStrategic or Co-development PartnerPartner university for BIPOC Fellowship MSW field placements

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• William Alanson White Institute: NYC-based psychoanalytic training institute and outpatient treatment center offering psychotherapy services plus psychoanalytic and mental health professional training, directly comparable in mission, location, and training programs to Blanton-Peale.
• Karen Horney Clinic: NYC-based psychoanalytic outpatient clinic offering affordable psychotherapy and psychoanalytic training; comparable in clinical service mix and analytical orientation to Blanton-Peale.
• NYU Postdoctoral Program in Psychotherapy and Psychoanalysis: NYU-affiliated psychoanalytic training institute in NYC providing licensure-track training and clinical services; competes for the same candidates, faculty, and clinical clients as Blanton-Peale's psychoanalytic training program.
• Postgraduate Center for Mental Health: Historic NYC nonprofit mental health organization providing outpatient therapy, training programs, and clinical services; comparable mission and structure to Blanton-Peale as a fellow NYC outpatient mental health and training institution.
• Metropolitan Center for Mental Health: NYC outpatient mental health center providing therapy and psychiatry services; comparable as a New York-based outpatient mental health clinic, though without the psychoanalytic training focus.
• Columbia University Center for Psychoanalytic Training and Research: Columbia-affiliated NYC institute offering psychoanalytic training and research in the same analytical tradition; directly comparable training-program competitor and clinical-services provider.

Broad incumbents

• Talkspace: Public telehealth therapy platform offering on-demand individual therapy via in-network insurance, an order of magnitude larger; competes with Blanton-Peale's telehealth arm for the same insured, lower-acuity outpatient therapy demand.
• BetterHelp (Teladoc): Large-scale D2C and employer-sponsored telehealth therapy platform under Teladoc; represents the digital-first, scaled incumbent competing for the same outpatient mental health volume that Blanton-Peale serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blantonpeale
• YouTubeyoutube.com/@blanton-peale
• Facebookfacebook.com/BlantonPeale
• LinkedInlinkedin.com/company/blanton-peale-institute
• Instagraminstagram.com/blantonpeale
• TikToktiktok.com/@blantonpeale

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanton-Peale