Super Rare Games
Super Rare Games is a UK-based, bootstrapped limited-run physical game publisher producing numbered collector editions of indie titles for Nintendo Switch, Switch 2, and PlayStation 5, serving individual game collectors and console owners via direct-to-consumer e-commerce.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Super Rare Games does
Super Rare Games is a UK-based, founder-owned limited-run physical game publisher founded in 2017. The company produces numbered physical editions of independently developed video games for Nintendo Switch, Nintendo Switch 2, and PlayStation 5, plus a smaller digital publishing program under the Super Rare Originals label. Standard releases (e.g., SRG#158 Chained Echoes) ship in print runs of typically 4,000-5,000 units at £27-£31 with a cartridge or disc, full-colour manual, exclusive sticker, and trading card pack. Deluxe/Collector's Editions (e.g., DE#9 Chained Echoes) run in smaller quantities of 500-1,500 units at £58-£75 and add hardcover art books, A2 posters, gold-plated coins, exclusive clamshell boxes, and shiny-variant trading cards. All products are region-free and DRM-free. Additional catalog revenue comes from trading card booster packs (~$3.63), bundle SKUs, premium packaging upgrades (£2.00), and branded merchandise including vinyl soundtracks; a separate Super Rare Club annual subscription (~£59.39/year) creates the company's sole recurring-revenue stream.
The business operates on a direct-to-consumer e-commerce model through its own Shopify storefront, shipping globally via Royal Mail DDP and FedEx DDP with only Brazil explicitly restricted. Customer acquisition is community-led through Discord, email newsletters, and organic social (Facebook, Twitter/X, Instagram, YouTube), with verified review counts of 852+ averaging 4.89-5.00 stars on major products. Per-release purchase caps of two games per customer are used to spread scarcity across the buyer base. Partnerships span indie developers and publishers including Yacht Club Games and Nitrome (Shovel Knight Dig co-release), Deck Nine (Dark Deity 1 & 2), and Neighborly (Moonstone Island). The company is bootstrapped, private, and employs 11-50 people with no disclosed funding rounds, parent company, or subsidiaries, and its only named leader is Jason Perkins (Head of Serious Stuff).
Super Rare Games firmographics
Firmographics- Name
- Super Rare Games
- Legal name
- Super Rare Games
- Website
- https://superraregames.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Super Rare Games is a UK-based, bootstrapped limited-run physical game publisher producing numbered collector editions of indie titles for Nintendo Switch, Switch 2, and PlayStation 5, serving individual game collectors and console owners via direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Super Rare Games industry classification
Industry- Product category
- Physical Video Game Publishing
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising) (MPAFABAC)
- akta.pro secondary industry
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)
Keywords
Where Super Rare Games is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Super Rare Games business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Game Sales: Sale of limited edition physical Nintendo Switch and PlayStation 5 games. Games are released in standard editions, deluxe/collector's editions with premium packaging and collectibles, and trading card packs. Revenue is one-time per transaction with no subscription component.
- Digital Game Sales: Sale of digital game downloads through the Super Rare Games Originals label, including titles like Gecko Gods available on Steam, PlayStation, and Nintendo platforms.
- Premium Packaging Add-on: Optional premium packaging service for additional protection during shipping, priced per order for up to 3 games.
- Club Membership: Annual subscription membership offering exclusive benefits to collectors, with the 2026 subscription available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Edition - Physical Switch/PS5 games |
| One time/ perpetual license | Pay-as-you-go | Deluxe/Collector's Edition |
| Unit Pricing | Pay-as-you-go | Premium Packaging Add-on |
| Subscription | Annual | Super Rare Club Membership |
| Unit Pricing | Pay-as-you-go | Trading Card Booster Packs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Super Rare Games product offering
Product offeringCore offering
Super Rare Games publishes limited-run physical editions of indie video games for Nintendo Switch, Nintendo Switch 2, and PlayStation 5. Each release is a fully assembled physical product containing the game cartridge or disc, full-colour manual, exclusive sticker, and trading cards, with premium Deluxe/Collector's Editions adding hardcover art books, posters, gold-plated coins, and clamshell boxes. The company also runs the Super Rare Originals digital publishing label and an annual collector club membership.
Product overview
Super Rare Games is a limited-run physical game publisher specializing in indie titles for Nintendo Switch and PlayStation 5. Their core offerings include SRG Standard Editions featuring game cartridges/discs with manuals, stickers, and trading cards; PS5 Physical Releases with slipcovers and interior art; and Deluxe Edition Collector's packages with premium extras like art books, posters, coins, and clamshell boxes. The product portfolio encompasses standard and collector's editions (DE prefix), trading card booster packs (TC prefix), bundle products (PB/MTC prefixes), premium packaging upgrades, and digital Originals titles. They also offer an annual Super Rare Club Membership and branded merchandise including apparel and vinyl soundtracks. All products are region-free and shipped internationally with duties prepaid options.
Differentiator
Problem solved
Functional benefit
Products and services
- SRG Standard Editions (Nintendo Switch) Limited-run physical Nintendo Switch games for indie titles, sold as fully assembled cartridges with full-colour manual, exclusive sticker, and trading card pack. Priced £27-£31. Targeted at indie game collectors and Switch owners.
- PS5 Physical Releases Limited-run physical PlayStation 5 games for indie titles, sold as fully assembled discs with interior art and slipcover. Priced £27-£31. Targeted at PS5 owners and indie game collectors.
- Deluxe / Collector's Editions (DE) Premium collector's editions of select Switch and PS5 games, including hardcover A5 art book, A2 full-colour poster, double-sided gold-plated coin, exclusive clamshell box, and enhanced trading card set with shiny variants. Priced £58-£75. Print runs typically 500-1,500 copies.
- Trading Card Booster Packs (TC) Standalone trading card booster packs featuring game-themed artwork, including ultra-rare shiny variants. Sold individually at approximately $3.63 per pack. Targeted at collectors.
- Bundle Products (PB / MTC) Bundle releases combining multiple physical games (PB) or multiple trading card packs (MTC) at discounted combined pricing. Targeted at collectors purchasing multiple titles.
- Premium Packaging Add-on Optional shipping add-on where games are packed into bubble pouches and wrapped in robust cardboard mailers for extra protection during transit. Priced £2.00 per order, covers up to 3 games.
- Super Rare Club Membership Annual subscription membership (2026 subscription available) offering exclusive benefits to Super Rare Games collectors, priced at $59.39 per year.
- Super Rare Originals (Digital Publishing Label) Digitally published original indie games created or curated by Super Rare Games, including titles like Gecko Gods, Townseek, and Tiny Garden, distributed on Steam, PlayStation, and Nintendo platforms.
- Super Rare Games Merchandise Branded merchandise including t-shirts and vinyl soundtracks, such as the Tiny Terry's Turbo Trip Deluxe Double Vinyl.
- Super Rare Games Collector's Artbook Commemorative hardcover artbook covering Super Rare Games releases #1 to #150, celebrating the company's catalog of physical game releases.
Quantifiable outcome
- 852+ verified customer reviews with excellent satisfaction ratings (4.89-5.00 stars on major products)
- +1 more outcomes
Companies that use Super Rare Games
Customer profileSegments3 records
Ideal customer profiles3 records
Super Rare Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Super Rare Games partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Yacht Club GamescoreCo-publishing partner for Shovel Knight Dig physical releases on Nintendo Switch and PlayStation 5. Super Rare Games produces limited physical editions of Yacht Club Games titles.
- NitromecoreCo-development collaboration with Nitrome for Shovel Knight Dig, described as 'pixel masters' collaboration with Yacht Club Games.
- Various Indie Developers and PublisherscoreCore business model involves partnering with indie developers to publish physical editions of their games. Company states aim is to 'support the talented indie developers who have poured their hearts into the games they release.' Works with developers including Deck Nine Interactive (Dark Deity), Neighborly (Moonstone Island), and others.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Super Rare Games competitors and assessment
Company assessmentDirect peers
- Special Reserve Games: Limited-edition physical indie game publisher operating with a similar DTC scarcity model on Switch/PlayStation, often co-releasing titles with developer partners and selling collector-tier SKUs.
- Limited Run Games: The category-defining physical indie game publisher, also producing limited-edition Nintendo Switch and PlayStation releases with collector extras. Most direct functional and business-model comparable to Super Rare Games.
- Strictly Limited Games: German-based publisher of limited physical editions for Switch, PS5, and retro consoles. Shares the scarcity-driven, collector-focused model and competes for the same indie developer relationships.
- Signature Edition Games: UK-based physical game publisher producing limited Switch and PS5 indie editions, with similar deluxe/collector tiers and indie developer partnerships. Geographic and model overlap makes it a near-clone direct peer.
- Nighthawk Interactive: Physical game distributor and publisher producing boxed editions of indie and retro titles across consoles. Comparable function (physical publishing + retail) and customer overlap with collector-focused buyers.
Emerging players
- iam8bit: Physical media and collectibles publisher (vinyl soundtracks, art prints, collector editions) that has expanded into physical games. Overlaps with SRG on premium packaging, art books, and physical collectibles, though primary focus is music and art merchandise.
Broad incumbents
- Fangamer: Long-running indie game merchandise and physical publisher (notably for Hollow Knight and Undertale). Operates at larger scale and broader scope but competes for collector spending on indie IP physical goods.
- Devolver Digital: Major independent video game publisher whose titles frequently get physical limited-edition runs at SRG. While primarily digital, Devolver's IP partnerships and growing physical involvement create both partnership and competitive overlap.
Others
- Innersloth: Independent game studio behind Among Us. While not a physical publisher, Innersloth represents the indie developer partner archetype that SRG depends on for limited-edition physical releases.
- Super Rare Originals (Sub-brand): Digital publishing arm of SRG itself, releasing proprietary indie titles such as Gecko Gods, Townseek, and Tiny Garden. Comparable as a digital-only indie label sibling within the same business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Super Rare Games social profiles
Digital presenceSuper Rare Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Rare Games leadership team
Management profileNumber of profiles
Profiles1 record
Super Rare Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Rare Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Rare Games
What does Super Rare Games do?
Super Rare Games publishes limited-run physical editions of indie video games for Nintendo Switch, Nintendo Switch 2, and PlayStation 5. Each release is a fully assembled physical product containing the game cartridge or disc, full-colour manual, exclusive sticker, and trading cards, with premium Deluxe/Collector's Editions adding hardcover art books, posters, gold-plated coins, and clamshell boxes. The company also runs the Super Rare Originals digital publishing label and an annual collector club membership.
Is Super Rare Games a public or private company?
Super Rare Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Super Rare Games founded?
Super Rare Games was founded in 2017. It employs 11 to 50 people.
Where is Super Rare Games based?
Super Rare Games is headquartered in London, United Kingdom, in the Europe region.
How does Super Rare Games make money?
Four revenue lines are on record. Physical Game Sales are the primary driver. The others are digital Game Sales, premium Packaging Add-on and club Membership.
Who are Super Rare Games's main competitors?
Direct peers on record are Special Reserve Games, Limited Run Games, Strictly Limited Games, Signature Edition Games and Nighthawk Interactive. iam8bit is listed as an emerging player. Broad incumbents are Fangamer and Devolver Digital. Others are Innersloth and Super Rare Originals (Sub-brand).
Does Super Rare Games have an API?
No public API is recorded for Super Rare Games.
What industry is Super Rare Games in?
Super Rare Games's product category is Physical Video Game Publishing. Its primary akta.pro industry code is MPAFABAC, Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising), with a secondary code of CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.). Its NAICS code is 459120 and its SIC code is 5945.