Pearl Women's Center

What Pearl Women's Center does

Pearl Women's Center is a private, gynecology-only specialty medical practice headquartered in Portland, Oregon, founded in 2005 by Dr. Richard Rosenfield, a Stanford-trained, board-certified gynecologic surgeon. The practice provides a focused portfolio of women's health services including minimally invasive gynecologic surgery (laparoscopic hysterectomy, endometriosis excision, fibroid treatment including Acessa radiofrequency ablation, Essure removal, tubal reversal, and pelvic floor reconstruction), annual exams, contraception and family planning, infertility workup, bladder disorder treatment, and bioidentical hormone replacement therapy via BioTE pellets. Adjacent service lines include a Vein Clinic offering radiofrequency ablation, ambulatory phlebectomy, and sclerotherapy, plus an Intimate Wellness division providing cosmetic labiaplasty, surgical vaginal rejuvenation, FemiLift CO2 laser therapy, and the O-Shot PRP injection. Gender affirmation surgery for transgender and gender fluid patients is delivered in coordination with partner Lewis Plastic Surgery.

The practice operates an on-site accredited outpatient surgery center, Pearl SurgiCenter, located on the second floor of its Pearl District clinic, enabling same-day discharge for procedures that are typically inpatient at hospitals. Differentiated surgical techniques include Dr. Gary Alter's labiaplasty approach under magnification, complete endometriosis excision (versus fulguration), and deep tissue vaginal rejuvenation, with reported complication rates described as a fraction of the national average. Technology is primarily procedural — minimally invasive laparoscopic instruments, radiofrequency ablation catheters, and partner-supplied CO2 laser and PRP platforms — with no disclosed AI/ML, software-as-a-service, or proprietary digital platform; patient-facing digital touchpoints include an athenahealth patient portal, ZocDoc online scheduling, telemedicine visits, and paid digital advertising tracked via Google Analytics, AdWords, and Facebook Pixel.

Pearl Women's Center is a direct-to-consumer practice monetized through professional services billing: insurance reimbursement and patient payments for consultations, procedures, and facility fees at Pearl SurgiCenter, plus cash-pay revenue from cosmetic gynecology, vein treatment, and BioTE hormone pellets. Patients self-refer or arrive via the website, phone, ZocDoc, or RealSelf, and the practice draws from Oregon, Washington, Idaho, Northern California, and Alaska. The company is privately held with no disclosed parent, no institutional or PE ownership, and no funding rounds on record; the founder remains active as Executive Medical Director.

Name

Pearl Women's Center

Legal name

Pearl Women's Center

Website

https://pearlwomenscenter.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Pearl Women's Center is a private gynecology-only specialty practice in Portland, Oregon, founded in 2005 by Dr. Richard Rosenfield, providing minimally invasive gynecologic surgery, cosmetic gynecology, vein treatment, hormone replacement, and gender affirmation services to women across the Pacific Northwest from its on-site Pearl SurgiCenter.

Ownership category

akta.pro rank

Product category

Women's Health and Gynecologic Care

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Gynecologic surgery
• Women's healthcare services
• Minimally invasive surgery
• Hormone replacement therapy
• Varicose vein treatment

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gynecology Consultations and Procedures: Revenue generated from office consultations, annual exams, and gynecological procedures including surgery. Fees are collected through insurance billing and patient payments. The practice accepts insurance and offers payment portal for patient convenience.
2. Surgical Procedures: Outpatient surgical procedures performed at Pearl SurgiCenter including hysterectomy, endometriosis treatment, vaginal rejuvenation, tubal reversal, and other gynecological surgeries. Revenue from facility fees and surgeon fees.
3. Vein Treatments: Varicose vein treatments including radiofrequency ablation, ambulatory phlebectomy, and sclerotherapy. Generally covered by health insurance when patient has documented venous insufficiency and is symptomatic.
4. BioTE Hormone Pellet Therapy: Bioidentical hormone replacement therapy with pellet insertions. Treatment plans include office visits, lab work, and pellet insertion procedures.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pearl Women's Center is a Portland-based gynecology practice delivering minimally invasive gynecologic surgery, preventive women's health exams, varicose vein treatments, cosmetic gynecology, and bioidentical hormone replacement therapy. All surgical procedures are performed at the on-site accredited Pearl SurgiCenter, enabling same-day discharge and outpatient recovery for procedures that are typically inpatient elsewhere.

Product overview

Pearl Women's Center is a gynecologic healthcare practice offering a focused portfolio of medical services centered on women's health. The core offerings include gynecologic surgery (minimally invasive procedures for conditions like fibroids, endometriosis, and hysterectomy) and women's health preventive care (annual exams). The practice operates a dedicated Vein Clinic for varicose and spider vein treatments, and an Intimate Wellness/Cosmetic Gynecology division offering surgical procedures (vaginal rejuvenation, labiaplasty) and non-surgical treatments (FemiLift laser therapy, O-Shot PRP injections). Additional services include BioTE bio-identical hormone replacement therapy, infertility evaluation and surgical intervention, contraception counseling, Essure removal, and gender affirmation surgery. All surgical procedures are performed in the on-site accredited Pearl SurgiCenter. The practice was founded in 2005 by Dr. Richard Rosenfield and serves patients from Oregon, Washington, Idaho, Northern California, and Alaska.

Differentiator

Problem solved

Functional benefit

Brands

• Pearl SurgiCenter: On-site accredited surgery center for outpatient gynecological procedures and surgeries.

Products and services

• Gynecologic Surgery Expert gynecologic surgeons specializing in minimally invasive approaches to treat abnormal uterine bleeding, pelvic pain, infertility, fibroids, and urinary incontinence for women.
• Women's Health and Annual Exams Comprehensive annual gynecologic examinations and preventive healthcare services for women across life stages.
• The Vein Clinic Comprehensive state-of-the-art treatment of vein disorders including varicose and spider veins using radiofrequency ablation, sclerotherapy, and ambulatory phlebectomy.
• Vaginal Rejuvenation (Vaginoplasty) Surgical vaginal tightening procedure that rejuvenates and strengthens vaginal muscles and surrounding tissues, addressing changes from childbirth, aging, or other life events.
• Cosmetic Labiaplasty Delicate surgical procedure that reshapes or reduces the size of the labia for enhanced comfort and aesthetics, addressing discomfort from elongated or asymmetrical labial tissue.
• The O-Shot Non-surgical sexual enhancement injection using platelet-rich plasma (PRP) to increase sensitivity, improve orgasmic function, and address urinary incontinence.
• FemiLift Non-surgical Vaginal Rejuvenation CO2 fractional laser treatment from Alma Lasers for vaginal firming, improved lubrication, enhanced bladder control, and restored tissue dynamics for menopausal dryness and vaginal laxity.
• BioTE Bio-Identical Hormone Therapy Hormone pellet therapy using plant-based bioidentical hormones (estradiol and testosterone) that dissolve over time to address symptoms of hormone imbalance including fatigue, weight gain, and low libido.
• Hysterectomy Surgical removal of the uterus using minimally invasive laparoscopic techniques for conditions including fibroids, heavy menstrual bleeding, and pelvic organ prolapse.
• Essure Removal Laparoscopic surgical removal of Essure permanent contraception devices for women experiencing complications, including removal of fallopian tubes and/or uterus.
• Infertility Services Diagnosis and treatment of conditions causing infertility including surgical interventions for fibroids, endometriosis, and fallopian tube disease, plus tubal reversal procedures.
• Contraception Services Comprehensive birth control options including IUDs (Liletta, Paraguard, Mirena), Nexplanon implant, NuvaRing, Depo-Provera, birth control pills, and permanent sterilization procedures.
• Gender Affirmation Surgery Laparoscopic hysterectomy and gender affirmation procedures for transgender and gender fluid patients, performed by board-certified gynecologic surgeons.
• Acessa Procedure Minimally invasive radiofrequency treatment for uterine fibroids that helps patients avoid hysterectomy surgery with dramatically reduced downtime.
• Radiofrequency Ablation for Varicose Veins Minimally invasive alternative to surgical vein stripping using radiofrequency energy delivered via catheter under ultrasound guidance.
• Minimally Invasive Laparoscopic Pelvic Surgery Specialized in outpatient laparoscopic hysterectomy and other pelvic procedures with reduced scarring, shorter recovery times, and outstanding surgical outcomes.
• Pain Management Opiate-free pain management guidance and cannabis-friendly medical care to help patients reduce reliance on opiates during treatment recovery.
• Deep Tissue Vaginal Rejuvenation Addresses deep vaginal muscles and supporting structures including correction of rectocele (hernia of the rectum into the vagina), unlike superficial tightening approaches used by other doctors.

Quantifiable outcome

• Complication rate a fraction of the national average for minimally invasive procedures
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lewis Plastic Surgery (Dr. Matt Lewis)coreStrategic or Co-development PartnerDr. Matt Lewis of Lewis Plastic Surgery provides top surgery and lipo sculpting services as part of Pearl Women's Center's gender affirmation surgery program. This partnership allows patients to receive comprehensive gender affirmation care including both gynecological procedures and plastic surgery in one coordinated setting.
• Alma LaserscoreTechnology or IntegrationAlma Lasers provides FemiLift CO2 fractional laser technology for non-surgical vaginal rejuvenation treatments. This technology enables vaginal firming, improved lubrication, enhanced bladder control, and restored tissue dynamics through laser-based tissue remodeling.
• BioTEcoreTechnology or IntegrationBioTE provides bioidentical hormone pellet therapy products used at Pearl Women's Center for hormone replacement therapy. Pearl Women's Center is a Trusted Certified Provider of BioTE bio-identical hormone therapy.
• TubalReversalNW.comminorChannel Partner/ Reseller/ DistributorReferral and information website for tubal reversal services provided by Pearl Women's Center physicians. Directs patients seeking tubal reversal to the practice for laparoscopic reversal of sterilization procedures.
• Susan G. Komen for the Cure, Oregon ChapterminorOthersDr. Rosenfield serves on the Medical Advisory Committee for Susan G. Komen for the Cure, Oregon Chapter, supporting breast cancer awareness and research initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/PearlWomensCntr
• Facebookfacebook.com/PearlWomensCenter
• LinkedInlinkedin.com/company/pearlwomenscenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearl Women's Center