LatinWorks
LatinWorks is a full-service cultural branding advertising agency based in Austin, Texas, serving brands seeking culturally-rooted brand strategy and creative services, primarily within the U.S. Hispanic/Latino market segment.
- Company typePrivate
- Founded1998
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LatinWorks does
LatinWorks is a full-service Cultural Branding advertising agency founded in 1998 and headquartered at 410 Baylor Street in Austin, Texas. Operating as a privately-held independent firm with 51-100 employees, the agency is positioned around cultural branding—a discipline that develops brand strategy, creative campaigns, and integrated communications rooted in cultural insights, with an implicit focus on the U.S. Hispanic/Latino market implied by the firm's name and specialization. The company is led by founder and CEO Manny Flores, supported by a senior team that includes SVP of Financial Operations Scott Radigk and EVP/General Manager Christy Kranik, indicating a founder-led governance structure with operational depth.
As a traditional professional services business, LatinWorks generates revenue through standard advertising agency economics: client retainers, project-based creative and campaign fees, media planning and buying services, and integrated marketing engagements typical of full-service shops. The agency's go-to-market is anchored on its cultural branding differentiation within the broader advertising landscape, targeting brands seeking authentic cultural resonance with Hispanic/Latino consumers. Its 27-year operating history and stable 51-100 employee footprint suggest an established client base and durable operating model, although the available source data contains no client logos, case studies, financial metrics, pricing structure, or technology stack details to substantiate further claims about scale, client mix, or capability depth.
LatinWorks firmographics
Firmographics- Name
- LatinWorks
- Legal name
- LatinWorks
- Website
- https://latinworks.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LatinWorks is a full-service cultural branding advertising agency based in Austin, Texas, serving brands seeking culturally-rooted brand strategy and creative services, primarily within the U.S. Hispanic/Latino market segment.
- Ownership category
- akta.pro rank
Where LatinWorks is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LatinWorks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
LatinWorks product offering
Product offeringCore offering
LatinWorks is a full-service Cultural Branding advertising agency that develops brand strategy, creative campaigns, and marketing communications for clients seeking to connect with multicultural and mainstream audiences. The agency operates from Austin, Texas, delivering end-to-end advertising services including brand positioning, creative development, and campaign execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Cultural Branding Services
Companies that use LatinWorks
Customer profileIdeal customer profiles1 record
LatinWorks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LatinWorks partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
LatinWorks competitors and assessment
Company assessmentDirect peers
- Republica Havas: Miami-based multicultural creative agency affiliated with Havas, with strong Hispanic-market work. Closely comparable cultural-marketing focus, with a slight tilt toward network-backed scale.
- Alma: Independent, full-service multicultural creative agency known for Hispanic marketing work for major brands. Same niche (US Hispanic/ multicultural), same full-service model, and same independent ownership structure as LatinWorks.
- Walton Isaacson: Independent, culture-led creative agency with explicit multicultural and diversity marketing capabilities. Similar in size, independence, and cultural-brand positioning to LatinWorks.
- d expósito & Partners: Independent, women-owned Hispanic advertising agency based in New York. Comparable in multicultural specialization and independent ownership; differs mainly in geography and ownership profile.
- Zubi Advertising: Independent Hispanic advertising agency founded in Detroit, providing full-service multicultural creative and media. Direct competitor in the same multicultural full-service category.
- Lopez Negrete Communications: Largest independent Hispanic-focused advertising agency in the US, offering full-service brand, creative, media, and digital services to multicultural audiences. Directly comparable to LatinWorks in target market, service scope, and independent ownership model.
- Casanova//McCann: Hispanic marketing agency within the McCann Worldgroup network. Directly comparable in multicultural/Hispanic creative focus, though it has the backing of a global holding company, making it both a competitor and a potential acquirer profile.
Broad incumbents
- Anomaly: Independent creative agency with culturally-driven work and brand-building capabilities across categories. Larger and broader than LatinWorks, but similar independent model and creative-led positioning, making it a useful comparable on independent agency economics.
- Energy BBDO: BBDO-affiliated agency with multicultural creative work, including Hispanic-targeted campaigns. Represents a network-affiliated multicultural creative competitor at greater scale than LatinWorks.
- Hearts & Science: Omnicom-owned media and marketing agency with strong multicultural capabilities. Represents the type of network-backed competitor LatinWorks faces when pitching enterprise-level Hispanic mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
LatinWorks social profiles
Digital presenceLatinWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
LatinWorks leadership team
Management profileNumber of profiles
Profiles3 records
LatinWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LatinWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LatinWorks
What does LatinWorks do?
LatinWorks is a full-service Cultural Branding advertising agency that develops brand strategy, creative campaigns, and marketing communications for clients seeking to connect with multicultural and mainstream audiences. The agency operates from Austin, Texas, delivering end-to-end advertising services including brand positioning, creative development, and campaign execution.
Is LatinWorks a public or private company?
LatinWorks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LatinWorks founded?
LatinWorks was founded in 1998. It employs 51 to 100 people.
Where is LatinWorks based?
LatinWorks is headquartered in Austin, United States, in the North America region.
Who are LatinWorks's main competitors?
Direct peers on record are Republica Havas, Alma, Walton Isaacson, d expósito & Partners, Zubi Advertising, Lopez Negrete Communications and Casanova//McCann. Broad incumbents are Anomaly, Energy BBDO and Hearts & Science.
Does LatinWorks have an API?
No public API is recorded for LatinWorks.