Royalty Exotic Cars

What Royalty Exotic Cars does

Royalty Exotic Cars (legal entity Vegas Auto Collection LLC, headquartered at 4305 Dean Martin Dr, Las Vegas) is a privately held, Las Vegas-rooted exotic and luxury car rental operator founded in 2015 by Houston Crosta. The company rents Lamborghinis, Ferraris, McLarens, Rolls-Royces, and other high-end vehicles on hourly, daily, and multi-day terms (24-hour prices spanning roughly $349–$19,999) across six owned branches in Las Vegas, Scottsdale, Los Angeles, Boise/Meridian, Honolulu, and Long Island, New York. Reservations are taken through an encrypted real-time online booking platform, by phone, or walk-in; vehicles can be delivered to and retrieved from customer locations on the Las Vegas Strip and hotel suites, with full insurance coverage included and no security deposit required.

The core product is the rental fleet itself, supported by tiered insurance and protection add-ons (Supplemental Liability, Damage Waiver, Tire Protection, Mechanical Breakdown, Prepaid Fuel Credit) and a year-round price-matching guarantee. Beyond rentals, the company operates Murcis (Manual Murci Conversions), a specialized in-house service at the Las Vegas showroom that converts Lamborghini Murciélago e-gear vehicles to OEM-style gated manual transmissions for a flat $65,000 fee with a 14-day turnaround, leveraging the same in-house technician capability that maintains the rental fleet.

The business model is asset-heavy usage-based rental revenue, supplemented by high-margin specialty automotive services and consumer-protection add-ons. Go-to-market is direct-to-consumer, powered by a strong review footprint (TripAdvisor #1 in Las Vegas; 1,952 five-star TripAdvisor reviews, 942 Google, 398 Facebook, 248 Yelp), a founder-led YouTube channel at 800K subscribers and 120M views, and a marketed celebrity and athlete clientele that drives organic word-of-mouth among affluent individual consumers, corporate event buyers, and car enthusiasts.

Name

Royalty Exotic Cars

Legal name

Vegas Auto Collection LLC

Website

https://royaltyexoticcars.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Royalty Exotic Cars is a Las Vegas-based exotic and luxury car rental operator with six US branches offering hourly and daily rentals of Lamborghinis, Ferraris, McLarens, and Rolls-Royces to affluent consumers, corporate event clients, and car enthusiasts, plus a niche manual transmission conversion service for Lamborghini Murciélagos.

Ownership category

akta.pro rank

Product category

Exotic Car Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Exotic Supercar Rentals (THADAMAA)

akta.pro secondary industries

Luxury Wedding & Special Event Car Rentals (THADAMAH), Luxury SUV & Performance SUV Rentals (THADAMAC), Exotic Classic & Vintage Car Rentals (THADAMAF), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Exotic car rentals
• Luxury vehicle rental
• Supercar rental service
• Manual transmission conversion
• Luxury car fleet

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exotic Car Rentals: Hourly, daily, and multi-day rental of exotic and luxury vehicles including Lamborghinis, Ferraris, McLarens, Rolls-Royces. Pricing varies by vehicle class with 4-hour minimum and 7-day maximum standard rental period. Unlimited mileage within county rented. Additional revenue from insurance add-ons, fuel credits, and protection packages.
2. Manual Murci Conversions: Complete manual conversion service for Lamborghini Murciélago e-gear vehicles at flat rate of $65,000. Includes engine removal, custom pedal box, tunnel reinforcement, gated shifter alignment, and full detail. 14-day turnaround at Las Vegas showroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Royalty Exotic Cars rents exotic and luxury vehicles (Lamborghini, Ferrari, McLaren, Rolls-Royce, Bentley, Mercedes, Porsche, Audi, Cadillac, BMW) on hourly, daily, and multi-day terms from six US branch locations, with in-house full coverage insurance, complimentary pickup/dropoff, and no security deposit. The company also operates a specialized Lamborghini Murciélago e-gear to gated manual transmission conversion service (Murcis) at a flat $65,000 rate from its Las Vegas showroom.

Product overview

Royalty Exotic Cars operates a luxury exotic car rental platform offering hourly, daily, and multi-day rentals of Lamborghinis, Ferraris, McLarens, Rolls-Royces, and other exotic vehicles. The platform features an instant booking system with flexible timeframes, pickup and dropoff services, and full coverage insurance with no security deposit required. Additional offerings include corporate event packages for groups of 6+ and Manual Murci Conversions (Murcis) — a proprietary service converting Lamborghini Murciélago e-gear transmissions to gated manual at a flat rate of $65,000 in Las Vegas.

Differentiator

Problem solved

Functional benefit

Brands

• Murcis (Manual Murci Conversions): A specialized service offering OEM-style gated manual transmission conversions for Lamborghini Murciélago vehicles, featuring a flat rate of $65,000 and 14-day turnaround time, performed in-house at the Las Vegas showroom.

Products and services

• Exotic Car Rentals Hourly, daily, and multi-day rentals of exotic and luxury vehicles including Lamborghinis, Ferraris, McLarens, Rolls-Royces, Mercedes, Porsche, Audi, BMW, Cadillac, and others, available at six US branch locations with full coverage insurance, pickup/dropoff, and no security deposit.
• Manual Murci Conversions (Murcis) Complete OEM-style gated manual transmission conversion service for Lamborghini Murciélago e-gear vehicles, including engine removal, e-gear system removal, pedal box customization, tunnel reinforcement, and realignment, performed in-house at the Las Vegas showroom.
• Insurance and Protection Add-Ons Optional add-on insurance and protection products purchased with rentals, including supplemental liability (up to $1,000,000 bodily injury), damage waiver, tire protection (up to $1,000), mechanical breakdown (up to $1,000), prepaid fuel, and international supplemental insurance.
• Corporate Event Packages Multi-vehicle rental package for corporate events, team building, client entertainment, and executive transportation, available upon request for groups of 6 or more rentals.

Quantifiable outcome

• Rated #1 for Exotic Car Rentals in Las Vegas on TripAdvisor
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@houston.crosta
• Facebookfacebook.com/RoyaltySupercarRentals
• Instagraminstagram.com/royaltyexoticcars
• Xx.com/royaltyexotics
• LinkedInlinkedin.com/company/royaltyexoticcars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royalty Exotic Cars