What Magic Numbers does

Magic Numbers is a London-based marketing analytics firm that delivers data-driven commercial intelligence to brands in the UK and EMEA markets. Its core offering is a suite of service modules — Business Economics Deep Dive, E-Commerce Package, Category Demand Pools, and Metrics That Matter — designed to help clients make informed marketing and commercial decisions. The company has historically positioned itself around the tagline 'data people with people skills,' emphasising a combination of quantitative analytics expertise and practical business communication.

The firm operates a horizontal segmentation approach, targeting companies seeking marketing analytics and commercial intelligence solutions across multiple use cases rather than a single vertical. Distribution is primarily direct, via its website and email ([email protected]), with no disclosed pricing, tiered SaaS offering, or self-serve product. Alongside analytics services, Magic Numbers runs an associated training sub-brand called Magic Works, which delivers practical courses including Data Works and Scaling Up Works, giving the firm a recurring-revenue education arm in addition to consulting work.

In July 2024, Magic Numbers was acquired by Analytic Partners, a Miami-based global analytics firm. Following the acquisition, Magic Numbers continues to operate as an independent brand while gaining access to Analytic Partners' full solution suite, technology platform, and global footprint. New business is now routed through Analytic Partners channels, and Magic Numbers' web and email assets are in the process of being migrated to the parent brand. As a wholly-owned subsidiary under the Analytic Partners umbrella, the company's economic exposure is now regional (UK/EMEA) within a broader global operating model.

Name

Magic Numbers

Legal name

Magic Numbers

Website

https://magicnumbers.co.uk

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Magic Numbers is a London-based marketing analytics firm that delivers commercial intelligence and analytics services to UK and EMEA brands, with modules covering business economics, e-commerce, category demand, and KPI measurement. Now a subsidiary of Analytic Partners following its July 2024 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

Magic Numbers is a marketing analytics firm that helps brands make informed marketing and commercial decisions through a suite of analytical services. Its core offerings include Business Economics Deep Dive, E-Commerce Package, Category Demand Pools, and Metrics That Matter, supported by training programs delivered through its Magic Works sub-brand.

Product overview

Magic Numbers is a marketing analytics company offering a suite of analytical services designed to help brands make informed marketing and commercial decisions. Following its acquisition by Analytic Partners in July 2024, Magic Numbers continues operating as a brand under the Analytic Partners umbrella. The core offering includes specialized service modules: Business Economics Deep Dive, E-Commerce Package, Category Demand Pools, and Metrics That Matter. Additionally, the Magic Works sub-brand provides practical marketing training programs including Data Works (data skills training) and Scaling Up Works (performance and brand marketing optimization training).

Differentiator

Problem solved

Functional benefit

Brands

• Magic Works: An Analytic Partners brand that delivers practical training for modern marketing needs, including Data Works and Scaling Up Works courses.

Products and services

• Business Economics Deep Dive Analytical service examining the economic fundamentals and financial drivers underlying marketing performance and business outcomes, for brand marketers seeking to understand the commercial economics of their marketing investment.
• E-Commerce Package Specialized analytics offering for e-commerce businesses focusing on online performance metrics and digital channel optimization, intended for brand and e-commerce teams optimizing digital sales performance.
• Category Demand Pools Analytical service identifying and quantifying market demand segments to inform category strategy and resource allocation, aimed at brand and category managers sizing and prioritizing demand opportunities.
• Metrics That Matter Analytics service focused on identifying and measuring the key performance indicators most relevant to business success, for leadership teams that need to focus their reporting on the metrics that truly drive commercial outcomes.
• Data Works Practical skills training course teaching marketing teams to leverage data for marketing strategy development and to craft credible, compelling marketing strategies.
• Scaling Up Works Training course exploring the optimal mix of performance and brand marketing to unlock new phases of business growth, delivered through the Magic Works training brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Analytic PartnerscoreStrategic or Co-development Partner · 1 July 2024In July 2024, Analytic Partners, a Miami-based analytics firm, acquired Magic Numbers, a London-based marketing analytics company. The acquisition aims to expand Analytic Partners' presence in the UK and EMEA markets. Magic Numbers continues to operate as an independent brand while gaining access to Analytic Partners' global scale, technology, and data-driven innovation capabilities.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• NielsenIQ: Global measurement and data analytics firm covering consumer behavior, retail performance, and marketing effectiveness. Overlaps with Magic Numbers' e-commerce and category demand analytics from a much larger incumbent position.
• Accenture Song (Marketing Analytics): Global consultancy offering marketing measurement, customer analytics, and marketing transformation services. Competes for the same enterprise marketing analytics budgets Magic Numbers targets.
• Ipsos: Global market research and analytics firm with strong marketing effectiveness, brand, and customer experience offerings. Competes with Magic Numbers for marketing insight budgets across enterprise brands.
• McKinsey Analytics (QuantumBlack): McKinsey's AI and analytics arm delivering marketing and commercial analytics for global brands. Comparable at the high-end of the marketing analytics value chain Magic Numbers occupies.
• Kantar: One of the world's largest marketing analytics and consumer insight firms, offering category demand, brand tracking, and e-commerce analytics. Comparable to Magic Numbers' service modules but at much greater global scale and breadth.
• GfK (now part of NIQ): Consumer and market analytics firm offering category demand, brand, and e-commerce analytics. Directly overlaps with several Magic Numbers service modules and serves a similar enterprise brand customer base.

Direct peers

• Analytic Partners: Magic Numbers' parent company and the most directly comparable peer — a global commercial analytics consultancy offering marketing ROI, business economics, and demand analytics to enterprise brands. They share service modules, target customers, and now share go-to-market in EMEA.
• Dunnhumby: Customer data and analytics consultancy specializing in retail and consumer goods marketing science. Highly comparable to Magic Numbers' category demand pools and e-commerce analytics offerings, with similar horizontal brand-client focus.
• Tinuiti: US-based digital marketing performance analytics firm with strong e-commerce focus. Comparable to Magic Numbers' E-Commerce Package service module and target audience of digitally-focused brands.

Emerging players

• Rockerbox: Marketing measurement and attribution platform serving mid-market and enterprise brands. Overlaps with Magic Numbers' metrics that matter service and shares a horizontal cross-industry customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/magicnumbersco
• LinkedInlinkedin.com/company/magic-numbers-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Numbers