Bracken Construction

What Bracken Construction does

Bracken Construction Company is a privately held, family-owned specialty construction services firm headquartered in Columbus, Mississippi, operating under the DBA "Bracken Companies." Founded in 1956 in Jackson, Mississippi by brothers Ray and C.P. Bracken and John Shivers, the company has been under second-generation leadership — Chris and Jeff Bracken — since 2001. Bracken runs three integrated service lines through wholly-owned operating divisions: steel erection and preconstruction services (Bracken Construction), crane rental including mobile, rough terrain, and crawler cranes with optional NCCCO-certified operators, engineered lift plans, and heavy lift and rigging procedures (Bracken Crane Rental), and oversized and specialized freight transportation covering cranes, construction equipment, energy and mining components, pressure valves, boilers, storage tanks, modular buildings, and other heavy cargo (Bracken Heavy Haul).

The underlying operating technology is a modern, capital-intensive fleet of cranes, trucks, and trailers, supplemented by documented procedures for engineered lift planning, heavy lift rigging, and NCCCO-certified operator staffing, plus a dedicated safety and training program. The company positions itself as a "world-class leader" in steel erection within Mississippi and the broader Southeast, with three brands marketed separately but commercially bundled at the project level. Customers reach Bracken primarily through the company website (quote request forms, contact phone lines, and email newsletter signup), with services delivered directly to customer job sites on a project-by-project, quote-based pricing model. Named customer evidence includes Alabama State University (educational facility project work), and the company self-identifies as serving commercial and industrial customers across the Southern United States.

Bracken's business model is a regional, project-based specialty construction services operation with no disclosed pricing, no public revenue figures, no outside investors, and no parent company. It runs from a single corporate headquarters at 168 Rosecrest Drive, Columbus, MS, with no digital product, mobile app, or platform component in its offering. Distribution is entirely direct (phone, email, web quote request), and the firm operates without social media presence or paid digital marketing channels in the supplied data.

Name

Bracken Construction

Legal name

Bracken Construction Company

Website

https://brackenconstruction.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Bracken Construction is a privately held, family-owned specialty contractor in Columbus, Mississippi providing steel erection, crane rental with NCCCO-certified operators, and heavy haul transportation to commercial and industrial customers across the Southeast U.S. Founded in 1956 and led by the second generation.

Ownership category

akta.pro rank

Product category

Heavy Construction Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Heavy and Civil Engineering Construction (237)

SIC

Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Steel erection services
• Crane rental services
• Heavy haul transportation
• Preconstruction planning
• Commercial construction services

Headquarters

HQ city

Ridgeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels3 records

Marketing channels2 records

Core offering

Bracken Construction provides crane rental, steel erection, and heavy haul transportation services for commercial and industrial projects across the Southern United States. The company operates three integrated divisions — Bracken Construction, Bracken Crane Rental, and Bracken Heavy Haul — supported by preconstruction planning and a dedicated safety and training program.

Product overview

Bracken Construction operates as a unified construction services company offering three core integrated service lines: steel erection and construction services, crane rental (with NCCCO-certified operators), and heavy haul transportation. The company, founded in 1956 and headquartered in Columbus, Mississippi, serves commercial and industrial customers across the South. Pre-construction planning services support project success, while a dedicated safety and training program underpins all operations.

Differentiator

Problem solved

Functional benefit

Brands

• Bracken Heavy Haul: Heavy haul transportation division with a modern fleet of trucks and trailers for transporting cranes, construction equipment, energy components, mining equipment, pressure valves, boilers, storage tanks, modular buildings, and specialized freight.
• Bracken Crane Rental

Products and services

• Bracken Construction Core steel erection and construction services delivering world-class professional services for commercial and industrial projects, including pre-construction assistance and safety-focused steel erection operations.
• Bracken Crane Rental Crane rental division offering mobile, rough terrain, and crawler cranes available bare or with NCCCO-certified operators, along with heavy lift, rigging procedures, and engineered lift plans.
• Bracken Heavy Haul Heavy freight transportation services using a modern fleet of trucks and trailers to transport cranes, construction equipment, energy components, mining equipment, pressure valves, boilers, storage tanks, modular buildings, and other oversized cargo.
• Preconstruction Services Pre-construction planning services for commercial and industrial projects focused on safe and productive execution while minimizing installation costs and schedule durations.
• Safety and Training Program Safety and training program emphasizing personal safety and health of employees, providing a healthy and safe place of employment while abiding by all safety regulations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Maxim Crane Works: One of the largest crane rental companies in North America, operating a deep fleet of mobile, crawler, and tower cranes. Highly comparable as a direct competitor in crane rental, though at materially larger national scale than Bracken Crane Rental.
• ALL Erection & Crane Rental: Large regional/national crane rental company with crawler, hydraulic, and tower cranes serving industrial and infrastructure projects. Direct competitor in crane rental with broader geographic reach.
• TNT Crane & Rigging: Major crane rental provider with extensive fleet and engineered heavy lift services. Competes with Bracken Crane Rental on industrial and infrastructure projects across the Southeast.
• Anderson Trucking Service: National specialized heavy haul carrier for construction, mining, and energy equipment. Overlaps with Bracken Heavy Haul's oversized equipment transport services at larger national scale.

Direct peers

• Bigge Crane and Rigging Co. National crane rental and heavy haul operator with engineered lift planning and NCCCO operators. Closely matches Bracken's bundled crane + heavy haul + engineered lift offering.
• Barnhart Crane & Rigging: Provides crane rental, heavy rigging, and specialized heavy haul transport for industrial and energy customers. Directly comparable across all three of Bracken's service lines.
• Emmert International: Specialized heavy haul and rigging contractor transporting oversized industrial equipment. Direct overlap with Bracken Heavy Haul's energy components, modular buildings, and storage tank work.
• Lampson International: Heavy lift and heavy haul specialist using crawler cranes and specialized trailers for oversized industrial cargo. Closely comparable to Bracken's combined crane rental and heavy haul model.
• Omega Morgan: Specialty crane and heavy transport provider serving industrial, energy, and modular construction customers. Directly comparable to Bracken across crane rental and oversized freight transport.
• ML Cranes & Heavy Haul Services: Smaller regional crane rental and heavy haul operator in the Southeast. Closely matches Bracken's scale, geography, and bundled service offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bracken Construction