Hospital Regina

What Hospital Regina does

Hospital Regina is a private for-profit healthcare facility in Brazil, founded in 1930, operating as a unit within the Rede Santa Catarina network (ACSC – Associação Santa Catarina). The hospital delivers diagnostic, consultative, and procedural services through a hybrid delivery model: walk-in access for basic diagnostics (laboratory tests, 24-hour X-ray, and electrocardiogram) and scheduled appointments (by telephone, WhatsApp, or an online portal) for specialized procedures including colonoscopy, 3D MRI, MRI with sedation, cardiac MRI, coronary CT angiography, and venous/arterial Doppler ultrasound. The flagship physical asset is the Centro de Diagnóstico por Imagem at Avenida Paulista, 200 in São Paulo, which anchors the diagnostic offering with extended and weekend hours to maximize utilization of imaging equipment.

The underlying technology stack is conventional: imaging modalities (MRI, CT, X-ray, ultrasound), clinical laboratory capability, an online scheduling system with WhatsApp booking, and an authorization-workflow channel for convênio-billed exams. Hospital Regina generates revenue across three payer streams — health insurance convênios (contracted plans covering consultations, exams, and procedures), the public SUS (Sistema Único de Saúde) under government contracts, and out-of-pocket private/particular patients quoted through the Central de Agendamento. Pricing for convênio and SUS patients is governed by insurance plan terms and government reimbursement schedules respectively, while private-pay pricing is quote-based and not publicly disclosed.

The hospital's go-to-market operates through three primary customer segments (health-insured, SUS, and private-pay patients) with no enterprise-customer anchors, no disclosed partnerships beyond the Rede Santa Catarina affiliation, and no public APIs, developer tooling, or external integrations. Distribution is exclusively domestic (São Paulo, Brazil) with no international footprint claims. The facility shows no product launches, M&A, funding events, or leadership changes in the available source material, indicating steady-state operational status within the parent network.

Name

Hospital Regina

Legal name

Hospital Regina

Website

https://hospitalregina.com.br

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hospital Regina is a Brazilian healthcare facility within the Rede Santa Catarina network providing diagnostic imaging (MRI, CT, X-ray, ultrasound), laboratory tests, and scheduled medical procedures to health-insurance, SUS public, and private-pay patients in São Paulo.

Ownership category

akta.pro rank

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services - Health Insurance (Convênios): Revenue from contracted health insurance plans providing medical consultations, diagnostic exams, and hospital services to insured patients.
2. Healthcare Services - SUS (Public Healthcare): Revenue from Sistema Único de Saúde (SUS), Brazil's public healthcare system, providing procedures and examinations under government contracts.
3. Private/Particular Patients: Revenue from out-of-pocket private patients paying for consultations, exams, and procedures. Pricing quote-based through central appointment office.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hospital Regina provides diagnostic imaging and medical consultation services through its Centro de Diagnóstico por Imagem located on Avenida Paulista, São Paulo. The hospital offers walk-in diagnostic services (laboratory tests, 24-hour X-ray, and electrocardiograms) alongside scheduled advanced imaging procedures (MRI, cardiac MRI, coronary CT angiography, Doppler ultrasound, colonoscopy). Services are delivered through multiple booking channels including phone, WhatsApp, and an online scheduling portal, and are paid for via health insurance (convênio), SUS public system, or private out-of-pocket payment.

Product overview

Hospital Regina is a healthcare facility within the Rede Santa Catarina network offering a unified patient service platform that combines an online appointment scheduling system with walk-in diagnostic services. The core offering consists of an online scheduling portal that integrates with WhatsApp for booking exams and consultations, paired with a physical diagnostic imaging center (Centro de Diagnóstico por Imagem) located at Avenida Paulista, 200. Diagnostic services are differentiated between those requiring prior telephone scheduling (colonoscopy, 3D MRI, MRI with sedation, cardiac MRI, coronary CT angiography, and venous/arterial Doppler ultrasound) and those available on a walk-in basis (clinical analysis/laboratory tests, X-rays operating 24 hours, and electrocardiograms). The hospital's scheduling system supports both health insurance (convênio) authorization workflows and private payment pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Appointment Scheduling System

Quantifiable outcome

• Extended laboratory hours including weekends and holidays (06h-13h)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rede Santa CatarinacoreStrategic or Co-development PartnerHospital Regina is a unit of the Rede Santa Catarina healthcare network, which encompasses multiple hospitals, healthcare facilities, education services, and social assistance programs. The network provides centralized services including appointment scheduling, shared branding, and cross-facility patient services.

Scale indicators1 record

Recent moves3 records

Direct peers

• Hospital Israelita Albert Einstein: Premium São Paulo-based hospital offering comprehensive diagnostic, surgical, and specialty services. Directly comparable to Hospital Regina in multi-specialty hospital services, diagnostic imaging offerings, and São Paulo market presence, though typically positioned at a higher price tier with broader brand recognition.
• Hospital do Coração (HCor): São Paulo-based hospital with strong cardiology and diagnostic imaging focus. Comparable to Hospital Regina's cardiac MRI and coronary CT angiography offerings, competing in the same premium São Paulo market segment with overlapping specialty capabilities.
• Hospital Beneficência Portuguesa: Historic São Paulo charitable hospital offering comprehensive medical services and diagnostic imaging. Directly comparable to Hospital Regina in association-based ownership, São Paulo presence, and broad multi-specialty service offerings across insurance and SUS patients.
• Hospital Alemão Oswaldo Cruz: Premium São Paulo hospital offering comprehensive diagnostic imaging, surgery, and specialty care. Directly comparable to Hospital Regina in service breadth and São Paulo patient base, with a similar multi-payer model and association-based heritage.
• Hospital Sírio-Libanês: Leading São Paulo hospital known for complex care, oncology, and diagnostic services. Competes with Hospital Regina for premium patients and offers similar diagnostic imaging and multi-specialty services in the same geographic market, with a stronger reputation in complex cases.
• Hospital 9 de Julho: São Paulo hospital offering diagnostic imaging, surgery, and specialty services in the same competitive market as Hospital Regina. Provides similar multi-payer and diagnostic-led services to patients in central São Paulo with comparable mid-to-premium positioning.
• Hospital Santa Catarina Paulista: Sister hospital within the Rede Santa Catarina network offering comparable diagnostic, surgical, and inpatient services in São Paulo. Operates with shared branding, centralized scheduling, and similar service mix to Hospital Regina, with direct cross-referral dynamics within the network.

Broad incumbents

• Rede D'Or São Luiz: Largest private hospital network in Brazil with extensive São Paulo presence. Offers the same multi-specialty hospital and diagnostic services as Hospital Regina but at significantly greater scale and geographic reach, backed by public market capital that enables aggressive expansion.

Others

• Diagnósticos da América (DASA): Brazil's largest diagnostic medicine company providing imaging and laboratory services nationwide. While not a hospital, DASA directly competes with Hospital Regina's Centro de Diagnóstico por Imagem for outpatient imaging and lab volume in São Paulo, representing a key adjacent competitor for the diagnostic service line.

Regional players

• Hospital Moinhos de Vento: Major hospital in Porto Alegre (Rio Grande do Sul) operating under a similar association-based, multi-service model. Comparable to Hospital Regina in its not-for-profit/association structure and diagnostic/hospital service mix, though serving a different southern Brazilian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hospitalregina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital Regina