Sandmark
Sandmark is an independent, family-owned digital media platform founded in 2025 in Geneva that publishes cryptocurrency news, analysis, and market intelligence for finance professionals, crypto investors, and crypto enthusiasts globally, monetizing through advertising and content syndication.
- Company typePrivate
- Founded2025
- HeadquartersGeneva, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sandmark does
Sandmark is an independent, family-owned media platform founded in 2025 and headquartered in Geneva, Switzerland, that publishes digital-asset and cryptocurrency news, analysis, features, and opinion for a global readership of finance professionals, crypto investors, and crypto enthusiasts. Its core product is a topic-organized news website (sandmark.com) covering Regulation, Security & Crime, Markets & Deals, and Technology, supplemented by a free weekly newsletter called 'This Week' and an annual Crypto Intelligence Report — a survey of more than 5,000 respondents across eight countries produced in partnership with market-research firm GWI. The editorial operation is built around 25+ staff across hubs in Europe, the Middle East, Asia, and North America, with senior journalists drawn from Reuters, Bloomberg, CoinDesk, Cointelegraph, and Forbes, and is led by Editor-in-Chief Giles Broom, a former 20-year Bloomberg journalist.
The company generates revenue through advertising and content syndication while maintaining a publicly stated firewall between commercial relationships and editorial decisions, including an explicit refusal of funding from crypto exchanges, coin issuers, or token issuers. Distribution is multi-channel: the website, a free email newsletter, six social platforms (X, Instagram, Facebook, LinkedIn, YouTube, Telegram), an RSS feed, and brand-building partnerships such as the 2026 Artemis SailGP Official Partnership and proprietary industry events such as 'The Human Edge' in New York. The business is structured as Sandmark SA, a privately funded Swiss entity with no disclosed institutional investors, no paid subscription tiers, and no public listing.
Sandmark firmographics
Firmographics- Name
- Sandmark
- Legal name
- Sandmark SA
- Website
- https://sandmark.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sandmark is an independent, family-owned digital media platform founded in 2025 in Geneva that publishes cryptocurrency news, analysis, and market intelligence for finance professionals, crypto investors, and crypto enthusiasts globally, monetizing through advertising and content syndication.
- Ownership category
- akta.pro rank
Where Sandmark is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Sandmark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising Revenue: Sandmark may accept revenue from advertising or content syndication. However, they maintain strict editorial independence and do not publish material that promotes or directs readers toward investing in specific assets in return for compensation.
- Content Syndication: Revenue generated through content syndication arrangements while maintaining editorial discretion over all published content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free newsletter subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sandmark product offering
Product offeringCore offering
Sandmark is an independent digital media platform that publishes cryptocurrency and digital asset news, market analysis, long-form features, opinion pieces, and proprietary research. Its flagship editorial products include the Sandmark News Platform, the weekly "This Week" newsletter, and the annual Crypto Intelligence Report surveying finance professionals and crypto investors across multiple countries.
Product overview
Sandmark is an independent media platform offering a unified news and analysis product focused on cryptocurrency and digital asset markets. The core offering is the Sandmark News Platform, which delivers content across multiple formats including Top News, Analysis, Features, and Opinion sections. The platform is complemented by the Crypto Intelligence Report, an annual research publication produced in partnership with GWI that surveys finance professionals on crypto market attitudes. Additional products include the weekly 'This Week' newsletter and topic-specific sections covering Regulation, Security & Crime, Markets & Deals, and Technology. The company generates revenue through advertising and content syndication while maintaining editorial independence from advertisers and market participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Sandmark News Platform An independent digital media platform delivering news, analysis, features, opinion, and market intelligence on cryptocurrency and digital assets, organized across topic sections such as Regulation, Security & Crime, Markets & Deals, and Technology. It serves finance professionals, crypto investors, and enthusiasts globally via sandmark.com.
- Crypto Intelligence Report Annual survey-based research publication examining the attitudes, behaviors, and outlook of finance professionals and crypto investors toward cryptocurrency markets. Produced in partnership with GWI, covering respondents across Australia, Brazil, India, Singapore, South Korea, UAE, UK, and US.
- This Week Newsletter Free weekly email newsletter delivering the most important crypto market news, breaking news and regulatory updates, expert insights and analysis, and event highlights to subscribers worldwide.
Quantifiable outcome
- 96% of professional investors surveyed express optimism about cryptocurrency as an asset class, compared to 39% of beginners
- +2 more outcomes
Companies that use Sandmark
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sandmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sandmark partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- GWI (GlobalWebIndex)coreSandmark partnered with GWI, a global consumer audience insights platform, to conduct research for its first Crypto Intelligence Report. The survey of over 5,000 finance professionals and crypto investors across eight countries provides Sandmark with proprietary market intelligence data to establish thought leadership in crypto market analysis.
- Artemis SailGPflagshipSandmark joined Artemis SailGP as an Official Partner for the 2026 season, supporting the Swedish team competing in high-tech 50-foot foiling catamarans at venues worldwide. Both organizations emphasize shared dedication to precision, innovation, and data-driven performance. The partnership positions Sandmark alongside a brand associated with cutting-edge sailing technology and global racing events.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sandmark competitors and assessment
Company assessmentDirect peers
- CoinDesk: Largest crypto-native news platform covering markets, regulation, and technology. Direct competitor to Sandmark for the same crypto news audience; notably, several Sandmark senior hires came from CoinDesk, underscoring direct competition for talent and audience.
- The Block: Crypto news and institutional research platform. Closely comparable to Sandmark's positioning with paid research products (The Block Research) and a focus on institutional/professional crypto audience; operates a similar content + data model.
- Cointelegraph: Major crypto news outlet with global coverage of markets, regulation, and Web3. Direct competitor for crypto news readers; Sandmark hired talent from Cointelegraph, indicating direct competition for editorial staff.
- Decrypt: Crypto news platform covering Web3, DeFi, and digital assets with focus on accessibility. Competes for the same crypto investor and enthusiast audience as Sandmark's editorial products.
- Bitcoin Magazine: Long-standing crypto news publication focused on Bitcoin and broader digital asset markets. Comparable content-led GTM targeting crypto investors and enthusiasts.
- Messari: Crypto research and data platform offering institutional-grade research reports, comparable to Sandmark's Crypto Intelligence Report. Targets the same professional investor audience with paid research products.
Broad incumbents
- Bloomberg: Global financial news giant increasingly covering crypto markets. Sandmark explicitly positions itself as an independent alternative to mainstream financial media's crypto coverage; Bloomberg is Editor-in-Chief Giles Broom's former employer.
- Reuters: Global news agency with substantial crypto coverage. Competes indirectly for the same finance professional audience and is a talent source for Sandmark (multiple senior hires came from Reuters).
- Financial Times: Major financial newspaper with dedicated crypto coverage and institutional readership. Competes for the high-end finance professional audience Sandmark targets through its editorial credibility positioning.
Emerging players
- Glassnode: On-chain crypto analytics and research provider. Comparable in its institutional crypto research focus and professional investor audience, though more data-focused than Sandmark's editorial approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sandmark social profiles
Digital presenceSandmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandmark leadership team
Management profileNumber of profiles
Profiles10 records
Sandmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandmark
What does Sandmark do?
Sandmark is an independent digital media platform that publishes cryptocurrency and digital asset news, market analysis, long-form features, opinion pieces, and proprietary research. Its flagship editorial products include the Sandmark News Platform, the weekly "This Week" newsletter, and the annual Crypto Intelligence Report surveying finance professionals and crypto investors across multiple countries.
Is Sandmark a public or private company?
Sandmark is a private company. It is classified as family owned and is currently operating.
When was Sandmark founded?
Sandmark was founded in 2025. It employs 1 to 10 people.
Where is Sandmark based?
Sandmark is headquartered in Geneva, Switzerland, in the Europe region.
How does Sandmark make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are content Syndication.
Who are Sandmark's main competitors?
Direct peers on record are CoinDesk, The Block, Cointelegraph, Decrypt, Bitcoin Magazine and Messari. Broad incumbents are Bloomberg, Reuters and Financial Times. Glassnode is listed as an emerging player.
Does Sandmark have an API?
No public API is recorded for Sandmark.