SimplyBe. Agency
SimplyBe. Agency is a Chicago-based personal branding agency serving corporate executives, CEOs, entrepreneurs, and enterprise leadership teams through bespoke engagements built on trademarked methodologies. It offers a flagship 13-month Thought Leader Program plus project-based tiers and now operates as a Hawke Media subsidiary.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SimplyBe. Agency does
SimplyBe. Agency, legally Jessica Zweig, Inc. and now operating as SimplyBe., A Hawke Media Company, is a Chicago-based personal branding agency founded in 2017 by Jessica Zweig. The firm delivers bespoke personal branding services to corporate executives, CEOs, entrepreneurs, and enterprise leadership teams, with named clients including Google, Salesforce, Verizon, Pinterest, Motorola, Morningstar, Beam Suntory, CBRE, Edlong Corporation, Wi-Tronix, and Second Front Systems. Founder Jessica Zweig authored the #1 best-selling book Be. and hosts a #1 Apple-ranked podcast, providing top-of-funnel authority for a premium services offering.
The agency's core offerings are three professional-services tiers: the Thought Leader Program (a 13-month, full-service flagship engagement priced as a 6-figure annual investment with a dedicated multi-disciplinary team of 5–10 specialists); the Thought Leader Strategy (an 8–10 week project-based engagement delivering brand foundation, strategy, and a 12-month execution handoff); and the Brand Essentialist (a 6–8 week entry-level package covering identity, visual brand, and social optimization). Supporting the core services are Custom Enterprise Solutions that brand entire leadership teams (e.g., Edlong Corporation's CEO plus nine executives). The technical foundation is a set of four registered trademarks — Personal Brand Hologram®, Pinnacle Content Framework™, Supernova™ Framework, and Orion's Roadmap™ — alongside Evergreen Principles of Social Media and the Personal Brand Mantra Exercise, delivered via in-house capabilities spanning social media, web design, PR, podcasts, video/photo, blogging, email, and graphic design.
The business model is consultative professional services revenue, anchored by high-ticket flagship engagements and shorter-cycle project work, plus ancillary consumer revenue from the Be. book, Be. The Workbook, online courses delivered via Thinkific and a Shopify storefront, and webinar series such as The Authenticity Tour. GTM is sales-led with bespoke discovery, a 6-week onboarding process, and dedicated account management, supplemented by content marketing, podcasts, organic social (LinkedIn primary), webinars, PR/earned media, and client referrals. The company was bootstrapped from 2017 through January 2024, when it was acquired by Hawke Media; the 25-person team remained intact at acquisition and SimplyBe. continues to operate under its existing brand within Hawke Media's broader marketing portfolio.
SimplyBe. Agency firmographics
Firmographics- Name
- SimplyBe. Agency
- Legal name
- Jessica Zweig, Inc.
- Website
- https://simplybeagency.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimplyBe. Agency is a Chicago-based personal branding agency serving corporate executives, CEOs, entrepreneurs, and enterprise leadership teams through bespoke engagements built on trademarked methodologies. It offers a flagship 13-month Thought Leader Program plus project-based tiers and now operates as a Hawke Media subsidiary.
- Ownership category
- akta.pro rank
SimplyBe. Agency industry classification
Industry- Product category
- Personal Branding Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Reputation Management & Executive Thought Leadership (MPAAADAK)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where SimplyBe. Agency is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SimplyBe. Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Branding Services — Thought Leader Program: Full-service, one-stop-shop personal branding engagement with dedicated expert team, 13-month duration (1 month building and strategy, 1 year ongoing brand support). Described as a '6-figure annual investment.'
- Professional Branding Services — Thought Leader Strategy: Fully immersive personal brand experience delivered as a project-based 8-10 week engagement. Includes brand foundation, strategy, and 12-month execution and rollout plan handed off to client for implementation.
- Professional Branding Services — Brand Essentialist: Entry-level personal branding project covering brand identity, personal brand logo, and social media optimization over 6-8 weeks. Positioned as a launching pad for individuals at career inflection points.
- Learning Courses and Education: SimplyBe. offers learning courses on personal branding and related topics (marketing, design, content, strategy) through its website and Thinkific platform, including the book 'Be.' and companion workbook 'Be. The Workbook.'
- Custom Enterprise Solutions: Corporate engagements branding entire leadership teams, as with Edlong Corporation (elevating CEO plus 9 key executives) and Second Front Systems. Full-service executive thought leadership strategy and execution for organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Thought Leader Program — Full-Service Executive Engagement |
| One time/ perpetual license | Multi-year contract | Thought Leader Strategy — Immersive Brand Experience |
| One time/ perpetual license | Pay-as-you-go | Brand Essentialist — Personal Branding Foundations |
| One time/ perpetual license | Pay-as-you-go | Online Courses — Branding and Personal Development |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
SimplyBe. Agency product offering
Product offeringCore offering
SimplyBe. Agency is a full-service personal branding agency that helps corporate teams and individual leaders build, execute, and sustain personal brands. Core deliverables include a 13-month flagship Thought Leader Program, an 8-10 week Thought Leader Strategy engagement, a 6-8 week Brand Essentialist foundations package, and custom enterprise programs that brand entire leadership teams. The firm sells these as bespoke professional services engagements rather than off-the-shelf products.
Product overview
SimplyBe. Agency is a full-service personal branding agency offering a tiered portfolio of services: The Thought Leader Program (13-month full-service flagship engagement) and Thought Leader Strategy (8-10 week strategy-only engagement) for comprehensive thought leadership building; The Brand Essentialist for foundational building blocks. The agency also offers corporate CEO brand solutions for enterprise-level executive team branding. Supporting products include the 'Be.' book and 'Be. The Workbook' (companion workbook), and The Authenticity Tour webinar series. In-house capabilities span social media, web design, PR, podcasts, video/photo, blogging, email, and graphic design.
Differentiator
Problem solved
Functional benefit
Products and services
- Thought Leader Program Full-service, one-stop-shop flagship personal branding program providing a dedicated expert team. A 13-month engagement (1 month building and strategy, 1 year ongoing brand support) targeted at executives, CEOs, and entrepreneurs generating over $5M in gross revenue.
- Thought Leader Strategy Fully immersive personal brand experience providing clarity in messaging, brand foundation, and strategic direction. An 8-10 week engagement delivering brand foundation, strategy, and a 12-month execution and rollout plan handed off to the client. Ideal for founders and entrepreneurs with in-house marketing capabilities.
- Brand Essentialist Entry-level personal branding package providing essential building blocks including brand identity (story, messaging, voice, tone, content focus, brand guidelines, elevator pitch), visual brand (logo, mood board, brand marks, fonts, colors, templates), and social media channel optimization for Instagram or LinkedIn. A 6-8 week project-based engagement for individuals at career inflection points.
- Corporate CEO Brand Solutions Custom enterprise solutions that brand key organizational leaders including executive team branding, comprehensive visual brand identity, personal websites, podcast strategy, content strategy, and LinkedIn/Instagram optimization. Delivered to organizations such as Edlong Corporation (CEO plus 9 executives) and Second Front Systems.
- Be. Book The foundational book introducing SimplyBe.'s proprietary branding methodologies including Personal Brand Hologram, Pinnacle Content Framework, Supernova, Orion's Roadmap, and Evergreen Principles of Social Media. Authored by Jessica Zweig and became a #1 best-seller.
- Be. The Workbook Companion workbook with over 100 pages of exercises for deeper personal branding journey, including brand audits, Personal Brand Mantra exercises, and leadership vision definition.
- Online Personal Branding Courses Self-serve online learning courses covering personal branding, marketing, design, content, and strategy topics. Delivered via the Thinkific platform and SimplyBe. Shopify storefront with 180-day access from enrollment.
Quantifiable outcome
- Edlong Corporation CEO opened executive-level relationships with biggest brands in the industry via LinkedIn outreach
- +6 more outcomes
Companies that use SimplyBe. Agency
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
SimplyBe. Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SimplyBe. Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hawke MediaflagshipSimplyBe. Agency was acquired by Hawke Media in January 2024. Jessica Zweig transitioned from Founder & CEO to EVP of Personal Branding at SimplyBe., A Hawke Media Company. The acquisition allows SimplyBe. to scale its personal branding offerings within a larger full-service marketing agency. SimplyBe. maintains its brand identity and methodology while gaining access to Hawke Media's broader service portfolio including paid search, programmatic, paid social, Amazon services, social media management, influencer, affiliate, SEO, content, web, creative, branding, design, and traditional media.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
SimplyBe. Agency competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SimplyBe. Agency social profiles
Digital presenceSimplyBe. Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplyBe. Agency leadership team
Management profileNumber of profiles
Profiles1 record
SimplyBe. Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplyBe. Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplyBe. Agency
What does SimplyBe. Agency do?
SimplyBe. Agency is a full-service personal branding agency that helps corporate teams and individual leaders build, execute, and sustain personal brands. Core deliverables include a 13-month flagship Thought Leader Program, an 8-10 week Thought Leader Strategy engagement, a 6-8 week Brand Essentialist foundations package, and custom enterprise programs that brand entire leadership teams. The firm sells these as bespoke professional services engagements rather than off-the-shelf products.
Is SimplyBe. Agency a public or private company?
SimplyBe. Agency is a private company. It is classified as corporate owned and is currently operating.
When was SimplyBe. Agency founded?
SimplyBe. Agency was founded in 2017. It employs 11 to 50 people.
Where is SimplyBe. Agency based?
SimplyBe. Agency is headquartered in Chicago, United States, in the North America region.
How does SimplyBe. Agency make money?
Five revenue lines are on record. Professional Branding Services — Thought Leader Program is the primary driver. The others are professional Branding Services — Thought Leader Strategy, professional Branding Services — Brand Essentialist, learning Courses and Education and custom Enterprise Solutions.
Does SimplyBe. Agency have an API?
No public API is recorded for SimplyBe. Agency.
What industry is SimplyBe. Agency in?
SimplyBe. Agency's product category is Personal Branding Services. Its primary akta.pro industry code is MPAAADAK, Reputation Management & Executive Thought Leadership, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.