LINKPAY
LINKPAY is a Brazilian fintech platform, operated by regulated digital bank Infiniti Bank, that automates real estate commission calculation, split distribution, and payment for developers, construction companies, agencies, and brokers via an integrated SaaS and digital banking offering.
- Company typePrivate
- Founded2018
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What LINKPAY does
LINKPAY, founded in 2018 and headquartered in São Paulo, Brazil, is a fintech platform that automates the calculation, distribution, and payment of real estate commissions for incorporadoras (developers), construtoras (construction companies), imobiliárias (real estate agencies), and individual real estate brokers. The platform is operated by Infiniti Bank, a digital bank regulated by Brazil's Banco Central do Brasil with over 18 years of experience in the real estate and awards/promotions segment, and uses Banco do Brasil as its guaranteeing bank. LinkPay's core technology is a web-based SaaS solution integrated with a digital banking layer, offering automated split payments, boleto-based commission collection, double-taxation avoidance (bitributação) through direct-to-beneficiary routing, real-time commission dashboards, and native API integrations with leading Brazilian real estate systems (Sienge ERP and CV CRM).
The platform's business model combines multiple revenue streams: transaction fees on commission payment processing, recurring fees from digital banking services provided to brokers (accounts, transfers, bill payments, reloadable credit cards), interest income from commission anticipation credit (Antecipa LinkPay), and ancillary banking services. Go-to-market is sales-led and event-driven, targeting enterprise clients through direct sales, customized commercial proposals, and major industry events (FILI, Conecta Imobi), while brokers self-register through a dedicated portal (linkpay.com.vc). A strategic partnership with Abrainc (Brazilian association of real estate developers) provides preferential distribution to member incorporadoras.
Since inception, LinkPay has processed over R$ 6 billion in commission values and executed 4.5 million payouts to real estate professionals across Brazil, establishing it as one of the three most recognized real estate commission payment (pagadoria) platforms in the country. Product extensions launched in 2022 include Antecipa LinkPay (commission anticipation credit with 24-hour disbursement) and LinkPay Locação (rental payment management with split distribution), broadening the platform's scope within real estate financial workflows.
LINKPAY firmographics
Firmographics- Name
- LINKPAY
- Legal name
- LinkPay
- Website
- https://linkpay.com.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LINKPAY is a Brazilian fintech platform, operated by regulated digital bank Infiniti Bank, that automates real estate commission calculation, split distribution, and payment for developers, construction companies, agencies, and brokers via an integrated SaaS and digital banking offering.
- Ownership category
- akta.pro rank
LINKPAY industry classification
Industry- Product category
- Real Estate Fintech
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Nondepository Credit Intermediation (5222)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where LINKPAY is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
LINKPAY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Commission Payment Processing Fees: LinkPay charges fees to incorporadoras, construtoras, and real estate agencies for processing and distributing real estate commissions. The payment flow involves the client paying the commission to LinkPay via boleto, after which LinkPay distributes amounts to beneficiaries. Fees are likely charged as a percentage or flat rate per transaction processed.
- Digital Banking Services: LinkPay earns revenue from digital banking services offered to brokers, including account maintenance, transfers, bill payments, and reloadable credit card usage. The parent company Infiniti Bank is regulated by Brazil's Central Bank.
- Commission Anticipation (Credit): Brokers can anticipate (advance) their future commission credits for a fee or interest rate. This credit product generates interest income for LinkPay. Credit is evaluated using risk calculation, with funds delivered within 24 hours of approval.
- Bank Digital Services: Additional digital banking services including cash-in, cash-out, multiple payment methods, physical and virtual card issuance. These are offered as part of the integrated platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise platform for incorporadoras, construtoras and imobiliárias |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
LINKPAY product offering
Product offeringCore offering
LinkPay is a web-based SaaS platform that automates the calculation and payment of real estate commissions for Brazilian developers, construction companies, and real estate agencies. It is integrated with a digital bank (Infiniti Bank) and offers split payment distribution, API integration with ERP/CRM systems, digital checking accounts for brokers, and a commission anticipation credit product. The platform processes commission payments via boleto and split distribution, helping clients avoid double taxation (bitributação) and replace manual, check-based commission processes.
Product overview
LinkPay is a unified platform combining real estate commission management and digital banking services, created by Infiniti Bank with over 18 years of experience in the real estate sector. The core LinkPay Platform handles commission management, payment automation, and split distributions, supplemented by the Antecipa LinkPay module for credit/advancement, LinkPay Locação for rental payment management, and integrated digital banking services. Together, these products form a comprehensive ecosystem for developers, construction companies, real estate agencies, and brokers to manage the entire commission payment lifecycle from calculation to receipt.
Differentiator
Problem solved
Functional benefit
Brands
- Antecipa LinkPay: Product that allows real estate brokers to anticipate their commissions, revolutionizing the real estate market.
Products and services
- LinkPay Platform A comprehensive real estate commission management and payment platform integrated with digital banking services. Designed for developers, construction companies, real estate agencies, and brokers, it automates commission calculations, payments, and distributions while providing anti-double taxation (bitributação) compliance and fraud protection.
- Antecipa LinkPay Commission anticipation credit product allowing real estate brokers to advance their earned commissions. Provides quick access to funds with competitive rates, with money deposited within 24 hours of request through the mobile application.
- LinkPay Locação Rental payment management solution that simplifies the financial operations of real estate agencies. Includes split payment functionality that automatically distributes rent payments between landlords, property management fees, and other associated expenses via a single boleto with automatic reconciliation.
- LinkPay Digital Bank Services Digital banking features integrated into the LinkPay platform, providing brokers with digital checking accounts, balance inquiries, bill payments, transfers, boleto issuance, and reloadable credit cards. All services comply with Banco Central do Brasil regulations through Infiniti Bank.
Companies that use LINKPAY
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
LINKPAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
LINKPAY partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Abrainc (Associação Brasileira de Incorporadoras Imobiliárias)coreLinkPay and Abrainc announced a strategic partnership to offer exclusive payment solutions for Abrainc members. Under the partnership, LinkPay provides preferential commission payment services to Abrainc's member incorporadoras, along with training and support to maximize adoption. Abrainc collaborates with LinkPay on research and development of new products for the real estate sector. The partnership was also manifested through LinkPay's sponsorship and participation in the FILI 2023 event organized by Abrainc.
- Sienge (ERP)coreLinkPay announced a partnership and API integration with Sienge, a leading ERP platform for the Brazilian construction and real estate industry. The integration connects Sienge's commission management module with LinkPay's payment processing and digital banking platform, enabling automated commission distribution from Sienge-configured rules. This forms part of one of the largest technology ecosystems in the Brazilian real estate market.
- CV – Construtor de Vendas (CRM)coreLinkPay announced a partnership and API integration with CV – Construtor de Vendas, the leading CRM platform for the Brazilian real estate market (with 500+ incorporadora clients). The integration connects the CRM's sales and commission modules with LinkPay's payment platform, enabling automatic commission payment triggers when deals close in the CRM. Together with Sienge ERP, these integrations create a unified real estate technology ecosystem.
- Banco do BrasilcoreBanco do Brasil serves as LinkPay's guaranteeing bank (Banco Garantidor), providing institutional backing and transaction security for the platform. This partnership reinforces trust and credibility for enterprise clients and brokers using the platform, and differentiates LinkPay from smaller competitors by leveraging Banco do Brasil's regulatory standing and market reputation.
- Infiniti Bank (Parent Company)coreLinkPay is a product and brand of Infiniti Bank, a digital bank with 18+ years of experience in the Brazilian real estate and awards/promotions segment. Infiniti Bank provides the regulatory framework, banking infrastructure, and technology development capability for LinkPay. Simone Moutinho is CEO of Infiniti Bank and creator of LinkPay; Leandro Capozzielli is President of Infiniti Bank.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
LINKPAY competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
LINKPAY social profiles
Digital presenceLINKPAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
LINKPAY leadership team
Management profileNumber of profiles
Profiles3 records
LINKPAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LINKPAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LINKPAY
What does LINKPAY do?
LinkPay is a web-based SaaS platform that automates the calculation and payment of real estate commissions for Brazilian developers, construction companies, and real estate agencies. It is integrated with a digital bank (Infiniti Bank) and offers split payment distribution, API integration with ERP/CRM systems, digital checking accounts for brokers, and a commission anticipation credit product. The platform processes commission payments via boleto and split distribution, helping clients avoid double taxation (bitributação) and replace manual, check-based commission processes.
Is LINKPAY a public or private company?
LINKPAY is a private company. It is classified as corporate owned and is currently operating.
When was LINKPAY founded?
LINKPAY was founded in 2018. It employs 1 to 10 people.
Where is LINKPAY based?
LINKPAY is headquartered in São Paulo, Brazil, in the Latin America region.
How does LINKPAY make money?
Four revenue lines are on record. Commission Payment Processing Fees are the primary driver. The others are digital Banking Services, commission Anticipation (Credit) and bank Digital Services.
Does LINKPAY have an API?
Yes. LinkPay offers API integration for connecting with ERP, CRM, or other web-based systems. The API enables integration with real estate management systems like Sienge ERP and CV CRM to automate commission payment processes, split payments, and real-time tracking of commissions. The platform can be integrated via API with third-party systems to synchronize sales data and commission calculations. Developer documentation is at linkpay.com.br.
What industry is LINKPAY in?
LINKPAY's product category is Real Estate Fintech. Its primary akta.pro industry code is FSAMACAG, Marketplace & Platform Payments (Split Payments, Sub-merchants), with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 522320 and its SIC code is 7370.