Anni

What Anni does

Anni d.o.o. (operating as Anni) is a privately held Slovenian B2C e-commerce retailer of consumer electronics, computer hardware, and IT services, headquartered at Motnica 7a, Trzin, and founded in 1990. The company sells through its anni.si platform a broad catalog of desktops, laptops, components, peripherals, monitors, networking equipment, surveillance cameras, printers, software, gaming consoles, audio/visual electronics, air conditioners, and sports wearables, alongside its own assembled ANNI računalniki desktop brand (including the Gamer Extreme line built on AMD Ryzen and NVIDIA RTX platforms). Distribution is direct-to-consumer via the Slovenian-language online storefront, postal delivery, and physical pickup at the Trzin location, with financing available through the Leanpay installment option.

Beyond retail, Anni operates a constellation of service sub-portals covering the full hardware lifecycle: computer repair (servis.anni.si), IT maintenance (sistem.anni.si), cybersecurity (varen.it), and data recovery (resevanje-podatkov.anni.si). The portfolio is supported by distribution relationships with tier-1 OEMs and component vendors including Lenovo, HP, Dell, Asus, Logitech, Acer, Microsoft, Intel, AMD, Samsung, and TP-Link. Pricing is unit-based on a pay-as-you-go basis with no subscription layer; per-product prices range from under €10 for cables and connectors to over €2,000 for assembled gaming systems.

The customer base is primarily Slovenian consumers and small/home-office buyers; no enterprise contracts, named accounts, or B2B segment are documented. The company is founder- or privately-owned, with no external investors, no parent company, no M&A history, and no disclosed financial metrics. No AI, API, or proprietary software platform was identified — Anni is fundamentally a regional retail and light-services business rather than a technology product company.

Name

Anni

Legal name

Anni d.o.o.

Website

https://anni.si

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Anni d.o.o. is a privately held Slovenian B2C e-commerce retailer headquartered in Trzin, founded in 1990, selling consumer electronics, computer hardware, and IT equipment through anni.si, with proprietary ANNI-branded desktops, pickup and postal delivery, and adjacent repair, IT, cybersecurity, and data-recovery services serving Slovenian consumers and small/home offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Trzin

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales: Revenue generated from direct sales of consumer electronics, computer hardware, peripherals, and related products through the anni.si e-commerce platform. Products include desktops, laptops, networking equipment, surveillance cameras, printers, and air conditioning units. One-time transactional sales model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Anni is a Slovenian e-commerce retailer selling consumer electronics, computer hardware, peripherals, networking equipment, surveillance cameras, air conditioners, and related IT products through its anni.si online store, complemented by personal pickup at its Trzin location and postal delivery within Slovenia. The company also operates a service arm (Anni Servis, IT solutions, cybersecurity via varen.it, and data recovery) and sells its own ANNI računalniki brand of in-house assembled desktop PCs. Revenue is generated primarily through one-time transactional product sales, with Leanpay offering a 3-month deferred installment payment option.

Product overview

Anni is a Slovenian consumer electronics and computer hardware retailer operating primarily through its e-commerce platform anni.si. The company operates a platform-plus-services model combining proprietary branded products with a broad resale portfolio. Proprietary offerings include the ANNI Computers brand (assembled desktop PCs, including gaming systems) and Anni Servis (computer repair, IT maintenance, cybersecurity, and data recovery services). The resale portfolio spans computing hardware (laptops, components, peripherals, monitors), networking equipment (routers, switches, cables, connectors, network cabinets), surveillance cameras (TP-LINK Tapo/VIGI, Reolink, D-Link, Anker Eufy, Ubiquiti, EZVIZ, HiLook, Xiaomi), office equipment, TV/audio/visual electronics, air conditioners, and sports wearables. The company also offers installation services (e.g., air conditioning with installation) and purchase financing options. Anni's service ecosystem includes dedicated portals for after-sales service (servis.anni.si), IT solutions (sistem.anni.si), cybersecurity (varen.it), and data recovery (resevanje-podatkov.anni.si).

Differentiator

Problem solved

Functional benefit

Brands

• ANNI računalniki: Company's own brand of desktop computers, including gamer and office models

Products and services

• Anni Servis (Computer Repair and Maintenance) Computer and equipment repair and maintenance service including diagnostics, troubleshooting, and on-site field service for computers, laptops, monitors, projectors, and networks. Sold as a standalone service offering to Slovenian customers.
• IT Solutions (IT rešitve)
• Cybersecurity (Kibernetska varnost / varen.it)
• Data Recovery (Reševanje podatkov)
• ANNI računalniki (ANNI Branded Desktop Computers) Proprietary brand of desktop computers assembled in-house by Anni, including the Gamer Extreme gaming series and office configurations. Example model: ANNI Gamer Extreme R7 5800X / RTX 5070 / 32 GB / 2 TB / W11H at €2,137.00.
• Laptops (Prenosni računalniki)
• Computer Components (Računalniške komponente)
• Peripherals (Periferija)
• Monitors (Monitorji)
• Networking Equipment (Omrežna oprema)
• Surveillance Cameras (Nadzorne kamere)
• Printers and Scanners (Tiskalniki in skenerji)
• Cartridges and Toners (Kartuše in tonerji)
• Software (Programska oprema)
• NAS and Servers (NAS in strežniki)
• Videoconference Systems (Videokonferenčni sistemi)
• TV, Video, Audio
• Gaming Consoles and Games (Igralne konzole in igre)
• Air Conditioners (Klimatske naprave) with Installation
• Sports Watches and Bands (Športne ure in zapestnice)
• Office and POS Equipment (Pisarniška in POS oprema)
• Storage Media (CD, DVD, USB ključki, SD kartice)
• Purchase Assistance (Pomoč pri nakupu)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LeanpayminorOthersPayment services partnership providing installment payment option (3-month deferred payment) for customers purchasing electronics and computers on anni.si.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Big Bang: Leading Slovenian consumer electronics and computer retailer operating online and through physical stores. Most directly comparable to Anni given shared geography, customer base, and product breadth across computing, peripherals, and home electronics.
• Notebooksbilliger.de: German online specialist in laptops, PCs, and peripherals with strong own-brand configurators. Comparable to Anni's notebook category depth and DTC e-commerce operating model.
• Mindfactory: Germany's largest pure-play PC components and peripherals e-tailer with deep configurator tooling. Comparable to Anni on components, networking equipment, and peripherals assortment, with stronger configurator and review depth.
• Coolblue: Benelux-headquartered consumer electronics e-tailer known for delivery, in-store pickup, and own-brand service bundles. Comparable to Anni's e-commerce-plus-physical-pickup-plus-services model, though at much larger scale.
• Comshop: Slovenian e-commerce retailer specializing in computers, components, and consumer electronics. Closely comparable to Anni in product mix (PCs, components, peripherals) and Slovenian DTC distribution model.
• Alza: Largest CEE e-commerce platform for consumer electronics and IT, with established Slovenian operations (alza.si). Comparable in online-first electronics retail, broad brand assortment, and own-brand SKUs, but at materially greater scale and capital base.
• Alternate: German retailer specializing in custom-configured PCs, components, peripherals, and networking. Directly comparable to Anni's ANNI računalniki build-to-order desktop line and components category.

Broad incumbents

• MediaMarkt: Europe's largest consumer electronics big-box retailer, operating across multiple CEE markets. Overlaps with Anni's product categories but competes through store density, scale pricing, and extended services rather than niche specialization.
• Harvey Norman: Multinational consumer electronics and home goods retailer with omnichannel (online + pickup + installation) play. Comparable to Anni's bundled model of hardware sale plus services (e.g., AC installation) at the category level.

Emerging players

• CyberPowerPC: Specialist custom gaming PC builder with global e-commerce. Comparable to Anni's ANNI Gamer Extreme line in product category, configuration model, and target buyer, though with much larger configurator and marketing infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/to.anni
• LinkedInlinkedin.com/company/anni-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anni