Gosbi

What Gosbi does

Gosbi is a privately held Spanish pet food manufacturer founded in 2003 and headquartered in Santa Llogaia d'Àlguema (Girona, Catalonia). The company develops, manufactures, and distributes natural food, supplements, dental care, hygiene, and litter products for dogs and cats under the master brand Gosbi / "Mediterranean Instinct" and a portfolio of sub-brands including Natsbi (low-temperature steam-cooked wet food), Vetsbi (veterinary nutraceuticals), Gosbi Veterinary Diets, Gosbi Fresko (human-grade wet food), Gosbits (dental sticks), Catsbi (cat litter), Wellsbi (life-stage wellness), and Albian Hygiene. Core technical differentiators are proprietary formulations (ProCatVital immune-support complex for cats, HECO electrolyte complex, Enterococcus faecium probiotics) and steam-cooking technology in own facilities in Catalonia, with select production co-located in human-grade food factories for the Fresko line.

Gosbi operates a hybrid go-to-market model. Commercial distribution spans direct-to-consumer e-commerce through gosbi.com (available in 17 languages across 30+ European countries, with free shipping on orders over €30), a veterinary channel that recommends and resells dedicated clinical lines (Veterinary Diets, Vetsbi), and a specialty pet retail footprint with a locator on the website. More than 50 veterinary professionals appear as endorsers on the company site, with long-tenured relationships (e.g., 11+ years at Vet&Care Dr. Yordanov), and segment strategy emphasizes veterinary professionals and health-conscious pet owners as primary customers, with a secondary welfare ecosystem built around 413 collaborating animal shelters via the Los Adoptadores platform and the Animal Respect on Tour initiative in collaboration with Girona FC. Pricing is unit-based across tiers ranging from €2.90 (entry wet food) to €27.80 (premium dry), without disclosed subscriptions; the e-commerce site supports account registration, order tracking, a ration calculator, and email newsletter engagement.

The company is governance-private with two registered Spanish legal entities (GOSBI CONNECT SL as primary SL; Gosbi Pet Food, S.A. as referenced SA entity, both in Girona). It holds the first PETA-certified pet food line in Spain and was featured at Zoomark International 2025. Content and brand assets include the Sin Correa by Gosbi podcast, the Gosbi Academy blog, and active social channels (Instagram, YouTube, TikTok, Facebook, LinkedIn). Revenue, funding history, and ownership structure are not publicly disclosed in the available data.

Name

Gosbi

Legal name

GOSBI CONNECT SL

Website

https://gosbi.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Gosbi is a privately held Spanish pet food manufacturer (founded 2003, Catalonia) producing natural dry and wet food, supplements, dental care, hygiene, and litter for dogs and cats under sub-brands Natsbi, Vetsbi, Gosbits, Catsbi, and Fresko. It distributes via a 17-language D2C storefront, veterinary clinics, and specialty pet retail across 30+ European countries.

Ownership category

akta.pro rank

Product category

Natural Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Natural pet food
• Veterinary diets
• Nutraceutical supplements
• Pet food manufacturing
• Dental dog treats

Headquarters

HQ city

Vilamalla

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through gosbi.com website to pet owners across Europe. Free shipping on orders over €30 within Spain. Customers can create accounts, track orders, and access personalized recommendations through ration calculator.
2. Veterinary Clinic B2B Sales: Sales to veterinary professionals and specialized pet shops. Gosbi Veterinary Diets product line specifically targets veterinary professionals with dietary food solutions as nutritional support tools. Includes dedicated ranges: dry food, wet food, and nutraceutical products (Vetsbi).
3. Specialty Pet Retail: Distribution through pet specialty stores and specialized outlets. The company maintains a points of sale locator on their website.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gosbi manufactures and supplies natural pet food, treats, supplements, and complementary care products for dogs and cats under multiple sub-brands including Gosbi (premium dry and wet food), Natsbi (steam-cooked wet food), Vetsbi (veterinary nutraceuticals), Gosbi Veterinary Diets (therapeutic nutrition), Gosbi Fresko (human-grade wet food), Gosbits (dental sticks), Catsbi (cat litter), Wellsbi (wellness products), and Albian Hygiene. Products are sold direct-to-consumer through gosbi.com and through veterinary clinics and specialty pet stores across 30+ European countries, with formulation R&D and manufacturing performed at the company's own Catalonia facility.

Product overview

Gosbi is a Mediterranean pet food company offering natural food products for dogs and cats. The product portfolio centers on four main brands: Gosbi (premium dry and wet food including Exclusive, Exclusive Grain Free, Original, and Delicat lines), Natsbi (low-temperature steamed natural food), Vetsbi (veterinary nutraceutical supplements for therapeutic support), and Gosbits (dental sticks and snacks). Additional offerings include Gosbi Veterinary Diets for clinical nutrition, Gosbi Fresko wet cat food, Catsbi cat litter, Wellsbi wellness products, and Albian Hygiene. Supporting services include Gosbi Academy (educational content) and Sin Correa by Gosbi (podcast). The company positions itself as premium, quality-focused with transparency in ingredients and a Mediterranean approach to pet nutrition.

Differentiator

Problem solved

Functional benefit

Brands

• Natsbi: Steamed wet food for dogs and cats, cooked at low temperatures to preserve nutritional properties. Features natural ingredients including meat, fish, fruits and vegetables cooked in their own juices.
• Vetsbi
• Gosbits
• Gosbi Veterinary Diets

Products and services

• Gosbi Premium Dry & Wet Food (Exclusive, Exclusive Grain Free, Original, Delicat) Premium natural complete dry and wet food for dogs and cats formulated with high-quality protein sources (duck, fish, lamb, Iberian pork, turkey) and no artificial additives. Includes the ProCatVital formula for cats and is targeted at pet owners seeking transparent, natural nutrition.
• Natsbi Steam-Cooked Wet Food Natural wet food for dogs and cats cooked at low temperatures via steam cooking technology to preserve nutritional properties. Available in protein varieties including Iberian pork, turkey, and fish.
• Vetsbi Veterinary Nutraceuticals Nutraceutical supplements for dogs and cats formulated with high-bioavailability raw materials to support specific pathologies. Includes Vetsbi F (intestinal health with Enterococcus faecium probiotic and HECO electrolyte complex).
• Gosbi Veterinary Diets Complete dietary nutrition ranges (dry and wet) formulated for specific veterinary nutritional goals as clinical dietary support tools, sold through veterinary clinics.
• Gosbi Fresko Wet Food Premium wet food for cats made in human food-grade factories using meat, fish, fruits, and vegetables cooked in their own juices for exceptional palatability.
• Gosbits Dental Sticks Dental sticks and snack products for dogs designed for oral health maintenance and training rewards. Available in varieties including Dental Medium and Wild flavors.
• Catsbi Cat Litter Cat litter product line featuring high absorption and clumping power, available in two raw material options: bentonite or plant fibers.
• Wellsbi Wellness Products Natural products for dogs and cats specific to different life stages and wellness needs.
• Albian Hygiene Products Hygiene products for pets within the Gosbi brand family.

Quantifiable outcome

• Over 90% digestibility in Original line products using dehydrated meat as protein source
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Girona FCcoreStrategic or Co-development Partner · 1 January 2021Strategic collaboration for Animal Respect on Tour initiative. The movement travels across Spain in a van raising awareness about animal welfare. Girona FC leverages its travel schedule to coordinate shelter donations and awareness events. Total of 7000 kg of food donated in 2021 through this partnership. The initiative creates murals (#DejandoHuella) in cities where the football club plays matches.
• Fundación para la CreativaciónminorStrategic or Co-development Partner · 1 January 2021Educational partnership for Animal Respect Challenge project. Schools across Catalonia participate in challenges with animal welfare and respect as main objectives. Students work in groups to find solutions to real challenges. Ideas compete and winners are selected to present to Gosbi team for implementation.
• Los Adoptadores Platform PartnerscoreGTM or Marketing Partner · 1 January 2021Network of 413 animal shelter entities across Spain collaborating with Gosbi. Shelters receive food donations and visibility through the Los Adoptadores web platform (www.losadoptadores.com). Gosbi takes proactive role connecting potential adopters with shelter animals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Applaws: Premium natural wet and dry pet food brand with broad European distribution, emphasizing high-meat-content natural recipes. Comparable on premium-natural positioning, ingredient-led branding, and multi-country European footprint.
• Affinity Petcare: Major Spanish-headquartered pet food manufacturer (Advance, Brekkies, Ultima, Libra) serving Iberia and broader Europe with both premium and mass lines. Most direct scale-comparable domestic peer; competes with Gosbi across price tiers in Spanish specialty and veterinary channels.
• Burns Pet Nutrition: UK natural pet food brand founded by a veterinarian, recommended by vet professionals for sensitive pets. Closely comparable on vet-founded, vet-recommended, natural ingredients positioning and European specialty distribution.
• Arion Group: European premium pet food manufacturer with strong presence in Spain, Belgium and broader EU, producing dry and wet food plus veterinary ranges. Directly comparable premium positioning and product format overlap with Gosbi.
• Lily's Kitchen: UK premium natural pet food brand (now under Nestlé Purina) offering natural, properly prepared recipes with strong vet and specialty retail distribution. Closest international analogue to Gosbi's premium-natural positioning and veterinary recommendation strategy.
• Visán (Industrias Zootécnicas): Spanish pet food manufacturer producing branded (Summum, Natuka, Nature's Gift) and private-label products from Spanish facilities. Direct comparable: Iberian manufacturer competing in the natural/premium segment with vet and retail distribution.

Broad incumbents

• Hill's Pet Nutrition: Global veterinary-channel leader (under Colgate-Palmolive) with extensive Prescription Diet and Science Diet ranges. Defines the vet-channel benchmark Gosbi competes against in the Veterinary Diets and Vetsbi category.
• Diana Pet Food (Symrise): Pet food palatants and ingredient solutions business (part of Symrise) serving many Spanish and European pet food brands. Comparable as ingredient/process enabler rather than direct competitor; relevant as supplier to and benchmark for Iberian pet food manufacturing economics.
• Royal Canin: Global leader in breed- and life-stage-specific nutrition (under Mars), with deep veterinary clinic penetration across Europe. Sets the standard for vet-channel exclusivity and clinical credibility that Gosbi is attempting to replicate.
• Acana (Champion Petfoods / Mars): Globally scaled premium natural pet food brand (with Orijen, under Mars). Comparable as a benchmark for premium-natural pricing and ingredient positioning; represents the scale outcome Gosbi could be acquired toward.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gosbi_official
• Facebookfacebook.com/gosbicom
• LinkedInlinkedin.com/company/gosbi/posts/?feedView=all
• Instagraminstagram.com/gosbi_official
• TikToktiktok.com/@gosbi_official
• Xx.com/gosbicom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gosbi