el origen food
- Company typePrivate
- Founded2020
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
el origen food firmographics
Firmographics- Name
- el origen food
- Legal name
- el origen food GmbH
- Website
- https://elorigenfood.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
el origen food industry classification
Industry- Product category
- Organic Plantain & Cassava Snack Chips
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industries
- Potato & Vegetable Chips Manufacturing (AFAKAIAA), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
Keywords
Where el origen food is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
el origen food business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of Bio Chips through their Shopify-powered online store. Products include individual chip bags and bundle packages sold at fixed prices.
- Retail Distribution: Wholesale distribution through retail partners such as ROSSMANN and other health food retailers across Germany.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single chip bags ranging from €2.29 to €2.86 per unit |
| Unit Pricing | Pay-as-you-go | Bundle packages offering discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
el origen food product offering
Product offeringCore offering
el origen food GmbH manufactures and sells organic plantain (plátano) and cassava (manioc) chips in multiple savory flavors, including Sea Salt, Smoky Barbecue, Paprika, and Cheese & Onion. Raw materials are sourced directly from smallholder farmer cooperatives in Ecuador under direct trade partnerships, and the chips are fried in high-quality organic palm oil and high-oleic sunflower oil. All products are certified organic, vegan, and gluten-free, and are sold through the company's own online shop and selected retail partners.
Product overview
el origen food is a Hamburg-based food startup offering organic, vegan, gluten-free, and palm oil-free snack chips made from plantain and manioc (cassava) sourced from Ecuador via direct trade. The product portfolio consists of two core chip lines—Plantain Chips and Manioc Chips—each available in multiple flavor varieties. Plantain Chips come in Sea Salt, Paprika, Chili Lime, BBQ, and Truffle (Premium) flavors. Manioc Chips are offered in Sea Salt and Sour Cream & Onion (vegan) flavors. Bundled snack packages (9-pack and 10-pack) combine multiple chip varieties for sampling and sharing. The products are distributed through the company's e-commerce website, ROSSMANN retail stores, and other retailers in Germany. The company emphasizes direct trade sourcing from Ecuadorian cooperatives, organic farming practices, and sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Sea Salt Plantain Chips
Quantifiable outcome
- Winner of Red Dot Packaging Design Award 2020
- +1 more outcomes
Companies that use el origen food
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
el origen food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
el origen food partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ROSSMANNcoreROSSMANN is a major German drugstore chain with over 4,000 stores. el origen Bio Chips are available in selected ROSSMANN stores, providing significant retail distribution reach for the brand.
- Ecuadorian Farmer CooperativescoreDirect Trade partnerships with small-scale farmer cooperatives in Ecuador who practice sustainable organic agriculture. The land belongs to the farmers themselves, not leased from large corporations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
el origen food competitors and assessment
Company assessmentDirect peers
- Barnana: US-based organic plantain chip brand founded on direct-trade sourcing from Ecuadorian and Colombian farmers. Highly comparable to el origen in product (plantain chips), sourcing model (Latin American cooperative direct trade), and clean-label/organic positioning.
- Jackson's Snacks: UK-based maker of plantain, cassava (yuca), and sweet potato chips with a strong sustainability and direct-trade narrative. Overlaps directly with el origen on raw materials (plantain, cassava), flavor format, and ethical sourcing positioning.
- Eat Real: UK-based brand producing vegetable-based and legume-based crispy snacks (chips, puffs). Similar clean-label, gluten-free, vegan positioning targeting health-conscious snackers in the European market.
- Terra Chips: Established vegetable-chip brand made from root vegetables (sweet potato, beet, parsnip, taro). Highly comparable as a multi-vegetable, premium-exotic chip offering in the same shelf-space category.
- Rhythm Superfoods: US-based organic vegetable-chip and kale-chip brand with similar clean-label, plant-based, organic positioning. Comparable in target consumer (health-conscious snackers) and DTC-plus-retail GTM motion.
Broad incumbents
- Kettle Chips: Established premium kettle-cooked potato chip brand with broad European distribution (owned by Campbell). Relevant as a benchmark for premium chip pricing, packaging, and retail-listing dynamics, even though it focuses on potatoes rather than plantain/cassava.
- Tyrrells: UK heritage premium crisp brand (part of Intersnack Group) with strong European retail presence. Comparable as a broader premium-crisp incumbent competing in the same on-shelf segment with differentiated flavors and packaging.
Emerging players
- Made Good: Organic, allergen-free, gluten-free snack brand (granola bars, crispy squares, Minis). Targets the same health-conscious parent and snacking segment with emphasis on clean ingredients and certifications.
- Hippeas: Organic chickpea puffs brand with sustainability and clean-label positioning, distributed across European retailers. Comparable in values-based branding and DACH/UK retail footprint, even though format (puffs) differs from chips.
Regional players
- Seeberger: German family-owned snack and dried-fruit specialist with broad German retail presence. Comparable as a DACH-region incumbent in the same snack category with longer operating history and broader SKU portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
el origen food social profiles
Digital presenceel origen food financial estimates
Financial estimateRevenue estimate
Valuation estimate
el origen food leadership team
Management profileNumber of profiles
Profiles2 records
el origen food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
el origen food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about el origen food
What does el origen food do?
el origen food GmbH manufactures and sells organic plantain (plátano) and cassava (manioc) chips in multiple savory flavors, including Sea Salt, Smoky Barbecue, Paprika, and Cheese & Onion. Raw materials are sourced directly from smallholder farmer cooperatives in Ecuador under direct trade partnerships, and the chips are fried in high-quality organic palm oil and high-oleic sunflower oil. All products are certified organic, vegan, and gluten-free, and are sold through the company's own online shop and selected retail partners.
Is el origen food a public or private company?
el origen food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was el origen food founded?
el origen food was founded in 2020. It employs 11 to 50 people.
Where is el origen food based?
el origen food is headquartered in Hamburg, Germany, in the Europe region.
How does el origen food make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are retail Distribution.
Who are el origen food's main competitors?
Direct peers on record are Barnana, Jackson's Snacks, Eat Real, Terra Chips and Rhythm Superfoods. Broad incumbents are Kettle Chips and Tyrrells. Emerging players are Made Good and Hippeas. Seeberger is listed as a regional player.
Does el origen food have an API?
No public API is recorded for el origen food.
What industry is el origen food in?
el origen food's product category is Organic Plantain & Cassava Snack Chips. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of AFAKAIAA, Potato & Vegetable Chips Manufacturing. Its NAICS code is 311 and its SIC code is 2000.