NoHo Partners

What NoHo Partners does

NoHo Partners Oyj is a Finnish publicly traded restaurant and hospitality group operating approximately 300 restaurants across Finland, Denmark, and Norway. Founded in 1996 in Tampere as a single pub in Tesoma, the company grew through acquisitions — most notably the 2018 takeover of Royal Ravintolat, owner of iconic Helsinki fine-dining brands Savoy and Elite — and reorganized under its current name. NoHo Partners was the first Finnish restaurant operator to list on Nasdaq Helsinki (ticker: NHO) in 2013 under its former identity Restamax Oyj. The group employs approximately 2,800 full-time-equivalent staff on a season-adjusted basis and reported 2025 revenue of EUR 358 million (up 3.1% year-over-year) with a 9.0% EBIT margin and net debt to operational EBITDA of 3.0 excluding IFRS 16 as of Q1 2026.

The group operates through three core business lines: food restaurants (fine-dining brands Savoy, Palace, Elite, Sea Horse; casual concepts Stefan's Steakhouse, Hanko Aasia), entertainment venues and nightclubs (Campingen, Cock's & Cows, Nokia Arena F&B), and event/banquet facilities for corporate and private functions. A dedicated corporate sales team handles contract customers and bulk gift card orders; direct-to-consumer channels cover individual restaurant visits and online gift card sales (accepted at over 100 restaurants). The company holds over 50% of Better Burger Society Group — a 2023 joint venture with private equity firm Intera Partners operating Friends&Brgrs (Finland) and Holy Cow! (Switzerland) premium burger chains. Better Burger Society generated EUR 94 million in 2025 revenue (up 17% year-over-year) and was separated as a distinct reporting entity in April 2025.

Revenue is generated almost entirely through direct restaurant operations — transaction-based food and beverage sales across the brand portfolio — supplemented by corporate event contracts, gift card sales, and equity income from the Better Burger Society stake. Menu pricing varies by concept and location and is not publicly disclosed; corporate contract pricing is negotiated individually. Recent strategic emphasis is on international expansion (Tivoli Copenhagen acquisition in 2026, Norwegian footprint build-out) and large-scale venue partnerships, including selection as restaurant operator for the 20,000-plus-capacity Arena 3.3 in Vantaa (completion late 2028). Acquisitions of Halifax Burgers (Denmark, 2025) and Jungle Juice Bar (2025) extend the portfolio into quick-service and beverage-retail categories.

Name

NoHo Partners

Legal name

NoHo Partners Oyj

Website

https://noho.fi

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NoHo Partners Oyj is a publicly listed Finnish restaurant group operating approximately 300 restaurants across Finland, Denmark, and Norway. It runs fine-dining, casual, entertainment, and event-venue concepts, plus a majority-owned premium-burger joint venture (Better Burger Society) with Intera Partners.

Ownership category

akta.pro rank

Product category

Restaurant and Hospitality Services

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Restaurant operations
• Fine dining venues
• Entertainment and nightlife venues
• Corporate event catering
• Premium burger chains

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Operations: Core revenue from restaurant operations including food and beverage sales across approximately 300 restaurants in Finland, Denmark, and Norway. Revenue includes fine dining, casual dining, entertainment venues, and fast food concepts.
2. Better Burger Society Investment: Active investor in Better Burger Society Group with over 50% ownership. Better Burger Society operates Friends&Brgrs and Holy Cow! brands in the European premium burger market.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

NoHo Partners directly operates approximately 300 restaurants across Finland, Denmark, and Norway, spanning fine dining, casual dining, entertainment venues, nightclubs, event and banquet facilities, quick-service concepts, and premium burger brands. Revenue is generated from in-restaurant food and beverage sales, corporate event contracting, and ancillary services such as gift cards, with a majority ownership in Better Burger Society operating Friends & Brgrs and Holy Cow! as a separately managed premium burger platform.

Product overview

NoHo Partners is a Finnish restaurant and hospitality group operating approximately 300 restaurants across Finland, Denmark, and Norway. The company offers a diversified portfolio of restaurant concepts including fine dining venues (Palace, Savoy, Elite), casual dining (Stefan's Steakhouse, Hanko Aasia), entertainment venues and nightclubs (Campingen, Cock's & Cows), event and banquet facilities, quick-service concepts (Jungle Juice Bar), and premium burger chains through its Better Burger Society investment. The company provides corporate catering and event services, gift card programs, and operates digital sales channels for reservations and corporate bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Friends & Brgrs: Premium burger restaurant chain
• Holy Cow!
• Jungle Juice Bar
• Elite
• Savoy
• Palace
• Stefan's Steakhouse
• Hanko Aasia
• Fat Lizard
• Hook

Products and services

• Food Restaurants (Ruokaravintolat) Diversified full-service food restaurants spanning fine dining (Savoy, Palace, Elite) and casual dining (Stefan's Steakhouse, Hanko Aasia, Sea Horse), serving individual diners across Finland, Denmark, and Norway.
• Entertainment Venues (Viihderavintolat) Nightclubs, bars, pubs, and entertainment centers operated under brands such as Campingen, Cock's & Cows, and Strindberg, primarily across Finland.
• Event Venues (Tapahtumaravintolat) Event and banquet facilities for corporate events, weddings, and large gatherings, including food and beverage services at Nokia Arena and venues such as Tapahtumatalo Bank.
• Jungle Juice Bar Quick-service juice and beverage bar chain acquired and integrated in the second half of 2025, operating in shopping centers across Finland.
• Better Burger Society (Friends & Brgrs, Holy Cow!) Premium burger restaurant chain operating in Finland and Switzerland under the Friends & Brgrs and Holy Cow! brands; NoHo Partners holds over 50% ownership and treats it as an affiliated platform for European premium burger growth.
• Restaurant Gift Cards Gift cards accepted as payment at over 100 restaurants across Finland, available as PDF or plastic card, valid for 12 months, sold through the consumer online shop and corporate bulk ordering.
• Corporate Contract Services Contract partnership solutions for companies with multiple events per year, offering centralized booking, tailored menus, and professional event coordination; delivered through a dedicated corporate sales team and the eventm2.fi venue booking platform.

Quantifiable outcome

• Approximately 300 restaurants in Finland, Denmark, and Norway
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Arena 3.3 (Vantaa)coreStrategic or Co-development Partner · 11 June 2026NoHo Partners selected as restaurant partner for Arena 3.3 being built in Kivistö, Vantaa. Upon completion (late 2028), it will be the largest event arena complex in the Nordics with indoor capacity for over 20,000 spectators. NoHo will provide all restaurant services for the arena.
• Holiday ClubminorStrategic or Co-development Partner · 1 January 2026Fat Lizard brand collaboration bringing honest flavors and relaxed atmosphere to Holiday Club's Vierumäki location in summer 2026.
• Halifax Burgers (Denmark)minorStrategic or Co-development Partner · 1 January 2026Restaurant chain acquired in spring 2025 and integrated into NoHo's Danish operations. Represents expansion of burger concepts in the Danish market.
• Meny (Danish grocery chain)minorChannel Partner/ Reseller/ Distributor · 1 January 2026Halifax Burgers franchising unit selling burgers opened in Danish grocery chain Meny after Q1 2026. Pilot project with potential for additional similar units.
• Better Burger Society GroupcoreStrategic or Co-development Partner · 1 January 2023Joint venture with Intera Partners established in 2023 to operate in the European premium burger market. NoHo Partners holds over 50% ownership. Better Burger Society includes Friends&Brgrs and Swiss Holy Cow! restaurant chains. The company aims to open at least 5 new restaurants annually on each market.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• AmRest Holdings: Central and Eastern European multi-brand restaurant operator running KFC, Pizza Hut, Burger King and Starbucks franchises across more than 20 countries. Closest publicly listed analog to NoHo Partners in terms of multi-brand, multi-country European restaurant platform with both full-service and QSR exposure.
• SSP Group: UK-listed operator of branded food and beverage outlets in travel locations (airports, train stations, motorways) across 35+ countries. Directly comparable to NoHo's event venue and contract catering model (Nokia Arena, Arena 3.3) and its brand-partner approach to multi-concept food service.

Peers

• Areas (Elior Group): Worldwide operator of food, beverage and retail services in travel and leisure hubs (airports, highways, train stations). Comparable to NoHo for its event and venue-based catering revenue mix and multi-brand concession operating model, particularly relevant given NoHo's Arena 3.3 win.

Broad incumbents

• Restaurant Brands International: Global multi-brand QSR operator (Burger King, Tim Hortons, Popeyes, Firehouse Subs). Provides a benchmark for how multi-brand QSR platforms scale and create value; relevant to evaluating NoHo's Better Burger Society platform given overlapping burger-led brand portfolio.
• Yum! Brands: Operator of KFC, Pizza Hut, Taco Bell and Habit Burger globally via a franchise-led, multi-brand model. Comparable to NoHo's portfolio strategy of operating distinct restaurant brands under a single corporate platform, though at vastly larger scale.
• Darden Restaurants: US-listed multi-brand full-service restaurant operator (Olive Garden, LongHorn Steakhouse, Capital Grille, Yard House). Directly comparable to NoHo's full-service segment — particularly relevant given NoHo's Stefan's Steakhouse and fine dining portfolio — illustrating how a multi-brand full-service operator can compound at scale.
• Compass Group: World's largest contract foodservice and support services company operating across 30+ countries. Comparable to NoHo's corporate contract catering and event venue services business, which uses a dedicated sales team for enterprise customers with multi-year event relationships.

Regional players

• Fazer Group: Finnish family-owned food and confectionery company that also operates restaurant and café concepts. Domestic regional peer to NoHo Partners given overlapping Finnish footprint and similar Finnish/Nordic brand-building heritage, providing a useful comparison for local consumer dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nohopartners
• LinkedInlinkedin.com/company/nohopartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoHo Partners