What Treehotel does

Treehotel operates a single-site, architect-driven landscape hotel in Harads, Swedish Lapland, comprising 9 individually designed tree rooms (Oasis, Biosphere, Mirrorcube, Bird's Nest, The Cabin, 7th Room, UFO, Dragonfly, Blue Cone) and a 14-bed heritage Guesthouse from the 1930s-50s. Each tree room is designed by a different leading Scandinavian architectural firm, including Bjarke Ingels Group (BIG), Snøhetta, Tham & Videgård, Rintala Eggertsson Architects, Cyrén & Cyrén, Sandellsandberg, Inredningsgruppen, and Nadén & Lind, producing a curated architectural portfolio that is the company's central product and brand asset. The property is built on living trees without harming them, uses Cinderella incinerating toilets and Orbital Systems closed-loop water purification showers (reducing water usage by up to 90%), and operates on green hydroelectric power with low-energy LED systems, forming a sustainability narrative that supports premium pricing.

The business runs a direct-to-consumer hospitality model, selling accommodations, dining, activities, and event services through its own website (treehotel.se), an integrated bookvisit.com booking engine, email ([email protected]), and phone (+46 928-103 00), supplemented by travel agency referrals. Revenue is generated across five streams: tree room and Guesthouse accommodation (1,500 SEK to 20,100 SEK per night, season-dependent, buffet breakfast included), a restaurant offering 3-course dinners (1,150 SEK), gastronomic tastings (3,000 SEK), and lunches (350 SEK), more than 30 curated activities (husky sledding, northern lights tours, forest SPA, kayaking; 1,850-5,000 SEK per person), corporate conferences and team-building events, and private celebrations (weddings, proposals, honeymoons). Customer segments span nature and adventure seekers, corporate groups, celebration/event clients, and four-season tourists, with marketing driven by an organic digital presence (Instagram, Facebook, YouTube), a dedicated press and media hub, and earned media coverage. Treehotel was founded in 2010 by Kent and Britta Lindvall and transferred in 2022 to current owners Jonas Olsson and Hannah Wennebro Olsson; the company operates as a privately held Swedish entity (Treehotel AB) with a very lean staff of 1-10 employees.

Name

Treehotel

Legal name

Treehotel AB

Website

https://treehotel.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Treehotel operates a single-site landscape hotel in Harads, Swedish Lapland, offering 9 architect-designed tree rooms plus a 14-bed heritage Guesthouse, complemented by a restaurant, 30+ curated activities, and event hosting for international leisure, corporate, and celebration guests.

Ownership category

akta.pro rank

Product category

Boutique treehouse hotel hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Treehouses & Canopy Stays (THAMADAC)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Conference Retreat Hotels (THAGALAG)

Keywords

• Treehouse hotel hospitality
• Experiential boutique lodging
• Architect-designed accommodations
• Ecotourism Swedish Lapland
• Unique stay destinations

Headquarters

HQ city

Harads

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation (Tree Rooms): Revenue from renting unique treehouse rooms designed by Scandinavian architects. Rooms range from standard doubles to luxury suites with capacities of 2-5 people. Prices vary by season, starting from 1,500 SEK for Guesthouse rooms up to 20,100 SEK for premium tree rooms.
2. Restaurant and Dining: On-site restaurant offering seasonal local cuisine. Revenue from gastronomic tasting experiences (3,000 SEK), 3-course dinners (1,150 SEK), and lunch packages (350 SEK). Located in the historic 1930s-40s Guesthouse.
3. Activities and Tours: Over 30 different activities including husky sledding, northern lights tours, fishing, wildlife safaris, forest SPA, kayaking, and cultural experiences. Activity prices range from 1,850 SEK to 5,000 SEK per person.
4. Conferences and Corporate Events: Corporate event hosting with flexible conference facilities, team-building activities, and unique accommodation options. Customized pricing based on group size and requirements.
5. Private Events and Celebrations: Weddings, proposals, honeymoons, and special celebrations. The venue offers assistance with registrars, flowers, champagne, and custom arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Treehotel operates a boutique treehouse hotel in Harads, Swedish Lapland, renting 9 uniquely architect-designed tree rooms suspended in a live pine forest, along with a 6-room heritage Guesthouse, on-site restaurant, Forest SPA, conference facilities, private event hosting, and over 30 curated nature activities. Each tree room is conceived by a different renowned Scandinavian architect, with per-night pricing ranging from 1,500 SEK (Guesthouse) to 20,100 SEK (Oasis premium retreat).

Product overview

Treehotel is a landscape hotel offering unique treehouse accommodations in Harads, Swedish Lapland. The portfolio consists of 9 distinct tree rooms (Oasis, Biosphere, Mirrorcube, Bird's Nest, The Cabin, 7th Room, UFO, Dragonfly, Blue Cone) designed by Scandinavian architects, plus the Guesthouse for heritage accommodation. Supporting services include a restaurant with seasonal local cuisine, conference facilities, corporate event hosting, Forest SPA, and over 30 outdoor/cultural activities ranging from Northern Lights tours to husky sledding. Sustainability is central, with eco-friendly construction on living trees, incinerating toilets, green hydroelectric power, and eco products.

Differentiator

Problem solved

Functional benefit

Products and services

• Oasis tree room A secluded premium treehouse retreat with organically shaped walls, private outdoor area, sauna, hot tub, eco shower, and incineration toilet, designed by Nadén & Lind for up to 5 guests. Targeted at guests seeking a premium private forest escape in Swedish Lapland.
• Biosphere tree room Eco-conscious two-person treehouse designed by Bjarke Ingels Group, cocooned within bird-nesting spheres and accessed via a suspended bridge. Targeted at guests seeking an immersive bird-habitat stay integrated with the forest canopy.
• Mirrorcube tree room Treehouse hideaway with mirrored exterior walls that reflect and blend with the forest, featuring a secret balcony and treetop views. Designed by Tham & Videgård for 2 guests. Targeted at visitors seeking the signature viral design with treetop immersion.
• Bird's Nest tree room Treehouse whose exterior is constructed as a giant bird's nest, camouflaging guests into the surroundings. Designed by Inredningsgruppen (Bertil Harström) for 4 guests. Targeted at families and groups wanting a nature-blending architectural experience.
• The Cabin tree room Romantic treehouse perched on a sharp hillside overlooking the Lule River valley, accessible via a horizontal bridge among the trees with a spacious wooden deck. Designed by Cyrén & Cyrén for 2 guests. Targeted at couples seeking seclusion and panoramic river views.
• 7th Room treehouse Treehotel's largest treehouse, offering two bedrooms, a lounge with transparent floor showing views 10 meters below, and transparent railing revealing the Lule River Valley. Designed by Snøhetta for 5 guests. Targeted at families and small groups seeking the flagship two-bedroom experience.
• UFO tree room Treehouse shaped as a UFO hovering among the trees with small windows, accessed by ladder only. Designed by Inredningsgruppen (Bertil Harström) for 5 guests. Targeted at adventurous guests seeking the playful novelty design (no in-room shower).
• Dragonfly tree room Spacious treehouse with rustic brown hue blending with the pine forest and panoramic windows framing the river valley. Designed by Rintala Eggertsson Architects for 4 guests, with shower and conference suitability. Targeted at couples, families, and small corporate groups.
• Blue Cone tree room Traditional treehouse with spectacular views and reflective mirror, featuring a sleeping loft with two single beds. Designed by Sandellsandberg (Thomas Sandell) for 4 guests. Targeted at accessibility-conscious guests and groups needing an entry-friendly room.
• Guesthouse heritage accommodation Heritage accommodation preserving 1930s-50s Swedish charm with six rooms (14 beds total), fireplace, and proximity to the on-site restaurant. Located 500m from the tree rooms. Targeted at guests preferring traditional hotel-style rooms over suspended treehouses, including group and family stays.
• Restaurant dining experience Culinary venue in the historic Guesthouse offering seasonal local cuisine: a gastronomic tasting experience (3,000 SEK), a 3-course dinner (1,150 SEK), and lunch with fika (350 SEK). Led by Head Chef Linus Lejon. Targeted at overnight guests and external diners seeking micro-seasonal Arctic cuisine.
• Curated nature activities Over 30 outdoor and cultural activities including Northern Lights tours, husky sledding, snowmobile safaris, forest hiking, fishing, wildlife safaris, ice dining, forest SPA, Sami cultural experiences, and foraging tours. Prices range from 1,850 SEK to 5,000 SEK per person. Targeted at guests wanting to extend their stay with multi-day seasonal experiences.
• Forest SPA Relaxation facility near the tree rooms featuring a sauna and outdoor jacuzzi/hot-tub, with towels, bathrobe, snacks, soap, and shampoo provided. Booking required for privacy. Targeted at wellness-seeking guests and couples adding a relaxation add-on to their stay.
• Conferences and corporate retreats Conference facilities offering flexible meeting spaces including the Dragonfly tree room and Guesthouse conference room, with tailored activity packages and gastronomic dining experiences. Customized pricing based on group size and requirements. Targeted at companies running off-sites, board meetings, and team-building events.
• Private events and celebrations Wedding, proposal, honeymoon, anniversary, and special-celebration services offering exclusive use of facilities, themed dinners, customizable experiences, and assistance with registrars, flowers, champagne, and bespoke arrangements. Targeted at couples and families booking milestone celebrations in Swedish Lapland.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Frosty TrailscoreStrategic or Co-development PartnerEco tourist family company in Kåskats that organizes full-day dog sledding experiences. Provides dog sledding tours, guides, equipment, and traditional fire hut lunches. Tours require sufficient snow depth and operate December through March.
• LaplandhuskycoreStrategic or Co-development PartnerHusky tour operator in Krokfors providing 3-hour husky sled rides. Organizes departures with professional guides, warm clothing provision, and snowmobile transfers.
• RånisgårdenminorStrategic or Co-development PartnerHorse ranch in Boden providing sleigh rides, cart rides, and horse riding experiences. Located about 40 minutes from Treehotel. Provides experienced guides and equipment.
• Cape WildminorStrategic or Co-development PartnerWildlife park 10 minutes from Luleå Airport offering VIP moose and reindeer encounters. Visitors can feed tame moose at close range. Activity can be scheduled around arrival/departure times.
• Orbital SystemscoreTechnology or IntegrationSwedish cleantech company providing closed water system shower technology. Orbital Systems' water purification system is installed in the 7th Room, Biosphere, and Blue Cone, reducing water usage by up to 90%.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@treehotel8576
• Facebookfacebook.com/profile.php?id=100064688980916
• Instagraminstagram.com/treehotel
• Xx.com/treehotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treehotel