What eCUB Painéis Elétricos does

eCUB Painéis Elétricos is a privately held Brazilian manufacturer of certified electrical switchgear and control panels, headquartered in Pinhais, Paraná. Founded by engineering professionals and operating for over 10 years as of 2021, the company designs and executes custom projects for low voltage (up to 1000 V) and medium voltage (up to 24 kV) applications, including self-supporting and surface-mounted distribution panels, motor control centers (CCM), automatic capacitor banks for power factor correction, measurement and protection panels for generation/transmission/distribution (up to 500 kV protection ratings), supervisory and automation control panels, and metal-enclosed medium voltage cubicles. All products are type-tested to IEC 62271-200 and NBR IEC 60439 family standards, and each unit carries an eCUB identification seal.

The underlying technology is conventional industrial electrical engineering rather than a software- or AI-driven platform: switchgear assemblies, segregated compartments, thermoplastic frames with IK10 impact resistance, and built-in protection and discharge resistors for capacitor banks. Product differentiators emphasized in the company's own materials are safety/security architecture, durability, energy efficiency, domain specialization, and configurability rather than proprietary algorithms or data assets. The offering is complemented by specialized services covering design, energy audits (laudos), and execution of supervisory, automation, and control projects.

eCUB runs a project-based B2B direct sales motion (enterprise field sales) targeting industrial, commercial, and infrastructure/construction customers across Brazil only, with no disclosed geographic expansion. Pricing is fully custom, determined per project by voltage rating, current capacity, dimensions, certifications, and customization level, billed under multi-year contracts. The company is micro-scaled at 1–10 employees, is independently owned with no disclosed institutional investors, and maintains a digital presence via its website and four social channels (Facebook, Instagram, LinkedIn, Twitter/X). Revenue, funding, partnerships, and customer logos are not publicly disclosed.

Name

eCUB Painéis Elétricos

Legal name

eCUB Painéis Elétricos

Website

https://ecub.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

eCUB Painéis Elétricos is a privately held Brazilian micro-manufacturer of certified low and medium voltage electrical switchgear, control panels, and motor control centers, serving industrial, commercial, and infrastructure/construction clients across Brazil via direct project-based B2B sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Pinhais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Electrical Equipment Manufacturing: Project-based manufacturing and execution of low and medium voltage switchgear, control panels, and electrical distribution systems. Solutions are tailored to client specifications with technical and economic optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

eCUB designs, manufactures, and delivers certified electrical panels (Painéis Certificados, Quadros Certificados), distribution boards, automatic capacitor banks, protection panels, control panels, motor control centers (CCM), and medium voltage cubicles for low and medium voltage applications. The company provides project-based engineering, customization, and execution services for electrical energy systems tailored to client specifications.

Product overview

eCUB is an electrical engineering company that produces a comprehensive portfolio of certified electrical panels and switchboards for low and medium voltage applications. The product lineup centers around certified panels and frames (Painéis Certificados, Quadros Certificados), distribution systems in self-supporting and surface-mounted configurations (Distribuição Autoportante, Distribuição Sobrepor), and specialized equipment including capacitor banks (Banco de Capacitores), protection panels (Proteção), control panels (Comando), motor control centers (Centro de Controle de Motores), and medium voltage switchgear (Cubículos de Média Tensão). The products are complemented by engineering services for project design and execution. All products comply with NBR IEC and IEC international standards and are targeted at commercial, industrial, and civil construction infrastructure sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Painéis Certificados (Certified Panels) Self-supporting electrical panels type-tested according to NBR IEC 60439-1-2, with operating voltage up to 415V, impulse voltage 12kV, nominal current up to 6300A, and short-duration current up to 120kA. Designed for industrial, commercial, and infrastructure power distribution applications.
• Quadros Certificados (Certified Frames) Electrical distribution frames manufactured in high-rigidity injectable thermoplastic, type-tested to NBR IEC 60439-3, with operating voltage up to 690V, impulse voltage 8kV, service temperature from -25°C to +100°C, and IK10 impact resistance. Suitable for industrial and commercial electrical distribution.
• Distribuição Autoportante (Self-Supporting Distribution Panels) Self-supporting switchgear and protection panels for load feeding in alternating and direct current, built on self-supporting steel structures. Used in industrial, commercial, and infrastructure power distribution applications.
• Distribuição Sobrepor (Surface-Mount Distribution Panels) Surface-mounted switchgear and protection panels for load feeding in alternating and direct current, manufactured in steel sheets with standardized or custom dimensions. Targeted at commercial and industrial building electrical distribution.
• Banco de Capacitores (Capacitor Banks) Automatic capacitor banks with built-in protection and discharge resistors designed for power factor correction based on energy quality analysis, operating voltage up to 17.5kV with dielectric losses less than 0.4W/kVAr. Serves industrial, commercial, and infrastructure clients needing energy quality management.
• Proteção (Protection Panels) Measurement and protection panels developed per utility and client construction standards, covering generation protection up to 25kV, transformer protection up to 500kV, transmission protection up to 500kV, and distribution protection up to 38kV. Used in utility, industrial, and infrastructure projects.
• Comando (Control Panels) Custom panel and board projects for supervisory systems, industrial automation, pumping systems, ventilation and exhaust systems, HVAC/refrigeration, and HMI monitoring enclosures. Designed for industrial and commercial process control applications.
• Centro de Controle de Motores (CCM) - Motor Control Centers Low-voltage motor control centers (CCM) developed for various market segments, with high standardization of parts and layouts for easy assembly, installation, maintenance, and future expansions, operating voltage up to 1000V. Used in industrial facilities for motor management.
• Cubículos de Média Tensão (Medium Voltage Cubicles) Metal-enclosed switchgear cubicles built in compartments with physical and electrical segregation, type-tested per IEC 62271-200, with operating voltage up to 24kV, frequency 50-60Hz, nominal current up to 1250A/4000A, and short-duration current up to 25kA/40kA. Used in medium voltage distribution infrastructure.
• Serviços (Engineering and Project Execution Services) Specialized engineering services for design and execution of low and medium voltage switchgear and control systems, including technical and economic solutions for electrical energy, automation, supervisory, and control projects. Targeted at industrial, commercial, and infrastructure clients requiring customized electrical system design.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• WEG: WEG is a Brazilian global manufacturer of electrical equipment, including LV/MV switchgear, motor control centers, and power distribution panels. It is the largest domestic incumbent competing directly with eCUB in the Brazilian industrial and infrastructure switchgear market, though at vastly greater scale and a much broader product portfolio.
• ABB: ABB is a global leader in electrification, including MV switchgear, protection panels, motor control, and substation systems. It competes with eCUB across virtually every product line — particularly MV cubicles and protection panels — with strong local manufacturing and utility relationships in Brazil.
• Schneider Electric: Schneider Electric offers a comprehensive portfolio of LV/MV switchgear, motor control centers, and energy management systems. Its Brazilian operations directly overlap eCUB's certified panels, capacitor banks, and automation control products, making it a key competitor in commercial and industrial bids.
• Siemens: Siemens Smart Infrastructure delivers MV switchgear (e.g., 8DJH/8DA), LV distribution, protection, and industrial control panels. With a strong Brazilian presence, Siemens competes with eCUB in utility, infrastructure, and industrial automation projects requiring IEC-certified equipment.
• Eaton: Eaton manufactures LV/MV switchgear, motor control centers, power factor correction equipment, and protection panels globally. Its IEC 61439-certified assemblies overlap directly with eCUB's certified panels and capacitor bank product lines, especially in industrial and data center applications.
• Legrand: Legrand produces LV distribution boards, panelboards, and wiring devices, with a strong presence in Latin America. While more focused on commercial/building applications than eCUB's industrial depth, it competes in the certified panelboard and distribution panel space in Brazil.
• nVent Electric: nVent (including the nVent Hoffman and ERIFLEX brands) provides enclosures, busbar, and power connection solutions for panel builders and switchgear manufacturers. It serves a similar customer base of switchboard assemblers and competes for enclosure-driven switchgear projects in industrial and infrastructure markets.
• Rockwell Automation: Rockwell Automation is a leader in industrial automation and control systems, with a portfolio that includes motor control centers, control panels, and PowerFlex drives. It overlaps with eCUB's Comando (control panels) and CCM (motor control centers) lines, particularly for factory automation customers.

Direct peers

• Rittal: Rittal is a global manufacturer of enclosures, busbar systems, and pre-engineered switchgear platforms used by panel builders. It supplies many of the structural and integration components (e.g., TS 8 enclosures, Ri4Power) that eCUB-style panel shops assemble into certified panels, making it both a supplier and a competitive reference for the LV switchboard category.
• Lovato Electric: Lovato Electric is an Italian specialist manufacturer of LV electrical apparatus — contactors, motor protection, soft starters, and control panels — with a global distribution network. As a focused, mid-sized specialist in switchgear and control components, it is closely comparable in size and product mix to eCUB.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EcubEquip
• Facebookfacebook.com/EcubPaineis
• LinkedInlinkedin.com/company/ecub
• Instagraminstagram.com/ecubpaineiseletricos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCUB Painéis Elétricos